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Small Funnel

Small Funnel shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look
Market size 21Growth 24Conversion 97Competition 67Returns 98Price range 0Avg price 11Brand share 82Review moat 68Quality gap 87
This niche Category average

Is Small Funnel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Small Funnel is a £85K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 57/100.

Small Funnel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.2% over the last 90 days and 15.3% of searches end in a purchase.

£85K

revenue / yr

Units sold / yr20K
Search volume / yr-1.2%136K
Conversion rate15.3%
Avg price£4.07

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers32 · 77
Top-5 product click share45%
Open market47%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement78%
New entrants (1y)14· 0 succeeded
Avg rating4.1★
Avg reviews799

Top Small Funnel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

77

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

45%

Top 20: 83%

Open market

42%

  • Chef Aid24%
  • Movstriker9%
  • KINDOYO8%
  • KDRNXVAL6%
  • Draper6%
  • Elenviorina4%

Small Funnel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume136KCVR15.3%Products37Brands32Top 5 Brands53%OOS Rate9.7%Rating4.1★Reviews799Avg BSR#102
3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Small Funnel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small funnel53K/yr
  • small funnels for filling bottles26K/yr
  • mini funnel22K/yr
  • small funnel for mini bottles12K/yr
  • mini funnels for filling small bottles7K/yr
  • small plastic funnel5K/yr
  • small funnels4K/yr
  • tiny funnel4K/yr
  • funnel small4K/yr

What reviews say buyers love and hate about Small Funnel

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Value For Money18%

Good Value

Advertised Vs Actual Product15%

they're exactly what I wanted

Size-Overall14%

Well made and useful sizes

Quality-Overall13%

Great quality funnels

Ease Of Use11%

easy to use

What buyers complain about

76% of reviews
Size-Overall41%

Quite small

Quality-Overall13%

Cheap and nasty

Material Quality5%

Thin cheap plastic

Value For Money3%

It is not the cheapest

Thickness3%

Personally, I think the plastic material may be a tad too thick

Small Funnel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Defective Material/Parts
4%
3Advertised Vs Actual Product
4%
4Quality-Overall
3%
5Functionality-Overall
3%

Common Small Funnel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Small Funnel 57/100 on Amazon United Kingdom — Worth a look. The niche generates £85K/yr across 37 tracked products. 0 of 14 products launched in the last 360 days are still selling. Search demand moved -1.2% over the last 90 days.
Search demand for Small Funnel on Amazon United Kingdom is steady year-round — the busiest month runs 1.2× the quietest.