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Smokeless Fire Pit

Smokeless Fire Pit shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 21Growth 83Conversion 9Competition 75Returns 95Price range 21Avg price 74Brand share 62Review moat 89Quality gap 62
This niche Category average

Is Smokeless Fire Pit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Smokeless Fire Pit is a £84K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.

Smokeless Fire Pit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +81.2% over the last 90 days and 0.7% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr1K
Search volume / yr+81.2%118K
Conversion rate0.7%
Avg price£101.74

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers19 · 31
Top-5 product click share40%
Open market32%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement95%
New entrants (1y)9· 1 succeeded
Avg rating4.4★
Avg reviews216

Top Smokeless Fire Pit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

26%

  • Outsunny22%
  • onlyfire18%
  • Generic10%
  • HongTaok10%
  • SMOOL8%
  • Wakeyard6%

Smokeless Fire Pit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR0.7%Products38Brands19Top 5 Brands68%OOS Rate20.0%Rating4.4★Reviews216Avg BSR#158
6K4KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×

Top Smokeless Fire Pit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • smokeless fire pit100K/yr
  • smokeless firepit9K/yr
  • fire pit smokeless5K/yr
  • stainless steel fire pit5K/yr

What reviews say buyers love and hate about Smokeless Fire Pit

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall19%

Excellent Product

Value For Money16%

Good Value

Assembly/Installation9%

Easy assembly

Size-Overall8%

Perfect size

Heating7%

The heat is incredible

What buyers complain about

72% of reviews
Flammable15%

does smoke

Value For Money14%

anything to do with it is extremely expensive

Durability10%

broke before I even had a chance to use it

Rusts/Corrodes8%

The inside sections are mild steel and therefore rust

Instructions/User Manual/Troubleshooting7%

No instructions in box

Smokeless Fire Pit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Advertised Vs Actual Product
8%
3Flammable
7%
4Defective Material/Parts
6%
5Value For Money
5%

Common Smokeless Fire Pit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Smokeless Fire Pit 59/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 38 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved +81.2% over the last 90 days.
Search demand for Smokeless Fire Pit on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 4.2× the quietest.