Smoker
MaybeReturns run at only 0.5% of orders. But buyers convert on only 0.5% of searches, so Smoker is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £262K/yr364K searches / yr
- 90-day growth
- +53.2%search demand this quarter
- Competition
- 41%top-5 click share · 23 brands · 39 sellers
Flapen Score
Smoker against its category
The dotted line is the Home & Garden average. Past it, Smoker is stronger. Inside it, weaker.
Market
The Smoker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoker 364K times last year and spent an estimated £262K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- +53.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £262Ka year
- Peak month
- May2.7× the quietest month
- Top search term
- smoker121K searches a year
02 · Price
A sale here is worth £130.71.
Listings sell for £130.71 on average, from £11.31 to £666.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £130.71 that is £0 to £13K a year per listing.
- Average price
- £130.71above the $15 to $100 sweet spot
- Price range
- £11.31–£666.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£13K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #116 within Barbecue & Outdoor Dining. It carries 417 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 39%
- Out of stock, average day
- 8.1%
- Average rank
- #116in Barbecue & Outdoor Dining
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Smoker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Masterbuilt 710 WiFi Digital Smoker Vertical Design 711 Cooking Sq. Inches 4 Chrome Coated Smoking Racks Wood Chip Loader Electric Fuel Source to Plug in and Start Cooking Black Model MB20072124
- Price
- £195.29
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 2y ago

SUNLIFER Charcoal BBQ Grill Heavy Duty 3-in-1 Barbecue Smoker Grill for Garden Camping Outdoor Cooking and Grilling 89x56x43CM
- Price
- £54.57
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 6y ago

Outopee 3-in-1 Vertical Barbecue Charcoal Smoker with Built-in Thermometer
- Price
- £30.92
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack
- Price
- £34.69
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 7mo ago

Charcoal BBQ Grill With Offset Smoker: Large Oil Drum Barbecue Barrel Grill For Outdoor Garden
- Price
- £71.28
- Rating
- 4.3/5
- Reviews
- 302
- Age
- 2y ago
Trending
90-day click momentum
PIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black
- Price
- £522.34
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago

KCT Outdoor Multifunction BBQ Smoker with Multi Tool Set - Portable Grill with 2 Cooking Chambers Shelves and Intergrated Thermometer for Garden Patio
- Price
- £66.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 10y ago

Outopee Portable BBQ Charcoal Grill Barrel Grill with Offset Smoker
- Price
- £60.72
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.
- Price
- £115.57
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago

KCT 3 in 1 BBQ Upright Outdoor Smoker Barbecue Cooking Grill With Hooks for Smoking
- Price
- £33.86
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 10y ago
Newest
by launch date
PIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black
- Price
- £522.34
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago

Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack
- Price
- £34.69
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 7mo ago

Bonnlo Charcoal BBQ Smoker Grill 3-in-1 Heavy Duty Barbecue Smoker with Lid Adjustable Vent Integrated Thermometer for Outdoor Camping Party Black
- Price
- £34.31
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago

CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.
- Price
- £115.57
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago

Charcoal BBQ Smoker Grills Outdoor: Portable Freestanding Barbecue Grill For Camping Garden Cooking
- Price
- £43.14
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
39
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
41%
Top 20: 81%
Open market
31%
- SUNLIFER20%
- CosmoGrill16%
- Kamado Joe12%
- Outopee9%
- KCT6%
- Amazon Basics6%
Demand
Smoker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Smoker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smoker121K/yr
- smoker bbq81K/yr
- bbq smoker64K/yr
- bbq with smoker9K/yr
- meat smoker20K/yr
- smokers and grills14K/yr
- bbq and smoker5K/yr
- smokers8K/yr
- outdoor smokers7K/yr
- meat smokers7K/yr
Reviews and returns
What reviews say buyers love and hate about Smoker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to assemble
The assembly is hideous
a bloody nightmare to assemble
Not the quality of my previous one
Not high quality
Rubbish quality
And very big
Awful pieces dont fit
very small
instructions are extremely poor in certain areas
Instructions not very clear
I felt the instructions were unclear
Item is not worth the money
At this price is is just a bit overpriced for its size
found it to be rather small for the price compared to others
Love
Excellent product
The build quality is functional
the build quality on it is excellent
Easy to put together
Easy to build
Easy to assemble
Excellent value
Great Value
Good for price
Easy to Use
easy to read
overall easy to do
This bbq is a good size
Decent size
it turned out very well everything fits as it should
Return
0.5% Return rate 40% Fixable by listing
And very big
Awful pieces dont fit
very small
Difficult to assemble
The assembly is hideous
a bloody nightmare to assemble
Not the quality of my previous one
Not high quality
Rubbish quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoker questions
Answered from the same tracked data.









