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Small Paper Plates

Fail

Prices span $3.19–$12.07, mostly outside the sweet spot, so Small Paper Plates is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£47K/yr46K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
72%top-5 click share · 13 brands · 20 sellers

Flapen Score

Small Paper Plates against its category

The dotted line is the Home & Garden average. Past it, Small Paper Plates is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Paper Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Paper Plates 46K times last year and spent an estimated £47K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
14.7%
Market size, estimated
£47Ka year
Top search term
small paper plates25K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £3.19 to £12.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.92 that is £2K to £3K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£3.19–£12.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #88 within Disposable Tableware. It carries 803 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
9.4%
Average rank
#88in Disposable Tableware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
803per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Paper Plates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

17%

  • Vivo Technologies31%
  • 1ABOVE25%
  • aaksh 55511%
  • OasisSN8%
  • ECO SOUL5%
  • bar@drinkstuff4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Small Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Small Paper Plates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small paper plates25K/yr
  • small disposable plates5K/yr
  • 7 inch paper plates3K/yr
  • small paper plates 4 inch4K/yr
  • paper plates small3K/yr
  • cake plates disposable3K/yr
  • small paper plates 6 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Paper Plates

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
48%of negative reviews mention “Size-Overall”
0.4%of orders come back
“They are very small”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Paper Plates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data