- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £250K/yr137K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 62%top-5 click share · 2 brands · 33 sellers
Flapen Score
Smeg Toaster against its category
The dotted line is the Home & Garden average. Past it, Smeg Toaster is stronger. Inside it, weaker.
Market
The Smeg Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smeg Toaster 137K times last year and spent an estimated £250K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £250Ka year
- Top search term
- smeg toaster92K searches a year
02 · Price
A sale here is worth £147.32.
Listings sell for £147.32 on average, from £20.46 to £254.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £147.32 that is £0 to £15K a year per listing.
- Average price
- £147.32above the $15 to $100 sweet spot
- Price range
- £20.46–£254.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£15K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #120 within Small Kitchen Appliances. It carries 1,118 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 20%
- Out of stock, average day
- 7.7%
- Average rank
- #120in Small Kitchen Appliances
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,118per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Smeg Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smeg TSF01CRUK Retro Style 2 Slice Toaster - Cream
- Price
- £109.40
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 11y ago

Smeg Cream Retro 4 Slice Toaster
- Price
- £138.27
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 7y ago

Smeg TSF01PGUK 2 Slice Toaster Extra Wide Slots 3 Pre-Set Options 950W Pastel Green
- Price
- £101.67
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 10y ago

Smeg TSF03BLUK 4 Slice Toaster Extra Wide Slots 3 pre set programmes Black
- Price
- £148.65
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 7y ago

Smeg TSF01BLUK Retro Style 2 Slice Toaster - Black
- Price
- £109.57
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 12y ago
Trending
90-day click momentum
Smeg TSF01SSUK 2 Slice Toaster Extra Wide Slots 3 Pre-Set Options 950W Stainless Steel
- Price
- £129.30
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 10y ago

2 Slice Toaster Extra Wide Slots 3 pre set options Pastel Blue
- Price
- £108.77
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 11y ago

Smeg TSF03PBUK 4 Slice Toaster Extra Wide Slots 3 pre set programmes Pastel Blue
- Price
- £140.76
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 7y ago

Smeg TSF02SSUK 4 Slice Toaster Long Extra Wide Slots 3 Pre Set Options Polished Stainless Steel
- Price
- £158.27
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 12y ago

Smeg Cream Retro 4 Slice Toaster
- Price
- £138.27
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 7y ago
Newest
by launch date
Smeg TSF01SBMUK 50s Style 2 Slice Toaster 6 Toasting Levels Large Compartments 950W Storm Blue
- Price
- £139.74
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Smeg 50s Style Retro Range Breakfast Set 1.7L 3000W Variable Temperature Kettle and Multi-Functional Control 2-Slice 950W Toaster Black KLF04BLUK/ TSF01BLUK
- Price
- £235.95
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 2y ago

Smeg 50s Style Retro Range Breakfast Set 1.7L 3000W Kettle and Multi-Functional Control 4-Slice 2000W Toaster Cream KLF03CRUK/ TSF03CRUK
- Price
- £254.64
- Rating
- 4.7/5
- Reviews
- 98
- Age
- 2y ago

Smeg 50s Style Retro Range Breakfast Set 0.8L 1400W Mini Kettle and Multi-Functional Control 4-Slice 2000W Toaster Black KLF05BLUK/ TSF03BLUK
- Price
- £233.58
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 2y ago

Smeg TSF01GRUK 2 Slice Toaster Extra Wide Slots 3 Pre-Set Options 950W Slate Grey
- Price
- £110.50
- Rating
- 4.7/5
- Reviews
- 1,417
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Smeg99%
- Breville1%
Demand
Smeg Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Smeg Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smeg toaster92K/yr
- smeg toaster 4 slice21K/yr
- smeg toaster 2 slice13K/yr
- toaster smeg6K/yr
- smeg 4 slice toaster6K/yr
Reviews and returns
What reviews say buyers love and hate about Smeg Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Failed within 10 months
Broke after 2 months
Broke a week after the warranty ended
Disappointing toaster
Can't trust this toaster
in both cases the bread has not toasted evenly
the slots are not wide
not big enough for a lot of bread
Visually attractive though rather large
Cheap mass produced junk
feels a little flimsy in terms of build quality
POOR QUALITY
Overpriced
For the price very disappointing
Company offered 30% off of RRP which was still more expensive than other options
Love
Decent toaster
Excellent toaster
Makes great toast
Good product well made
Look great and perform well
Excellent product
so far it is still working so it is good value for money not too expensive
Good price
Worth it
Design great
it feels well put together
The design looks very modern
Ease of Use
Easy to use
easy to use
Return
1.6% Return rate 52% Fixable by listing
I was unable to buy this colour in a shop
Disappointing toaster
Can't trust this toaster
in both cases the bread has not toasted evenly
the slots are not wide
not big enough for a lot of bread
Visually attractive though rather large
Times did not work
Cheap mass produced junk
feels a little flimsy in terms of build quality
POOR QUALITY
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smeg Toaster questions
Answered from the same tracked data.









