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Small Double Fitted Sheet

Fail

Prices span $5.47–$12.26, mostly outside the sweet spot, so Small Double Fitted Sheet is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£292K/yr695K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 11 sellers

Flapen Score

Small Double Fitted Sheet against its category

The dotted line is the Home & Garden average. Past it, Small Double Fitted Sheet is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Double Fitted Sheet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Double Fitted Sheet 695K times last year and spent an estimated £292K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 695K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
695K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
5.0%
Market size, estimated
£292Ka year
Peak month
September2.0× the quietest month
Top search term
small double fitted sheet431K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £5.47 to £12.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £8.41 that is £21K to £25K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£5.47–£12.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 30,004 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
60%
Out of stock, average day
9.9%
Average rank
#25in Home Textiles
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
30,004per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Small Double Fitted Sheet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£29K£58K£88K£117K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

11

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

5%

  • Utopia Bedding61%
  • Linens World13%
  • CGK Unlimited10%
  • AIMANE6%
  • BEDELITE2%
  • ANSIO2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Small Double Fitted Sheet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Small Double Fitted Sheet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small double fitted sheet431K/yr
  • small double fitted sheet cotton41K/yr
  • small double bed sheet25K/yr
  • small double sheets24K/yr
  • 4ft fitted sheets27K/yr
  • fitted sheet small double20K/yr
  • small double sheet17K/yr
  • small double cotton fitted sheet8K/yr
  • small double bed sheets13K/yr
  • small double sheets fitted9K/yr

Reviews and returns

What reviews say buyers love and hate about Small Double Fitted Sheet

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Small Double Fitted Sheet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data