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Small Sieve

Fail

Prices span $2.08–$7.99, mostly outside the sweet spot, so Small Sieve is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£55K/yr95K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
79%top-5 click share · 10 brands · 28 sellers

Flapen Score

Small Sieve against its category

The dotted line is the Home & Garden average. Past it, Small Sieve is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Sieve market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Sieve 95K times last year and spent an estimated £55K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 14.0% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
14.0%
Market size, estimated
£55Ka year
Peak month
March1.5× the quietest month
Top search term
small sieve28K searches a year

02 · Price

A sale here is worth £4.13.

Listings sell for £4.13 on average, from £2.08 to £7.99. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At £4.13 that is £6K to £8K a year per listing.

Average price
£4.13under the $15 to $100 sweet spot
Price range
£2.08–£7.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Coffee, Tea & Espresso. It carries 858 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Coffee, Tea & Espresso
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
858per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Sieve products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

28

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

13%

  • Tala59%
  • SZCXDKJ9%
  • Chef Aid6%
  • MAOQYE5%
  • WENXINWIN5%
  • Haoyic4%
  • Open — no brand owns it (4 brands, 13%)

Demand

Small Sieve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Sieve search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small sieve28K/yr
  • mini sieve19K/yr
  • matcha sieve14K/yr
  • small sieve fine mesh13K/yr
  • small strainer10K/yr
  • mini strainer5K/yr
  • sieve small3K/yr
  • small sieve for poached eggs3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Sieve

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
0.4%of orders come back
“it is not fit for purpose”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Small Sieve questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data