smeg coffee machine
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great152.04avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£268K£268K/yr · 124K searches
Avg price
Okay£328.30avg listing price — sweet spot $15–$100
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£124.53–£597.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, smeg coffee machine is a £268K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
smeg coffee machine market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £82K–£164K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 79%
- Out of stock
- 6.7%
- Avg brand age
- 45 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- Smeg97%
- Hanrose2%
- Lavazza1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -30.3% search growth over the last 90 days.Top smeg coffee machine search terms
- smeg coffee machine98K/yr
- smeg bean to cup coffee machine8K/yr
- smeg coffee5K/yr
- smeg espresso machine5K/yr
- smeg filter coffee machine4K/yr
- smeg coffee maker4K/yr
Top smeg coffee machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smeg DCF02CRUK Drip Coffee Machine Auto-Start Mode Reuseable Filter Digital Display Anti-Drip System Aroma Intensity Option 1.4 Litre Tank Cream
Smeg£136.074.3★662 rev
Smeg ECF02PBUK Espresso Coffee Machine with 15 Bar Pump 1350W Pastel Blue
Smeg£238.133.8★25 rev
Smeg BCC12WHMUK Espresso Automatic one touch Coffee Machine with Thermoblock technology with Built in grinder from beans/Milk Frothing Nozzle- Matt White
Smeg£468.834.1★6 rev
Smeg DCF02PBUK Drip Coffee Machine Auto-Start Mode Reuseable Filter Digital Display Anti-Drip System Aroma Intensity Option 1.4 Litre Tank Pastel Blue
Smeg£136.614.3★662 rev
Smeg BCC13WHMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte White
Smeg£427.581.0★1 rev
Newest
by launch date
Smeg BCC13EGMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte Emerald Green (Renewed)
Smeg£263.131 rev
Hanrose Bean to Cup Espresso Machine - 20 Bar Espresso Machine with Grinder & Milk Frother Steam Wand 15 Grind Settings 2.5L Removable Water Tank Professional Coffee Maker for Home
Hanrose£382.584 rev
Lavazza Smeg 18001434 Pod Coffee Machine Quick Heating Removable Drip Tray 1.4L 1450W Ivory White
Lavazza£175.654 rev
Smeg BCC13WHMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte White
Smeg£427.581 rev
Smeg BCC13BLMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte Black
Smeg£597.071 rev
Trending
90-day click momentumSmeg BCC13EGMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte Emerald Green (Renewed)
Smeg£263.134.0★
Hanrose Bean to Cup Espresso Machine - 20 Bar Espresso Machine with Grinder & Milk Frother Steam Wand 15 Grind Settings 2.5L Removable Water Tank Professional Coffee Maker for Home
Hanrose£382.585.0★
Smeg ECF02PBUK Espresso Coffee Machine with 15 Bar Pump 1350W Pastel Blue
Smeg£238.133.8★
Smeg CGF01WHUK Coffee Grinder Aluminium Construction 50s Retro Style 8 Programme Settings and 3 Grinding Grades White
Smeg£124.534.5★
Smeg EGF03RDUK Espresso Coffee Machine 20 Bar Pump 2.4L 1650W with Grinder Red
Smeg£485.343.2★
What buyers say about smeg coffee machine
What buyers praise and complain about, mined from review topics.What buyers love
“Great product with classy looks”
“Easy to use”
“it is well built”
“Very stylish and easy to use”
“This is an attractive-looking espresso machine that immediately gives a much more premium impression than many of the budget bean-to-cup machines currently available”
“The warming plate is a great idea too”
“purely because I'd always loved the look”
“has held up so far”
“everything comes apart easily for cleaning”
“Its more compact than other automatic bean to cup coffee machines so it doesnt take up too much space on the countertop either”
What buyers complain about
“The coffee grinder got clogged”
“doesn't keep coffee warm on anything”
“when it arrived parts of the machine were dirty”
“quite underwhelmed by what I thought was a top brand machine”
“Sometimes it works and sometimes it doesn't”
“Expensive,”
“it's become heavily discoloured”
“The shiny metallic coating has started to chip off”
Top return reasons
Common questions
- Is smeg coffee machine profitable to sell on Amazon United Kingdom?
- The niche generates £268K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the smeg coffee machine niche?
- 3 brands and 52 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in smeg coffee machine?
- Top complaints mined from reviews: Jamming/Clogging, Heating, Ease Of Cleaning. The return rate is 0.5%.
- What does it cost to enter the smeg coffee machine niche?
- Listings span £124.53–£597.07; the average listing price is £328.30 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.