Smart Kettle
Smart Kettle shows a sweet-spot price point ($38.99 avg), but soft demand (-40.3% this quarter) keeps it on the watch list.
Flapen Score
Is Smart Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Smart Kettle is a £444K/yr Amazon United Kingdom market (720K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.
Smart Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -40.3% over the last 90 days and 1.6% of searches end in a purchase.
£444K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 37 products
Top Smart Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
DMD Collective - Smart Kettle 1.5L Alexa Kettle with Voice Control Black
- Price
- £44.65
- Rating
- 4.2/5
- Reviews
- 312
- Age
- 2y ago
Alexa Smart Kettle 1.7L - Smart Home Voice Control - Temperature Control with Cool Touch LED Display & Keep Warm Function - 3000w Energy Efficient & BPA Free - Black
- Price
- £49.18
- Rating
- 4.1/5
- Reviews
- 1,961
- Age
- 2y ago
Ninja Perfect Temperature Kettle LED Display Black & Copper KT200UKCP
- Price
- £55.38
- Rating
- 4.5/5
- Reviews
- 1,433
- Age
- 2y ago
Bear Electric Temp Kettle 1.7L 12 Presets Keep Warm Stainless Steel
- Price
- £23.78
- Rating
- 4.0/5
- Reviews
- 651
- Age
- 2y ago
Alexa Smart Kettle voice control with Amazon Alexa Google & Siri | Digital Temperature Control 2200W with Keep Warm Function Stainless Steel 1.7L Silver | Energy Efficient Kettle - BPA Free
- Price
- £50.65
- Rating
- 4.1/5
- Reviews
- 1,961
- Age
- 4y ago
Trending
90-day click momentum
Bear Variable Temperature Electric Kettle 1.7L Keep Warm Black
- Price
- £24.33
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8mo ago
Chefman 1.8L Glass Electric Kettle 1500W Temperature Control Fast Boil
- Price
- £20.80
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 11mo ago
Olvy Electric Kettle 1.7L with Temperature Control - 2200W Fast Boil - Keep Warm Function - Double-Wall Stainless Steel - Cool-Touch Exterior - Anti-Scale Filter (White)
- Price
- £19.75
- Rating
- 4.1/5
- Reviews
- 293
- Age
- 10mo ago
Olvy 1.7L Electric Kettle with Temperature Control 2200W Fast Boil Keep Warm & Auto Shut-Off Functions Double-Wall Stainless Steel with Cool-Touch Exterior Anti-Scale Filter Black
- Price
- £21.28
- Rating
- 4.2/5
- Reviews
- 370
- Age
- 10mo ago
Cuisinart 1.7L Glass Kettle with Touch Screen Variable Temperature Control|Double Walled Glass Safe to Touch| Illumination|3KW Rapid Boil|BPA-Free|Non-Drip Spout|360 Swivel Base|One-Cup Marking
- Price
- £31.12
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 8mo ago
Newest
by launch date
GABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Kettle Black
- Price
- £21.79
- Rating
- 3.6/5
- Reviews
- 524
- Age
- 7mo ago
Cuisinart 1.7L Glass Kettle with Touch Screen Variable Temperature Control|Double Walled Glass Safe to Touch| Illumination|3KW Rapid Boil|BPA-Free|Non-Drip Spout|360 Swivel Base|One-Cup Marking
- Price
- £31.12
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 8mo ago
GABERLEE Electric Kettle 1.7L 3000W Fast Boil Quiet Glass Tea Kettle with Keep Warm Function Blue LED Anti-Limescale Filter Auto Shut-Off & Boil-Dry Protection BPA-Free Black
- Price
- £21.26
- Rating
- 3.7/5
- Reviews
- 2,355
- Age
- 8mo ago
Bear Variable Temperature Electric Kettle 1.7L Keep Warm Black
- Price
- £24.33
- Rating
- 3.9/5
- Reviews
- 29
- Age
- 8mo ago
Olvy 1.7L Electric Kettle with Temperature Control 2200W Fast Boil Keep Warm & Auto Shut-Off Functions Double-Wall Stainless Steel with Cool-Touch Exterior Anti-Scale Filter Black
- Price
- £21.28
- Rating
- 4.2/5
- Reviews
- 370
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
112
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
44%
Top 20: 84%
Open market
32%
- WEEKETT17%
- Ninja15%
- Bear11%
- DMD Collective11%
- HADEN7%
- Bosch7%
Smart Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top Smart Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart kettle209K/yr
- temperature control kettle109K/yr
- kettle with temperature control46K/yr
- alexa kettle68K/yr
- kettle temperature control47K/yr
- variable temperature kettle41K/yr
- digital kettle27K/yr
- smart kettle alexa compatible40K/yr
- temperature controlled kettles13K/yr
- wifi kettle20K/yr
What reviews say buyers love and hate about Smart Kettle
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“The build quality is excellent”
“Temperature control is good”
“Good value for money”
“easy to operate”
“It boils water quickly”
What buyers complain about
62% of reviews“Stopped working after one use”
“It leaks”
“has now developed a heating element fault”
“Quality is low”
“Did not work”
Smart Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
3.8%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
