Small Double Mattress Topper
MaybeReturns run at only 0.5% of orders. But demand is soft, at -12.7% this quarter, so Small Double Mattress Topper is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £724K/yr541K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 42%top-5 click share · 31 brands · 40 sellers
Flapen Score
Small Double Mattress Topper against its category
The dotted line is the Home & Garden average. Past it, Small Double Mattress Topper is stronger. Inside it, weaker.
Market
The Small Double Mattress Topper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Double Mattress Topper 541K times last year and spent an estimated £724K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £724K a year.
- Searches, last 12 months
- 541K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 4.9%
- Market size, estimated
- £724Ka year
- Peak month
- September3.5× the quietest month
- Top search term
- small double mattress topper243K searches a year
02 · Price
A sale here is worth £27.23.
Listings sell for £27.23 on average, from £8.13 to £69.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £27.23 that is £14K to £20K a year per listing.
- Average price
- £27.23inside the $15 to $100 sweet spot
- Price range
- £8.13–£69.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £14K–£20K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #38 within Home Textiles. It carries 3,530 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 58%
- Out of stock, average day
- 8.5%
- Average rank
- #38in Home Textiles
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,530per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 3 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Small Double Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattress Topper Cloud-Like Comfort - Ultra-Soft Breathable and Cooling Bamboo Viscose Protection - 120x190cm Deep Fit
- Price
- £17.93
- Rating
- 4.2/5
- Reviews
- 25,788
- Age
- 1y ago
EHEYCIGA Memory Foam Mattress Topper Small Double Bed 122x190x3cm White
- Price
- £26.09
- Rating
- 4.3/5
- Reviews
- 16,328
- Age
- 3y ago
Mattress Topper Small Double Bed - Extra Thick 4 Inches / 10cm Bounce Back with Elasticated Corner Straps Ultra Soft and Breathable Hypoallergenic Comfy Bed Mattress Toppers (Small Double)
- Price
- £16.88
- Rating
- 4.4/5
- Reviews
- 560
- Age
- 11mo ago
ACRALI HOME Small Double Mattress Topper 4 Inch/10cm Quilted Hypoallergenic Thick Breathable Mattress Topper Small Double Bed Extra Deep with Strong Corner Straps for Luxury Comfort
- Price
- £20.36
- Rating
- 4.4/5
- Reviews
- 10,924
- Age
- 5y ago
MightySofts Small Double Mattress Topper 10cm Extra Deep Quilted Microfiber Topper for Cloudlike Comfort with Extra Warmth & Breathable Support Fluffy Design & Secure Elastic Straps & Better Sleep
- Price
- £23.25
- Rating
- 4.4/5
- Reviews
- 6,846
- Age
- 11mo ago
Trending
90-day click momentum
Linens World Mattress Topper Double Bed 10cm Thick Quilted Super Soft Microfiber Topper 1200GSM Hollow Fiber Fill Breathable & Washable with Strong Elastic Straps for Extra Comfort (137×190cm)
- Price
- £16.22
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 4y ago
Extra Thick Mattress Topper 10cm/4-Inch Small Double Size | Breathable & Hotel Quality Box Stitch Microfibre Quilted Mattress Topper & Hollowfibre Fill | Fit Straps & 1100GSM (Small Double 120x190cm)
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2mo ago
Linens World Mattress Topper 4FT Small Double Bed 10cm Thick Quilted Super Soft Microfibre Topper 1200GSM Hollow Fibre Fill Washable with Strong Elastic Corner Straps for Extra Comfort (122x190cm)
- Price
- £16.40
- Rating
- 4.5/5
- Reviews
- 1,800
- Age
- 4y ago
Mattress Topper Small Double Bed 2 Inches / 5cm
- Price
- £13.30
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1mo ago
INZI TEXTILE Small Double Mattress Topper Extra Deep 10 cm thick Mattress Topper Small Double Bed | Ultra Soft Box Quilted Firm Bed Toppers | Breathable
- Price
- £21.68
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago
Newest
by launch dateMattress Topper Small Double Bed 2 Inches / 5cm
- Price
- £13.30
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1mo ago
Extra Thick Mattress Topper 10cm/4-Inch Small Double Size | Breathable & Hotel Quality Box Stitch Microfibre Quilted Mattress Topper & Hollowfibre Fill | Fit Straps & 1100GSM (Small Double 120x190cm)
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 2mo ago
Small Double Mattress Topper 122x190 cm | 10cm Extra Thick Hotel Quality Microfiber | Soft Bed Topper | Hypoallergenic & Breathable | Deep Elasticated Straps for Secure Firm Grip
- Price
- £22.80
- Rating
- 4.5/5
- Reviews
- 112
- Age
- 5mo ago
INZI TEXTILE Small Double Mattress Topper Extra Deep 10 cm thick Mattress Topper Small Double Bed | Ultra Soft Box Quilted Firm Bed Toppers | Breathable
- Price
- £21.68
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago
10cm Thick Grey Small Double Mattress Topper - 1000GSM Heavy Filling Quilted Extra Deep | Fluffy Breathable Soft Box Stitched | Mattress Pad | Corner Elastic Straps Machine Washable (Small Double)
- Price
- £16.76
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
40
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
42%
Top 20: 83%
Open market
47%
- Niagara Sleep Solution12%
- EHEYCIGA11%
- SeventhStitch10%
- ACRALI HOME7%
- MightySoft6%
- Hansleep6%
Demand
Small Double Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
Search terms
Top Small Double Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small double mattress topper243K/yr
- mattress topper small double bed102K/yr
- mattress topper small double43K/yr
- memory foam mattress topper small double38K/yr
- small double memory foam mattress topper17K/yr
- 4ft mattress topper17K/yr
- small double mattress topper memory foam12K/yr
- small double bed mattress topper8K/yr
- small double memory foam topper7K/yr
- small double topper6K/yr
Reviews and returns
What reviews say buyers love and hate about Small Double Mattress Topper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It is nowhere near as thick as described
Not as thick as described
not even a thick one
Nothing like the photo
the item is not as described
Misleading Product Description
A little small for a double bed
It seemed too short
its slightly small
It made very little difference to the comfort of my mattress
not that comfy
offers no extra comfort
Its not what I expected no quality
not as good quality
Poor in every way
Love
Really comfortable
Very comfortable, makes an occasional bed much better
Comfortable for the price
This is a very good quality topper
Brilliant quality
well made
Good price
Great Value for money
Excellent value
Excellent fit
Fits my mattress well
Fits bed well
Its soft
It Adds a nice layer of softness to a firm mattress
The material has a soft
Return
0.5% Return rate 59% Fixable by listing
A little small for a double bed
It seemed too short
its slightly small
It is nowhere near as thick as described
Not as thick as described
not even a thick one
Its not what I expected no quality
not as good quality
Poor in every way
It made very little difference to the comfort of my mattress
not that comfy
offers no extra comfort
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Double Mattress Topper questions
Answered from the same tracked data.