Smart Mug
FailDemand is soft, at -50.7% this quarter, so Smart Mug is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £25K/yr101K searches / yr
- 90-day growth
- -50.7%search demand this quarter
- Competition
- 49%top-5 click share · 18 brands · 39 sellers
Flapen Score
Smart Mug against its category
The dotted line is the Home & Garden average. Past it, Smart Mug is stronger. Inside it, weaker.
Market
The Smart Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Smart Mug 101K times last year and spent an estimated £25K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -50.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £25Ka year
- Peak month
- December9.9× the quietest month
- Top search term
- smart mug20K searches a year
02 · Price
A sale here is worth £38.10.
Listings sell for £38.10 on average, from £11.16 to £137.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.10 that is £0 to £4K a year per listing.
- Average price
- £38.10inside the $15 to $100 sweet spot
- Price range
- £11.16–£137.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #9,655 within Vacuum Flasks. It carries 1,008 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 90%
- Out of stock, average day
- 3.6%
- Average rank
- #9,655in Vacuum Flasks
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,008per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Smart Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ikago Heated Smart Coffee & Tea Mug Warmer Set - 1 Precise Temp Control & Real-Time Display Auto Shut-Off Electric Mug Warmer for Desk Gifts for Women & Men Home & Office Black
- Price
- £44.86
- Rating
- 4.6/5
- Reviews
- 1,731
- Age
- 2y ago

Nextmug - Temperature-Controlled Self-Heating Coffee Mug (Black - 415 mL)
- Price
- £70.01
- Rating
- 3.9/5
- Reviews
- 39
- Age
- 2y ago

Zhenglu USB Self Heating Coffee Mug Large Heated Mug & Coffee Warmer Set 131F Temperature Control Cup with Lid for Desk Home Office (Black-17oz)
- Price
- £25.09
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 7mo ago

Coffee Mug Warmer Electric Smart Beverage Mug Warmer Cup Warmer with Touch Tech & LED Backlit Display Coffee Warmer for Home Office Coffee Mug Milk-Cup Warmer with 2 Temperature Settings
- Price
- £11.84
- Rating
- 4.0/5
- Reviews
- 649
- Age
- 5y ago

New Ember Temperature-Control Smart Mug 2 295 ml White 1.5-hr Battery Life App-Controlled Heated Coffee Mug Improved Design
- Price
- £95.86
- Rating
- 4.2/5
- Reviews
- 302
- Age
- 7y ago
Trending
90-day click momentum
Heated Coffee Mug with Temperature Control & Display USB Mug Warmer Set PD Fast Heating Desk Mug Stainless Steel Insulated Smart Mug with 5 Temp &5 Timer(Black-14oz)
- Price
- £35.09
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

Zhenglu Self Heating Coffee Mug USB Heating Mug with Sliding Lid 131F Coffee Warmer for Desk Home & Office (Green-12oz)
- Price
- £23.14
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 4mo ago

Vsitoo S3 Pro 16oz Smart Self Heating Coffee Mug Heated Coffee Mug With Auto-Sensing AI Heats Drinks To 120-150F Hands-Free.Perfect for Home/Office Gift fo Men/WomenBlue
- Price
- £80.39
- Rating
- 4.0/5
- Reviews
- 1,418
- Age
- 6mo ago

PCXWTLN Self-Stirring Mug 400ml with Temperature Display Automatic Magnetic Stirring Cup Made of Stainless Steel Electric Coffee Cup for Milk Cocoa Coffee at Office Home & Travel (White)
- Price
- £12.36
- Rating
- 3.9/5
- Reviews
- 38
- Age
- 10mo ago

VSITOO S3 Pro 16oz Smart Self Heating Coffee Mug With Temperature Control
- Price
- £62.73
- Rating
- 4.0/5
- Reviews
- 1,418
- Age
- 6y ago
Newest
by launch date
Zhenglu Self Heating Coffee Mug USB Heating Mug with Sliding Lid 131F Coffee Warmer for Desk Home & Office (Green-12oz)
- Price
- £23.14
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 4mo ago

Heated Coffee Mug with Temperature Control & Display USB Mug Warmer Set PD Fast Heating Desk Mug Stainless Steel Insulated Smart Mug with 5 Temp &5 Timer(Black-14oz)
- Price
- £35.09
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 4mo ago

Vsitoo S3 Pro 16oz Smart Self Heating Coffee Mug Heated Coffee Mug With Auto-Sensing AI Heats Drinks To 120-150F Hands-Free.Perfect for Home/Office Gift fo Men/WomenBlue
- Price
- £80.39
- Rating
- 4.0/5
- Reviews
- 1,418
- Age
- 6mo ago

Zhenglu USB Self Heating Coffee Mug Large Heated Mug & Coffee Warmer Set 131F Temperature Control Cup with Lid for Desk Home Office (Black-17oz)
- Price
- £25.09
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 7mo ago

Ejoyous Electric Heated Travel Mug 450ml Smart Temperature Control Car Cup with Auto Shut-Off and Low Noise for Travel Camping Office
- Price
- £26.15
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
39
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
26%
- Ikago21%
- Nextmug by Nextboom16%
- Zhenglu16%
- APEKX7%
- MQUPIN7%
- Ember6%
Demand
Smart Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.9×
Search terms
Top Smart Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart mug20K/yr
- heated mug20K/yr
- self heating mug14K/yr
- electric mug6K/yr
- smart cup6K/yr
- heated coffee mug8K/yr
- heated cup7K/yr
- smart mugs for hot drinks6K/yr
- temperature control mug4K/yr
- heated mugs for hot drinks5K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its very hot
Took a while to heat up
it's not very hot
Broke 1st time I used
Didn't last
broke after a couple weeks
Does not keep your drink hot
Temperature is really hot
In fact, the longer you leave your cup on it, the hotter the dwindling contents become, so be warned
I paid £8.50ish last January so Im not weeping that it broke after 2months use BUT I would not pay its current price of £15 plus
Expensive bin fodder
Waste of money
Doesnt work
It's not working properly
It doesnt work
Love
Works fine for keeping drinks warm
Keeps my coffee warm
Keeps drinks warm for hours
Excellent product
The price-to-quality ratio is flawless
seems to be well made
Very fast heating
Keeps it hot
Heats up quickly
Easy to use
Very handy
Convenient daily usage
Keeps my coffee at the perfect temperature
Perfect temperature
Its easy to adjust the temperature in 1-degree increments
Return
2.6% Return rate 13% Fixable by listing
Its very hot
Took a while to heat up
it's not very hot
Doesnt work
It's not working properly
It doesnt work
the case gets very hot
Not hot enough
this is not a usable product even though it does keep the drink warm
Misleading name
Not as described at all
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Mug questions
Answered from the same tracked data.









