Small Shovel
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $38K a year here, so Small Shovel is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £38K/yr61K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 53 sellers
Flapen Score
Small Shovel against its category
The dotted line is the Home & Garden average. Past it, Small Shovel is stronger. Inside it, weaker.
Market
The Small Shovel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Shovel 61K times last year and spent an estimated £38K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £38Ka year
- Top search term
- small shovel19K searches a year
02 · Price
A sale here is worth £8.40.
Listings sell for £8.40 on average, from £3.60 to £22.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.
- Average price
- £8.40under the $15 to $100 sweet spot
- Price range
- £3.60–£22.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £840–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #83 within Garden Tools & Watering Equipment. It carries 625 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 63%
- Out of stock, average day
- 0.4%
- Average rank
- #83in Garden Tools & Watering Equipment
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 625per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Small Shovel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spear and Jackson MICROROUND Round Mouth Micro Shovel
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 2,788
- Age
- 12y ago

Roughneck Gorilla Sharp-Edge Micro Shovel 690mm (27) Heavy-Duty Round Blade Reinforced Socket Fibreglass Short Shaft Foot Treads for Slicing Digging & Opening Bulk Bags in Small Compact Spaces
- Price
- £12.94
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 1y ago

Roughneck Micro Shovel Heavy-Duty Square Blade Short Shaft for Small Compact Spaces to Shovel Material Out of Bulk Bags - 690mm (27)
- Price
- £10.04
- Rating
- 4.7/5
- Reviews
- 294
- Age
- 16y ago

Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago

Easy shopping SQUARE & ROUND MINI SHOVEL SET Round and Square Head Micro Shovel Set With Wooden Handle Strong Durable Garden Gardening Tools Hand Tool Digging Spade Planting Lightweight Compact Weath
- Price
- £12.43
- Rating
- 4.3/5
- Reviews
- 99
- Age
- 1y ago
Trending
estimated 90-day click momentum
GARDENA Classic Trowel: Convenient spade for small planting tasks; corrosion-resistant; non-slip ergonomic handle; 6 cm working width (8951-20)
- Price
- £5.13
- Rating
- 4.5/5
- Reviews
- 1,470
- Age
- 9y ago

Detecting Innovations Round Point Mini Shovel Heavy-Duty Carbon Steel Gardening Hand Shovel with Y-Shaped Handle | Multifunctional Digger for Garden Camping & Outdoor Use
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago

Hand Garden Trowel - Depth Measurement Non-Slip Thumb Grip Transplanting Plant Scoop Weeding Moving and Smoothing Digging Planting Gardening Tool
- Price
- £3.60
- Rating
- 4.3/5
- Reviews
- 198
- Age
- 2y ago

Unibos | Heavy Duty Garden Border Spade - Garden Tools Outdoor Digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools (Border Spade)
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 9mo ago
Newest
by launch date
Detecting Innovations Round Point Mini Shovel Heavy-Duty Carbon Steel Gardening Hand Shovel with Y-Shaped Handle | Multifunctional Digger for Garden Camping & Outdoor Use
- Price
- £11.12
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 5mo ago

Detecting Innovations Mini Metal Detecting Spade Heavy Duty Carbon Steel Digging Tool for Treasure Hunting & Coin Recovery
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 6mo ago

Armo Heavy Duty Metal Coal Small Hand Shovel With Wooden Handle Fireside Dust Ash BBQ Gardening Spade Trowel 44CM
- Price
- £5.03
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7mo ago

Unibos | Heavy Duty Garden Border Spade - Garden Tools Outdoor Digging Gardening Accessories Hand Spade With Durable Plastic D-Handle Gardening Tools (Border Spade)
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 33
- Age
- 9mo ago
![GardNTool Round Head Micro Shovel Set With Wooden Handle Strong Durable Garden Gardening Tools Hand Tool Digging Spade Planting Lightweight Compact Weath [ ROUND MINI SHOVEL ]](https://m.media-amazon.com/images/I/21YIPdfvpYL.jpg)
GardNTool Round Head Micro Shovel Set With Wooden Handle Strong Durable Garden Gardening Tools Hand Tool Digging Spade Planting Lightweight Compact Weath [ ROUND MINI SHOVEL ]
- Price
- £6.17
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
53
Est. top-5 brand share
63%
Top 20: 99%
Est. top-5 click share
46%
Top 20: 84%
Open market
33%
- Spear & Jackson23%
- Roughneck20%
- Easy Shopping8%
- Detecting Innovations6%
- Armo Gardening6%
- GARD N TOOL4%
Demand
Small Shovel search demand
Weekly searches over the year. Pick a range.
Search terms
Top Small Shovel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small shovel19K/yr
- small spade10K/yr
- mini shovel13K/yr
- small garden spade5K/yr
- mini spade5K/yr
- micro shovel6K/yr
- small shovel metal4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Shovel
We read the reviews and the return reasons for every product selling here.
“Broke in half”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Shovel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









