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Smoothie Cup

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $35K a year here, so Smoothie Cup is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£35K/yr70K searches / yr
90-day growth
+42.4%search demand this quarter
Competition
56%top-5 click share · 14 brands · 24 sellers

Flapen Score

Smoothie Cup against its category

The dotted line is the Home & Garden average. Past it, Smoothie Cup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoothie Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoothie Cup 70K times last year and spent an estimated £35K. The top 5 brands take 84% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+42.4%
Conversion, latest week
5.2%
Market size, estimated
£35Ka year
Peak month
May2.1× the quietest month
Top search term
milkshake cups17K searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £2.84 to £19.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.78 that is £978 to £2K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£2.84–£19.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£978–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #147 within Party Supplies. It carries 920 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
67%
Out of stock, average day
11.4%
Average rank
#147in Party Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
920per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Smoothie Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

13%

  • Zuvo31%
  • Nationwide Paper20%
  • HOT BARGAINS16%
  • Ayn Al Madina13%
  • CHEF ROYALE4%
  • Caterserve3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Smoothie Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Smoothie Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milkshake cups17K/yr
  • smoothie cups17K/yr
  • smoothie cups with lids15K/yr
  • milkshake cups with lids and straws5K/yr
  • milkshake cup5K/yr
  • plastic smoothie cups with lids4K/yr
  • milkshake cups with lids4K/yr
  • reusable smoothie cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Smoothie Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof22%

to stop it leaking

Leaks after a few days of use

Leaks

Size-Overall14%−0.07

theyre very noticeably much smaller

Lids dont fit

it was bigger than I expected

Quality-Overall10%+1.55

Rubbish

Cheap quality

Low quality

Strength9%−0.04

Fragile

Plastic not very strong

Lids are weak too

Durability5%−0.03

Breaks easily

weak probably wont last long

Breaks or is super hard to clean after a few months

Love

Quality-Overall27%+1.55

The build quality feels solid

Pretty good quality cups

Amazing quality

Value For Money19%+1.34

Good for the price

Great Value

Worth the money

Size-Overall8%−0.07

Good Size

Handy size

Lids are a perfect fit

Leak-Proof8%

It does not leak too

No leaks

No leakage

Ease Of Cleaning6%+0.49

Easy clean

It's easy to rinse after use

it's a nice touch that a straw cleaning brush is included

Return

0.1% Return rate 82% Fixable by listing

Size-Overall74%▇▆▇██▆

theyre very noticeably much smaller

Lids dont fit

it was bigger than I expected

Quality-Overall6%▁█▂▂▄▄

Rubbish

Cheap quality

Low quality

Strength3%▁▆▃▄▃█

Fragile

Plastic not very strong

Lids are weak too

Advertised Vs Actual Product3%▁▁█▂▄▂

Dont come with lids as advertised

Another reviewer wrote that these cups are false advertised because there werent holes shown on the lids

Thin2%▁█▅▁▁▃

FAQ

Common Smoothie Cup questions

Answered from the same tracked data.