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Small Slow Cooker

Fail

Demand is soft, at -45.4% this quarter, so Small Slow Cooker is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£329K/yr273K searches / yr
90-day growth
-45.4%search demand this quarter
Competition
88%top-5 click share · 6 brands · 21 sellers

Flapen Score

Small Slow Cooker against its category

The dotted line is the Home & Garden average. Past it, Small Slow Cooker is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Slow Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Slow Cooker 273K times last year and spent an estimated £329K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £329K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-45.4%
Conversion, latest week
7.3%
Market size, estimated
£329Ka year
Peak month
November3.6× the quietest month
Top search term
small slow cooker69K searches a year

02 · Price

A sale here is worth £16.56.

Listings sell for £16.56 on average, from £12.43 to £21.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £16.56 that is £21K to £25K a year per listing.

Average price
£16.56inside the $15 to $100 sweet spot
Price range
£12.43–£21.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #16 within Small Kitchen Appliances. It carries 5,392 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#16in Small Kitchen Appliances
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,392per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Small Slow Cooker products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£49K£99K£148K£197K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

0%

  • Crock-Pot55%
  • Morphy Richards16%
  • Swan10%
  • Hamilton Beach9%
  • Tower8%
  • andrew james3%
  • Open — no brand owns it (0%)

Demand

Small Slow Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Small Slow Cooker search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small slow cooker69K/yr
  • slow cooker small33K/yr
  • small slow cookers for 2 person33K/yr
  • small slow cookers for 128K/yr
  • small slow cookers15K/yr
  • mini slow cooker13K/yr
  • mini crockpot7K/yr
  • 12v slow cooker for campervan3K/yr
  • slow cookers for 2 people12K/yr
  • slow cooker for 1 person5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Slow Cooker

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
3.1%of orders come back
“the next size up is to big”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Slow Cooker questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data