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Small Sieve

Fail

Prices span $2.08–$7.99, mostly outside the sweet spot, so Small Sieve is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£55K/yr95K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
79%top-5 click share · 10 brands · 28 sellers

Flapen Score

Small Sieve against its category

The dotted line is the Home & Garden average. Past it, Small Sieve is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Sieve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Sieve 95K times last year and spent an estimated £55K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
14.0%
Market size, estimated
£55Ka year
Peak month
March1.5× the quietest month
Top search term
small sieve28K searches a year

02 · Price

A sale here is worth £4.13.

Listings sell for £4.13 on average, from £2.08 to £7.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £4.13 that is £6K to £8K a year per listing.

Average price
£4.13under the $15 to $100 sweet spot
Price range
£2.08–£7.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Coffee, Tea & Espresso. It carries 858 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Coffee, Tea & Espresso
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
858per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Sieve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

28

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

13%

  • Tala59%
  • SZCXDKJ9%
  • Chef Aid6%
  • MAOQYE5%
  • WENXINWIN5%
  • Haoyic4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Small Sieve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Sieve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small sieve28K/yr
  • mini sieve19K/yr
  • matcha sieve14K/yr
  • small sieve fine mesh13K/yr
  • small strainer10K/yr
  • mini strainer5K/yr
  • sieve small3K/yr
  • small sieve for poached eggs3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Sieve

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.15

it is not fit for purpose

which is quite big

Very small

Quality-Overall16%−0.04

The overall build quality is poor

Bad quality

Cheap rubbish

Durability8%−0.13

Broke

Broken in a month

it happened after very little use

Value For Money7%+0.18

even then not worth the money

Bit pricey for size

waste of money

Strength5%+0.43

a bit flimsy

not that robust

Very flimsy, terrible

Love

Quality-Overall27%−0.04

Good product, exactly what I was looking for

The build quality feels solid

Amazing quality

Value For Money13%+0.18

Good for price

Excellent value

Good value for money

Size-Overall11%−0.15

Good size

quite good quality, handy sizes

various sizes make them good for a few things

Ease Of Cleaning7%+1.05

Easy to clean

Perfect for rinsing, draining, and sifting

Found it helpful for rinsing fruit etc

Advertised Vs Actual Product7%+1.42

Done the job it was bought for

Does the job

As described

Return

0.4% Return rate 74% Fixable by listing

Size-Overall63%▇█▇█▆▆

it is not fit for purpose

which is quite big

Very small

Quality-Overall5%▁▄▄▁█▁

The overall build quality is poor

Bad quality

Cheap rubbish

Thickness5%▁▅▃▃▁█
Defective Material/Parts5%▁▁▇█▆█
Advertised Vs Actual Product4%█▁▅▁▄▅

FAQ

Common Small Sieve questions

Answered from the same tracked data.