Small Double Mattress Protector
MaybeBuyers convert on 15.1% of searches. But prices span $5.81–$15.30, mostly outside the sweet spot, so Small Double Mattress Protector is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £280K/yr175K searches / yr
- 90-day growth
- -11.1%search demand this quarter
- Competition
- 49%top-5 click share · 17 brands · 28 sellers
Flapen Score
Small Double Mattress Protector against its category
The dotted line is the Home & Garden average. Past it, Small Double Mattress Protector is stronger. Inside it, weaker.
Market
The Small Double Mattress Protector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Double Mattress Protector 175K times last year and spent an estimated £280K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
15.1% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -11.1%
- Conversion, latest week
- 15.1%
- Market size, estimated
- £280Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- small double mattress protector114K searches a year
02 · Price
A sale here is worth £10.57.
Listings sell for £10.57 on average, from £5.81 to £15.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £10.57 that is £11K to £13K a year per listing.
- Average price
- £10.57under the $15 to $100 sweet spot
- Price range
- £5.81–£15.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£13K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #46 within Home Textiles. It carries 11,973 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 80%
- Out of stock, average day
- 5.0%
- Average rank
- #46in Home Textiles
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,973per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Small Double Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Caroline Shatuik 100% Waterproof Mattress Protector Small Double Anti Allergy Fitted Sheet Style Small Double Mattress Protector Bed Topper Cover(4ft/122x190+30cm)
- Price
- £8.23
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago
Utopia Bedding Quilted Mattress Topper Small Double Mattress Protector Cover Quilted Pad Soft Breathable Deep Fitted Elastic Small Double 4ft 122 x 190 + 38 cm White
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 157,536
- Age
- 6y ago
HIGH LIVING Quilted Mattress Protector Hypoallergenic Extra Deep Fitted Mattress Cover 30 cm (122cmx190cm) 4 ft/Small Double
- Price
- £10.46
- Rating
- 4.5/5
- Reviews
- 2,950
- Age
- 10y ago
4AS Quilted Small Double Mattress Protector - 110 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 30 cm (Small Double - 122x190cm)
- Price
- £10.37
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 2y ago
Acrali Home Quilted Small Double Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (122x190+35cm)
- Price
- £9.30
- Rating
- 4.4/5
- Reviews
- 680
- Age
- 1y ago
Trending
90-day click momentum
4AS Quilted Small Double Mattress Protector 200 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 40 cm (Small Double - 122x190 cm)
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 9mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
Silentnight Quilted Mattress Protector - Premium Luxury Soft Cosy Mattress Cover Protector Pad with Extra Deep Fit Elasticated Straps - Hypoallergenic Super Soft and Machine Washable - Small Double
- Price
- £13.50
- Rating
- 4.4/5
- Reviews
- 8,847
- Age
- 5mo ago
Serenest Quilted Small Double Mattress Protector Ultra Soft Breathable & Hypoallergenic Bedding with Deep 30cm Skirt Washable Long-Lasting Mattress Protector for Everyday Comfort
- Price
- £14.60
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 9mo ago
IMFAA Bamboo Water Proof Mattress Protector Topper cover Extra Deep Fitted 40 CM Depth Breathable Antialergy Non Noisy Bug Proof (Small Double-4FT(122x190+40) cm)
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 605
- Age
- 3y ago
Newest
by launch dateSilentnight Quilted Mattress Protector - Premium Luxury Soft Cosy Mattress Cover Protector Pad with Extra Deep Fit Elasticated Straps - Hypoallergenic Super Soft and Machine Washable - Small Double
- Price
- £13.50
- Rating
- 4.4/5
- Reviews
- 8,847
- Age
- 5mo ago
UNIVERSAL COMFORT 100% Waterproof Mattress Protector Extra Deep 40cm Fitted Stretch Skirt - Breathable & Anti-Allergy Small Double Mattress Protector For Ultimate Comfort (Small Double 122x190cm)
- Price
- £15.30
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 5mo ago
ELITLUX 100% Waterproof Mattress Protector Noiseless Absorbent & Machine Washable Small Double Mattress Protector (122x190cm) With Extra Deep 30cm Fitted Skirt
- Price
- £14.74
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 6mo ago
Serenest Quilted Small Double Mattress Protector Ultra Soft Breathable & Hypoallergenic Bedding with Deep 30cm Skirt Washable Long-Lasting Mattress Protector for Everyday Comfort
- Price
- £14.60
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 9mo ago
4AS Quilted Small Double Mattress Protector 200 GSM Microfiber Filling Hypoallergenic Deep Fitted Breathable Mattress Topper Stretches up to 40 cm (Small Double - 122x190 cm)
- Price
- £12.19
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
21%
- CAROLINE SHATUIK22%
- Utopia Bedding22%
- 4AS11%
- ACRALI HOME10%
- HIGH LIVING8%
- Silentnight5%
Demand
Small Double Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.6×
Search terms
Top Small Double Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small double mattress protector114K/yr
- mattress protector small double31K/yr
- mattress protector small double bed11K/yr
- small double mattress cover6K/yr
- small double bed mattress protector5K/yr
- small double mattress protector -3K/yr
- small double mattress protector fitted6K/yr
Reviews and returns
What reviews say buyers love and hate about Small Double Mattress Protector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it was a little smaller than I expected as my bed is a smallish and this was still a bit on the small side for it
Dont fit properly
it wasnt even big enough to put on a single bed
could be a bit thicker
I could barely get it over my matress its also so thin and cheap
Thin
Poor quality
Cheap, cheap, cheap
Waste of money, appalling quality
A little noisier than I expected
Noisy
noisy and not cotton
they are no longer waterproof
Not waterproof
Not waterproof whatsoever
Love
Very good quality, value for money, adds comfort to any bed,,, many thanks,
Excellent Product
Very well made
Fits well
Fits bed great
Easy to fit
Good value
Value for the money
Good value for money
Does its job
Actually as advertised
Better than expected
Very comfortable
Easy to place mattress inside, feels comfortable to sleep on, well priced
adds comfort to any bed
Return
1.0% Return rate 73% Fixable by listing
it was a little smaller than I expected as my bed is a smallish and this was still a bit on the small side for it
Dont fit properly
it wasnt even big enough to put on a single bed
they are no longer waterproof
Not waterproof
Not waterproof whatsoever
Poor quality
Cheap, cheap, cheap
Waste of money, appalling quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Double Mattress Protector questions
Answered from the same tracked data.