Smart Toaster
soft demand (-46.7% this quarter) — Smart Toaster doesn't clear our bar today.
Flapen Score
Is Smart Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Toaster is a £119K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–Sep–Nov. Verdict: Skip it — 44/100.
Smart Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.7% over the last 90 days and 1.2% of searches end in a purchase.
£119K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 25 products
Top Smart Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Toastley 4 Slice Smart Toaster with Touchscreen Controls Dual 4.4 Screens 6 Browning Levels & 6 Bread Modes Extra-Wide 120mm Slots Bagel/Defrost/Reheat 1760W Matt Black
- Price
- £50.72
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 8mo ago
4 Slice Stainless Steel Toaster with Touchscreen & Independent Dual Controls 1.45 Extra-Wide Slots for Bagels 6 Bread Modes & 6 Browning Levels Warming Rack & Sandwich Cage Auto Shut-Off
- Price
- £61.28
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 1y ago
Toastley 2 Slice Smart Toaster with Touchscreen Control
- Price
- £37.15
- Rating
- 4.1/5
- Reviews
- 350
- Age
- 1y ago
Toastley 4 Slice Smart Toaster with Touchscreen Controls Dual 4.4 Screens 6 Browning Levels & 6 Bread Modes Extra-Wide 120mm Slots Bagel/Defrost/Reheat 1760W Silver Stainless Steel
- Price
- £54.66
- Rating
- 4.2/5
- Reviews
- 174
- Age
- 1y ago
SimpliTouch 2 Slice Toaster Wide Slot Touchscreen Black Stainless Steel
- Price
- £36.57
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 8mo ago
Trending
90-day click momentum
ZACHVO 2 Slice Smart Touchscreen Stainless Steel Toaster LED Countdown & Memory Function Intelligent Single Slice & Bagel Modes Sandwich Cage & Warming Rack 5 Bread Programmes
- Price
- £39.79
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago
ZACHVO 4 Slice Long Slot Toaster with Touchscreen Memory & LED Countdown
- Price
- £48.90
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago
Tesslux 2 Slice Toaster Touchscreen Extra-Wide Slot 800W Black
- Price
- £40.40
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 6mo ago
DMD Collective - Toster 4 Slice Toasters Wide Slots Stainless Steel
- Price
- £33.95
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 4mo ago
Salter Toast Rite 2-Slice Digital Toaster with LED Touch Display - Precise Browning Control Integrated Timer Defrost Reheat & Cancel Functions Removable Crumb Tray 930W
- Price
- £28.21
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch dateZACHVO 2 Slice Smart Touchscreen Stainless Steel Toaster LED Countdown & Memory Function Intelligent Single Slice & Bagel Modes Sandwich Cage & Warming Rack 5 Bread Programmes
- Price
- £39.79
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago
ZACHVO 4 Slice Long Slot Toaster with Touchscreen Memory & LED Countdown
- Price
- £48.90
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago
DMD Collective - Toster 4 Slice Toasters Wide Slots Stainless Steel
- Price
- £33.95
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 4mo ago
Salter Toast Rite 2-Slice Digital Toaster with LED Touch Display - Precise Browning Control Integrated Timer Defrost Reheat & Cancel Functions Removable Crumb Tray 930W
- Price
- £28.21
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Tesslux 2 Slice Toaster Touchscreen Extra-Wide Slot 800W Black
- Price
- £40.40
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
17%
- Toastley39%
- ZACHVO21%
- Cuisinart7%
- tesslux7%
- Keenstone5%
- Tower4%
- Open — no brand owns it (10 brands, 17%)
Smart Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Sep, Nov · busiest ÷ quietest = 4.1×
Top Smart Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart toaster78K/yr
- digital toaster29K/yr
- touch screen toaster15K/yr
- smart toaster with screen touch26K/yr
- touchscreen toaster6K/yr
- digital toaster 4 slice touchscreen9K/yr
- revolution toaster with touch screen14K/yr
- smart toaster 4 slice5K/yr
- revolution toaster11K/yr
- alexa toaster3K/yr
What reviews say buyers love and hate about Smart Toaster
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Super Cool Toaster”
“Easy to use”
“The build quality is excellent”
“Does what it's suppose to do”
“worth it”
What buyers complain about
71% of reviews“Only toasts one side”
“It doesn't last”
“For the price, its ridiculous”
“It is not well made”
“Just dont fit”
Smart Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
3.2%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
