small vase
Worth a lookShows a thin review moat (194 avg reviews), but soft demand (-23.9% this quarter) keeps it on the watch list.
Review moat
Great194.11avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Price range
Good£3.96–£27.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£162K£162K/yr · 379K searches
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, small vase is a £162K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
small vase market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- £124K–£155K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 10.5%
- Avg brand age
- 25 months
- Avg seller age
- 199 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
37
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
34%
Top 20: 71%
Open market
38%
- Der Rose18%
- ComSaf14%
- Glasseam8%
- Tikplus7%
- Talking Tables7%
- Yirilan6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Top small vase search terms
- bud vases65K/yr
- small vase85K/yr
- small vases for flowers42K/yr
- small vases34K/yr
- small glass vase36K/yr
- bud vase30K/yr
- mini vase21K/yr
- mini vases17K/yr
- small vases for table decoration22K/yr
- small flower vase16K/yr
Top small vase products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
Der Rose£10.784.8★47 rev
Mini Glass Bud Vases 6 Pcs Small Vases for Flowers 50 ml Clear Mini Vase
Tikplus£7.924.3★32 rev
ComSaf Glass Bud Vases Set of 3 Small Flower Vases in Bulk Mini Ribbed Vases for Centerpieces Clear Vintage Vases for Table Decorations Wedding Party Receptions Home Decor (Different Sizes)
ComSaf£8.914.8★1,041 rev
Yirilan Glass Bud Vase Set of 30 Small Clear Round Vases for Flowers Mini Flowers Vases Vintage Bottle for TableDecorations Wedding Decor Party Home
Yirilan£22.574.8★72 rev
ComSaf Small Vases for Flowers Mini Clear Glass Bud Vases in Bulk Mini Ribbed Flower Vase Set for Centerpiece Wedding Table Ceterpiece Home Decor Housewarming Gift (Clear)
ComSaf£11.494.8★1,041 rev
Newest
by launch date
BTSD-home Glass Bud Vases Set of 12 Small Vases for Flowers Rustic Wedding Decor and Table Centerpieces Home Decor for Wedding and Table Decorations
BTSD-home£11.2050 rev
BTSD-home Glass Bud Vases Set of 6 Small Vases for Flowers for Table Decorations Wedding Decor and Home Decor
BTSD-home£10.1132 rev
Der Rose 12 Pack Glass Bud Vases for Flowers 125ml Small Vases for Table Decoration Elegant Home Decor and Wedding Decor Centerpieces
Der Rose£10.7847 rev
Der Rose 6 Pack Glass Bud Vase Set Small Clear Flower Vase for Centerpieces in Bulk Mini Vases for Home Table Decoration and Wedding Decor
Der Rose£9.7819 rev
Mini Glass Bud Vases 6 Pcs Small Vases for Flowers 50 ml Clear Mini Vase
Tikplus£7.9232 rev
Trending
90-day click momentum
Glass Bud Vases Set of 32 Mini Flower Vases for Centrepieces Vintage Bottles for Table Decorations Wedding Decor Home Clear (32 Clear)
Sawoake£24.214.3★
Glass Bud Vases Set of 24 Mini Flower Vases for Centrepieces Vintage Bottles for Table Decorations Wedding Decor Home Clear (24 Clear)
Sawoake£19.594.4★
Der Rose 20 Pack Glass Vase Set for Flowers Clear Bud Vase in Bulk for Rustic Wedding Decorations Floral Arrangements Home Table Centerpieces Decor
Der Rose£18.224.8★
ComSaf Small Vases for Flowers Mini Clear Glass Bud Vases in Bulk Mini Ribbed Flower Vase Set for Centerpiece Wedding Table Ceterpiece Home Decor Housewarming Gift (Clear)
ComSaf£11.494.8★
Glass Bud Vase Set of 10 Mini Clear Bud Vase for Centerpieces in Bulk Small Vintage Flower Vases for Weddings Parties Home Table Decorative
Viymgit£15.844.7★
What buyers say about small vase
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality glass”
“Exceptionally good value for the money”
“They are a real assortment of size and shapes and brilliant value”
“As advertised”
“beautiful designs”
“The colours are really pretty”
“sturdy”
“It is a gift”
“Really useful”
“Great for displaying Daffs”
What buyers complain about
“bigger than expected”
“They are not only cheaply made”
“Misleading information”
“Definitely not worth the money”
“I would not buy this as a gift for someone as it is quite cheaply made”
“little bit thin of glass”
“so heavier stems need support”
Top return reasons
Common questions
- Is small vase profitable to sell on Amazon United Kingdom?
- The niche generates £162K/yr across 56 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the small vase niche?
- 30 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in small vase?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.5%.
- When does demand for small vase peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the small vase niche?
- Listings span £3.96–£27.27; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.