Is smoker profitable to sell on Amazon United Kingdom?

The niche generates £262K/yr across 38 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +53.2%. Flapen's verdict: Worth a look (62/100).

How competitive is the smoker niche?

23 brands and 39 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in smoker?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Size-Overall. The return rate is 0.5%.

When does demand for smoker peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.7× the quietest.

What does it cost to enter the smoker niche?

Listings span £11.31–£666.26; the average listing price is £130.71 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.

smoker

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great416.82

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+53.2%

90-day search growth — must beat 0% to launch

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Good£130.71

avg listing price — sweet spot $15–$100

Market size

Okay£262K

£262K/yr · 364K searches

Price range

Bad£11.31–£666.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, smoker is a £262K/yr Amazon United Kingdom market (364K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

smoker market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £196K–£261K; units × avg price
Conversion rate: 0.5%
Avg BSR: #116
Page quality: 0%
Prime: 39%
Sponsored: 84%
Out of stock: 8.1%
Avg brand age: 48 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

31%

SUNLIFER20%
CosmoGrill16%
Kamado Joe12%
Outopee9%
KCT6%
Amazon Basics6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.2% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×

Open Trend

Top smoker search terms

smoker121K/yr +35.1%0.3% conv.
smoker bbq81K/yr +92.2%0.4% conv.
bbq smoker64K/yr +84.7%0.5% conv.
bbq with smoker9K/yr +195.1%0.9% conv.
meat smoker20K/yr +6.4%0.3% conv.
smokers and grills14K/yr +10.5%0.2% conv.
bbq and smoker5K/yr +118.1%0.6% conv.
smokers8K/yr +29.8%0.1% conv.
outdoor smokers7K/yr +44.1%0.2% conv.
meat smokers7K/yr +12.7%0.1% conv.

All search terms

Top smoker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Masterbuilt 710 WiFi Digital Smoker Vertical Design 711 Cooking Sq. Inches 4 Chrome Coated Smoking Racks Wood Chip Loader Electric Fuel Source to Plug in and Start Cooking Black Model MB20072124

Kamado Joe£195.293.9★57 rev

SUNLIFER Charcoal BBQ Grill Heavy Duty 3-in-1 Barbecue Smoker Grill for Garden Camping Outdoor Cooking and Grilling 89x56x43CM

SUNLIFER£54.574.4★817 rev

Outopee 3-in-1 Vertical Barbecue Charcoal Smoker with Built-in Thermometer

Outopee£30.924.1★16 rev

Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack

Amazon Basics£34.694.0★152 rev

Charcoal BBQ Grill With Offset Smoker: Large Oil Drum Barbecue Barrel Grill For Outdoor Garden

SUNLIFER£71.284.3★302 rev

Newest

by launch date

PIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black

PIT BOSS£522.3436 rev

5mo ago

Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack

Amazon Basics£34.69152 rev

7mo ago

Bonnlo Charcoal BBQ Smoker Grill 3-in-1 Heavy Duty Barbecue Smoker with Lid Adjustable Vent Integrated Thermometer for Outdoor Camping Party Black

Bonnlo£34.3120 rev

10mo ago

CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.

CosmoGrill£115.575 rev

1y ago

Charcoal BBQ Smoker Grills Outdoor: Portable Freestanding Barbecue Grill For Camping Garden Cooking

SUNLIFER£43.1423 rev

1y ago

What buyers say about smoker

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product”

Assembly/Installation17%

“Easy to put together”

Value For Money14%

“Excellent value”

Ease Of Use5%

“Easy to Use”

Size-Overall5%

“This bbq is a good size”

Strength5%

“The legs are sturdy”

Ease Of Cleaning3%

“This does clean off with a toothbrush”

Instructions/User Manual/Troubleshooting3%

“Instructions were clear”

Design-Overall2%

“The overall design is simple”

Grilling2%

“a good versatile 2 in 1 budget option for garden or camp cooking”

What buyers complain about

Assembly/Installation20%

“Difficult to assemble”

Quality-Overall9%

“Not the quality of my previous one”

Size-Overall7%

“And very big”

Instructions/User Manual/Troubleshooting6%

“instructions are extremely poor in certain areas”

Value For Money3%

“Item is not worth the money”

Design-Overall3%

“Bad design”

Paint Quality2%

“After couple of uses the paint started to bubble on the top”

Durability2%

“warped slightly on 1st use”

Strength2%

“isnt very sturdy”

Thickness2%

“This happens with burgers so not great for anything thicker”

Top return reasons

Size-Overall28%

Defective Material/Parts13%

Assembly/Installation8%

Quality-Overall8%

Heating4%

Functionality-Overall4%

Value For Money4%

Grilling3%