Smoker
Smoker shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Smoker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smoker is a £262K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.
Smoker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +53.2% over the last 90 days and 0.5% of searches end in a purchase.
£262K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 38 products
Top Smoker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Masterbuilt 710 WiFi Digital Smoker Vertical Design 711 Cooking Sq. Inches 4 Chrome Coated Smoking Racks Wood Chip Loader Electric Fuel Source to Plug in and Start Cooking Black Model MB20072124
- Price
- £195.29
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 2y ago
SUNLIFER Charcoal BBQ Grill Heavy Duty 3-in-1 Barbecue Smoker Grill for Garden Camping Outdoor Cooking and Grilling 89x56x43CM
- Price
- £54.57
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 6y ago
Outopee 3-in-1 Vertical Barbecue Charcoal Smoker with Built-in Thermometer
- Price
- £30.92
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago
Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack
- Price
- £34.69
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 7mo ago
Charcoal BBQ Grill With Offset Smoker: Large Oil Drum Barbecue Barrel Grill For Outdoor Garden
- Price
- £71.28
- Rating
- 4.3/5
- Reviews
- 302
- Age
- 2y ago
Trending
90-day click momentum
PIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black
- Price
- £522.34
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
KCT Outdoor Multifunction BBQ Smoker with Multi Tool Set - Portable Grill with 2 Cooking Chambers Shelves and Intergrated Thermometer for Garden Patio
- Price
- £66.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 10y ago
Outopee Portable BBQ Charcoal Grill Barrel Grill with Offset Smoker
- Price
- £60.72
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago
CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.
- Price
- £115.57
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago
KCT 3 in 1 BBQ Upright Outdoor Smoker Barbecue Cooking Grill With Hooks for Smoking
- Price
- £33.86
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 10y ago
Newest
by launch datePIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black
- Price
- £522.34
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago
Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack
- Price
- £34.69
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 7mo ago
Bonnlo Charcoal BBQ Smoker Grill 3-in-1 Heavy Duty Barbecue Smoker with Lid Adjustable Vent Integrated Thermometer for Outdoor Camping Party Black
- Price
- £34.31
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago
CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.
- Price
- £115.57
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago
Charcoal BBQ Smoker Grills Outdoor: Portable Freestanding Barbecue Grill For Camping Garden Cooking
- Price
- £43.14
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 falling
Sellers
39
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
41%
Top 20: 81%
Open market
31%
- SUNLIFER20%
- CosmoGrill16%
- Kamado Joe12%
- Outopee9%
- KCT6%
- Amazon Basics6%
Smoker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Top Smoker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smoker121K/yr
- smoker bbq81K/yr
- bbq smoker64K/yr
- bbq with smoker9K/yr
- meat smoker20K/yr
- smokers and grills14K/yr
- bbq and smoker5K/yr
- smokers8K/yr
- outdoor smokers7K/yr
- meat smokers7K/yr
What reviews say buyers love and hate about Smoker
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Excellent product”
“Easy to put together”
“Excellent value”
“Easy to Use”
“This bbq is a good size”
What buyers complain about
56% of reviews“Difficult to assemble”
“Not the quality of my previous one”
“And very big”
“instructions are extremely poor in certain areas”
“Item is not worth the money”
Smoker return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
40%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smoker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
