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Smokeless Fire Pit

Maybe

Returns run at only 0.9% of orders. But buyers convert on only 0.7% of searches, so Smokeless Fire Pit is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£84K/yr118K searches / yr
90-day growth
+81.2%search demand this quarter
Competition
40%top-5 click share · 19 brands · 31 sellers

Flapen Score

Smokeless Fire Pit against its category

The dotted line is the Home & Garden average. Past it, Smokeless Fire Pit is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smokeless Fire Pit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smokeless Fire Pit 118K times last year and spent an estimated £84K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +81.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+81.2%
Conversion, latest week
0.7%
Market size, estimated
£84Ka year
Peak month
May4.2× the quietest month
Top search term
smokeless fire pit100K searches a year

02 · Price

A sale here is worth £101.74.

Listings sell for £101.74 on average, from £17.25 to £416.13. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £101.74 that is £0 to £10K a year per listing.

Average price
£101.74above the $15 to $100 sweet spot
Price range
£17.25–£416.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #158 within Outdoor Heaters & Fire Pits. It carries 216 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
58%
Out of stock, average day
20.0%
Average rank
#158in Outdoor Heaters & Fire Pits
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
216per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Smokeless Fire Pit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

26%

  • Outsunny22%
  • onlyfire18%
  • Generic10%
  • HongTaok10%
  • SMOOL8%
  • Wakeyard6%

Demand

Smokeless Fire Pit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×

Search terms

Top Smokeless Fire Pit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smokeless fire pit100K/yr
  • smokeless firepit9K/yr
  • fire pit smokeless5K/yr
  • stainless steel fire pit5K/yr

Reviews and returns

What reviews say buyers love and hate about Smokeless Fire Pit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flammable15%−0.05

does smoke

Bit of smoke at first

Can be wee bit smokey at times

Value For Money14%

anything to do with it is extremely expensive

definitely not worth the £££

Bit over priced for what it is

Durability10%−0.04

broke before I even had a chance to use it

Don't expect it to last long

the small blue one I bought didn't last long

Rusts/Corrodes8%−0.07

The inside sections are mild steel and therefore rust

it sticks hense there will be some corrosion. rust

inner metal of pit has corroded

Instructions/User Manual/Troubleshooting7%−0.08

No instructions in box

I sent the seller a message as I did not receive any instructions with the fire pit on 15th March

no instructions on how to get it set up or use

Love

Quality-Overall19%

Excellent Product

Very well made

Solid build quality

Value For Money16%

Good Value

Worth every penny

Good Value for money

Assembly/Installation9%+0.39

Easy assembly

easy to set up

Assembly was easy

Size-Overall8%+1.54

Perfect size

Supplied cover fits well

all fits into a small bag

Heating7%

The heat is incredible

Great heat distribution

Very good heat output

Return

0.9% Return rate 64% Fixable by listing

Size-Overall48%██▆▃▆▇

Yes it's small

It packs up really small into the supplied bag

Advertised Vs Actual Product8%▁█▄▅▂▃

Despite the pretty pictures there is no design here that makes it smokeless

Flame not as high as the image would lead you to believe

Flammable7%█▁▁▆▁▂

does smoke

Bit of smoke at first

Can be wee bit smokey at times

Defective Material/Parts6%▁▁▁█▆▄
Value For Money5%▁▁█▆▁▁

anything to do with it is extremely expensive

definitely not worth the £££

Bit over priced for what it is

FAQ

Common Smokeless Fire Pit questions

Answered from the same tracked data.