Small Ironing Boards
PassSmall Ironing Boards scores 65 out of 100, a Pass. Shoppers spend $135K a year here, search demand grew +25.5% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £135K/yr158K searches / yr
- 90-day growth
- +25.5%search demand this quarter
- Competition
- 44%top-5 click share · 26 brands · 45 sellers
Flapen Score
Small Ironing Boards against its category
The dotted line is the Home & Garden average. Past it, Small Ironing Boards is stronger. Inside it, weaker.
Market
The Small Ironing Boards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Ironing Boards 158K times last year and spent an estimated £135K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Sep. Flapen scores it 65 out of 100, a Pass.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- +25.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £135Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- small ironing board101K searches a year
02 · Price
A sale here is worth £22.33.
Listings sell for £22.33 on average, from £9.57 to £62.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.33 that is £2K to £6K a year per listing.
- Average price
- £22.33inside the $15 to $100 sweet spot
- Price range
- £9.57–£62.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #43 within Irons, Steamers & Accessories. It carries 1,629 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 59%
- Out of stock, average day
- 6.7%
- Average rank
- #43in Irons, Steamers & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,629per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Small Ironing Boards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Beldray LA023735SEW Small Tabletop Ironing Board - 73 x31cm Sewing Accessory Print 100% Cotton Cover For Smooth Pressing Foldable Legs Lightweight For Travel Easy Storage In Small Spaces
- Price
- £10.02
- Rating
- 4.5/5
- Reviews
- 7,157
- Age
- 9y ago
Minky LumiFlex Table Top 70x34cm Ironing Board Folding Legs UK Made
- Price
- £11.99
- Rating
- 4.2/5
- Reviews
- 771
- Age
- 2y ago
Russell Hobbs Tabletop Ironing Board 80 X 30 Cm Foldable Lightweight
- Price
- £13.09
- Rating
- 4.1/5
- Reviews
- 3,141
- Age
- 7y ago
Rainberg Table top Ironing Board Small-Foldable Design Non-Slip Folding Legs 100% Cotton Cover with Foam Layer Steam Iron Rest Lightweight Space Limited Places 76 x 30cm
- Price
- £19.59
- Rating
- 4.4/5
- Reviews
- 763
- Age
- 3y ago
Joseph Joseph Pocket Folding Space-Saving Compact table-top Ironing Board Regular Grey/Yellow
- Price
- £52.77
- Rating
- 4.6/5
- Reviews
- 2,663
- Age
- 4y ago
Trending
90-day click momentum
Minky EasyGlide 110 x 35cm Ironing Board Height Up To 86cm UK Made
- Price
- £27.07
- Rating
- 4.0/5
- Reviews
- 3,921
- Age
- 4y ago
Dayacoco Table Top Ironing Board Portable Small Ironing Board Folding Ironing Board with Iron Rest and Anti-Skid Feet - Perfect For Small Spaces 81 x 31 cm Silver
- Price
- £16.55
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
GREENSAPPIRE Folding Ironing Board 1PC 110x30cm 6 Height Adjustable White
- Price
- £16.87
- Rating
- 3.8/5
- Reviews
- 133
- Age
- 10mo ago
Beldray LA031176DFEU7 Tabletop Ironing Board 73 x 31cm Machine Washable 100% Cotton Dog Print Cover Felt Underlay Lightweight Easily Foldable Legs Perfect for Travel & Small Spaces
- Price
- £10.09
- Rating
- 4.5/5
- Reviews
- 7,157
- Age
- 2y ago
Encasa XO Mini Ironing Board Covers (72x30 cm) Drawstring Tightening with Thick 3 mm Felt Padding Easy Fit Scorch Resistant Printed - Daisy Grey
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 8,408
- Age
- 3y ago
Newest
by launch dateDayacoco Table Top Ironing Board Portable Small Ironing Board Folding Ironing Board with Iron Rest and Anti-Skid Feet - Perfect For Small Spaces 81 x 31 cm Silver
- Price
- £16.55
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
GREENSAPPIRE Folding Ironing Board 1PC 110x30cm 6 Height Adjustable White
- Price
- £16.87
- Rating
- 3.8/5
- Reviews
- 133
- Age
- 10mo ago
KINGRACK Small Tabletop Ironing Board with Iron Mat 30×81cm Blue
- Price
- £28.35
- Rating
- 4.2/5
- Reviews
- 91
- Age
- 10mo ago
CROWNSHOP Ironing Boards 110X38X64-77CM 6 Adjustable Heights Iron Board
- Price
- £16.87
- Rating
- 3.8/5
- Reviews
- 378
- Age
- 10mo ago
KINGRACK Small Tabletop Ironing Board with Iron Holder 30×81cm Blue
- Price
- £30.55
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
45
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
44%
Top 20: 83%
Open market
38%
- Minky14%
- Beldray13%
- Rainberg9%
- Russell Hobbs9%
- KINGRACK9%
- Joseph Joseph8%
Demand
Small Ironing Boards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.1×
Search terms
Top Small Ironing Boards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small ironing board101K/yr
- compact ironing board37K/yr
- small ironing boards foldable11K/yr
- small ironing boards9K/yr
Reviews and returns
What reviews say buyers love and hate about Small Ironing Boards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The cover will not fit on properly
Board is smaller than I expected
It's small
Very flimsy
Not sturdy at all
Bit flimsy
I would say that it would appear the quality control is not very consistent
Great idea, questionable quality control
Awful quality
Broke even before I could use it
it broke within a few days
broke on second use
Unstable
wobbly
Not stable
Love
Sturdy and easy to setup
Strong and Sturdy
well built and stable
Excellent product
Excellent in every way - quality. i bought an extra cover as someone had commented it was too thin - not it isn't., weight - it's relatively light and great price
The whole thing is really well made for the price
Affordable price
Good value for money
Great value
Perfect fit
the cover feels well fitted
small enough to put away
Lightweight and easy to use
Lightweight easy to assemble
The board itself is also lightweight, so its easy to move around and set up
Return
0.8% Return rate 49% Fixable by listing
The cover will not fit on properly
Board is smaller than I expected
It's small
Very flimsy
Not sturdy at all
Bit flimsy
Unstable
wobbly
Not stable
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Ironing Boards questions
Answered from the same tracked data.