Skip to content

Smart Mug

Fail

Demand is soft, at -50.7% this quarter, so Smart Mug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£25K/yr101K searches / yr
90-day growth
-50.7%search demand this quarter
Competition
49%top-5 click share · 18 brands · 39 sellers

Flapen Score

Smart Mug against its category

The dotted line is the Home & Garden average. Past it, Smart Mug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Smart Mug 101K times last year and spent an estimated £25K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-50.7%
Conversion, latest week
0.7%
Market size, estimated
£25Ka year
Peak month
December9.9× the quietest month
Top search term
smart mug20K searches a year

02 · Price

A sale here is worth £38.10.

Listings sell for £38.10 on average, from £11.16 to £137.75. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.10 that is £0 to £4K a year per listing.

Average price
£38.10inside the $15 to $100 sweet spot
Price range
£11.16–£137.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #9,655 within Vacuum Flasks. It carries 1,008 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
90%
Out of stock, average day
3.6%
Average rank
#9,655in Vacuum Flasks
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,008per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Smart Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

39

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

26%

  • Ikago21%
  • Nextmug by Nextboom16%
  • Zhenglu16%
  • APEKX7%
  • MQUPIN7%
  • Ember6%

Demand

Smart Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Smart Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart mug20K/yr
  • heated mug20K/yr
  • self heating mug14K/yr
  • electric mug6K/yr
  • smart cup6K/yr
  • heated coffee mug8K/yr
  • heated cup7K/yr
  • smart mugs for hot drinks6K/yr
  • temperature control mug4K/yr
  • heated mugs for hot drinks5K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating22%−0.11

Its very hot

Took a while to heat up

it's not very hot

Durability20%−0.26

Broke 1st time I used

Didn't last

broke after a couple weeks

Temperature Retention6%+1.36

Does not keep your drink hot

Temperature is really hot

In fact, the longer you leave your cup on it, the hotter the dwindling contents become, so be warned

Value For Money5%−0.02

I paid £8.50ish last January so Im not weeping that it broke after 2months use BUT I would not pay its current price of £15 plus

Expensive bin fodder

Waste of money

Functionality-Overall5%−0.05

Doesnt work

It's not working properly

It doesnt work

Love

Temperature Retention20%+1.36

Works fine for keeping drinks warm

Keeps my coffee warm

Keeps drinks warm for hours

Quality-Overall14%+0.63

Excellent product

The price-to-quality ratio is flawless

seems to be well made

Heating13%−0.11

Very fast heating

Keeps it hot

Heats up quickly

Ease Of Use9%+0.64

Easy to use

Very handy

Convenient daily usage

Temperature Control8%+0.30

Keeps my coffee at the perfect temperature

Perfect temperature

Its easy to adjust the temperature in 1-degree increments

Return

2.6% Return rate 13% Fixable by listing

Heating31%██▇█▇█

Its very hot

Took a while to heat up

it's not very hot

Functionality-Overall18%▄▆▃▃█▃

Doesnt work

It's not working properly

It doesnt work

Temperature Control7%▅▄█▃▄▆

the case gets very hot

Not hot enough

this is not a usable product even though it does keep the drink warm

Size-Overall6%▄█▅▆▄▄
Advertised Vs Actual Product5%▇▅▅▃█▅

Misleading name

Not as described at all

FAQ

Common Smart Mug questions

Answered from the same tracked data.