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Small Shovel

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $38K a year here, so Small Shovel is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£38K/yr61K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
46%top-5 click share · 21 brands · 53 sellers

Flapen Score

Small Shovel against its category

The dotted line is the Home & Garden average. Past it, Small Shovel is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Shovel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Shovel 61K times last year and spent an estimated £38K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
7.4%
Market size, estimated
£38Ka year
Top search term
small shovel19K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £3.60 to £22.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£3.60–£22.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£840–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #83 within Garden Tools & Watering Equipment. It carries 625 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
0.4%
Average rank
#83in Garden Tools & Watering Equipment
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
625per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Small Shovel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

53

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

46%

Top 20: 84%

Open market

33%

  • Spear & Jackson23%
  • Roughneck20%
  • Easy Shopping8%
  • Detecting Innovations6%
  • Armo Gardening6%
  • GARD N TOOL4%

Demand

Small Shovel search demand

Weekly searches over the year. Pick a range.

2K1KMay '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Small Shovel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small shovel19K/yr
  • small spade10K/yr
  • mini shovel13K/yr
  • small garden spade5K/yr
  • mini spade5K/yr
  • micro shovel6K/yr
  • small shovel metal4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Shovel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.18

Broke in half

Snapped in half

Broke on first use

Quality-Overall16%

My fault for buying cheap

Not good quality

Absolute garbage

Size-Overall14%−0.05

The shovel is very small

Very sturdy thought that they would be bigger than what they were though

Bit small

Strength10%+1.16

It a bit flimsy

Not strong

Flimsy

Metal Quality4%−0.05

Cheap Chinese steel

Comically thin metal

It is a waste of metal

Love

Quality-Overall21%

Good strong quality

Excellent Product

Good Quality tool

Strength20%+1.16

Good tool seems strong

Great strong handle

Nice and strong

Value For Money17%+1.39

Excellent value

Decent price

Great value for money

Ease Of Use7%+0.90

Easy to use

Easy to carry

its easy to handle

Size-Overall6%−0.05

Decent size

good size for use in potting plants

A perfect size for use in confined places

Return

0.3% Return rate 56% Fixable by listing

Size-Overall52%██▆▇▆▅

The shovel is very small

Very sturdy thought that they would be bigger than what they were though

Bit small

Weight Heavy16%▃▆▅█▇▇

heavier than expected

I honestly cannot see this lasting very long with regular heavy use

Very heavy fir a women's spade

Quality-Overall8%█▅▇▂▇▄

My fault for buying cheap

Not good quality

Absolute garbage

Strength6%▁▇▂▂▃█

It a bit flimsy

Not strong

Flimsy

Defective Material/Parts5%▅▃█▃▂▁

FAQ

Common Small Shovel questions

Answered from the same tracked data.