Small Lawnmower
MaybeThe products selling today average only 4.1★. But buyers convert on only 1.3% of searches, so Small Lawnmower is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £73K/yr88K searches / yr
- 90-day growth
- +79.6%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 65 sellers
Flapen Score
Small Lawnmower against its category
The dotted line is the Home & Garden average. Past it, Small Lawnmower is stronger. Inside it, weaker.
Market
The Small Lawnmower market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Lawnmower 88K times last year and spent an estimated £73K. The top 5 brands take 80% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +79.6%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £73Ka year
- Peak month
- May13.9× the quietest month
- Top search term
- small lawnmower28K searches a year
02 · Price
A sale here is worth £66.30.
Listings sell for £66.30 on average, from £28.56 to £120.26. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £66.30 that is £0 to £7K a year per listing.
- Average price
- £66.30inside the $15 to $100 sweet spot
- Price range
- £28.56–£120.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #71 within Mowers & Outdoor Power Tools. It carries 1,482 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 76%
- Out of stock, average day
- 6.2%
- Average rank
- #71in Mowers & Outdoor Power Tools
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,482per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Small Lawnmower products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago

Flymo Hover Vac 250 Electric Hover Collect Lawn Mower - 1400W 25cm Cutting Width 15L Grass Box Ambidextrous Handles Folds Flat Orange and Grey
- Price
- £58.91
- Rating
- 4.1/5
- Reviews
- 5,336
- Age
- 7y ago

swift 40V 22cm Cordless Brushless Lawnmower
- Price
- £102.77
- Rating
- 4.5/5
- Reviews
- 293
- Age
- 3y ago

Flymo Turbo Lite 250 Electric Hover Lawn Mower 1400 W 25 cm Cutting Width Ambidextrous Handles Folds Flat Orange
- Price
- £46.38
- Rating
- 4.2/5
- Reviews
- 3,491
- Age
- 7y ago

Einhell Hand Push Lawnmower Manual Lawn-Mower With 30cm Cutting Width 16L Grass Box 4 Cutting Height Levels Walk-Behind Lawn Mower For Small Gardens GC-HM 300
- Price
- £41.16
- Rating
- 4.2/5
- Reviews
- 5,951
- Age
- 5y ago
Trending
estimated 90-day click momentum
Gardena Battery Lawnmower HandyMower 22/18V P4A Solo: Small Lightweight Mulching blade Up to 50 m lawns Cordless (14620-55)
- Price
- £120.26
- Rating
- 3.7/5
- Reviews
- 228
- Age
- 5y ago

Flymo SimpliCompact 300 Wheeled Electric Lawnmower - 1000 W Motor 30 cm Cutting Width 30 Litre Grass Box Close Edge Cutting
- Price
- £58.17
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 3y ago

Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago

Flymo SimpliMow 320V Wheeled Electric Lawnmower - 1300 W Motor 32 cm Cutting Width 30 Litre Grass Box Soft Grip Handles Orange and Grey
- Price
- £61.85
- Rating
- 3.9/5
- Reviews
- 370
- Age
- 3y ago

BLACK+DECKER Electric Hover Mower with 30cm Deck 1200W Corded Compact Lightweight BEMWH551-GB
- Price
- £42.01
- Rating
- 4.2/5
- Reviews
- 1,005
- Age
- 7y ago
Newest
by launch date
Electric Lawnmower 1200W Powerful Motor - 320mm Cutting Width - 3 Cutting Heights 25mm to 65mm - Ergonomic Folding Handle - 30L Collection Bag - Compact And Folding - Garden Tools
- Price
- £55.29
- Rating
- 3.6/5
- Reviews
- 118
- Age
- 1y ago

VonHaus Lawnmower Cordless Electric Small/Mini Lawn Mower for All Types of Grass 18V Battery Charger 210mm Working Width Foldable Height Adjustable Handlebar 3 Depth Settings Carry Handle
- Price
- £100.78
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 1y ago

LawnMaster 1200W Electric Lawn Mower with 32cm cutting width ideal for small lawns. With 5 adjustable cutting heights and rear roller for striped finish 2 year guarantee
- Price
- £64.21
- Rating
- 4.2/5
- Reviews
- 358
- Age
- 1y ago

Bosch Corded Lawnmower EasyRotak 32-220
- Price
- £69.96
- Rating
- 4.3/5
- Reviews
- 320
- Age
- 1y ago

Bosch Corded Lawnmower EasyRotak 32-225
- Price
- £67.76
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
65
Est. top-5 brand share
80%
Top 20: 98%
Est. top-5 click share
64%
Top 20: 100%
Open market
14%
- Flymo31%
- BLACK+DECKER25%
- swift11%
- Einhell7%
- Bosch6%
- VonHaus6%
- Open — no brand owns it (5 brands, 14%)
Demand
Small Lawnmower search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 13.9×
Search terms
Top Small Lawnmower search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small lawnmower28K/yr
- cheap lawn mowers23K/yr
- small lawn mower13K/yr
- mini lawnmower7K/yr
- compact lawnmower6K/yr
- mini lawn mower5K/yr
- small lawn mowers7K/yr
Reviews and returns
What reviews say buyers love and hate about Small Lawnmower
We read the reviews and the return reasons for every product selling here.
“Bit flimsy, worth paying extra for better quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Lawnmower questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









