Is small slow cooker profitable to sell on Amazon United Kingdom?

The niche generates £329K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (35/100).

How competitive is the small slow cooker niche?

6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in small slow cooker?

Top complaints mined from reviews: Size-Overall, Durability, Heating. The return rate is 3.1%.

When does demand for small slow cooker peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the small slow cooker niche?

Listings span £12.43–£21.41; the average listing price is £16.56 (sweet spot $15–$100). The average incumbent carries 5,392 reviews — the moat a new listing must climb.

small slow cooker

Skip it

Soft demand (-45.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£16.56

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£12.43–£21.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£329K

£329K/yr · 273K searches

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,392.13

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-45.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, small slow cooker is a £329K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

small slow cooker market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: £207K–£248K; units × avg price
Conversion rate: 7.3%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 7.7%
Avg brand age: 42 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Crock-Pot55%
Morphy Richards16%
Swan10%
Hamilton Beach9%
Tower8%
andrew james3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top small slow cooker search terms

small slow cooker69K/yr -44.6%5.3% conv.
slow cooker small33K/yr -39.2%4.3% conv.
small slow cookers for 2 person33K/yr -40.7%5.7% conv.
small slow cookers for 128K/yr -55.2%6.3% conv.
small slow cookers15K/yr -38.3%2.5% conv.
mini slow cooker13K/yr -26.5%4.3% conv.
mini crockpot7K/yr -48.1%1.9% conv.
12v slow cooker for campervan3K/yr -3.3%0.3% conv.
slow cookers for 2 people12K/yr -68.5%1.9% conv.
slow cooker for 1 person5K/yr -35.7%7.8% conv.

All search terms

Top small slow cooker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]

Crock-Pot£12.434.6★14,222 rev

Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300

Morphy Richards£18.264.4★2,021 rev

Swan 1.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 120W Silver SF17010N

Swan£16.184.6★1,243 rev

Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 2.4 L (1-2 People | Energy Efficient | Black [CSC046]

Crock-Pot£21.414.6★14,222 rev

Tower Infinity Compact Slow Cooker with Keep Warm Function 1.5L 120W Stainless Steel T16020

Tower£13.084.4★922 rev

Newest

by launch date

Andrew James 1.5L Slow Cooker - Roast-to-Rest Compact Small Slow Cooker for 12 People with Oven-Proof Ceramic Pot Easy-Clean Design 3 Heat Settings & Glass Lid Make Sauces Soups & Small Meals

andrew james£18.24847 rev

8mo ago

Hamilton Beach 1.8L Mighty Mini Slow Cooker 90W Energy-Efficient Design Removable Ceramic Bowl 3 Heat Settings Compact for 1-2 People Easy Clean Black - HBSC020B

Hamilton Beach£16.564,830 rev

3y ago

Hamilton Beach 1.8L Mighty Mini Slow Cooker 90W Energy-Efficient Design Removable Ceramic Bowl 3 Heat Settings Compact for 1-2 People Easy Clean Silver - HBSC020S

Hamilton Beach£16.304,830 rev

3y ago

Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]

Crock-Pot£12.4314,222 rev

5y ago

Morphy Richards Slow Cooker 1.5L Ceramic Pot Lightweight & Compact 3 Heat Settings Stainless Steel Finish For Couples Small Households Casseroles Curries Stews Chillis 460300

Morphy Richards£18.262,021 rev

6y ago

What buyers say about small slow cooker

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Nice size. for 2-4 portions.”

Ease Of Cleaning13%

“easily cleaned”

Value For Money9%

“Good price”

Cooking Experience9%

“Love this kitchen appliance”

Quality-Overall9%

“Good build quality for the price”

Ease Of Use6%

“Ease of use”

Time Taken6%

“Brilliant little slow cooker”

Compactness4%

“Small and compact for storage”

Advertised Vs Actual Product3%

“Does the job”

Baking2%

“Great weekend crock pot”

What buyers complain about

Size-Overall30%

“the next size up is to big”

Durability10%

“Broke on first use”

Heating9%

“Does not heat at all”

Quality-Overall9%

“still cant believe how cheap for such high quality”

Cooking Experience9%

“Seems to take an eternity to cook”

Functionality-Overall5%

“Not working”

Mixing/Blending2%

“not even simmering”

Value For Money2%

“Not worth the money”

Time Taken2%

“very very slow”

Strength2%

“flimsy cheap construction and components”

Top return reasons

Size-Overall76%

Heating7%

Functionality-Overall6%

Quality-Overall1%

Advertised Vs Actual Product1%

Storage Capacity1%

Strength1%

Durability1%

Cooking Experience1%

Scratch Resistance1%

Common questions

Is small slow cooker profitable to sell on Amazon United Kingdom?: The niche generates £329K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.4%. Flapen's verdict: Skip it (35/100).
How competitive is the small slow cooker niche?: 6 brands and 21 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in small slow cooker?: Top complaints mined from reviews: Size-Overall, Durability, Heating. The return rate is 3.1%.
When does demand for small slow cooker peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the small slow cooker niche?: Listings span £12.43–£21.41; the average listing price is £16.56 (sweet spot $15–$100). The average incumbent carries 5,392 reviews — the moat a new listing must climb.