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Small Vase

Maybe

The average product has only 194 reviews. But demand is soft, at -23.9% this quarter, so Small Vase is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£162K/yr379K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
34%top-5 click share · 30 brands · 37 sellers

Flapen Score

Small Vase against its category

The dotted line is the Home & Garden average. Past it, Small Vase is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Vase market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Vase 379K times last year and spent an estimated £162K. The top 5 brands take 55% of clicks. Demand peaks in Feb–Mar. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
3.4%
Market size, estimated
£162Ka year
Peak month
March1.7× the quietest month
Top search term
bud vases65K searches a year

02 · Price

A sale here is worth £12.40.

Listings sell for £12.40 on average, from £3.96 to £27.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £12.40 that is £0 to £1K a year per listing.

Average price
£12.40under the $15 to $100 sweet spot
Price range
£3.96–£27.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #222 within Vases. It carries 194 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#222in Vases
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
56

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Small Vase products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

37

Est. top-5 brand share

55%

Top 20: 94%

Est. top-5 click share

34%

Top 20: 71%

Open market

38%

  • Der Rose18%
  • ComSaf14%
  • Glasseam8%
  • Tikplus7%
  • Talking Tables7%
  • Yirilan6%

Demand

Small Vase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Search terms

Top Small Vase search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bud vases65K/yr
  • small vase85K/yr
  • small vases for flowers42K/yr
  • small vases34K/yr
  • small glass vase36K/yr
  • bud vase30K/yr
  • mini vase21K/yr
  • mini vases17K/yr
  • small vases for table decoration22K/yr
  • small flower vase16K/yr

Reviews and returns

What reviews say buyers love and hate about Small Vase

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
60%of negative reviews mention “Size-Overall”
2.5%of orders come back
“bigger than expected”
A buyer, on “Size-Overall”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Vase questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data