Small Kettle 1 Litre
MaybeProducts sell for $18.18 on average, inside the sweet spot. But demand is soft, at -14.0% this quarter, so Small Kettle 1 Litre is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £88K/yr130K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 42%top-5 click share · 21 brands · 77 sellers
Flapen Score
Small Kettle 1 Litre against its category
The dotted line is the Home & Garden average. Past it, Small Kettle 1 Litre is stronger. Inside it, weaker.
Market
The Small Kettle 1 Litre market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Kettle 1 Litre 130K times last year and spent an estimated £88K. The top 5 brands take 53% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.7% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 3.7%
- Market size, estimated
- £88Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- 1 litre kettle22K searches a year
02 · Price
A sale here is worth £18.18.
Listings sell for £18.18 on average, from £10.14 to £27.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £18.18 that is £0 to £2K a year per listing.
- Average price
- £18.18inside the $15 to $100 sweet spot
- Price range
- £10.14–£27.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #123 within Small Kitchen Appliances. It carries 3,494 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 97%
- Out of stock, average day
- 2.9%
- Average rank
- #123in Small Kitchen Appliances
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,494per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Small Kettle 1 Litre products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Electric 0.85L Travel Kettle Small & Compact Dual voltage Ideal for abroad/caravan/camping inc 2 cups & spoons Removable washable anti-scale filter water windows 1000W 23840
- Price
- £11.93
- Rating
- 4.5/5
- Reviews
- 10,765
- Age
- 8y ago

Chefman 1L Small Electric Kettle 1500W BPA Free Auto Shut-Off
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 5,235
- Age
- 9mo ago

Aigostar Small Electric Kettle 1.0L 1100W Low Wattage Portable for Travel
- Price
- £18.76
- Rating
- 4.4/5
- Reviews
- 10,262
- Age
- 4y ago

Quest 35039 1 Litre Kettle | Compact Design | Spout Filter | Water Level Indicator | BPA Free | Black
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 1,062
- Age
- 5y ago

Swan SK31020N Brushed Stainless Steel Jug Kettle Cordless Design 2000W 1 Litre Silver
- Price
- £19.56
- Rating
- 4.4/5
- Reviews
- 3,132
- Age
- 11y ago
Trending
90-day click momentum
Chefman 1L Small Electric Kettle with Tea Infuser 1500W BPA Free
- Price
- £12.49
- Rating
- 4.5/5
- Reviews
- 8,022
- Age
- 9mo ago

Quest Leisure Products Rocket Low Wattage Caravan/Motorhome Kettle (Slate 1.7 Litre)
- Price
- £27.96
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 3y ago

Quest Leisure Products Scotsman 1.7L Low Wattage Kettle (Slate)
- Price
- £18.37
- Rating
- 4.1/5
- Reviews
- 101
- Age
- 3y ago

Jalann Travel Kettle Low Wattage Kettle 800ml Electric Travel Kettles Small Fast Boiling Portable Mini Cordless Camping Kettles Stainless Steel for Caravan Motorhome Bedroom Office (Black)
- Price
- £23.36
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 3y ago

0.9L Small Electric Kettle BPA-Free 304 Stainless Steel 1360W Fast Boiling in 4-6 Mins One Key Control Auto Shut-Off Dry-Boil Protection Ideal for Home Office RV Coffee Lovers Retro Design
- Price
- £22.59
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 1y ago
Newest
by launch date
Chefman 1L Small Electric Kettle 1500W BPA Free Auto Shut-Off
- Price
- £14.38
- Rating
- 4.4/5
- Reviews
- 5,235
- Age
- 9mo ago

Chefman 1L Small Electric Kettle with Tea Infuser 1500W BPA Free
- Price
- £12.49
- Rating
- 4.5/5
- Reviews
- 8,022
- Age
- 9mo ago

0.9L Small Electric Kettle BPA-Free 304 Stainless Steel 1360W Fast Boiling in 4-6 Mins One Key Control Auto Shut-Off Dry-Boil Protection Ideal for Home Office RV Coffee Lovers Retro Design
- Price
- £22.59
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 1y ago

Nedis 1L Electric Kettle with Quick Boil Time Boil-Dry Protection 360 Cordless Base and Removable Filter 2150W - Black
- Price
- £21.94
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 1y ago

800ml Electric Kettles Low Wattage Kettle Travel Kettle Electric 600W Fast Boil Mini Small Kettles Portable Energy Efficient Kettles with Auto Shut-Off and Boil-Dry Protection (Black)
- Price
- £22.91
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
77
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
42%
Top 20: 85%
Open market
40%
- Russell Hobbs17%
- Chefman12%
- Aigostar11%
- Quest7%
- Quest Leisure Products6%
- Swan6%
Demand
Small Kettle 1 Litre search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Small Kettle 1 Litre search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 1 litre kettle22K/yr
- low wattage kettle for caravan13K/yr
- 1l kettle13K/yr
- lightweight kettles for elderly12K/yr
- caravan kettles low wattage9K/yr
- small kettle 1 litre17K/yr
- 1000w kettle6K/yr
- low wattage kettle for motorhome6K/yr
- kettle 1l9K/yr
- 1ltr kettle6K/yr
Reviews and returns
What reviews say buyers love and hate about Small Kettle 1 Litre
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
big size
It's small
the cable is about 1cm too short
Broke quickly
Spout broke within a week
will break after a few uses
has leaked
Leaking
Started leaking
not heating up the water
I found this to be a little slow in heating up the water
However when pouring the hot steam from the lid hits my hand
rubbish quality, super loud
cheap quality
Awful quality
Love
Excellent value
cheap price
Good Value for Money
Great kettle at a great price very good quality
Excellent product
Good quality kettle
Good size
Very handy size
perfect size for travelling
Attractive lightweight just the right size totally perfect
Great Little Lightweight Kettle
The base is very lightweight
Easy to use
easy to hold
it is so nice to have it so handy
Return
2.6% Return rate 48% Fixable by listing
big size
It's small
the cable is about 1cm too short
This kettle does not turn itself off
It stops working
Don't buy it doesn't work properly
plastic
The material of the kettle is plastic not glass
it is made of plastic
not heating up the water
I found this to be a little slow in heating up the water
However when pouring the hot steam from the lid hits my hand
has leaked
Leaking
Started leaking
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Kettle 1 Litre questions
Answered from the same tracked data.









