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Small Double Memory Foam Mattress

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -18.7% this quarter, so Small Double Memory Foam Mattress is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£218K/yr108K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
38%top-5 click share · 24 brands · 38 sellers

Flapen Score

Small Double Memory Foam Mattress against its category

The dotted line is the Home & Garden average. Past it, Small Double Memory Foam Mattress is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Double Memory Foam Mattress market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Double Memory Foam Mattress 108K times last year and spent an estimated £218K. The top 5 brands take 56% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £218K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
2.2%
Market size, estimated
£218Ka year
Top search term
small double memory foam mattress36K searches a year

02 · Price

A sale here is worth £90.01.

Listings sell for £90.01 on average, from £26.08 to £235.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £90.01 that is £0 to £9K a year per listing.

Average price
£90.01inside the $15 to $100 sweet spot
Price range
£26.08–£235.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #83 within Furniture. It carries 1,527 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
80%
Out of stock, average day
15.3%
Average rank
#83in Furniture
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,527per listing
Listings tracked
46

04 · Newcomers

Amazon counts 8 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
29 months

Products

Top Small Double Memory Foam Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

38

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

38%

Top 20: 74%

Open market

38%

  • BEDZONLINE21%
  • Hiimgo10%
  • Vesgantti10%
  • Uliyati8%
  • wowttrelax7%
  • dosleeps6%

Demand

Small Double Memory Foam Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top Small Double Memory Foam Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small double memory foam mattress36K/yr
  • small double matress13K/yr
  • memory foam mattress small double14K/yr
  • small double mattress memory foam7K/yr
  • small double foam mattress6K/yr
  • emma mattress small double5K/yr
  • small double hybrid mattress4K/yr
  • 4ft mattresses small double6K/yr
  • 4 ft mattress small double5K/yr
  • orthopedic mattress small double4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Double Memory Foam Mattress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Comfort-Overall14%+3.99

Not very comfortable

After 2 months its so uncomfortable

It became uncomfortable within a short time

Quality-Overall13%−0.04

I was sceptical about the quality of the mattress for this price

Bad quality

the quality is really cheap feeling

Size-Overall7%−0.06

Getting smaller

this mattress is getting smaller day by day

Product is in the large size

Thickness7%−0.07

Not as thick as I expected

it makes it look much thicker than it really is

not very thick

Foam6%

Bad mattress

Terrible mattress

after a few weeks the foam has started to fail

Love

Comfort-Overall39%+3.99

Extremely comfortable

Comfy choice

Mattress is comfortable

Value For Money16%+0.62

Great Value

Amazing value

Good Value

Quality-Overall14%−0.04

Supportive quality feel

Excellent quality mattress

Amazing quality

Foam10%

I have been pleased with this memory foam

Excellent quality mattress

Love it, firm mattress

Soft Feel5%

not too soft with some of the best quality fabric Ive seen easily breathable

the materials are so soft

It's very soft

Return

0.9% Return rate 60% Fixable by listing

Size-Overall47%▅▇██▇▇

Getting smaller

this mattress is getting smaller day by day

Product is in the large size

Comfort-Overall11%██▅▅▆▇

Not very comfortable

After 2 months its so uncomfortable

It became uncomfortable within a short time

Quality-Overall8%█▆▅▄▆▇

I was sceptical about the quality of the mattress for this price

Bad quality

the quality is really cheap feeling

Advertised Vs Actual Product6%▇▆▄▅▇█

The advertisement full of wrong not as described

Wrong description completely

Not as shown

Hard Feel5%▄▁█▂▄▃

its definitely too firm for me

Hard at first

It becomes soft

FAQ

Common Small Double Memory Foam Mattress questions

Answered from the same tracked data.