small paper plates
Skip itPrices mostly outside the sweet spot ($3.19–$12.07) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Review moat
Good802.76avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.92avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 46K searches
Price range
Bad£3.19–£12.07cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small paper plates is a £47K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small paper plates market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £42K–£55K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 71%
- Out of stock
- 9.4%
- Avg brand age
- 34 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
17%
- Vivo Technologies31%
- 1ABOVE25%
- aaksh 55511%
- OasisSN8%
- ECO SOUL5%
- bar@drinkstuff4%
- Open — no brand owns it (7 brands, 17%)
Demand
Weekly Amazon search volume, last 34 weeks — +13.7% search growth over the last 90 days.Top small paper plates search terms
- small paper plates25K/yr
- small disposable plates5K/yr
- 7 inch paper plates3K/yr
- small paper plates 4 inch4K/yr
- paper plates small3K/yr
- cake plates disposable3K/yr
- small paper plates 6 inch3K/yr
Top small paper plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pack of 7-inch Disposable Paper Plates 18cm White Paper Plates Perfect for Everyday use Ideal for BBQs Parties and Events.
1ABOVE£3.924.6★999 rev
Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events
Vivo Technologies£3.574.5★294 rev
aaksh 555 Pack of 100 Paper Plates 15cm / 6 Disposable Paper Plates HOT & Cold Foods Used for Birthday Party Christmas Party Picnic BBQs Disposable
aaksh 555£4.774.5★278 rev
OasisSN 15.5cm (6 Inch) 128 Pack Compostable Disposable Paper Plates Small Dessert Plates Strong Sugarcane Bagasse Eco Friendly Biodegradable Plates for Parties Picnics & Snacks White
OasisSN£9.774.7★503 rev
50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics
Vivo Technologies£3.194.5★105 rev
Newest
by launch date50 Pack 7 Inch Extra Strong Bagasse Plates Made From 100% Natural Sugarcane Fibre Compostable And Biodegradable Eco Friendly Plates Oil And Cut Resistant Perfect For Parties And Picnics
Vivo Technologies£3.19105 rev
G4GADGET 30 Pack 7 Inch Paper Plates Small Disposable White Plates for Snacks Desserts & Parties Eco-Friendly Biodegradable Recyclable for Hot & Cold Food Sturdy & Microwave Safe
G4GADGET£3.3736 rev
Vivo Technologies 100-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events
Vivo Technologies£3.57294 rev
Vivo Technologies 500-Pack of 7-inch Disposable Paper Plates 18cm White 100% Compostable Biodegradable Party Paper Plate Perfect for Everyday use Ideal for BBQs Parties and Events
Vivo Technologies£11.85294 rev
OasisSN 15.5cm (6 Inch) 128 Pack Compostable Disposable Paper Plates Small Dessert Plates Strong Sugarcane Bagasse Eco Friendly Biodegradable Plates for Parties Picnics & Snacks White
OasisSN£9.77503 rev
Trending
90-day click momentumOasisSN 15.5cm (6 Inch) 128 Pack Compostable Disposable Paper Plates Small Dessert Plates Strong Sugarcane Bagasse Eco Friendly Biodegradable Plates for Parties Picnics & Snacks White
OasisSN£9.774.7★
ECO SOUL Small Paper Plate (15Cm) 6 Disposable Plates-Natural(100-Pack)
ECO SOUL£9.654.5★
ECO SOUL Small Paper Plate (15Cm) 6 Disposable Plates - White (100-Pack)
ECO SOUL£9.644.5★
G4GADGET 30 Pack 7 Inch Paper Plates Small Disposable White Plates for Snacks Desserts & Parties Eco-Friendly Biodegradable Recyclable for Hot & Cold Food Sturdy & Microwave Safe
G4GADGET£3.374.3★
ECO SOUL Small Paper Plate (15Cm) 6 Disposable Plates-Natural(50-Pack)
ECO SOUL£6.394.5★
What buyers say about small paper plates
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Great cupboard item”
“Good size”
“Exactly what I needed”
“Sturdy”
“so are suitable for sandwiches or sweet treats”
“Durable”
“Very useful to have”
“Buy these all the time I got sick of washing the cat bowls so a lazy way to save on washing up”
“I love the fact they are compostable so good for the environment as well as cake”
What buyers complain about
“They are very small”
“Cheap and cheerful”
“Thin flimsy”
“Livery flimsy”
“Quite pricey for paper plates”
“A bit thin”
“they should not be advertised as plates”
“Be aware that the material is very clingy”
Top return reasons
Common questions
- Is small paper plates profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the small paper plates niche?
- 13 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in small paper plates?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thin. The return rate is 0.4%.
- What does it cost to enter the small paper plates niche?
- Listings span £3.19–£12.07; the average listing price is £6.92 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.