Smoker
MaybeAn estimated 0.5% of orders come back. But buyers convert on only 0.5% of searches, so Smoker is a Maybe.
- Flapen Score
- 62 / 100Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 5162
- Market size
- £262K/yr364K searches / yr
- 90-day growth
- +53.2%search demand this quarter
- Competition
- 41%top-5 click share · 23 brands · 39 sellers
Flapen Score
Smoker against its category
The dotted line is the Home & Garden average. Past it, Smoker is stronger. Inside it, weaker.
Market
The Smoker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smoker 364K times last year and spent an estimated £262K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- +53.2%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £262Ka year
- Peak month
- May2.7× the quietest month
- Top search term
- smoker121K searches a year
02 · Price
A sale here is worth £130.71.
Listings sell for £130.71 on average, from £11.31 to £666.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £130.71 that is £0 to £13K a year per listing.
- Average price
- £130.71above the $15 to $100 sweet spot
- Price range
- £11.31–£666.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£13K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #116 within Barbecue & Outdoor Dining. It carries 417 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 39%
- Out of stock, average day
- 8.1%
- Average rank
- #116in Barbecue & Outdoor Dining
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 38
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Smoker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Masterbuilt 710 WiFi Digital Smoker Vertical Design 711 Cooking Sq. Inches 4 Chrome Coated Smoking Racks Wood Chip Loader Electric Fuel Source to Plug in and Start Cooking Black Model MB20072124
- Price
- £195.29
- Rating
- 3.9/5
- Reviews
- 57
- Age
- 2y ago

SUNLIFER Charcoal BBQ Grill Heavy Duty 3-in-1 Barbecue Smoker Grill for Garden Camping Outdoor Cooking and Grilling 89x56x43CM
- Price
- £54.57
- Rating
- 4.4/5
- Reviews
- 817
- Age
- 6y ago

Outopee 3-in-1 Vertical Barbecue Charcoal Smoker with Built-in Thermometer
- Price
- £30.92
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 1y ago

Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack
- Price
- £34.69
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 7mo ago

Charcoal BBQ Grill With Offset Smoker: Large Oil Drum Barbecue Barrel Grill For Outdoor Garden
- Price
- £71.28
- Rating
- 4.3/5
- Reviews
- 302
- Age
- 2y ago
Trending
estimated 90-day click momentum
PIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black
- Price
- £522.34
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago

KCT Outdoor Multifunction BBQ Smoker with Multi Tool Set - Portable Grill with 2 Cooking Chambers Shelves and Intergrated Thermometer for Garden Patio
- Price
- £66.45
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 10y ago

Outopee Portable BBQ Charcoal Grill Barrel Grill with Offset Smoker
- Price
- £60.72
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 1y ago

CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.
- Price
- £115.57
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago

KCT 3 in 1 BBQ Upright Outdoor Smoker Barbecue Cooking Grill With Hooks for Smoking
- Price
- £33.86
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 10y ago
Newest
by launch date
PIT BOSS Pellet Grill Austin XL Onyx Edition Wood Pellet Smoker 6503 cm Cooking Area BBQ Direct Grilling Black
- Price
- £522.34
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5mo ago

Amazon Basics Outdoor BBQ Smoker Charcoal Meat Smoker 2-Layer 40.6cm Black 1-Pack
- Price
- £34.69
- Rating
- 4.0/5
- Reviews
- 152
- Age
- 7mo ago

Bonnlo Charcoal BBQ Smoker Grill 3-in-1 Heavy Duty Barbecue Smoker with Lid Adjustable Vent Integrated Thermometer for Outdoor Camping Party Black
- Price
- £34.31
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 10mo ago

CosmoGrill NEW Cinder Offset Smoker Charcoal Barbecue Portable Charcoal BBQ Grill with Dual Chamber Handle Foldable Side Table & Storage Rack for Garden Patio Outdoor Camping Black.
- Price
- £115.57
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 1y ago

Charcoal BBQ Smoker Grills Outdoor: Portable Freestanding Barbecue Grill For Camping Garden Cooking
- Price
- £43.14
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
39
Est. top-5 brand share
63%
Top 20: 98%
Est. top-5 click share
41%
Top 20: 81%
Open market
31%
- SUNLIFER20%
- CosmoGrill16%
- Kamado Joe12%
- Outopee9%
- KCT6%
- Amazon Basics6%
Demand
Smoker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Search terms
Top Smoker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- smoker121K/yr
- smoker bbq81K/yr
- bbq smoker64K/yr
- bbq with smoker9K/yr
- meat smoker20K/yr
- smokers and grills14K/yr
- bbq and smoker5K/yr
- smokers8K/yr
- outdoor smokers7K/yr
- meat smokers7K/yr
Reviews and returns
What reviews say buyers love and hate about Smoker
We read the reviews and the return reasons for every product selling here.
“Difficult to assemble”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smoker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









