Smeg Coffee Machine
FailThe top 5 brands take 100% of clicks, so Smeg Coffee Machine is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £268K/yr124K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 55%top-5 click share · 3 brands · 52 sellers
Flapen Score
Smeg Coffee Machine against its category
The dotted line is the Home & Garden average. Past it, Smeg Coffee Machine is stronger. Inside it, weaker.
Market
The Smeg Coffee Machine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smeg Coffee Machine 124K times last year and spent an estimated £268K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £268K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £268Ka year
- Top search term
- smeg coffee machine98K searches a year
02 · Price
A sale here is worth £328.30.
Listings sell for £328.30 on average, from £124.53 to £597.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £328.30 that is £0 to £33K a year per listing.
- Average price
- £328.30above the $15 to $100 sweet spot
- Price range
- £124.53–£597.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£33K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #134 within Coffee, Tea & Espresso. It carries 152 reviews at 3.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 29%
- Out of stock, average day
- 6.7%
- Average rank
- #134in Coffee, Tea & Espresso
- Average rating
- 3.83 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 152per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Smeg Coffee Machine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smeg DCF02CRUK Drip Coffee Machine Auto-Start Mode Reuseable Filter Digital Display Anti-Drip System Aroma Intensity Option 1.4 Litre Tank Cream
- Price
- £136.07
- Rating
- 4.3/5
- Reviews
- 662
- Age
- 7y ago

Smeg ECF02PBUK Espresso Coffee Machine with 15 Bar Pump 1350W Pastel Blue
- Price
- £238.13
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 2y ago

Smeg BCC12WHMUK Espresso Automatic one touch Coffee Machine with Thermoblock technology with Built in grinder from beans/Milk Frothing Nozzle- Matt White
- Price
- £468.83
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 2y ago

Smeg DCF02PBUK Drip Coffee Machine Auto-Start Mode Reuseable Filter Digital Display Anti-Drip System Aroma Intensity Option 1.4 Litre Tank Pastel Blue
- Price
- £136.61
- Rating
- 4.3/5
- Reviews
- 662
- Age
- 7y ago

Smeg BCC13WHMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte White
- Price
- £427.58
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago
Trending
90-day click momentum
Smeg BCC13EGMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte Emerald Green (Renewed)
- Price
- £263.13
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Hanrose Bean to Cup Espresso Machine - 20 Bar Espresso Machine with Grinder & Milk Frother Steam Wand 15 Grind Settings 2.5L Removable Water Tank Professional Coffee Maker for Home
- Price
- £382.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Smeg ECF02PBUK Espresso Coffee Machine with 15 Bar Pump 1350W Pastel Blue
- Price
- £238.13
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 2y ago

Smeg CGF01WHUK Coffee Grinder Aluminium Construction 50s Retro Style 8 Programme Settings and 3 Grinding Grades White
- Price
- £124.53
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 6y ago

Smeg EGF03RDUK Espresso Coffee Machine 20 Bar Pump 2.4L 1650W with Grinder Red
- Price
- £485.34
- Rating
- 3.2/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
Smeg BCC13EGMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte Emerald Green (Renewed)
- Price
- £263.13
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Hanrose Bean to Cup Espresso Machine - 20 Bar Espresso Machine with Grinder & Milk Frother Steam Wand 15 Grind Settings 2.5L Removable Water Tank Professional Coffee Maker for Home
- Price
- £382.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Lavazza Smeg 18001434 Pod Coffee Machine Quick Heating Removable Drip Tray 1.4L 1450W Ivory White
- Price
- £175.65
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 1y ago

Smeg BCC13WHMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte White
- Price
- £427.58
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Smeg BCC13BLMUK Bean to Cup Coffee Machine with an Integrated Milk System 1.4L 1350W Matte Black
- Price
- £597.07
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
0%
- Smeg97%
- Hanrose2%
- Lavazza1%
- Open — no brand owns it (0%)
Demand
Smeg Coffee Machine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Dec · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Smeg Coffee Machine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smeg coffee machine98K/yr
- smeg bean to cup coffee machine8K/yr
- smeg coffee5K/yr
- smeg espresso machine5K/yr
- smeg filter coffee machine4K/yr
- smeg coffee maker4K/yr
Reviews and returns
What reviews say buyers love and hate about Smeg Coffee Machine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The coffee grinder got clogged
doesn't keep coffee warm on anything
However, that means warming the milk in the microwave so I decided to try this Hanrose bean to cup espresso machine even though it goes against my philosophy of using as little power as possible for my coffee
when it arrived parts of the machine were dirty
Can get a little messy
quite underwhelmed by what I thought was a top brand machine
Sometimes it works and sometimes it doesn't
Love
Great product with classy looks
Great product
All the accessories are great quality
Easy to use
Easy to operate
In use, the machine offers a good range of customisation
it is well built
The machine feels robust
Sturdy
Very stylish and easy to use
The retro-inspired styling looks fantastic on the worktop
This is an attractive-looking espresso machine that immediately gives a much more premium impression than many of the budget bean-to-cup machines currently available
This is an exceptional piece of equipment that offers fantastic value
Return
0.5% Return rate 17% Fixable by listing
Sometimes it works and sometimes it doesn't
doesn't keep coffee warm on anything
However, that means warming the milk in the microwave so I decided to try this Hanrose bean to cup espresso machine even though it goes against my philosophy of using as little power as possible for my coffee
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smeg Coffee Machine questions
Answered from the same tracked data.









