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Small Slow Cooker

soft demand (-45.4% this quarter) — Small Slow Cooker doesn't clear our bar today.

Flapen Score

35
Skip it
Market size 52Growth 2Conversion 76Competition 10Returns 49Price range 71Avg price 79Brand share 7Review moat 24Quality gap 35
This niche Category average

Is Small Slow Cooker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Slow Cooker is a £329K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 35/100.

Small Slow Cooker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.4% over the last 90 days and 7.3% of searches end in a purchase.

£329K

revenue / yr

Units sold / yr15K
Search volume / yr-45.4%273K
Conversion rate7.3%
Avg price£16.56

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 21
Top-5 product click share88%
Open market3%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews5,392

Top Small Slow Cooker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

£0£49K£99K£148K£197K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

21

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Crock-Pot55%
  • Morphy Richards16%
  • Swan10%
  • Hamilton Beach9%
  • Tower8%
  • andrew james3%
  • Open — no brand owns it (0%)

Small Slow Cooker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume273KCVR7.3%Products8Brands6Top 5 Brands97%OOS Rate7.7%Rating4.5★Reviews5,392Avg BSR#16
10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.6×

Top Small Slow Cooker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small slow cooker69K/yr
  • slow cooker small33K/yr
  • small slow cookers for 2 person33K/yr
  • small slow cookers for 128K/yr
  • small slow cookers15K/yr
  • mini slow cooker13K/yr
  • mini crockpot7K/yr
  • 12v slow cooker for campervan3K/yr
  • slow cookers for 2 people12K/yr
  • slow cooker for 1 person5K/yr

What reviews say buyers love and hate about Small Slow Cooker

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Size-Overall21%

Nice size. for 2-4 portions.

Ease Of Cleaning13%

easily cleaned

Value For Money9%

Good price

Cooking Experience9%

Love this kitchen appliance

Quality-Overall9%

Good build quality for the price

What buyers complain about

78% of reviews
Size-Overall30%

the next size up is to big

Durability10%

Broke on first use

Heating9%

Does not heat at all

Quality-Overall9%

still cant believe how cheap for such high quality

Cooking Experience9%

Seems to take an eternity to cook

Small Slow Cooker return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

81%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Heating
7%
3Functionality-Overall
6%
4Quality-Overall
1%
5Advertised Vs Actual Product
1%

Common Small Slow Cooker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Slow Cooker 35/100 on Amazon United Kingdom — Skip it. The niche generates £329K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -45.4% over the last 90 days.
Search demand for Small Slow Cooker on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 3.6× the quietest.