Small Lawnmower
Small Lawnmower shows beatable incumbent ratings (4.1★), but weak search conversion (1.3%) keeps it on the watch list.
Flapen Score
Is Small Lawnmower profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Small Lawnmower is a £73K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Small Lawnmower: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +79.6% over the last 90 days and 1.3% of searches end in a purchase.
£73K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 21 products
Top Small Lawnmower products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago
Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago
swift 40V 22cm Cordless Brushless Lawnmower
- Price
- £102.77
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 3y ago
Flymo Turbo Lite 250 Electric Hover Lawn Mower 1400 W 25 cm Cutting Width Ambidextrous Handles Folds Flat Orange
- Price
- £46.38
- Rating
- 4.2/5
- Reviews
- 3,491
- Age
- 7y ago
Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
- Price
- £41.16
- Rating
- 4.2/5
- Reviews
- 5,951
- Age
- 5y ago
Trending
90-day click momentum
Gardena Battery Lawnmower HandyMower 22/18V P4A Solo: Small Lightweight Mulching blade Up to 50 m lawns Cordless (14620-55)
- Price
- £120.26
- Rating
- 3.7/5
- Reviews
- 228
- Age
- 5y ago
Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting
- Price
- £58.17
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 3y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey
- Price
- £61.85
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 3y ago
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago
Newest
by launch date
Electric Lawnmower 1200W Powerful Motor - 320mm Cutting Width - 3 Cutting Heights 25mm to 65mm - Ergonomic Folding Handle - 30L Collection Bag - Compact And Folding - Garden Tools
- Price
- £55.29
- Rating
- 3.6/5
- Reviews
- 118
- Age
- 1y ago
VonHaus Lawnmower Cordless Electric Small/Mini Lawn Mower for All Types of Grass 18V Battery Charger 210mm Working Width Foldable Height Adjustable Handlebar 3 Depth Settings Carry Handle
- Price
- £100.78
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 1y ago
LawnMaster 1200W Electric Lawn Mower with 32cm cutting width ideal for small lawns. With 5 adjustable cutting heights and rear roller for striped finish 2 year guarantee
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 1y ago
Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago
Bosch Corded Lawnmower EasyRotak 32-225
- Price
- £67.76
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
65
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
64%
Top 20: 100%
Open market
14%
- Flymo31%
- BLACK+DECKER25%
- swift11%
- Einhell7%
- Bosch6%
- VonHaus6%
- Open — no brand owns it (5 brands, 14%)
Small Lawnmower demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.9×
Top Small Lawnmower search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- small lawnmower28K/yr
- cheap lawn mowers23K/yr
- small lawn mower13K/yr
- mini lawnmower7K/yr
- compact lawnmower6K/yr
- mini lawn mower5K/yr
- small lawn mowers7K/yr
What reviews say buyers love and hate about Small Lawnmower
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Lightweight and very easy to use”
“Very easy to handle”
“Excellent value for money”
“Great quality and reliable”
“Cuts beautifully”
What buyers complain about
62% of reviews“Bit flimsy, worth paying extra for better quality”
“Breaks easily”
“Bit small”
“not very robust”
“Difficult to assemble for me”
Small Lawnmower return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Small Lawnmower questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
