small double mattress protector
Worth a lookShows searches that convert (15.1% search→purchase), but prices mostly outside the sweet spot ($5.81–$15.30) keeps it on the watch list.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good£280K£280K/yr · 175K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.57avg listing price — sweet spot $15–$100
Review moat
Bad11,972.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.81–£15.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small double mattress protector is a £280K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
small double mattress protector market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £264K–£317K
- units × avg price
- Conversion rate
- 15.1%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 87%
- Out of stock
- 5.0%
- Avg brand age
- 47 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
21%
- CAROLINE SHATUIK22%
- Utopia Bedding22%
- 4AS11%
- ACRALI HOME10%
- HIGH LIVING8%
- Silentnight5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.6×
Top small double mattress protector search terms
- small double mattress protector114K/yr
- mattress protector small double31K/yr
- mattress protector small double bed11K/yr
- small double mattress cover6K/yr
- small double bed mattress protector5K/yr
- small double mattress protector -3K/yr
- small double mattress protector fitted6K/yr
Top small double mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Small Double Anti Allergy Fitted Sheet Style Small Double Mattress Protector Bed Topper Cover(4ft/122x190+30cm)
CAROLINE SHATUIK£8.234.5★11,349 rev
Utopia Bedding Quilted Mattress Topper Small Double Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic Small Double 4ft 122 x 190 + 38 cm White
Utopia Bedding£7.744.5★157,536 rev
HIGH LIVING Quilted Mattress Protector Hypoallergenic Extra Deep Fitted Mattress Cover 30 cm (122cmx190cm) 4 ft/Small Double
HIGH LIVING£10.464.5★2,950 rev
4AS Quilted Small Double Mattress Protector - 110 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 30 cm (Small Double - 122x190cm)
4AS£10.374.5★212 rev
Acrali Home Quilted Small Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (122x190+35cm)
ACRALI HOME£9.304.4★680 rev
Newest
by launch date
Silentnight Quilted Mattress Protector - Premium Luxury Soft Cosy Mattress Cover Protector Pad with Extra Deep Fit Elasticated Straps - Hypoallergenic Super Soft and Machine Washable - Small Double
Silentnight£13.508,847 rev
UNIVERSAL COMFORT 100% Waterproof Mattress Protector Extra Deep 40cm Fitted Stretch Skirt - Breathable & Anti-Allergy Small Double Mattress Protector For Ultimate Comfort (Small Double 122x190cm)
UNIVERSAL COMFORT£15.3035 rev
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
ELITLUX£14.7453 rev
Serenest Quilted Small Double Mattress Protector Ultra Soft Breathable & Hypoallergenic Bedding with Deep 30cm Skirt Washable Long-Lasting Mattress Protector for Everyday Comfort
SERENEST£14.6042 rev
4AS Quilted Small Double Mattress Protector 200 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 40 cm (Small Double - 122x190 cm)
4AS£12.1953 rev
Trending
90-day click momentum4AS Quilted Small Double Mattress Protector 200 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 40 cm (Small Double - 122x190 cm)
4AS£12.194.7★
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
ELITLUX£14.744.6★
Silentnight Quilted Mattress Protector - Premium Luxury Soft Cosy Mattress Cover Protector Pad with Extra Deep Fit Elasticated Straps - Hypoallergenic Super Soft and Machine Washable - Small Double
Silentnight£13.504.4★
Serenest Quilted Small Double Mattress Protector Ultra Soft Breathable & Hypoallergenic Bedding with Deep 30cm Skirt Washable Long-Lasting Mattress Protector for Everyday Comfort
SERENEST£14.604.3★
IMFAA Bamboo Water Proof Mattress Protector Topper cover Extra Deep Fitted 40 CM Depth Breathable Antialergy Non Noisy Bug Proof (Small Double-4FT(122x190+40) cm)
IMFAA£8.684.6★
What buyers say about small double mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality, value for money, adds comfort to any bed,,, many thanks,”
“Fits well”
“Good value”
“Does its job”
“Very comfortable”
“Feels quite firm, edges soft”
“Good quality mattress protector”
“It is waterproof”
“this one stays quiet”
“Mattress protection”
What buyers complain about
“it was a little smaller than I expected as my bed is a smallish and this was still a bit on the small side for it”
“could be a bit thicker”
“Poor quality”
“A little noisier than I expected”
“they are no longer waterproof”
“NOT MACHINE WASHABLE - the label on this states WIPE CLEAN ONLY”
“Sheet dont stay on always on one corner”
“Wet went straight through”
“Doesnt state it on the packaging”
“its not very comfortable you definitely need another cover onto to make it feel less plastic”
Top return reasons
Common questions
- Is small double mattress protector profitable to sell on Amazon United Kingdom?
- The niche generates £280K/yr across 30 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the small double mattress protector niche?
- 17 brands and 28 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in small double mattress protector?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.0%.
- When does demand for small double mattress protector peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the small double mattress protector niche?
- Listings span £5.81–£15.30; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 11,973 reviews — the moat a new listing must climb.