smeg toaster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good1,118.35avg incumbent reviews — the moat a new listing must climb
Avg price
Good£147.32avg listing price — sweet spot $15–$100
Market size
Okay£250K£250K/yr · 137K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay£20.46–£254.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, smeg toaster is a £250K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
smeg toaster market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £147K–£184K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 80%
- Out of stock
- 7.7%
- Avg brand age
- 51 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Smeg99%
- Breville1%
Demand
Weekly Amazon search volume, last 48 weeks — -21.2% search growth over the last 90 days.Top smeg toaster search terms
- smeg toaster92K/yr
- smeg toaster 4 slice21K/yr
- smeg toaster 2 slice13K/yr
- toaster smeg6K/yr
- smeg 4 slice toaster6K/yr
Top smeg toaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smeg TSF01CRUK Retro Style 2 Slice Toaster - Cream
Smeg£109.404.7★1,417 rev
Smeg Cream Retro 4 Slice Toaster
Smeg£138.274.6★640 rev
Smeg TSF01PGUK 2 Slice Toaster Extra Wide Slots 3 Pre-Set Options 950W Pastel Green
Smeg£101.674.7★1,417 rev
Smeg TSF03BLUK 4 Slice Toaster Extra Wide Slots 3 pre set programmes Black
Smeg£148.654.6★640 rev
Smeg TSF01BLUK Retro Style 2 Slice Toaster - Black
Smeg£109.574.7★1,417 rev
Newest
by launch date
Smeg TSF01SBMUK 50s Style 2 Slice Toaster 6 Toasting Levels Large Compartments 950W Storm Blue
Smeg£139.747 rev
Smeg 50s Style Retro Range Breakfast Set 1.7L 3000W Variable Temperature Kettle and Multi-Functional Control 2-Slice 950W Toaster Black KLF04BLUK/ TSF01BLUK
Smeg£235.9540 rev
Smeg 50s Style Retro Range Breakfast Set 1.7L 3000W Kettle and Multi-Functional Control 4-Slice 2000W Toaster Cream KLF03CRUK/ TSF03CRUK
Smeg£254.6498 rev
Smeg 50s Style Retro Range Breakfast Set 0.8L 1400W Mini Kettle and Multi-Functional Control 4-Slice 2000W Toaster Black KLF05BLUK/ TSF03BLUK
Smeg£233.5822 rev
Smeg TSF01GRUK 2 Slice Toaster Extra Wide Slots 3 Pre-Set Options 950W Slate Grey
Smeg£110.501,417 rev
Trending
90-day click momentum
Smeg TSF01SSUK 2 Slice Toaster Extra Wide Slots 3 Pre-Set Options 950W Stainless Steel
Smeg£129.304.7★
2 Slice Toaster Extra Wide Slots 3 pre set options Pastel Blue
Smeg£108.774.7★
Smeg TSF03PBUK 4 Slice Toaster Extra Wide Slots 3 pre set programmes Pastel Blue
Smeg£140.764.6★
Smeg TSF02SSUK 4 Slice Toaster Long Extra Wide Slots 3 Pre Set Options Polished Stainless Steel
Smeg£158.273.9★
Smeg Cream Retro 4 Slice Toaster
Smeg£138.274.6★
What buyers say about smeg toaster
What buyers praise and complain about, mined from review topics.What buyers love
“Decent toaster”
“Good product well made”
“so far it is still working so it is good value for money not too expensive”
“Design great”
“Ease of Use”
“Love it Very good product and color”
“perfect size”
“Elegant”
“The buttons light up”
“easy to clean”
What buyers complain about
“Failed within 10 months”
“Disappointing toaster”
“the slots are not wide”
“Cheap mass produced junk”
“Overpriced”
“Times did not work”
“does not take a slice of bread without cutting part of the crust off”
“Caught on fire”
“I was unable to buy this colour in a shop”
“Not deep enough”
Top return reasons
Common questions
- Is smeg toaster profitable to sell on Amazon United Kingdom?
- The niche generates £250K/yr across 20 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the smeg toaster niche?
- 2 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smeg toaster?
- Top complaints mined from reviews: Durability, Toasting, Size-Overall. The return rate is 1.6%.
- What does it cost to enter the smeg toaster niche?
- Listings span £20.46–£254.64; the average listing price is £147.32 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.