Is small double memory foam mattress profitable to sell on Amazon United Kingdom?

The niche generates £218K/yr across 46 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the small double memory foam mattress niche?

24 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in small double memory foam mattress?

Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Size-Overall. The return rate is 0.9%.

What does it cost to enter the small double memory foam mattress niche?

Listings span £26.08–£235.87; the average listing price is £90.01 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.

small double memory foam mattress

Worth a look

Shows low returns (0.9%), but soft demand (-18.7% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Great£90.01

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,527.43

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£218K

£218K/yr · 108K searches

Price range

Okay£26.08–£235.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, small double memory foam mattress is a £218K/yr Amazon United Kingdom market (108K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

small double memory foam mattress market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £180K–£225K; units × avg price
Conversion rate: 2.2%
Avg BSR: #83
Page quality: 0%
Prime: 80%
Sponsored: 91%
Out of stock: 15.3%
Avg brand age: 29 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

38%

Top 20: 74%

Open market

38%

BEDZONLINE21%
Hiimgo10%
Vesgantti10%
Uliyati8%
wowttrelax7%
dosleeps6%

Demand

Weekly Amazon search volume, last 32 weeks — -18.7% search growth over the last 90 days.

Open Trend

Top small double memory foam mattress search terms

small double memory foam mattress36K/yr -20.0%1.4% conv.
small double matress13K/yr -14.0%1.6% conv.
memory foam mattress small double14K/yr -28.5%1.6% conv.
small double mattress memory foam7K/yr -0.3%1.8% conv.
small double foam mattress6K/yr -8.0%1.5% conv.
emma mattress small double5K/yr -15.5%0.9% conv.
small double hybrid mattress4K/yr -11.0%0.8% conv.
4ft mattresses small double6K/yr -13.1%2.3% conv.
4 ft mattress small double5K/yr -9.0%3.7% conv.
orthopedic mattress small double4K/yr -11.2%0.1% conv.

All search terms

Top small double memory foam mattress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEDZONLINE£66.614.1★9,264 rev

BEDZONLINE£65.434.0★6,946 rev

Vesgantti Small Double Mattress 16CM Gel Memory Foam Small Double Mattress for Cool Sleep & Pressure Relief - Medium 120x190x16CM CertiPUR-US Certified

Vesgantti£72.984.5★463 rev

Hiimgo Small Double Mattress Memory Foam - Orthopaedic Medium Firm Support Breathable Carved Knitted Cover for Back Pain & Pressure Relief (190x120x20cm)

Hiimgo£74.424.5★667 rev

Uliyati Small Double Mattress Memory Foam Mattress Breathable Mattress for Cool Sleep & Pressure Relief - Medium Mattress 120x190x16CM CertiPUR-US Certified

Uliyati£80.014.3★20 rev

Newest

by launch date

Deegari Mattress 20cm Mattresses with Memory Foam and Anti-mite Breathable Removable Cover Mattress in a Box Edges Support for Sleep Supportive (20cm Small Double (120 * 190))

Deegari£89.5423 rev

6mo ago

Uliyati Small Double Mattress with Gel & Bamboo Charcoal Foam Small Double Memory Foam Mattress Cool Sleep & Odor-Eliminating - Medium 120x190x16CM

Uliyati£61.7663 rev

7mo ago

Twirest Small Double Mattress 22CM Gel Memory Foam Pocket Sprung Mattresses with Breathable Soft Fabric for Cool Sleep Mattresses for Pressure Relief Medium Firm Mattress in a Box 120x190x22cm

Twirest£88.56129 rev

8mo ago

Laccard Small Double Mattress 20cm Memory Foam Mattress Cooling Small Double Mattresses for Pressure Relief Medium Mattress for Double Bed with Removable Cover 120X190X20CM

Laccard£104.4582 rev

9mo ago

Emma Original Lite Mattress Small Double (120×190 cm) 22 cm Memory Foam & Pocket Springs Medium Firm Comfort & Support Moisture-Regulating Cover Rolled Delivery

Emma£235.8724 rev

10mo ago

What buyers say about small double memory foam mattress

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall39%

“Extremely comfortable”

Value For Money16%

“Great Value”

Quality-Overall14%

“Supportive quality feel”

Foam10%

“I have been pleased with this memory foam”

Soft Feel5%

“not too soft with some of the best quality fabric Ive seen easily breathable”

Size-Overall2%

“Good size”

Thickness2%

“The top layer of memory foam is thick and comfortable and feels very durable”

Sags/Sinks1%

“I've had this for several months now and it's probably the best mattress I've ever slept on, it's comfortable and hasn't shown any signs of sagging - it still looks and feels brand new”

Advertised Vs Actual Product1%

“Exactly as described”

Strength1%

“The matress is firm”

What buyers complain about

Comfort-Overall14%

“Not very comfortable”

Quality-Overall13%

“I was sceptical about the quality of the mattress for this price”

Size-Overall7%

“Getting smaller”

Thickness7%

“Not as thick as I expected”

Foam6%

“Bad mattress”

Value For Money5%

“I was worried as is a cheaper mattresses”

Durability4%

“failed after 4 months”

Hard Feel4%

“its definitely too firm for me”

Advertised Vs Actual Product3%

“The advertisement full of wrong not as described”

Sags/Sinks3%

“It sinks far too much”

Top return reasons

Size-Overall47%

Comfort-Overall11%

Quality-Overall8%

Advertised Vs Actual Product6%

Hard Feel5%

Soft Feel4%

Thin3%

Thickness3%

Smell1%

Cushion1%

Common questions

Is small double memory foam mattress profitable to sell on Amazon United Kingdom?: The niche generates £218K/yr across 46 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the small double memory foam mattress niche?: 24 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in small double memory foam mattress?: Top complaints mined from reviews: Comfort-Overall, Quality-Overall, Size-Overall. The return rate is 0.9%.
What does it cost to enter the small double memory foam mattress niche?: Listings span £26.08–£235.87; the average listing price is £90.01 (sweet spot $15–$100). The average incumbent carries 1,527 reviews — the moat a new listing must climb.