Small Photo Frame
MaybeThe top 5 brands take only 36% of clicks. But shoppers spend only $46K a year here, so Small Photo Frame is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £46K/yr254K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 29%top-5 click share · 49 brands · 82 sellers
Flapen Score
Small Photo Frame against its category
The dotted line is the Home & Garden average. Past it, Small Photo Frame is stronger. Inside it, weaker.
Market
The Small Photo Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Photo Frame 254K times last year and spent an estimated £46K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 254K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £46Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- small photo frame47K searches a year
02 · Price
A sale here is worth £6.45.
Listings sell for £6.45 on average, from £2.56 to £19.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £6.45 that is £0 to £645 a year per listing.
- Average price
- £6.45under the $15 to $100 sweet spot
- Price range
- £2.56–£19.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£645
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,383 within Photo Albums, Frames & Accessories. It carries 563 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 97%
- Out of stock, average day
- 6.1%
- Average rank
- #1,383in Photo Albums, Frames & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 563per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 0 of last year's 32 launches as successful.
32 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 32
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Small Photo Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Rectangular Photo Frame with Mat 13 cm x 18 cm matted to 15 x 10 cm 2-Pack Black
- Price
- £4.86
- Rating
- 4.5/5
- Reviews
- 9,308
- Age
- 8y ago
IMPRESSIONS BY JULIANA SILVER DOUBLE PHOTO FRAME FS426 2x3
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 15y ago
Ouligay 10PCS Mini Gold Picture Frames 1x1 Inch Vintage Small Antique Resin Picture Frames Oval Rectangle Wall Hanging Display Table Frame for DIY Jewelry Christmas Holiday Party Hotel Decor
- Price
- £5.22
- Rating
- 4.2/5
- Reviews
- 116
- Age
- 11mo ago
4 Pack Picture Frame 6x4 Photo Frames Tabletop
- Price
- £7.60
- Rating
- 4.4/5
- Reviews
- 607
- Age
- 2y ago
Design Group White Solitaire Shabby Chic Distressed Wood Styrene Photo Frames 4x6
- Price
- £3.15
- Rating
- 4.4/5
- Reviews
- 2,546
- Age
- 4y ago
Trending
90-day click momentum
4Pcs Mini Photo Frames Polar0id Frame For Inst0x Mini Photos 3 Inch Small Picture Frames Desktop Display Photo Frame Small For Instant Camera Prints Compatible With Multiple Film Photos
- Price
- £5.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
2pcs Mini Photo Frames Set Small Picture Frames for Instax Mini Film 2.4 x 3.6 Inch Rectangular Picture Frame Holder for Tabletop Desk Display Lightweight Plastic Postcard Frame for Home Decor
- Price
- £3.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
16 Pcs Resin Mini Photo Frames 4 Styles Picture Frames Vintage Carving Mini Frames for Crafts DIY Wall Hanging Jewelry Photography Mobile Phone Christmas Holiday Party Hotel Decor (Gold)
- Price
- £2.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
Icona Bay - 6x4 Black Picture Frame - Modern Style Engineered Wood Frame - Table Top or Wall Mount - Bliss Collection
- Price
- £3.82
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 5y ago
4 Pcs Small Picture Frames Vintage Mini Photo Frames Antique Metal Tiny Photo Frame for Bookshelf Tabletop and Wall Display DIY Art Decor (Random Colors)
- Price
- £4.69
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch date
8 PCS Mini Photo Frames
- Price
- £6.09
- Rating
- 3.9/5
- Reviews
- 7
- Age
- today
2pcs Mini Photo Frames Set Small Picture Frames for Instax Mini Film 2.4 x 3.6 Inch Rectangular Picture Frame Holder for Tabletop Desk Display Lightweight Plastic Postcard Frame for Home Decor
- Price
- £3.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
4Pcs Mini Photo Frames Polar0id Frame For Inst0x Mini Photos 3 Inch Small Picture Frames Desktop Display Photo Frame Small For Instant Camera Prints Compatible With Multiple Film Photos
- Price
- £5.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
16 Pcs Resin Mini Photo Frames 4 Styles Picture Frames Vintage Carving Mini Frames for Crafts DIY Wall Hanging Jewelry Photography Mobile Phone Christmas Holiday Party Hotel Decor (Gold)
- Price
- £2.93
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4mo ago
4 Pcs Small Picture Frames Vintage Mini Photo Frames Antique Metal Tiny Photo Frame for Bookshelf Tabletop and Wall Display DIY Art Decor (Random Colors)
- Price
- £4.69
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
82
Top-5 brand share
36%
Top 20: 74%
Top-5 click share
29%
Top 20: 63%
Open market
61%
- Amazon Basics11%
- Ouligay8%
- Impressions6%
- Ajcotahm6%
- HuaJiao5%
- Nicola Spring4%
Demand
Small Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Small Photo Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small photo frame47K/yr
- small picture frames37K/yr
- mini photo frames32K/yr
- mini picture frames26K/yr
- small picture frame22K/yr
- small frame13K/yr
- small photo frames16K/yr
- mini photo frame10K/yr
- small frames7K/yr
- photo frame small5K/yr
Reviews and returns
What reviews say buyers love and hate about Small Photo Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it's definitely not worth the price for the quality
Cheap and bad quality
Bad quality
Furthermore, the frames are not stable when setting them up
tiny which is what I wanted BUT when you buy a picture frame you would expect glass in the frame which there isnt
Worst frame ever, bought 2
this frame will not fit it
Too small
Very misleading sizing
if this is what you're after than its worth buying despite being able to find better value elsewhere
So makes them feel more expensive than they are
not really worth the price
very flimsy
dont expect it to feel particularly premium or sturdy
Very Pretty just a bit flimsy
Love
sturdy frames
Decent frames
Nice frame
Great value
Good for the price
Well worth it
Reasonable quality item
Good quality
the overall build quality is solid
Just what I wanted
Exactly as advertised
As described
Fits so good
theyre a great size for school or home craft activities
true to size
Return
1.0% Return rate 66% Fixable by listing
this frame will not fit it
Too small
Very misleading sizing
Furthermore, the frames are not stable when setting them up
tiny which is what I wanted BUT when you buy a picture frame you would expect glass in the frame which there isnt
Worst frame ever, bought 2
it's definitely not worth the price for the quality
Cheap and bad quality
Bad quality
Amazons skimping on 2mm all round while falsely advertising the product as larger means cards must be hand-trimmed to fit
Misleading
Misleading sizing - will not fit 6 x 4 picture
theyre not even all properly coloured
too light colour so Im unhappy about the description being inaccurate
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Photo Frame questions
Answered from the same tracked data.