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Smoker

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 0.5% of searches, so Smoker is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£262K/yr364K searches / yr
90-day growth
+53.2%search demand this quarter
Competition
41%top-5 click share · 23 brands · 39 sellers

Flapen Score

Smoker against its category

The dotted line is the Home & Garden average. Past it, Smoker is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smoker 364K times last year and spent an estimated £262K. The top 5 brands take 63% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +53.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £262K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+53.2%
Conversion, latest week
0.5%
Market size, estimated
£262Ka year
Peak month
May2.7× the quietest month
Top search term
smoker121K searches a year

02 · Price

A sale here is worth £130.71.

Listings sell for £130.71 on average, from £11.31 to £666.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £130.71 that is £0 to £13K a year per listing.

Average price
£130.71above the $15 to $100 sweet spot
Price range
£11.31–£666.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #116 within Barbecue & Outdoor Dining. It carries 417 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
39%
Out of stock, average day
8.1%
Average rank
#116in Barbecue & Outdoor Dining
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Smoker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

39

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

41%

Top 20: 81%

Open market

31%

  • SUNLIFER20%
  • CosmoGrill16%
  • Kamado Joe12%
  • Outopee9%
  • KCT6%
  • Amazon Basics6%

Demand

Smoker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×

Search terms

Top Smoker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smoker121K/yr
  • smoker bbq81K/yr
  • bbq smoker64K/yr
  • bbq with smoker9K/yr
  • meat smoker20K/yr
  • smokers and grills14K/yr
  • bbq and smoker5K/yr
  • smokers8K/yr
  • outdoor smokers7K/yr
  • meat smokers7K/yr

Reviews and returns

What reviews say buyers love and hate about Smoker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation20%+0.68

Difficult to assemble

The assembly is hideous

a bloody nightmare to assemble

Quality-Overall9%−0.04

Not the quality of my previous one

Not high quality

Rubbish quality

Size-Overall7%

And very big

Awful pieces dont fit

very small

Instructions/User Manual/Troubleshooting6%−0.03

instructions are extremely poor in certain areas

Instructions not very clear

I felt the instructions were unclear

Value For Money3%+1.70

Item is not worth the money

At this price is is just a bit overpriced for its size

found it to be rather small for the price compared to others

Love

Quality-Overall17%−0.04

Excellent product

The build quality is functional

the build quality on it is excellent

Assembly/Installation17%+0.68

Easy to put together

Easy to build

Easy to assemble

Value For Money14%+1.70

Excellent value

Great Value

Good for price

Ease Of Use5%+0.78

Easy to Use

easy to read

overall easy to do

Size-Overall5%

This bbq is a good size

Decent size

it turned out very well everything fits as it should

Return

0.5% Return rate 40% Fixable by listing

Size-Overall28%▁▅▃█▅▅

And very big

Awful pieces dont fit

very small

Defective Material/Parts13%▁▆▇█▅▆
Assembly/Installation8%▁█▅▅▄█

Difficult to assemble

The assembly is hideous

a bloody nightmare to assemble

Quality-Overall8%▁▁█▆▃▂

Not the quality of my previous one

Not high quality

Rubbish quality

Heating4%▁▁▆█▃▃

FAQ

Common Smoker questions

Answered from the same tracked data.