smokeless fire pit
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great216.03avg incumbent reviews — the moat a new listing must climb
Growth
Great+81.2%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Avg price
Good£101.74avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£84K£84K/yr · 118K searches
Price range
Bad£17.25–£416.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, smokeless fire pit is a £84K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
smokeless fire pit market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £76K–£102K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 95%
- Out of stock
- 20.0%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
31
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
40%
Top 20: 84%
Open market
26%
- Outsunny22%
- onlyfire18%
- Generic10%
- HongTaok10%
- SMOOL8%
- Wakeyard6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +81.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.2×
Top smokeless fire pit search terms
- smokeless fire pit100K/yr
- smokeless firepit9K/yr
- fire pit smokeless5K/yr
- stainless steel fire pit5K/yr
Top smokeless fire pit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Onlyfire Stainless Steel Smokeless Fire Pit (38 x 34 cm)
onlyfire£109.974.5★124 rev
HongTaok Smokeless Fire Pit with Removable Ash Pan Fire Pits for Garden Wood Burning Portable Camping Firepit for Backyard Patio Stainless Steel Waterproof Bag & Poker Included 50 x 38cm Silver
HongTaok£95.144.4★92 rev
Outsunny Smokeless Fire Pit with Ash Tray Outdoor Round Wood Burning Firepit with Fire Poker for Patio Bonfire BBQ Camping Black
Outsunny£50.014.7★8 rev
SMOOL 50cm Smokeless Fire Pit Portable Fire Pits for Camping Stainless Steel Outdoor Fire Pit BBQ for Patio & Garden Wood Burning Stove with Removable Ash Pan Carry Bag Poker and Grill
SMOOL£110.123.8★23 rev
Wakeyard Smokeless Fire Pit 19.5 Inch Portable Smokeless FirePit for Outside with Fire Poker and Carry Bag Stainless Steel FirePit Easy Setup and Storage Sliver
Wakeyard£79.424.6★86 rev
Newest
by launch date
Outsunny Smokeless Fire Pit 48 cm Portable Wood Burning Firepit Black
Outsunny£63.023 rev
ALAULM 48 cm (19-Inch) Smokeless Fire Pit - Complete Portable Outdoor Fire Pit Set with Waterproof Cover & Poker Heavy-Duty Stainless Steel for Garden Camping Patio & Backyard
ALAULM£89.2420 rev
SMOOL 50cm Smokeless Fire Pit Portable Fire Pits for Camping Stainless Steel Outdoor Fire Pit BBQ for Patio & Garden Wood Burning Stove with Removable Ash Pan Carry Bag Poker and Grill
SMOOL£110.1223 rev
SMOOL 68cm Fire Pit Smokeless Portable Fire Pits for Camping Stainless Steel Outdoor FirePit BBQ for Patio & Garden Wood Burning Stove with Removable Ash Pan Carry Bag Poker and Grill
SMOOL£172.2123 rev
HongTaok Smokeless Fire Pit with Removable Ash Pan Fire Pits for Garden Wood Burning Portable Camping Firepit for Backyard Patio Stainless Steel Waterproof Bag & Poker Included 38 x 38cm Silver
HongTaok£66.9292 rev
Trending
90-day click momentum
CHANGEMOORE Smokeless Fire Pit 19.6 Triple Burn Outdoor Firepit Stove with Removable Ash Collector Fire Pit with Scald-proof Gloves Wood Burning Fireplace Bonfire for Patio Camping
CHANGE MOORE£113.855.0★
Solo Stove Bonfire 2.0 with Stand Smokeless Fire Pit | Wood Burning Fire Pits for Garden w/Removable Ash Pan Portable Outdoor Firepit Stainless Steel 49.5x44.5 cm 11.4 kg Color: Gunmetal
Solo Stove£209.474.7★
Outsunny Smokeless Fire Pit 45cm Portable Wood Burning Firepit with Poker Stainless Steel Liner for Garden Camping Bonfire Party Metal Black
Outsunny£54.653.9★
Outsunny Smokeless Fire Pit 45cm Portable Wood Burning Firepit Black
Outsunny£56.143.6★
Outsunny Smokeless Fire Pit 48 cm Portable Wood Burning Firepit Black
Outsunny£63.023.5★
What buyers say about smokeless fire pit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Good Value”
“Easy assembly”
“Perfect size”
“The heat is incredible”
“easy clean”
“Exactly as described”
“great design”
“Easy to use”
“I even like the colour it has turned after about 9 fires”
What buyers complain about
“does smoke”
“anything to do with it is extremely expensive”
“broke before I even had a chance to use it”
“The inside sections are mild steel and therefore rust”
“No instructions in box”
“Despite the pretty pictures there is no design here that makes it smokeless”
“Poor quality carry bag”
“no heat”
“Buyers should be aware that this product is not manufactured from 304 stainless steel as stated in the advertisement photographs”
“Yes it's small”
Top return reasons
Common questions
- Is smokeless fire pit profitable to sell on Amazon United Kingdom?
- The niche generates £84K/yr across 38 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +81.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the smokeless fire pit niche?
- 19 brands and 31 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in smokeless fire pit?
- Top complaints mined from reviews: Flammable, Value For Money, Durability. The return rate is 0.9%.
- When does demand for smokeless fire pit peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.2× the quietest.
- What does it cost to enter the smokeless fire pit niche?
- Listings span £17.25–£416.13; the average listing price is £101.74 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.