Small Flask
soft demand (-20.0% this quarter) — Small Flask doesn't clear our bar today.
Flapen Score
Is Small Flask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Small Flask is a £75K/yr Amazon United Kingdom market (255K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.
Small Flask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.0% over the last 90 days and 3.0% of searches end in a purchase.
£75K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 55 products
Top Small Flask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Exllena Small Flask 150ml Made of 304 Stainless Steel Double Wall Vacuum Insulation for Hot&Cold Drinks Mini Flask with Carry Handle - 100% Leakproof(Mint)
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 3,311
- Age
- 2y ago
ThermoCafe Stainless Steel 500ml Flask
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 22,004
- Age
- 19y ago
Upgraded Exllena Small Water Bottle for Handbag 250ml Small Flask for Hot & Cold Drinks Perfect Small Insulated Water Bottle for Travel Milk Coffee... (Black)
- Price
- £10.10
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 1y ago
Thermos 181114 ThermoCafé Stainless Steel Flask Multicolour 0.35 L
- Price
- £6.91
- Rating
- 4.6/5
- Reviews
- 3,681
- Age
- 22y ago
Thermos - Light and Compact Flask (350ml) - Premium Leak Proof Insulated Tea & Coffee Flask for Hot & Cold Drinks Built-in Cup Push Button Stopper BPA-Free Durable Steel
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 12,218
- Age
- 14y ago
Trending
90-day click momentum
Exllena 250ml Mini Thermal Flask 100% Leakproof Pocket Travel Mug for Flat White Coffee & Tea Slim Stainless Steel Small Water Bottle for Handbag Commute Milk BPA Free(Dusty Green)
- Price
- £10.86
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 4mo ago
Exllena Small Flask 250ml Made of 304 Stainless Steel Double Wall Vacuum Insulation for Hot&Cold Drinks Mini Flask with Carry Handle - 100% Leakproof (Pink)
- Price
- £9.28
- Rating
- 4.4/5
- Reviews
- 3,311
- Age
- 2y ago
Spotzyllic 2 Pcs 150ml Small Thermos Flask Stainless Steel Water Bottle Keeps Cold 12H/Hot 8H Leak Proof Insulated Cup for Travel Handbag Gift for Couples (Black+Metallic)
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago
300ml Small Flask Reusable Vacuum Insulated Stainless Steel Insulated Tumbler Water Bottle with Leakproof Lid for Hot & Cold Drinks Portable Coffee Mug for Travel (Black)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 7mo ago
Exllena Small Flask 250ml Water Bottle Made of 304 Stainless Steel Double Wall Vacuum Insulation for Hot&Cold Drinks Mini Flask with Carry Handle - 100% Leakproof (Grayish Blue)
- Price
- £9.43
- Rating
- 4.4/5
- Reviews
- 3,311
- Age
- 2y ago
Newest
by launch dateExllena 250ml Mini Thermal Flask 100% Leakproof Pocket Travel Mug for Flat White Coffee & Tea Slim Stainless Steel Small Water Bottle for Handbag Commute Milk BPA Free(Dusty Green)
- Price
- £10.86
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 4mo ago
300ml Small Flask Reusable Vacuum Insulated Stainless Steel Insulated Tumbler Water Bottle with Leakproof Lid for Hot & Cold Drinks Portable Coffee Mug for Travel (Black)
- Price
- £6.38
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 7mo ago
Spotzyllic 2 Pcs 150ml Small Thermos Flask Stainless Steel Water Bottle Keeps Cold 12H/Hot 8H Leak Proof Insulated Cup for Travel Handbag Gift for Couples (Black+Metallic)
- Price
- £9.94
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago
Exllena Upgraded Small Water Bottle for Handbag 250ml Mini Flask for Hot & Cold Drinks Perfect Small Insulated Water Bottle for Travel Milk Coffee...(Pink)
- Price
- £10.09
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 1y ago
Upgraded Exllena Small Water Bottle for Handbag 250ml Small Flask for Hot & Cold Drinks Perfect Small Insulated Water Bottle for Travel Milk Coffee... (Black)
- Price
- £10.10
- Rating
- 4.3/5
- Reviews
- 1,328
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
28 falling
Sellers
83
Top-5 brand share
75%
Top 20: 95%
Top-5 click share
39%
Top 20: 71%
Open market
23%
- Exllena31%
- Thermos30%
- YUEHAI6%
- YDYxieji5%
- MILTON3%
- DJDL3%
Small Flask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top Small Flask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- small flask47K/yr
- small thermos flasks33K/yr
- small flask for hot drinks36K/yr
- mini flask24K/yr
- small coffee flask13K/yr
- milk flask10K/yr
- small thermos flasks for hot drinks12K/yr
- small thermos flask9K/yr
- small flask for milk8K/yr
- small thermos10K/yr
What reviews say buyers love and hate about Small Flask
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Very useful size”
“Great for keeping drink cold”
“solid build quality”
“Doesn't leak”
“Meets expectations”
What buyers complain about
67% of reviews“Doesnt hold heat as described”
“Too small”
“leaks”
“Didn't last a week”
“It is a bit pricey”
Small Flask return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Small Flask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
