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Small Single Mattress

Fail

Shoppers spend only $31K a year here, so Small Single Mattress is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£31K/yr39K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
44%top-5 click share · 16 brands · 34 sellers

Flapen Score

Small Single Mattress against its category

The dotted line is the Home & Garden average. Past it, Small Single Mattress is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Single Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Single Mattress 39K times last year and spent an estimated £31K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
1.2%
Market size, estimated
£31Ka year
Peak month
September2.1× the quietest month
Top search term
2ft 6 mattress21K searches a year

02 · Price

A sale here is worth £64.90.

Listings sell for £64.90 on average, from £8.22 to £280.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £64.90 that is £0 to £6K a year per listing.

Average price
£64.90inside the $15 to $100 sweet spot
Price range
£8.22–£280.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #95 within Furniture. It carries 2,404 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
7.9%
Average rank
#95in Furniture
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,404per listing
Listings tracked
37

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Single Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£944£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

34

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

13%

  • Vesgantti25%
  • Starlight Beds23%
  • Novilla13%
  • BEDZONLINE12%
  • eXtreme comfort ltd7%
  • Generic6%
  • Open — no brand owns it (10 brands, 13%)

Demand

Small Single Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Search terms

Top Small Single Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2ft 6 mattress21K/yr
  • small mattress10K/yr
  • mattress 75cm x 190cm5K/yr
  • emma single mattress3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Single Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+0.19

Bad quality

the quality is really cheap feeling

Absolutely garbage

Inflation/Deflation12%−0.15

had deflated after a few hours

Did not stay inflated

Deflated

Size-Overall12%−0.06

Not a single size

its shorter by several inches

Too small

Comfort-Overall12%+2.06

Not comfortable at all

feels hard wearing

thus mattress is so uncomfortable

Thickness8%−0.03

This mattress is even thicker than it says

Not thick enough

Not as thick as I expected

Love

Comfort-Overall30%+2.06

So comfortable

Offers right amount of comfort

The mattress is comfortable

Quality-Overall16%+0.19

Amazing quality

A Really Good Mat

Good Quality mattress

Value For Money13%+1.22

Excellent for the money

Good value for price

Great value

Foam7%+0.56

Good mattress, comfortable

Good Mattress

Great firm mattress

Inflation/Deflation6%−0.15

Inflates quickly, easy to use, nice weight,

Ideal Self Inflating Sleep Mat

Easy to inflate

Return

2.1% Return rate 47% Fixable by listing

Size-Overall38%▇▆█▅▆▅

Not a single size

its shorter by several inches

Too small

Inflation/Deflation14%▇▇▃▇██

had deflated after a few hours

Did not stay inflated

Deflated

Quality-Overall10%▅█▆▆▅▅

Bad quality

the quality is really cheap feeling

Absolutely garbage

Comfort-Overall10%▃▆▄█▅▄

Not comfortable at all

feels hard wearing

thus mattress is so uncomfortable

Functionality-Overall3%█▃▅▂▄▆

FAQ

Common Small Single Mattress questions

Answered from the same tracked data.