Skip to content

Small Vase

Small Vase shows a thin review moat (194 avg reviews), but soft demand (-23.9% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 34Growth 13Conversion 43Competition 81Returns 62Price range 53Avg price 53Brand share 80Review moat 90Quality gap 42
This niche Category average

Is Small Vase profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Vase is a £162K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 52/100.

Small Vase: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.9% over the last 90 days and 3.4% of searches end in a purchase.

£162K

revenue / yr

Units sold / yr13K
Search volume / yr-23.9%379K
Conversion rate3.4%
Avg price£12.40

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers30 · 37
Top-5 product click share34%
Open market45%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement84%
New entrants (1y)12· 2 succeeded
Avg rating4.5★
Avg reviews194

Top Small Vase products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

37

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

34%

Top 20: 71%

Open market

38%

  • Der Rose18%
  • ComSaf14%
  • Glasseam8%
  • Tikplus7%
  • Talking Tables7%
  • Yirilan6%

Small Vase demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume379KCVR3.4%Products56Brands30Top 5 Brands55%OOS Rate10.5%Rating4.5★Reviews194Avg BSR#222
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Top Small Vase search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bud vases65K/yr
  • small vase85K/yr
  • small vases for flowers42K/yr
  • small vases34K/yr
  • small glass vase36K/yr
  • bud vase30K/yr
  • mini vase21K/yr
  • mini vases17K/yr
  • small vases for table decoration22K/yr
  • small flower vase16K/yr

What reviews say buyers love and hate about Small Vase

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall25%

Good quality glass

Value For Money17%

Exceptionally good value for the money

Size-Overall15%

They are a real assortment of size and shapes and brilliant value

Advertised Vs Actual Product9%

As advertised

Design-Overall6%

beautiful designs

What buyers complain about

84% of reviews
Size-Overall60%

bigger than expected

Quality-Overall9%

They are not only cheaply made

Advertised Vs Actual Product8%

Misleading information

Value For Money5%

Definitely not worth the money

Gifting Purpose1%

I would not buy this as a gift for someone as it is quite cheaply made

Small Vase return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

93%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
85%
2Advertised Vs Actual Product
3%
3Quality-Overall
2%
4Defective Material/Parts
2%
5Stain Resistance
1%

Common Small Vase questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Vase 52/100 on Amazon United Kingdom — Worth a look. The niche generates £162K/yr across 56 tracked products. 2 of 12 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Search demand for Small Vase on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 1.7× the quietest.