Small Slow Cooker
FailDemand is soft, at -45.4% this quarter, so Small Slow Cooker is a Fail.
- Flapen Score
- 35 / 100Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 5135
- Market size
- £329K/yr273K searches / yr
- 90-day growth
- -45.4%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 21 sellers
Flapen Score
Small Slow Cooker against its category
The dotted line is the Home & Garden average. Past it, Small Slow Cooker is stronger. Inside it, weaker.
Market
The Small Slow Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Slow Cooker 273K times last year and spent an estimated £329K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.
- Searches, last 12 months
- 273K
- Growth, 90 days vs prior 90
- -45.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £329Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- small slow cooker69K searches a year
02 · Price
A sale here is worth £16.56.
Listings sell for £16.56 on average, from £12.43 to £21.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £16.56 that is £21K to £25K a year per listing.
- Average price
- £16.56inside the $15 to $100 sweet spot
- Price range
- £12.43–£21.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £21K–£25K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Small Kitchen Appliances. It carries 5,392 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #16in Small Kitchen Appliances
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,392per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Small Slow Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 5y ago
Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 2,021
- Age
- 6y ago
Swan 1.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 120W Silver SF17010N
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 15y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]](https://m.media-amazon.com/images/I/31kB1G9ghYL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 9y ago
Tower Infinity Compact Slow Cooker with Keep Warm Function 1.5L 120W Stainless Steel T16020
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 922
- Age
- 7y ago
Trending
90-day click momentumTower Infinity Compact Slow Cooker with Keep Warm Function 1.5L 120W Stainless Steel T16020
- Price
- £13.08
- Rating
- 4.4/5
- Reviews
- 922
- Age
- 7y ago
Swan 1.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 120W Silver SF17010N
- Price
- £16.18
- Rating
- 4.6/5
- Reviews
- 1,243
- Age
- 15y ago
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]
- Price
- £21.41
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 9y ago
Andrew James 1.5L Slow Cooker - Roast-to-Rest Compact Small Slow Cooker for 12 People with Oven-Proof Ceramic Pot Easy-Clean Design 3 Heat Settings & Glass Lid Make Sauces Soups & Small Meals
- Price
- £18.24
- Rating
- 4.5/5
- Reviews
- 847
- Age
- 8mo ago
Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 2,021
- Age
- 6y ago
Newest
by launch dateAndrew James 1.5L Slow Cooker - Roast-to-Rest Compact Small Slow Cooker for 12 People with Oven-Proof Ceramic Pot Easy-Clean Design 3 Heat Settings & Glass Lid Make Sauces Soups & Small Meals
- Price
- £18.24
- Rating
- 4.5/5
- Reviews
- 847
- Age
- 8mo ago
Hamilton Beach 1.8L Mighty Mini Slow Cooker 90W Energy-Efficient Design Removable Ceramic Bowl 3 Heat Settings Compact for 1-2 People Easy Clean Black - HBSC020B
- Price
- £16.56
- Rating
- 4.6/5
- Reviews
- 4,830
- Age
- 3y ago
Hamilton Beach 1.8L Mighty Mini Slow Cooker 90W Energy-Efficient Design Removable Ceramic Bowl 3 Heat Settings Compact for 1-2 People Easy Clean Silver - HBSC020S
- Price
- £16.30
- Rating
- 4.6/5
- Reviews
- 4,830
- Age
- 3y ago
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 5y ago
Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300
- Price
- £18.26
- Rating
- 4.4/5
- Reviews
- 2,021
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
21
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Crock-Pot55%
- Morphy Richards16%
- Swan10%
- Hamilton Beach9%
- Tower8%
- andrew james3%
- Open — no brand owns it (0%)
Demand
Small Slow Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Small Slow Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small slow cooker69K/yr
- slow cooker small33K/yr
- small slow cookers for 2 person33K/yr
- small slow cookers for 128K/yr
- small slow cookers15K/yr
- mini slow cooker13K/yr
- mini crockpot7K/yr
- 12v slow cooker for campervan3K/yr
- slow cookers for 2 people12K/yr
- slow cooker for 1 person5K/yr
Reviews and returns
What reviews say buyers love and hate about Small Slow Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the next size up is to big
as the one we had was too big for two
too small
Broke on first use
Broken on first use
Stopped working after 1 use
Does not heat at all
Slow to heat up
Bit slow to heat up
still cant believe how cheap for such high quality
Built cheaply compared to the quality of the past
Poor quality
Seems to take an eternity to cook
Slow cooker
the rice is nowhere near cooked
Love
Nice size. for 2-4 portions.
Good size
The small size is perfect
easily cleaned
Easy clean slow cooker
Bowl is easy to clean as it's removable
Good price
Worth it
Great value
Love this kitchen appliance
Cooks well
Great cookpot
Good build quality for the price
Decent quality
Good quality cook pot ideal for one or two persons
Return
3.1% Return rate 81% Fixable by listing
the next size up is to big
as the one we had was too big for two
too small
Does not heat at all
Slow to heat up
Bit slow to heat up
Not working
Didn't work properly
it just doesn't work at all
still cant believe how cheap for such high quality
Built cheaply compared to the quality of the past
Poor quality
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Slow Cooker questions
Answered from the same tracked data.