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Smart Toaster

Fail

Demand is soft, at -46.7% this quarter, so Smart Toaster is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£119K/yr207K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
51%top-5 click share · 16 brands · 34 sellers

Flapen Score

Smart Toaster against its category

The dotted line is the Home & Garden average. Past it, Smart Toaster is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Toaster 207K times last year and spent an estimated £119K. The top 5 brands take 79% of clicks. Demand peaks in Apr–Sep–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
1.2%
Market size, estimated
£119Ka year
Peak month
November4.1× the quietest month
Top search term
smart toaster78K searches a year

02 · Price

A sale here is worth £47.14.

Listings sell for £47.14 on average, from £28.21 to £131.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £47.14 that is £0 to £5K a year per listing.

Average price
£47.14inside the $15 to $100 sweet spot
Price range
£28.21–£131.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #348 within Small Kitchen Appliances. It carries 269 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
88%
Out of stock, average day
13.7%
Average rank
#348in Small Kitchen Appliances
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
269per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Smart Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

34

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

17%

  • Toastley39%
  • ZACHVO21%
  • Cuisinart7%
  • tesslux7%
  • Keenstone5%
  • Tower4%
  • Open — no brand owns it (10 brands, 17%)

Demand

Smart Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Sep, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Smart Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart toaster78K/yr
  • digital toaster29K/yr
  • touch screen toaster15K/yr
  • smart toaster with screen touch26K/yr
  • touchscreen toaster6K/yr
  • digital toaster 4 slice touchscreen9K/yr
  • revolution toaster with touch screen14K/yr
  • smart toaster 4 slice5K/yr
  • revolution toaster11K/yr
  • alexa toaster3K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting25%+3.69

Only toasts one side

toast comes out half done on one side

Does not toast properly

Durability10%−0.21

It doesn't last

Broken in 2 months

after two weeks

Value For Money7%+0.05

For the price, its ridiculous

It' expensive,

I recommend even though it's a bit more expensive

Quality-Overall7%−0.04

It is not well made

Not the quality you expect from such a large brand

Poor quality

Size-Overall6%−0.08

Just dont fit

too small

Doesn't even fit bread in properly

Love

Toasting60%+3.69

Super Cool Toaster

Even toasting

Best toaster

Ease Of Use7%+0.63

Easy to use

easy to read

It is very easy to operate

Quality-Overall5%−0.04

The build quality is excellent

Good quality

It is very well made

Advertised Vs Actual Product3%+0.08

Does what it's suppose to do

Exactly what I wanted

As described

Value For Money3%+0.05

worth it

Good price

Excellent value

Return

3.2% Return rate 21% Fixable by listing

Toasting41%▇██▇▇▆

Only toasts one side

toast comes out half done on one side

Does not toast properly

Functionality-Overall10%▅▆▄▃▅█

doesn't work correctly

And yet it cant do it properly

does not perform as I had hoped

Size-Overall10%▇▄▅█▂▅

Just dont fit

too small

Doesn't even fit bread in properly

Heating5%█▄▃▇▅▃

one side of the heating elements stopped working

Middle bars dont heat up

Gets hot, be careful

Color5%▂▂▅█▇▅

FAQ

Common Smart Toaster questions

Answered from the same tracked data.