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Snake Plant

Fail

Demand is soft, at -41.9% this quarter, so Snake Plant is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£74K/yr208K searches / yr
90-day growth
-41.9%search demand this quarter
Competition
59%top-5 click share · 14 brands · 15 sellers

Flapen Score

Snake Plant against its category

The dotted line is the Home & Garden average. Past it, Snake Plant is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snake Plant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snake Plant 208K times last year and spent an estimated £74K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-41.9%
Conversion, latest week
2.3%
Market size, estimated
£74Ka year
Peak month
January2.2× the quietest month
Top search term
snake plant146K searches a year

02 · Price

A sale here is worth £15.57.

Listings sell for £15.57 on average, from £6.56 to £26.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.57 that is £2K to £4K a year per listing.

Average price
£15.57inside the $15 to $100 sweet spot
Price range
£6.56–£26.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #118 within Plants, Seeds & Bulbs. It carries 838 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
19%
Out of stock, average day
9.8%
Average rank
#118in Plants, Seeds & Bulbs
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
838per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Snake Plant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

19%

  • GardenersDream42%
  • botanicly19%
  • Generic6%
  • Thompson & Morgan5%
  • Carbeth Plants5%
  • Oairse4%

Demand

Snake Plant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Snake Plant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snake plant146K/yr
  • snake plant indoor with pot28K/yr
  • sansevieria plant10K/yr
  • sansevieria5K/yr
  • snake plants5K/yr
  • large snake plant3K/yr
  • snake plant indoor6K/yr
  • mother in laws tongue plant indoor5K/yr

Reviews and returns

What reviews say buyers love and hate about Snake Plant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.12

Very small bag

Actually larger than expected

Very small

Plant Growth20%+2.87

Poor experience with this plant

Plant was no planted

Tiny little plant half dead

Advertised Vs Actual Product12%−0.14

It doesnt match the listing photos at all

Not the size advertised

not same as pictured

Durability11%−0.29

1 out of them died very quickly

Barely survived a month

Only it last week

Quality-Overall5%+0.45

Poor quality

Send bad one Quality so bad

Poor quality,bad plant

Love

Plant Growth48%+2.87

Healthy plants

A nice plant attractive

Good plants

Value For Money14%+0.84

Good value for money

Good price

Great value

Quality-Overall12%+0.45

Good Quality

Gorgeous plant in excellent condition

Excellent quality plant

Size-Overall10%−0.12

Decent size

Perfect small size for a small bedroom

and plant was a good size and healthy

Advertised Vs Actual Product6%−0.14

Better than expected

Item was described

Exactly what I wanted

Return

0.2% Return rate 54% Fixable by listing

Advertised Vs Actual Product27%▄▇▅█▃▁

It doesnt match the listing photos at all

Not the size advertised

not same as pictured

Size-Overall24%▅▃▅▃█▁

Very small bag

Actually larger than expected

Very small

Plant Growth14%█▅▃▄▄▁

Poor experience with this plant

Plant was no planted

Tiny little plant half dead

Material Quality7%▃▁▃▁▂█
Moist/Dry5%▁▅█▁▃▁

comes dried out

Dragon tree came with leaf tips dry/damaged

FAQ

Common Snake Plant questions

Answered from the same tracked data.