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Small Frying Pan

Maybe

The products selling today average only 4.2★. But demand is soft, at -19.2% this quarter, so Small Frying Pan is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£217K/yr287K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
51%top-5 click share · 25 brands · 165 sellers

Flapen Score

Small Frying Pan against its category

The dotted line is the Home & Garden average. Past it, Small Frying Pan is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Frying Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Frying Pan 287K times last year and spent an estimated £217K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
7.4%
Market size, estimated
£217Ka year
Peak month
February1.5× the quietest month
Top search term
small frying pan84K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £4.22 to £21.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.21 that is £5K to £8K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£4.22–£21.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,999 within Cookware. It carries 2,410 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#1,999in Cookware
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,410per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Frying Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

165

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

51%

Top 20: 92%

Open market

23%

  • Tefal37%
  • Joie11%
  • Tower10%
  • Blackmoor8%
  • ZUOFENG6%
  • Salter4%

Demand

Small Frying Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Frying Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small frying pan84K/yr
  • small frying pan non stick37K/yr
  • 20cm frying pan28K/yr
  • small non stick frying pan20K/yr
  • mini frying pan17K/yr
  • 20cm non stick frying pan10K/yr
  • frying pan 20cm9K/yr
  • small frying pan for induction hob9K/yr
  • one egg frying pan8K/yr
  • small induction frying pan8K/yr

Reviews and returns

What reviews say buyers love and hate about Small Frying Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.15

Not non stick

Very poor non stick

Not non stick at all

Size-Overall15%−0.03

Bought the wrong size

Small pan

It's small

Quality-Overall13%+1.03

Poor quality for a regular cook

Poor quality pan

Extremely poor quality

Functionality-Overall4%−0.04

None stick doesnt work very

Didnt work

so it basically doesn't work in the worst possible way

Value For Money4%+0.89

Spend a little more money

Waste of money

I find it overpriced

Love

Quality-Overall23%+1.03

Build quality is reasonable for the price

Amazing quality

Good quality pan

Value For Money14%+0.89

Fair price

Excellent value

Money well spent

Ease Of Cleaning9%+0.96

Easy to clean

Washes up well with no need to scrub

Cleaning is also straightforward

Size-Overall7%−0.03

I like the size

Size is perfect

fitting it is easy

Adhesion/Stickiness5%−0.15

Nice looking good non stick serface

Nothing sticks AT ALL which is way less mess

Excellent pan, used for the first time, great non stick

Return

2.6% Return rate 61% Fixable by listing

Size-Overall53%▇█▇█▇▇

Bought the wrong size

Small pan

It's small

Compatibility-Overall17%▆▇▆▆██

It doesnt work with induction

Doesn't work on induction hobs

it wouldn't work on my Bosch hob

Functionality-Overall8%▇▇█▆█▇

None stick doesnt work very

Didnt work

so it basically doesn't work in the worst possible way

Quality-Overall4%█▆▅▆▇▅

Poor quality for a regular cook

Poor quality pan

Extremely poor quality

Advertised Vs Actual Product4%█▇█▅▆▆

So Unfortunately the description is false

No gift, just in picture for marketing

description very misleading

FAQ

Common Small Frying Pan questions

Answered from the same tracked data.