small funnel
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good798.57avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Market size
Bad£85K£85K/yr · 136K searches
Avg price
Bad£4.07avg listing price — sweet spot $15–$100
Price range
Bad£1.17–£6.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small funnel is a £85K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small funnel market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £61K–£81K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 78%
- Out of stock
- 9.7%
- Avg brand age
- 27 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
77
Top-5 brand share
53%
Top 20: 89%
Top-5 click share
45%
Top 20: 83%
Open market
42%
- Chef Aid24%
- Movstriker9%
- KINDOYO8%
- KDRNXVAL6%
- Draper6%
- Elenviorina4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top small funnel search terms
- small funnel53K/yr
- small funnels for filling bottles26K/yr
- mini funnel22K/yr
- small funnel for mini bottles12K/yr
- mini funnels for filling small bottles7K/yr
- small plastic funnel5K/yr
- small funnels4K/yr
- tiny funnel4K/yr
- funnel small4K/yr
Top small funnel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chef Aid Set of Funnels Colours May Vary
Chef Aid£3.394.6★260 rev
Chef Aid Set of 3 Funnels White 10E01749
Chef Aid£1.834.4★1,145 rev
Movstriker 3 Pcs Collapsible Silicone Funnel Set Rainbow Colors Small Funnels for Filling Bottles Containers Water Bottle Oil Liquid Transfer
Movstriker£4.084.4★291 rev
3PCS Small Funnel Set Silver Aluminium Mini Funnels 2.5cm Mouth Diameter Stainless Steel for Liquids Powders Oils Perfume & Jam Filling for Kitchen & Home Use
KDRNXVAL£3.364.0★10 rev
Draper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue
Draper£4.814.5★5,085 rev
Newest
by launch date
3 Pcs Small Funnel for Mini Bottles Small Funnel Set Silver Aluminium Mini Funnels Minis Funnels for Liquids Cosmetics Essential Oils Perfume(Silver)
BRDTKUGV£3.350 rev
3PCS Small Funnel Set Silver Aluminium Mini Funnels 2.5cm Mouth Diameter Stainless Steel for Liquids Powders Oils Perfume & Jam Filling for Kitchen & Home Use
KDRNXVAL£3.3610 rev
6pcs Small Funnels for Filling Bottles - Silver Aluminium Mini Funnel Set for Essential Oils Perfume Spices & Flasks - Lightweight & Durable Metal Liquid Transfer Tool for Kitchen & Crafts
Maltvie£4.456 rev
3PCS Small Funnel Set - Mini Metal Funnels - 2.5cm Mouth Diameter - Funnels for Filling Bottles - Liquids Powders Oils Perfume Containers
Elenviorina£4.053 rev
3-Piece Mini Funnel Set for Precise Liquid and Powder Transfer - Durable Aluminium Compact Design for Bottles Essential Oils and Spices - Easy to Clean and Reusable
Nogotizam£2.3510 rev
Trending
90-day click momentumDraper 4 Piece Plastic Funnel Set | 50mm | 75mm | 100mm | 115mm | Filling Bottles and Containers Funnels | Multifunction Funnel Kit | 43853 Blue
Draper£4.814.5★
KINDOYO Set of 4 Collapsible Silicone Funnels - Blue (2) + Green (2) 1cm & 1.5cm Kitchen & Household BPA Free Dishwasher Safe
KINDOYO£2.773.7★
3PCS Small Funnel Set Silver Aluminium Mini Funnels 2.5cm Mouth Diameter Stainless Steel for Liquids Powders Oils Perfume & Jam Filling for Kitchen & Home Use
KDRNXVAL£3.364.0★
KINDOYO 5 Pcs Silicone Collapsible Funnel Set - Flexible Foldable Funnel Cooking Gel Funnel Kitchen Gadgets for Transferring of Liquid Fluids Powders Spices (Blue*2 + Green*2 + Pink*1)
KINDOYO£3.373.9★
6pcs Small Funnels for Filling Bottles - Silver Aluminium Mini Funnel Set for Essential Oils Perfume Spices & Flasks - Lightweight & Durable Metal Liquid Transfer Tool for Kitchen & Crafts
Maltvie£4.454.1★
What buyers say about small funnel
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“they're exactly what I wanted”
“Well made and useful sizes”
“Great quality funnels”
“easy to use”
“Strong and sturdy”
“Cleaning is easy”
“lovely colour”
“It's firm plastic and doesn't feel cheap”
“Does the job”
What buyers complain about
“Quite small”
“Cheap and nasty”
“Thin cheap plastic”
“It is not the cheapest”
“Personally, I think the plastic material may be a tad too thick”
“dont fold completely after use”
“Very small and flimsy”
“Sticker hard to remove”
“Doesnt flow”
“Plastic is a bit thin compared to my older lost funnel”
Top return reasons
Common questions
- Is small funnel profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 37 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the small funnel niche?
- 32 brands and 77 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in small funnel?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.4%.
- When does demand for small funnel peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the small funnel niche?
- Listings span £1.17–£6.34; the average listing price is £4.07 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.