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Small Paper Plates

Fail

Prices span $3.19–$12.07, mostly outside the sweet spot, so Small Paper Plates is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£47K/yr46K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
72%top-5 click share · 13 brands · 20 sellers

Flapen Score

Small Paper Plates against its category

The dotted line is the Home & Garden average. Past it, Small Paper Plates is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Paper Plates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Paper Plates 46K times last year and spent an estimated £47K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
14.7%
Market size, estimated
£47Ka year
Top search term
small paper plates25K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £3.19 to £12.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.92 that is £2K to £3K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£3.19–£12.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #88 within Disposable Tableware. It carries 803 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
9.4%
Average rank
#88in Disposable Tableware
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
803per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Small Paper Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

17%

  • Vivo Technologies31%
  • 1ABOVE25%
  • aaksh 55511%
  • OasisSN8%
  • ECO SOUL5%
  • bar@drinkstuff4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Small Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Small Paper Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small paper plates25K/yr
  • small disposable plates5K/yr
  • 7 inch paper plates3K/yr
  • small paper plates 4 inch4K/yr
  • paper plates small3K/yr
  • cake plates disposable3K/yr
  • small paper plates 6 inch3K/yr

Reviews and returns

What reviews say buyers love and hate about Small Paper Plates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.22

They are very small

Too long

Size was misleading

Quality-Overall9%+1.33

Cheap and cheerful

Thin9%−0.08

Thin flimsy

Strength9%−0.01

Livery flimsy

Value For Money5%+2.08

Quite pricey for paper plates

Love

Value For Money24%+2.08

Great value

Good value for such a small pack

Good price

Quality-Overall19%+1.33

Great cupboard item

These paper plates are great quality

Excellent quality

Size-Overall17%−0.22

Good size

Perfect size for putting in my paint kits

the large cake slices fit nicely

Advertised Vs Actual Product11%−0.01

Exactly what I needed

Does its job

As described

Strength10%−0.01

Sturdy

much sturdier than I expected

Strong, not floppy

Return

0.4% Return rate 92% Fixable by listing

Size-Overall90%▆▇██▇█

They are very small

Too long

Size was misleading

Quality-Overall3%█▃▅▁▁▁

Cheap and cheerful

Advertised Vs Actual Product2%▁█▃▁▁▄

they should not be advertised as plates

Strength2%▁▁▁▅█▁

Livery flimsy

Thin2%▁▇▁▁█▃

Thin flimsy

FAQ

Common Small Paper Plates questions

Answered from the same tracked data.