Smart Toaster
FailDemand is soft, at -46.7% this quarter, so Smart Toaster is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £119K/yr207K searches / yr
- 90-day growth
- -46.7%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 34 sellers
Flapen Score
Smart Toaster against its category
The dotted line is the Home & Garden average. Past it, Smart Toaster is stronger. Inside it, weaker.
Market
The Smart Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Toaster 207K times last year and spent an estimated £119K. The top 5 brands take 79% of clicks. Demand peaks in Apr–Sep–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -46.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £119Ka year
- Peak month
- November4.1× the quietest month
- Top search term
- smart toaster78K searches a year
02 · Price
A sale here is worth £47.14.
Listings sell for £47.14 on average, from £28.21 to £131.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £47.14 that is £0 to £5K a year per listing.
- Average price
- £47.14inside the $15 to $100 sweet spot
- Price range
- £28.21–£131.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 3.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #348 within Small Kitchen Appliances. It carries 269 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 88%
- Out of stock, average day
- 13.7%
- Average rank
- #348in Small Kitchen Appliances
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 269per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 6 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Smart Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Toastley 4 Slice Smart Toaster with Touchscreen Controls Dual 4.4 Screens 6 Browning Levels & 6 Bread Modes Extra-Wide 120mm Slots Bagel/Defrost/Reheat 1760W Matt Black
- Price
- £50.72
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 8mo ago

4 Slice Stainless Steel Toaster with Touchscreen & Independent Dual Controls 1.45 Extra-Wide Slots for Bagels 6 Bread Modes & 6 Browning Levels Warming Rack & Sandwich Cage Auto Shut-Off
- Price
- £61.28
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 1y ago

Toastley 2 Slice Smart Toaster with Touchscreen Control
- Price
- £37.15
- Rating
- 4.1/5
- Reviews
- 350
- Age
- 1y ago

Toastley 4 Slice Smart Toaster with Touchscreen Controls Dual 4.4 Screens 6 Browning Levels & 6 Bread Modes Extra-Wide 120mm Slots Bagel/Defrost/Reheat 1760W Silver Stainless Steel
- Price
- £54.66
- Rating
- 4.2/5
- Reviews
- 174
- Age
- 1y ago

SimpliTouch 2 Slice Toaster Wide Slot Touchscreen Black Stainless Steel
- Price
- £36.57
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 8mo ago
Trending
90-day click momentum
ZACHVO 2 Slice Smart Touchscreen Stainless Steel Toaster LED Countdown & Memory Function Intelligent Single Slice & Bagel Modes Sandwich Cage & Warming Rack 5 Bread Programmes
- Price
- £39.79
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago

ZACHVO 4 Slice Long Slot Toaster with Touchscreen Memory & LED Countdown
- Price
- £48.90
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago

Tesslux 2 Slice Toaster Touchscreen Extra-Wide Slot 800W Black
- Price
- £40.40
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 6mo ago

DMD Collective - Toster 4 Slice Toasters Wide Slots Stainless Steel
- Price
- £33.95
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 4mo ago

Salter Toast Rite 2-Slice Digital Toaster with LED Touch Display - Precise Browning Control Integrated Timer Defrost Reheat & Cancel Functions Removable Crumb Tray 930W
- Price
- £28.21
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
ZACHVO 2 Slice Smart Touchscreen Stainless Steel Toaster LED Countdown & Memory Function Intelligent Single Slice & Bagel Modes Sandwich Cage & Warming Rack 5 Bread Programmes
- Price
- £39.79
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago

ZACHVO 4 Slice Long Slot Toaster with Touchscreen Memory & LED Countdown
- Price
- £48.90
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 3mo ago

DMD Collective - Toster 4 Slice Toasters Wide Slots Stainless Steel
- Price
- £33.95
- Rating
- 3.8/5
- Reviews
- 30
- Age
- 4mo ago

Salter Toast Rite 2-Slice Digital Toaster with LED Touch Display - Precise Browning Control Integrated Timer Defrost Reheat & Cancel Functions Removable Crumb Tray 930W
- Price
- £28.21
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

Tesslux 2 Slice Toaster Touchscreen Extra-Wide Slot 800W Black
- Price
- £40.40
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
34
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
17%
- Toastley39%
- ZACHVO21%
- Cuisinart7%
- tesslux7%
- Keenstone5%
- Tower4%
- Open — no brand owns it (10 brands, 17%)
Demand
Smart Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Sep, Nov · busiest ÷ quietest = 4.1×
Search terms
Top Smart Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart toaster78K/yr
- digital toaster29K/yr
- touch screen toaster15K/yr
- smart toaster with screen touch26K/yr
- touchscreen toaster6K/yr
- digital toaster 4 slice touchscreen9K/yr
- revolution toaster with touch screen14K/yr
- smart toaster 4 slice5K/yr
- revolution toaster11K/yr
- alexa toaster3K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Only toasts one side
toast comes out half done on one side
Does not toast properly
It doesn't last
Broken in 2 months
after two weeks
For the price, its ridiculous
It' expensive,
I recommend even though it's a bit more expensive
It is not well made
Not the quality you expect from such a large brand
Poor quality
Just dont fit
too small
Doesn't even fit bread in properly
Love
Super Cool Toaster
Even toasting
Best toaster
Easy to use
easy to read
It is very easy to operate
The build quality is excellent
Good quality
It is very well made
Does what it's suppose to do
Exactly what I wanted
As described
worth it
Good price
Excellent value
Return
3.2% Return rate 21% Fixable by listing
Only toasts one side
toast comes out half done on one side
Does not toast properly
doesn't work correctly
And yet it cant do it properly
does not perform as I had hoped
Just dont fit
too small
Doesn't even fit bread in properly
one side of the heating elements stopped working
Middle bars dont heat up
Gets hot, be careful
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Toaster questions
Answered from the same tracked data.









