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Smoothie Cup

Smoothie Cup shows low returns (0.1%), but a small market ($35K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 9Growth 64Conversion 60Competition 49Returns 99Price range 28Avg price 31Brand share 35Review moat 64Quality gap 75
This niche Category average

Is Smoothie Cup profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smoothie Cup is a £35K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Smoothie Cup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +42.4% over the last 90 days and 5.2% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr4K
Search volume / yr+42.4%70K
Conversion rate5.2%
Avg price£9.78

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers14 · 24
Top-5 product click share56%
Open market16%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement74%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews920

Top Smoothie Cup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£5K£7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

13%

  • Zuvo31%
  • Nationwide Paper20%
  • HOT BARGAINS16%
  • Ayn Al Madina13%
  • CHEF ROYALE4%
  • Caterserve3%
  • Open — no brand owns it (8 brands, 13%)

Smoothie Cup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR5.2%Products27Brands14Top 5 Brands84%OOS Rate11.4%Rating4.3★Reviews920Avg BSR#147
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Top Smoothie Cup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • milkshake cups17K/yr
  • smoothie cups17K/yr
  • smoothie cups with lids15K/yr
  • milkshake cups with lids and straws5K/yr
  • milkshake cup5K/yr
  • plastic smoothie cups with lids4K/yr
  • milkshake cups with lids4K/yr
  • reusable smoothie cup3K/yr

What reviews say buyers love and hate about Smoothie Cup

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall27%

The build quality feels solid

Value For Money19%

Good for the price

Size-Overall8%

Good Size

Leak-Proof8%

It does not leak too

Ease Of Cleaning6%

Easy clean

What buyers complain about

77% of reviews
Leak-Proof22%

to stop it leaking

Size-Overall14%

theyre very noticeably much smaller

Quality-Overall10%

Rubbish

Strength9%

Fragile

Durability5%

Breaks easily

Smoothie Cup return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
74%
2Quality-Overall
6%
3Strength
3%
4Advertised Vs Actual Product
3%
5Thin
2%

Common Smoothie Cup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smoothie Cup 51/100 on Amazon United Kingdom — Worth a look. The niche generates £35K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +42.4% over the last 90 days.
Search demand for Smoothie Cup on Amazon United Kingdom peaks in May, where the busiest month runs 2.1× the quietest.