small measuring jug
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($1.31–$10.66) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good513.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 141K searches
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£1.31–£10.66cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small measuring jug is a £55K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small measuring jug market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 62%
- Out of stock
- 6.6%
- Avg brand age
- 37 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
69
Top-5 brand share
50%
Top 20: 87%
Top-5 click share
45%
Top 20: 81%
Open market
46%
- YAZANY14%
- OXO11%
- Tala9%
- ASelected8%
- Chef Aid8%
- YiPHomn4%
Demand
Weekly Amazon search volume, last 38 weeks — -18.9% search growth over the last 90 days.Top small measuring jug search terms
- small measuring jug37K/yr
- small jug21K/yr
- small measuring cup13K/yr
- small plastic jug11K/yr
- 100ml measuring cup7K/yr
- 250ml measuring jug9K/yr
- small plastic measuring jug5K/yr
- mini measuring jug6K/yr
- small jugs5K/yr
- small measuring jug 100ml5K/yr
Top small measuring jug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100ml Transparent Measuring Cups Measuring Jugs Graduated Beaker Plastic Liquid Measuring Cup Measuring Jug for Lab Household Kitchen Cooking Baking Measure Tool
YAZANY£4.484.6★119 rev
OXO Good Grips 60 mL Mini Angled Measuring Jug
OXO£3.314.6★2,234 rev
Aselected 7 Pack Plastic Measuring Jugs Heat Resistant Measuring Jugs Set Plastic Jug Beakers Labs Graduated Beakers Mixing Cups Liquid Baking Cooking Measure Tool(Multi-Capacity Combinations)
ASelected£4.364.5★852 rev
Chef Aid 1 Litre Plastic Measuring Jug BPA-Free
Chef Aid£2.554.4★1,867 rev
Tala 250ml Measuring Jug Clear Glass Jug with Easy-Read Measurements Ideal for Baking Cooking & Portioning Lightweight Durable & Dishwasher Safe
Tala£4.824.2★371 rev
Newest
by launch date
IERKLMMO 90ml / 3oz Glass Measuring Shot Cup with Dual Scale (ml & oz) Clear Espresso Measuring Glass with Heavy Base Small Liquid Measure Cup for Coffee Milk Cocktails & Spirits
IERKLMMO£6.766 rev
5 PCS 30ml/1oz Clear Plastic Measuring Cups Reusable Graduated Medicine Cups for Liquid Kitchen Baking Lab & Medication Dosing Tool
Admygo£3.39116 rev
Lekeeu Plastic Measuring Jugs 3PCS Kitchen Baking Jugs Set Measuring Cups Set 250ML/500ML/1000ML Clear Measuring Cup with Handle Plastic for Cooking Baking Stackable Multi-Purpose Flour
Lekeeu£6.4615 rev
2 Pcs 100ml Measuring Cups Small Clear Liquid Measuring Jug Transparent Graduated Beaker with Measuring Scale Plastic Lab Measure Cups for Baking Kitchen Cooking Measure Tool
FdcLixuvol£5.893 rev
BCnmviku 250ml Small Measuring Jug Anti-Drip Spout Measuring Cups for Baking Cooking Kitchen
BCnmviku£8.2222 rev
Trending
90-day click momentumIERKLMMO 90ml / 3oz Glass Measuring Shot Cup with Dual Scale (ml & oz) Clear Espresso Measuring Glass with Heavy Base Small Liquid Measure Cup for Coffee Milk Cocktails & Spirits
IERKLMMO£6.765.0★
Acense Polypropylene Measuring Jug Precise Measurement Perfect Narrow Stem Spillage-Free Multi-Purpose Flour Ground Almonds Sugar Milk Oil Dishwasher Safe Capacity: 0.5ltr/17.5fl.oz
Acense£4.914.6★
5 PCS 30ml/1oz Clear Plastic Measuring Cups Reusable Graduated Medicine Cups for Liquid Kitchen Baking Lab & Medication Dosing Tool
Admygo£3.394.3★
Lekeeu Plastic Measuring Jugs 3PCS Kitchen Baking Jugs Set Measuring Cups Set 250ML/500ML/1000ML Clear Measuring Cup with Handle Plastic for Cooking Baking Stackable Multi-Purpose Flour
Lekeeu£6.464.4★
2 Pcs 100ml Measuring Cups Small Clear Liquid Measuring Jug Transparent Graduated Beaker with Measuring Scale Plastic Lab Measure Cups for Baking Kitchen Cooking Measure Tool
FdcLixuvol£5.893.5★
What buyers say about small measuring jug
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the money”
“Good quality measuring cup”
“As advertised”
“Great size”
“Easy to use”
“Theyre sturdy”
“Measurements are spot on”
“Very good works well”
“light and easy to store”
“Great that its plastic as its less fragile than if it was glass”
What buyers complain about
“Not Fit for Purpose”
“quality control could definitely be improved”
“which makes it impossible to read the measurements”
“Not dishwasher safe”
“Overpriced in my opinion”
“Because they are plastic”
“Spills everywhere”
“Flimsy when used with hot water”
“Difficult to pour from with liquid in”
“leaves a residue of glue that cannot be removed”
Top return reasons
Common questions
- Is small measuring jug profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 37 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the small measuring jug niche?
- 31 brands and 69 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in small measuring jug?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.3%.
- What does it cost to enter the small measuring jug niche?
- Listings span £1.31–£10.66; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.