Small Double Fitted Sheet
FailPrices span $5.47–$12.26, mostly outside the sweet spot, so Small Double Fitted Sheet is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £292K/yr695K searches / yr
- 90-day growth
- -11.3%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 11 sellers
Flapen Score
Small Double Fitted Sheet against its category
The dotted line is the Home & Garden average. Past it, Small Double Fitted Sheet is stronger. Inside it, weaker.
Market
The Small Double Fitted Sheet market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Double Fitted Sheet 695K times last year and spent an estimated £292K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 695K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.
- Searches, last 12 months
- 695K
- Growth, 90 days vs prior 90
- -11.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £292Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- small double fitted sheet431K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £5.47 to £12.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £8.41 that is £21K to £25K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £5.47–£12.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £21K–£25K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #25 within Home Textiles. It carries 30,004 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 60%
- Out of stock, average day
- 9.9%
- Average rank
- #25in Home Textiles
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 30,004per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Small Double Fitted Sheet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Utopia Bedding Fitted Sheet Small Double / 4ft Grey - Deep Pocket 12 inch (30 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 4y ago
Utopia Bedding Fitted Sheet Small Double / 4ft White - Deep Pocket 12 inch (30 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £7.34
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 1y ago
Fitted Sheet Small Double 120x190 - Microfibre Deep 30cm (12) - White
- Price
- £10.28
- Rating
- 4.5/5
- Reviews
- 6,038
- Age
- 2y ago
Utopia Bedding Fitted Sheet Small Double (2 Pack) White
- Price
- £11.72
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 1y ago
Linens World 200 Thread Count Egyptian Cotton Fitted Sheet 4FT Small Double OEKO-TEX Standard 100 Certified 40cm Deep Pocket Breathable Hypoallergenic & Anti-Wrinkle White Bottom Sheet (122X190CM)
- Price
- £7.34
- Rating
- 4.3/5
- Reviews
- 7,257
- Age
- 4y ago
Trending
90-day click momentum
BEDELITE Small Double Fitted Sheet White 122x190cm
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 6mo ago
Utopia Bedding Fitted Sheet Small Double / 4ft Navy - Deep Pocket 12 inch (30 cm) - Easy Care - OEKO-TEX Certified - Soft Brushed Microfibre Fabric - Shrinkage and Fade Resistant - Bottom Sheet
- Price
- £7.95
- Rating
- 4.6/5
- Reviews
- 133,035
- Age
- 2y ago
Linens World 200 Thread Count Egyptian Cotton Fitted Sheet 4FT Small Double / 3/4 Bed (122x190cm) 30cm Deep Pocket OEKO-TEX Certified Breathable Hypoallergenic Bottom Sheet (White)
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 7,257
- Age
- 4y ago
ANSIO Small Double Fitted Sheet Soft Brushed Microfibre Fabric Extra Deep Pocket 35cm All-Around Elastic OEKO-TEX Certified Easy Care & Naturally Smooth After Wash - Grey
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 1y ago
Utopia Bedding Fitted Sheet Small Double (2 Pack) Grey
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 1y ago
Newest
by launch dateBEDELITE Small Double Fitted Sheet White 122x190cm
- Price
- £7.62
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 6mo ago
LYMA Bedding Fitted Sheet Small Double Deep Pocket 35CM OEKO-TEX Certified Ultra Soft Nanoplush Double Brushed Quick Dry Shrink Wrinkle & Fade Resistant Easy Care Elastic Bottom Sheet (Light Pink)
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 410
- Age
- 1y ago
ANSIO Small Double Fitted Sheet Soft Brushed Microfibre Fabric Extra Deep Pocket 35cm All-Around Elastic OEKO-TEX Certified Easy Care & Naturally Smooth After Wash - Grey
- Price
- £5.47
- Rating
- 4.5/5
- Reviews
- 324
- Age
- 1y ago
Utopia Bedding Fitted Sheet Small Double (2 Pack) White
- Price
- £11.72
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 1y ago
Utopia Bedding Fitted Sheet Small Double (2 Pack) Grey
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 8,681
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Utopia Bedding61%
- Linens World13%
- CGK Unlimited10%
- AIMANE6%
- BEDELITE2%
- ANSIO2%
- Open — no brand owns it (3 brands, 5%)
Demand
Small Double Fitted Sheet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.0×
Search terms
Top Small Double Fitted Sheet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small double fitted sheet431K/yr
- small double fitted sheet cotton41K/yr
- small double bed sheet25K/yr
- small double sheets24K/yr
- 4ft fitted sheets27K/yr
- fitted sheet small double20K/yr
- small double sheet17K/yr
- small double cotton fitted sheet8K/yr
- small double bed sheets13K/yr
- small double sheets fitted9K/yr
Reviews and returns
What reviews say buyers love and hate about Small Double Fitted Sheet
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
Does not fit
definitely very loose on the bed
returning as quality not good cheap and scratchy
Absolute garbage
Poor quality
Horrible smell and misleading description
The smell of AMMONIA on this product was unbelievably overpowering
They have a very strong chemically smell
Didn't last
both sheets broke within 2 days
Torn and damaged after a single use
Pilling
Love
Fits well
VERY snug fit
fits the bed well
Beautiful quality
Value Quality bedsheets
Good quality, quick delivery
Lovely soft material
So soft and smooth
Lovely and soft
Good value for money
Good Value
Worth the money
still feels nice after washing
Good quality bedding value for money washes well very soft material fits well
They wash well
Return
0.4% Return rate 67% Fixable by listing
Too small
Does not fit
definitely very loose on the bed
Used once and the material had split and torn
Microfiber is plastic
Plastic
Unhappy re colours
returning as quality not good cheap and scratchy
Absolute garbage
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Double Fitted Sheet questions
Answered from the same tracked data.