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Small Frying Pan

Maybe

The products selling today average only 4.2★. But demand is soft, at -19.2% this quarter, so Small Frying Pan is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£217K/yr287K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
51%top-5 click share · 25 brands · 165 sellers

Flapen Score

Small Frying Pan against its category

The dotted line is the Home & Garden average. Past it, Small Frying Pan is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Frying Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Frying Pan 287K times last year and spent an estimated £217K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
7.4%
Market size, estimated
£217Ka year
Peak month
February1.5× the quietest month
Top search term
small frying pan84K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £4.22 to £21.86. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.21 that is £5K to £8K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£4.22–£21.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,999 within Cookware. It carries 2,410 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#1,999in Cookware
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,410per listing
Listings tracked
30

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Small Frying Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

165

Est. top-5 brand share

73%

Top 20: 96%

Est. top-5 click share

51%

Top 20: 92%

Open market

23%

  • Tefal37%
  • Joie11%
  • Tower10%
  • Blackmoor8%
  • ZUOFENG6%
  • Salter4%

Demand

Small Frying Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Frying Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small frying pan84K/yr
  • small frying pan non stick37K/yr
  • 20cm frying pan28K/yr
  • small non stick frying pan20K/yr
  • mini frying pan17K/yr
  • 20cm non stick frying pan10K/yr
  • frying pan 20cm9K/yr
  • small frying pan for induction hob9K/yr
  • one egg frying pan8K/yr
  • small induction frying pan8K/yr

Reviews and returns

What reviews say buyers love and hate about Small Frying Pan

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Adhesion/Stickiness”
2.6%of orders come back
“Not non stick”
A buyer, on “Adhesion/Stickiness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Small Frying Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data