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Snack Tray

Maybe

The top 5 brands take only 33% of clicks. But shoppers spend only $40K a year here, so Snack Tray is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£40K/yr157K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
32%top-5 click share · 53 brands · 69 sellers

Flapen Score

Snack Tray against its category

The dotted line is the Home & Garden average. Past it, Snack Tray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snack Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snack Tray 157K times last year and spent an estimated £40K. The top 5 brands take 33% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
157K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.9%
Market size, estimated
£40Ka year
Peak month
December1.9× the quietest month
Top search term
snack tray60K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £5.26 to £16.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.94 that is £0 to £894 a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£5.26–£16.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£894
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #511 within Food Storage. It carries 101 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
92%
Out of stock, average day
6.6%
Average rank
#511in Food Storage
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
101per listing
Listings tracked
62

04 · Newcomers

Amazon counts 4 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Snack Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 rising

Sellers

69

Top-5 brand share

33%

Top 20: 72%

Top-5 click share

32%

Top 20: 65%

Open market

63%

  • LAifu9%
  • JNYLYFC8%
  • LaJasya7%
  • Luxear5%
  • Bryze4%
  • NBBENG4%

Demand

Snack Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Snack Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snack tray60K/yr
  • snack tray with lid18K/yr
  • snack plate18K/yr
  • snack trays10K/yr
  • snack platter11K/yr
  • snack trays with compartments9K/yr
  • 8 compartment snack box3K/yr
  • sweet tray7K/yr
  • compartment tray6K/yr
  • snack plates4K/yr

Reviews and returns

What reviews say buyers love and hate about Snack Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.10

Too big for me

small

the individual trays are smaller than i anticipated

Quality-Overall12%−0.03

The one I have purchased from Amazon is not the same quality as the one I purchased on the high street

Horrible quality

the quality of this product is awful

Durability9%−0.08

Unfortunately doesnt last

broken like the first

now broken in less than a month again

Strength6%−0.03

Very flimsy, not worth it

Very delicate

Dishwasher Safe4%−0.02

uses and never being put in a dishwasher or washed with hot water the side is cracked and 2 of the clips

The only thing I would say do not put the lid into a dishwasher

Love

Quality-Overall19%−0.03

The build quality is solid for the price

The quality of this box really stands out

Excellent product

Value For Money16%+2.16

Excellent value for money

Great deal

Excellent value

Size-Overall12%−0.10

Good size

Very nice love the size

The lid fits well

Ease Of Use9%+0.22

Easy to use

they came in so handy

it is very easy to open

Strength8%−0.03

nice sturdy boxes

Strong and sturdy

The platters are quite sturdy

Return

1.9% Return rate 87% Fixable by listing

Size-Overall81%█▇▇███

Too big for me

small

the individual trays are smaller than i anticipated

Quality-Overall3%█▂▇▂▄▄

The one I have purchased from Amazon is not the same quality as the one I purchased on the high street

Horrible quality

the quality of this product is awful

Defective Material/Parts3%▄▃▅▆█▃
Material Quality3%▁▅█▃▄▂

They are plastic

it wouldnt have lasted long anyway since the material wasnt made well

The plastic doesn't looks nice as such

Advertised Vs Actual Product1%▃█▅▁▄▄

FAQ

Common Snack Tray questions

Answered from the same tracked data.