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Small Funnel

Maybe

Returns run at only 0.4% of orders. But prices span $1.17–$6.34, mostly outside the sweet spot, so Small Funnel is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£85K/yr136K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
45%top-5 click share · 32 brands · 77 sellers

Flapen Score

Small Funnel against its category

The dotted line is the Home & Garden average. Past it, Small Funnel is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Funnel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Funnel 136K times last year and spent an estimated £85K. The top 5 brands take 53% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
15.3%
Market size, estimated
£85Ka year
Peak month
February1.2× the quietest month
Top search term
small funnel53K searches a year

02 · Price

A sale here is worth £4.07.

Listings sell for £4.07 on average, from £1.17 to £6.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £4.07 that is £1K to £2K a year per listing.

Average price
£4.07under the $15 to $100 sweet spot
Price range
£1.17–£6.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #102 within Funnels. It carries 799 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
97%
Out of stock, average day
9.7%
Average rank
#102in Funnels
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
799per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Small Funnel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

77

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

45%

Top 20: 83%

Open market

42%

  • Chef Aid24%
  • Movstriker9%
  • KINDOYO8%
  • KDRNXVAL6%
  • Draper6%
  • Elenviorina4%

Demand

Small Funnel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Small Funnel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small funnel53K/yr
  • small funnels for filling bottles26K/yr
  • mini funnel22K/yr
  • small funnel for mini bottles12K/yr
  • mini funnels for filling small bottles7K/yr
  • small plastic funnel5K/yr
  • small funnels4K/yr
  • tiny funnel4K/yr
  • funnel small4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Funnel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.22

Quite small

Not really fit for purpose

larger than I anticipated

Quality-Overall13%−0.06

Cheap and nasty

Awful quality

Totally rubbish

Material Quality5%−0.05

Thin cheap plastic

Not very good material

Very stiff material

Value For Money3%+1.37

It is not the cheapest

A little pricey at £5.59. at the time of reviewing.

do not seem worth the money

Thickness3%−0.02

Personally, I think the plastic material may be a tad too thick

Too thin and badly made

Thin cheap plastic

Love

Value For Money18%+1.37

Good Value

Good Value for Money

Great value

Advertised Vs Actual Product15%+0.91

they're exactly what I wanted

As described

it does the job

Size-Overall14%−0.22

Well made and useful sizes

Good selection of different sizes

Good size

Quality-Overall13%−0.06

Great quality funnels

At a giveaway price - no complaints

Excellent product

Ease Of Use11%+1.12

easy to use

Easy to store together

Super handy

Return

0.4% Return rate 83% Fixable by listing

Size-Overall78%██▇▇▇█

Quite small

Not really fit for purpose

larger than I anticipated

Defective Material/Parts4%█▁▂▄▃▃
Advertised Vs Actual Product4%▁▁▁▄█▄
Quality-Overall3%▁▃█▄▃▃

Cheap and nasty

Awful quality

Totally rubbish

Functionality-Overall3%▁▃▃▃█▁

FAQ

Common Small Funnel questions

Answered from the same tracked data.