Small Single Mattress
FailShoppers spend only $31K a year here, so Small Single Mattress is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £31K/yr39K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 34 sellers
Flapen Score
Small Single Mattress against its category
The dotted line is the Home & Garden average. Past it, Small Single Mattress is stronger. Inside it, weaker.
Market
The Small Single Mattress market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Single Mattress 39K times last year and spent an estimated £31K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £31Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- 2ft 6 mattress21K searches a year
02 · Price
A sale here is worth £64.90.
Listings sell for £64.90 on average, from £8.22 to £280.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £64.90 that is £0 to £6K a year per listing.
- Average price
- £64.90inside the $15 to $100 sweet spot
- Price range
- £8.22–£280.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #95 within Furniture. It carries 2,404 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 76%
- Out of stock, average day
- 7.9%
- Average rank
- #95in Furniture
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,404per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Small Single Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Starlight Beds CoolTouch Sprung Small Single Mattress
- Price
- £40.19
- Rating
- 4.2/5
- Reviews
- 12,079
- Age
- 9y ago

BEDZONLINE Hybrid Memory Foam & Spring Mattress - UK Small Single | 190 x 75 x 20 cm | Breathable & Hypoallergenic | Medium-Firm Support | Standard Tight Top Comfort | Durable & Long-Lasting
- Price
- £49.33
- Rating
- 4.0/5
- Reviews
- 6,946
- Age
- 7y ago

Novilla 2FT6 Small Single Mattress - 25cm Medium Firm Hybrid Mattresses | UK Pocket Sprung & Foam for Ergonomic Support & Luxury Comfort Soft-Touch Cover Mattress in a Box (75x190cm)
- Price
- £59.09
- Rating
- 4.2/5
- Reviews
- 197
- Age
- 8mo ago

Vesgantti 2FT6 Small Single Mattress 75x190cm 10 Inch Hybrid Mattress with Breathable Memory Foam and Individually Pocket Spring - Medium Firm White
- Price
- £75.22
- Rating
- 4.6/5
- Reviews
- 4,622
- Age
- 6y ago

Vesgantti Folding Mattress Small Single 10CM Gel Memory Foam Foldable Mattress Tri-fold for Travel Camping Guest Bed - 100-Night Trial CertiPUR-US Certified
- Price
- £49.22
- Rating
- 4.6/5
- Reviews
- 420
- Age
- 2y ago
Trending
90-day click momentum
NineLan Orthopaedic Small Single Mattress 2FT6 for Back Pain Relief 10.6 Inch Hybrid 7-Zone Pocket Sprung Mattress with Cooling Gel Memory Foam & Breathable Knitted Cover Medium Firm 75x190x27cm
- Price
- £103.55
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 7mo ago

eXtreme comfort ltd Cooltouch Diamond Essential White Small Single Mattress 75x190cm 18cm Deep Foam Free Open Coil Spring Mattress Quilted Cover Plush Comfort Support UK Made Mattress in a Box
- Price
- £39.07
- Rating
- 4.1/5
- Reviews
- 476
- Age
- 4y ago

Bestway Single Size Air Bed Inflatable Outdoor Indoor Airbed for Camping Air Mattress Blue
- Price
- £8.22
- Rating
- 4.2/5
- Reviews
- 20,802
- Age
- 3y ago

Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
- Price
- £41.44
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago

Novilla 2FT6 Small Single Mattress - 25cm Medium Firm Hybrid Mattresses | UK Pocket Sprung & Foam for Ergonomic Support & Luxury Comfort Soft-Touch Cover Mattress in a Box (75x190cm)
- Price
- £59.09
- Rating
- 4.2/5
- Reviews
- 197
- Age
- 8mo ago
Newest
by launch date
NineLan Orthopaedic Small Single Mattress 2FT6 for Back Pain Relief 10.6 Inch Hybrid 7-Zone Pocket Sprung Mattress with Cooling Gel Memory Foam & Breathable Knitted Cover Medium Firm 75x190x27cm
- Price
- £103.55
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 7mo ago

Novilla 2FT6 Small Single Mattress - 25cm Medium Firm Hybrid Mattresses | UK Pocket Sprung & Foam for Ergonomic Support & Luxury Comfort Soft-Touch Cover Mattress in a Box (75x190cm)
- Price
- £59.09
- Rating
- 4.2/5
- Reviews
- 197
- Age
- 8mo ago

Emma Original Lite Mattress Single (90×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery
- Price
- £179.39
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 10mo ago

Vesgantti Small Single Mattress 2FT6 10.2 Inch Hybrid Mattress with Breathable Foam and Individually Pocket Spring - Edge Support & Motion Isolation Medium Firm - Small Single (75x190x26cm)
- Price
- £83.34
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 1y ago

Starlight Beds Arctic Grey Single Mattress 3ft x 6ft3
- Price
- £41.44
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
34
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
44%
Top 20: 87%
Open market
13%
- Vesgantti25%
- Starlight Beds23%
- Novilla13%
- BEDZONLINE12%
- eXtreme comfort ltd7%
- Generic6%
- Open — no brand owns it (10 brands, 13%)
Demand
Small Single Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Small Single Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 2ft 6 mattress21K/yr
- small mattress10K/yr
- mattress 75cm x 190cm5K/yr
- emma single mattress3K/yr
Reviews and returns
What reviews say buyers love and hate about Small Single Mattress
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
the quality is really cheap feeling
Absolutely garbage
had deflated after a few hours
Did not stay inflated
Deflated
Not a single size
its shorter by several inches
Too small
Not comfortable at all
feels hard wearing
thus mattress is so uncomfortable
This mattress is even thicker than it says
Not thick enough
Not as thick as I expected
Love
So comfortable
Offers right amount of comfort
The mattress is comfortable
Amazing quality
A Really Good Mat
Good Quality mattress
Excellent for the money
Good value for price
Great value
Good mattress, comfortable
Good Mattress
Great firm mattress
Inflates quickly, easy to use, nice weight,
Ideal Self Inflating Sleep Mat
Easy to inflate
Return
2.1% Return rate 47% Fixable by listing
Not a single size
its shorter by several inches
Too small
had deflated after a few hours
Did not stay inflated
Deflated
Bad quality
the quality is really cheap feeling
Absolutely garbage
Not comfortable at all
feels hard wearing
thus mattress is so uncomfortable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Single Mattress questions
Answered from the same tracked data.









