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Smeg Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Smeg Coffee Machine is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£268K/yr124K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
55%top-5 click share · 3 brands · 52 sellers

Flapen Score

Smeg Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Smeg Coffee Machine is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smeg Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smeg Coffee Machine 124K times last year and spent an estimated £268K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
0.7%
Market size, estimated
£268Ka year
Top search term
smeg coffee machine98K searches a year

02 · Price

A sale here is worth £328.30.

Listings sell for £328.30 on average, from £124.53 to £597.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £328.30 that is £0 to £33K a year per listing.

Average price
£328.30above the $15 to $100 sweet spot
Price range
£124.53–£597.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #134 within Coffee, Tea & Espresso. It carries 152 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
29%
Out of stock, average day
6.7%
Average rank
#134in Coffee, Tea & Espresso
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Smeg Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

0%

  • Smeg97%
  • Hanrose2%
  • Lavazza1%
  • Open — no brand owns it (0%)

Demand

Smeg Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Smeg Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smeg coffee machine98K/yr
  • smeg bean to cup coffee machine8K/yr
  • smeg coffee5K/yr
  • smeg espresso machine5K/yr
  • smeg filter coffee machine4K/yr
  • smeg coffee maker4K/yr

Reviews and returns

What reviews say buyers love and hate about Smeg Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Jamming/Clogging13%−0.27

The coffee grinder got clogged

Heating9%−0.04

doesn't keep coffee warm on anything

However, that means warming the milk in the microwave so I decided to try this Hanrose bean to cup espresso machine even though it goes against my philosophy of using as little power as possible for my coffee

Ease Of Cleaning7%+0.01

when it arrived parts of the machine were dirty

Can get a little messy

Quality-Overall6%+1.06

quite underwhelmed by what I thought was a top brand machine

Functionality-Overall6%

Sometimes it works and sometimes it doesn't

Love

Quality-Overall20%+1.06

Great product with classy looks

Great product

All the accessories are great quality

Ease Of Use18%+1.42

Easy to use

Easy to operate

In use, the machine offers a good range of customisation

Strength7%+0.29

it is well built

The machine feels robust

Sturdy

Design-Overall6%+0.61

Very stylish and easy to use

The retro-inspired styling looks fantastic on the worktop

Value For Money4%+0.85

This is an attractive-looking espresso machine that immediately gives a much more premium impression than many of the budget bean-to-cup machines currently available

This is an exceptional piece of equipment that offers fantastic value

Return

0.5% Return rate 17% Fixable by listing

Functionality-Overall32%▁█▅▆▅▁

Sometimes it works and sometimes it doesn't

Product Condition14%▁▅▁█▄▁
Heating11%█▃▁▁▄▁

doesn't keep coffee warm on anything

However, that means warming the milk in the microwave so I decided to try this Hanrose bean to cup espresso machine even though it goes against my philosophy of using as little power as possible for my coffee

Size-Overall9%▁▁█▄▁▁
Color7%▁▁█▆▁▁

FAQ

Common Smeg Coffee Machine questions

Answered from the same tracked data.