Smart Kettle

Shoppers searched for this 720K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £444K a year.

Searches, last 12 months

720K

Growth, 90 days vs prior 90

-40.3%

Conversion, latest week

1.6%

Market size, estimated

£444Ka year

Peak month

December2.5× the quietest month

Top search term

smart kettle209K searches a year

Listings sell for £38.99 on average, from £19.75 to £73.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £38.99 that is £10K to £19K a year per listing.

Average price

£38.99inside the $15 to $100 sweet spot

Price range

£19.75–£73.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£10K–£19K

Returns

3.8%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #152 within Small Kitchen Appliances. It carries 1,689 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

92%

Out of stock, average day

11.9%

Average rank

#152in Small Kitchen Appliances

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,689per listing

Listings tracked

37

13 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

9Amazon's first-year sales bar

Average brand age

42 months