Small Lawnmower
MaybeThe products selling today average only 4.1★. But buyers convert on only 1.3% of searches, so Small Lawnmower is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £73K/yr88K searches / yr
- 90-day growth
- +79.6%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 65 sellers
Flapen Score
Small Lawnmower against its category
The dotted line is the Home & Garden average. Past it, Small Lawnmower is stronger. Inside it, weaker.
Market
The Small Lawnmower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Lawnmower 88K times last year and spent an estimated £73K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +79.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £73Ka year
- Peak month
- May13.9× the quietest month
- Top search term
- small lawnmower28K searches a year
02 · Price
A sale here is worth £66.30.
Listings sell for £66.30 on average, from £28.56 to £120.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £66.30 that is £0 to £7K a year per listing.
- Average price
- £66.30inside the $15 to $100 sweet spot
- Price range
- £28.56–£120.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #71 within Mowers & Outdoor Power Tools. It carries 1,482 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 76%
- Out of stock, average day
- 6.2%
- Average rank
- #71in Mowers & Outdoor Power Tools
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,482per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Small Lawnmower products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago

Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago

swift 40V 22cm Cordless Brushless Lawnmower
- Price
- £102.77
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 3y ago

Flymo Turbo Lite 250 Electric Hover Lawn Mower 1400 W 25 cm Cutting Width Ambidextrous Handles Folds Flat Orange
- Price
- £46.38
- Rating
- 4.2/5
- Reviews
- 3,491
- Age
- 7y ago

Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
- Price
- £41.16
- Rating
- 4.2/5
- Reviews
- 5,951
- Age
- 5y ago
Trending
90-day click momentum
Gardena Battery Lawnmower HandyMower 22/18V P4A Solo: Small Lightweight Mulching blade Up to 50 m lawns Cordless (14620-55)
- Price
- £120.26
- Rating
- 3.7/5
- Reviews
- 228
- Age
- 5y ago

Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting
- Price
- £58.17
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 3y ago

Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago

Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey
- Price
- £61.85
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 3y ago

BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago
Newest
by launch date
Electric Lawnmower 1200W Powerful Motor - 320mm Cutting Width - 3 Cutting Heights 25mm to 65mm - Ergonomic Folding Handle - 30L Collection Bag - Compact And Folding - Garden Tools
- Price
- £55.29
- Rating
- 3.6/5
- Reviews
- 118
- Age
- 1y ago

VonHaus Lawnmower Cordless Electric Small/Mini Lawn Mower for All Types of Grass 18V Battery Charger 210mm Working Width Foldable Height Adjustable Handlebar 3 Depth Settings Carry Handle
- Price
- £100.78
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 1y ago

LawnMaster 1200W Electric Lawn Mower with 32cm cutting width ideal for small lawns. With 5 adjustable cutting heights and rear roller for striped finish 2 year guarantee
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 1y ago

Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago

Bosch Corded Lawnmower EasyRotak 32-225
- Price
- £67.76
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
65
Top-5 brand share
80%
Top 20: 98%
Top-5 click share
64%
Top 20: 100%
Open market
14%
- Flymo31%
- BLACK+DECKER25%
- swift11%
- Einhell7%
- Bosch6%
- VonHaus6%
- Open — no brand owns it (5 brands, 14%)
Demand
Small Lawnmower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.9×
Search terms
Top Small Lawnmower search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small lawnmower28K/yr
- cheap lawn mowers23K/yr
- small lawn mower13K/yr
- mini lawnmower7K/yr
- compact lawnmower6K/yr
- mini lawn mower5K/yr
- small lawn mowers7K/yr
Reviews and returns
What reviews say buyers love and hate about Small Lawnmower
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit flimsy, worth paying extra for better quality
Poor quality
Substandard quality
Breaks easily
Broken after one use
fell off on first use
Bit small
it does not appear to fit
The box is small as well
not very robust
not very sturdy
Very fragile
Difficult to assemble for me
Instructions poor
Difficult to put together
Love
Lightweight and very easy to use
Lightweight and easy to set up and use
Lightweight and easy to handle
Very easy to handle
Easy to operate
Easy to use
Excellent value for money
Good for the money
Money well spent
Great quality and reliable
A good quality lawn mower
Excellent Product
Cuts beautifully
Cuts the grass nicely
A good cut
Return
1.3% Return rate 13% Fixable by listing
Not working
it wont budge
Does not do what supposed to do
Bit small
it does not appear to fit
The box is small as well
Breaks easily
Broken after one use
fell off on first use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Lawnmower questions
Answered from the same tracked data.









