Small Flask
FailDemand is soft, at -20.0% this quarter, so Small Flask is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £75K/yr255K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 83 sellers
Flapen Score
Small Flask against its category
The dotted line is the Home & Garden average. Past it, Small Flask is stronger. Inside it, weaker.
Market
The Small Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Flask 255K times last year and spent an estimated £75K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.
- Searches, last 12 months
- 255K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £75Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- small flask47K searches a year
02 · Price
A sale here is worth £9.87.
Listings sell for £9.87 on average, from £6.27 to £26.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.87 that is £987 to £2K a year per listing.
- Average price
- £9.87under the $15 to $100 sweet spot
- Price range
- £6.27–£26.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £987–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #203 within Vacuum Flasks. It carries 6,064 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #203in Vacuum Flasks
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,064per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Small Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exllena Small Flask 150ml Made of 304 Stainless Steel Double Wall Vacuum Insulation for Hot&Cold Drinks Mini Flask with Carry Handle - 100% Leakproof(Mint)
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 3,311
- Age
- 2y ago

ThermoCafe Stainless Steel 500ml Flask
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 22,004
- Age
- 19y ago

Upgraded Exllena Small Water Bottle for Handbag 250ml Small Flask for Hot & Cold Drinks Perfect Small Insulated Water Bottle for Travel Milk Coffee... (Black)
- Price
- £10.10
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 1y ago

Thermos 181114 ThermoCafé Stainless Steel Flask Multicolour 0.35 L
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 3,681
- Age
- 22y ago

Thermos - Light and Compact Flask (350ml) - Premium Leak Proof Insulated Tea & Coffee Flask for Hot & Cold Drinks Built-in Cup Push Button Stopper BPA-Free Durable Steel
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 12,218
- Age
- 14y ago
Trending
90-day click momentum
Exllena 250ml Mini Thermal Flask 100% Leakproof Pocket Travel Mug for Flat White Coffee & Tea Slim Stainless Steel Small Water Bottle for Handbag Commute Milk BPA Free(Dusty Green)
- Price
- £10.86
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 4mo ago

Exllena Small Flask 250ml Made of 304 Stainless Steel Double Wall Vacuum Insulation for Hot&Cold Drinks Mini Flask with Carry Handle - 100% Leakproof (Pink)
- Price
- £9.28
- Rating
- 4.4/5
- Reviews
- 3,311
- Age
- 2y ago

Spotzyllic 2 Pcs 150ml Small Thermos Flask Stainless Steel Water Bottle Keeps Cold 12H/Hot 8H Leak Proof Insulated Cup for Travel Handbag Gift for Couples (Black+Metallic)
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago

300ml Small Flask Reusable Vacuum Insulated Stainless Steel Insulated Tumbler Water Bottle with Leakproof Lid for Hot & Cold Drinks Portable Coffee Mug for Travel (Black)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 7mo ago

Exllena Small Flask 250ml Water Bottle Made of 304 Stainless Steel Double Wall Vacuum Insulation for Hot&Cold Drinks Mini Flask with Carry Handle - 100% Leakproof (Grayish Blue)
- Price
- £9.43
- Rating
- 4.4/5
- Reviews
- 3,311
- Age
- 2y ago
Newest
by launch date
Exllena 250ml Mini Thermal Flask 100% Leakproof Pocket Travel Mug for Flat White Coffee & Tea Slim Stainless Steel Small Water Bottle for Handbag Commute Milk BPA Free(Dusty Green)
- Price
- £10.86
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 4mo ago

300ml Small Flask Reusable Vacuum Insulated Stainless Steel Insulated Tumbler Water Bottle with Leakproof Lid for Hot & Cold Drinks Portable Coffee Mug for Travel (Black)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 7mo ago

Spotzyllic 2 Pcs 150ml Small Thermos Flask Stainless Steel Water Bottle Keeps Cold 12H/Hot 8H Leak Proof Insulated Cup for Travel Handbag Gift for Couples (Black+Metallic)
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago

Exllena Upgraded Small Water Bottle for Handbag 250ml Mini Flask for Hot & Cold Drinks Perfect Small Insulated Water Bottle for Travel Milk Coffee...(Pink)
- Price
- £10.09
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 1y ago

Upgraded Exllena Small Water Bottle for Handbag 250ml Small Flask for Hot & Cold Drinks Perfect Small Insulated Water Bottle for Travel Milk Coffee... (Black)
- Price
- £10.10
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
83
Top-5 brand share
75%
Top 20: 95%
Top-5 click share
39%
Top 20: 71%
Open market
23%
- Exllena31%
- Thermos30%
- YUEHAI6%
- YDYxieji5%
- MILTON3%
- DJDL3%
Demand
Small Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Small Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small flask47K/yr
- small thermos flasks33K/yr
- small flask for hot drinks36K/yr
- mini flask24K/yr
- small coffee flask13K/yr
- milk flask10K/yr
- small thermos flasks for hot drinks12K/yr
- small thermos flask9K/yr
- small flask for milk8K/yr
- small thermos10K/yr
Reviews and returns
What reviews say buyers love and hate about Small Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt hold heat as described
That thermos doesn't heat anything
Dosen't hold the heat
Too small
This bottle is TINY
Obviously it's a smallish volume
leaks
leak a little
Leaky
Didn't last a week
Broke after a few uses
Durability is an issue
It is a bit pricey
Not worth the price
it is not what i expected for the price at all
Love
Very useful size
Good size
Handy size
Great for keeping drink cold
It keeps drinks warm for a good time
it holds the temperature well for that
solid build quality
Excellent product
Lovely product; excellent quality; received quickly
Doesn't leak
Leak proof
No spills
Meets expectations
As described
Just what I needed
Return
1.6% Return rate 76% Fixable by listing
Too small
This bottle is TINY
Obviously it's a smallish volume
leaks
leak a little
Leaky
Doesnt hold heat as described
That thermos doesn't heat anything
Dosen't hold the heat
Poor quality
A rubbish product
seemingly not that well made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Flask questions
Answered from the same tracked data.









