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Smeg Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Smeg Coffee Machine is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£268K/yr124K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
55%top-5 click share · 3 brands · 52 sellers

Flapen Score

Smeg Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Smeg Coffee Machine is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smeg Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smeg Coffee Machine 124K times last year and spent an estimated £268K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
0.7%
Market size, estimated
£268Ka year
Top search term
smeg coffee machine98K searches a year

02 · Price

A sale here is worth £328.30.

Listings sell for £328.30 on average, from £124.53 to £597.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £328.30 that is £0 to £33K a year per listing.

Average price
£328.30above the $15 to $100 sweet spot
Price range
£124.53–£597.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£33K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #134 within Coffee, Tea & Espresso. It carries 152 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
29%
Out of stock, average day
6.7%
Average rank
#134in Coffee, Tea & Espresso
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Smeg Coffee Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

52

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 96%

Open market

0%

  • Smeg97%
  • Hanrose2%
  • Lavazza1%
  • Open — no brand owns it (0%)

Demand

Smeg Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Smeg Coffee Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smeg coffee machine98K/yr
  • smeg bean to cup coffee machine8K/yr
  • smeg coffee5K/yr
  • smeg espresso machine5K/yr
  • smeg filter coffee machine4K/yr
  • smeg coffee maker4K/yr

Reviews and returns

What reviews say buyers love and hate about Smeg Coffee Machine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Jamming/Clogging”
0.5%of orders come back
“The coffee grinder got clogged”
A buyer, on “Jamming/Clogging”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Smeg Coffee Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data