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Small Flask

Fail

Demand is soft, at -20.0% this quarter, so Small Flask is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£75K/yr255K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
39%top-5 click share · 28 brands · 83 sellers

Flapen Score

Small Flask against its category

The dotted line is the Home & Garden average. Past it, Small Flask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Flask 255K times last year and spent an estimated £75K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.0%
Market size, estimated
£75Ka year
Peak month
January1.9× the quietest month
Top search term
small flask47K searches a year

02 · Price

A sale here is worth £9.87.

Listings sell for £9.87 on average, from £6.27 to £26.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.87 that is £987 to £2K a year per listing.

Average price
£9.87under the $15 to $100 sweet spot
Price range
£6.27–£26.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£987–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #203 within Vacuum Flasks. It carries 6,064 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#203in Vacuum Flasks
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,064per listing
Listings tracked
55

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Small Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

83

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

39%

Top 20: 71%

Open market

23%

  • Exllena31%
  • Thermos30%
  • YUEHAI6%
  • YDYxieji5%
  • MILTON3%
  • DJDL3%

Demand

Small Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Small Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small flask47K/yr
  • small thermos flasks33K/yr
  • small flask for hot drinks36K/yr
  • mini flask24K/yr
  • small coffee flask13K/yr
  • milk flask10K/yr
  • small thermos flasks for hot drinks12K/yr
  • small thermos flask9K/yr
  • small flask for milk8K/yr
  • small thermos10K/yr

Reviews and returns

What reviews say buyers love and hate about Small Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%−0.11

Doesnt hold heat as described

That thermos doesn't heat anything

Dosen't hold the heat

Size-Overall13%+1.71

Too small

This bottle is TINY

Obviously it's a smallish volume

Leak-Proof13%

leaks

leak a little

Leaky

Durability7%−0.07

Didn't last a week

Broke after a few uses

Durability is an issue

Value For Money5%

It is a bit pricey

Not worth the price

it is not what i expected for the price at all

Love

Size-Overall20%+1.71

Very useful size

Good size

Handy size

Temperature Retention16%+1.33

Great for keeping drink cold

It keeps drinks warm for a good time

it holds the temperature well for that

Quality-Overall10%+0.40

solid build quality

Excellent product

Lovely product; excellent quality; received quickly

Leak-Proof6%

Doesn't leak

Leak proof

No spills

Advertised Vs Actual Product5%−0.01

Meets expectations

As described

Just what I needed

Return

1.6% Return rate 76% Fixable by listing

Size-Overall60%▇▇▇██▇

Too small

This bottle is TINY

Obviously it's a smallish volume

Leak-Proof9%▇▇█▇▆▅

leaks

leak a little

Leaky

Color4%▅▅▅█▄▅
Heating3%▄▅▄█▂▆

Doesnt hold heat as described

That thermos doesn't heat anything

Dosen't hold the heat

Quality-Overall2%▄█▅▃▄▃

Poor quality

A rubbish product

seemingly not that well made

FAQ

Common Small Flask questions

Answered from the same tracked data.