small sieve
Skip itPrices mostly outside the sweet spot ($2.08–$7.99) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good858.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£55K£55K/yr · 95K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.13avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£7.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small sieve is a £55K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small sieve market data
- Units sold / yr
- 13K–15K
- avg 1,500–2,000/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
28
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
13%
- Tala59%
- SZCXDKJ9%
- Chef Aid6%
- MAOQYE5%
- WENXINWIN5%
- Haoyic4%
- Open — no brand owns it (4 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -27.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top small sieve search terms
- small sieve28K/yr
- mini sieve19K/yr
- matcha sieve14K/yr
- small sieve fine mesh13K/yr
- small strainer10K/yr
- mini strainer5K/yr
- sieve small3K/yr
- small sieve for poached eggs3K/yr
Top small sieve products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tala Stainless Steel Sieve 8 cm Diameter with Fine Mesh
Tala£2.954.4★4,736 rev
2 Pack Small Stainless Steel Fine Mesh Strainers with Kitchen Hooks 8 cm Diameter Mini Fine Mesh Sieve Tea Strainers Kitchen Colander Sieve with Handle - Ideal for Juice Egg Tea Coffee Flour Filter
SZCXDKJ£6.584.2★197 rev
Chef Aid 7cm Wide Nylon Mesh Plastic Strainer in White-Ideal for Draining Straining and Washing Fruits Vegetables Salads and More- BPA FREE Dishwasher Safe
Chef Aid£2.084.3★1,161 rev
1 Pack Small Stainless Steel Fine Mesh Strainers with Kitchen Hooks 8 Cm Diameter Mini Fine Mesh Sieve Tea Strainers Kitchen Colander Sieve with Handle - Ideal for Juice Egg Tea Coffee Flour Filter
MAOQYE£5.474.5★141 rev
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.704.4★774 rev
Newest
by launch date
WENXINWIN 2 Pcs Fine Mesh Stainless Steel Tea Strainers with Non-Slip Handle | Mini Sieve for Loose Leaf Tea Coffee Spices & Baking | Essential Kitchen Tool
WENXINWIN£3.4325 rev
2.2 Mini Matcha Sifter Set 30 Fine Mesh Matcha Strainer with Handle and Base Stainless Steel Small Tea Strainer for Loose Tea Coffee Cocktail(Silver)
CIATBYYJ£4.452 rev
2 Pcs Tea Strainer for Loose Tea Small Fine Mesh Sieves and Strainers
Haoyic£3.356 rev
Small Sieve Fine Mesh 2 Pcs Tea Strainers for Loose Tea Mini Small Tea Sieve Fine Mesh Stainless Steel Siveve Sift with Handle Strainers for Loose Tea Cocktail Spices and Baking
OBYJCA£3.3954 rev
2 Pcs Tea Strainer Fine Mesh - Stainless Steel Metal Sieve with Handle Small Fine Mesh Strainer for Loose Tea Coffee Spices Kitchen Sifter Durable and Easy to Clean
BRITECO£3.0754 rev
Trending
90-day click momentum2.2 Mini Matcha Sifter Set 30 Fine Mesh Matcha Strainer with Handle and Base Stainless Steel Small Tea Strainer for Loose Tea Coffee Cocktail(Silver)
CIATBYYJ£4.455.0★
2 Pcs Tea Strainer Fine Mesh - Stainless Steel Metal Sieve with Handle Small Fine Mesh Strainer for Loose Tea Coffee Spices Kitchen Sifter Durable and Easy to Clean
BRITECO£3.074.2★
WENXINWIN 2 Pcs Fine Mesh Stainless Steel Tea Strainers with Non-Slip Handle | Mini Sieve for Loose Leaf Tea Coffee Spices & Baking | Essential Kitchen Tool
WENXINWIN£3.433.8★
2 Pcs Tea Strainer for Loose Tea Small Fine Mesh Sieves and Strainers
Haoyic£3.353.1★
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.704.4★
What buyers say about small sieve
What buyers praise and complain about, mined from review topics.What buyers love
“Good product, exactly what I was looking for”
“Good for price”
“Good size”
“Easy to clean”
“Done the job it was bought for”
“Very Useful”
“solid and sturdy”
“rust-resistant”
“The fine mesh works really well, and the marine-grade stainless steel feels sturdy, rust-resistant, and built to last”
“durable”
What buyers complain about
“it is not fit for purpose”
“The overall build quality is poor”
“Broke”
“even then not worth the money”
“a bit flimsy”
“This item went rusty straight away”
“Very cheaply made cant see it lasting long”
“They don't clean very easy apart from that they are ok”
“Because of bad balance”
“Very poor construction”
Top return reasons
Common questions
- Is small sieve profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the small sieve niche?
- 10 brands and 28 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in small sieve?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for small sieve peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the small sieve niche?
- Listings span £2.08–£7.99; the average listing price is £4.13 (sweet spot $15–$100). The average incumbent carries 858 reviews — the moat a new listing must climb.