Small Double Divan Bed
FailBuyers convert on only 0.4% of searches, so Small Double Divan Bed is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £87K/yr141K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 42%top-5 click share · 11 brands · 22 sellers
Flapen Score
Small Double Divan Bed against its category
The dotted line is the Home & Garden average. Past it, Small Double Divan Bed is stronger. Inside it, weaker.
Market
The Small Double Divan Bed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Double Divan Bed 141K times last year and spent an estimated £87K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £87Ka year
- Top search term
- small double divan bed with mattress30K searches a year
02 · Price
A sale here is worth £166.58.
Listings sell for £166.58 on average, from £75.27 to £299.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £166.58 that is £0 to £17K a year per listing.
- Average price
- £166.58above the $15 to $100 sweet spot
- Price range
- £75.27–£299.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£17K
- Returns
- 3.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #38 within Furniture. It carries 301 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 73%
- Out of stock, average day
- 2.9%
- Average rank
- #38in Furniture
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 301per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 11 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Small Double Divan Bed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Reliance Ortho Divan bed doubel 4ft 6 with mattress and headboard and 2 drawers - Double (46)
- Price
- £163.03
- Rating
- 3.4/5
- Reviews
- 2,275
- Age
- 11y ago

SANA SLEEP Sleek 4FT Small Double Bed with Pocket Sprung Mattress & 2 Drawers | Compact Bedroom Set | Sturdy Frame for Comfort | Chic Divan Design | Modern Spaces Furniture (Grey Plush)
- Price
- £197.20
- Rating
- 4.0/5
- Reviews
- 273
- Age
- 9mo ago

Perfect Sleep 4FT6 Double Fabric Divan Bed set Including Medium feel Mattress And Matching Headboard
- Price
- £119.64
- Rating
- 4.3/5
- Reviews
- 701
- Age
- 6y ago

Bed Centre Bliss Grey Linen Divan Base 4FT Small Double (120×190 cm) | 2 Same-Side Storage Drawers | No Headboard | Space-Saving Under-Bed Storage | UK Made
- Price
- £122.30
- Rating
- 4.2/5
- Reviews
- 574
- Age
- 5y ago

Bed Centre Charcoal Plush Fabric Divan Base Plus Matching Headboard3ft 4ft 4ft6 5ft 6ft (4FT (Small Double))
- Price
- £121.15
- Rating
- 4.2/5
- Reviews
- 1,224
- Age
- 7y ago
Trending
90-day click momentum
SANA SLEEP Small Double Bed with Orthopaedic Mattress & 2 Drawers - 4FT (silver Fabric) - Stylish Divan Set for Comfortable Living - Durable Frame for Cosy Bedrooms - Luxurious Bed for Modern Homes
- Price
- £199.50
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 7mo ago

SANA SLEEP Sleek 4FT Small Double Bed with Pocket Sprung Mattress & 2 Drawers | Compact Bedroom Set | Sturdy Frame for Comfort | Chic Divan Design | Modern Spaces Furniture (Silver Plush)
- Price
- £191.92
- Rating
- 4.0/5
- Reviews
- 273
- Age
- 9mo ago

COZY HUB LTD Plain Plush Velvet Divan Bed with 10 Inch Ortho Tufted Mattress & Headboard Luxury Divan Set with Drawer Storage Options. (Grey 4Ft6- No Drawers)
- Price
- £170.53
- Rating
- 2.6/5
- Reviews
- 11
- Age
- 11mo ago

SANA SLEEP Double Divan Bed with Orthopedic Posture Support Multi-Layer Pocket Sprung Mattress Headboard & 2 Storage Drawers Plush Sierra Grey Fabric 4FT6 UK Made Space-efficient Bedroom
- Price
- £229.25
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 8mo ago

Savako Premium - Grey Plush Divan Bed Set with Memory Foam Mattress and Headboard with Chrome Feet - (3ft Single - 90cm x 190cm)
- Price
- £178.30
- Rating
- 3.5/5
- Reviews
- 98
- Age
- 2y ago
Newest
by launch date
SANA SLEEP Small Double Bed with Orthopaedic Mattress & 2 Drawers - 4FT (silver Fabric) - Stylish Divan Set for Comfortable Living - Durable Frame for Cosy Bedrooms - Luxurious Bed for Modern Homes
- Price
- £199.50
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 7mo ago

SANA SLEEP Small Double Divan Bed with Orthopedic Posture Support Multi-Layer Pocket Sprung Mattress Headboard & 2 Storage Drawers Plush Silver Fabric 4FT UK Made Bedroom Guest & Kids Room
- Price
- £231.34
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 8mo ago

SANA SLEEP Double Divan Bed with Orthopedic Posture Support Multi-Layer Pocket Sprung Mattress Headboard & 2 Storage Drawers Plush Sierra Grey Fabric 4FT6 UK Made Space-efficient Bedroom
- Price
- £229.25
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 8mo ago

Double Divan Bed with Orthopedic Posture Support Multi-Layer Pocket Sprung Mattress Headboard & 2 Storage Drawers Plush Silver Fabric 4FT6 UK Made Space-efficient Bedroom Guest & Kids Room
- Price
- £244.90
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 8mo ago

SANA SLEEP Sleek 4FT Small Double Bed with Pocket Sprung Mattress & 2 Drawers | Compact Bedroom Set | Sturdy Frame for Comfort | Chic Divan Design | Modern Spaces Furniture (Grey Plush)
- Price
- £197.20
- Rating
- 4.0/5
- Reviews
- 273
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
22
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
42%
Top 20: 79%
Open market
15%
- SANA SLEEP27%
- Bed Centre19%
- Joseph Ortho13%
- COZY HUB LTD12%
- Perfect Sleep9%
- In2bed LTD5%
- Open — no brand owns it (5 brands, 15%)
Search terms
Top Small Double Divan Bed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small double divan bed with mattress30K/yr
- small double divan bed35K/yr
- divan small double bed13K/yr
- divan bed double with mattress6K/yr
- small double divan10K/yr
- small double bed divan9K/yr
- divan7K/yr
- 4ft divan bed8K/yr
- double divan bed with mattress 2 drawers4K/yr
- perfect sleep4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Double Divan Bed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish quality
Bad quality
Shocking quality
It was cheap for a reason
Not worth the price
Not worth the cost at all
Looks are deceiving
False advertising
Not as described
Small double bed
also the drawers do not fit properly
Not fit for purpose
the bed broke again
Breaks easy after usage
Falling apart when received
Love
Amazing value
fair price
Great value
Its very comfortable
Its comfy and really does what its supposed to supporting your body looks good and is soft
Lovely comfy mattress
The bed is a good quality
Good quality bed
Amazing quality
Easy to set up
Easy to assemble
Easy to put together
sturdy bed
sturdy
The drawers seem reasonably strong and useful
Return
3.3% Return rate 32% Fixable by listing
Small double bed
also the drawers do not fit properly
Not fit for purpose
Rubbish quality
Bad quality
Shocking quality
Looks are deceiving
False advertising
Not as described
the bed broke again
Breaks easy after usage
Falling apart when received
Keep looking
Related niches
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Double Divan Bed questions
Answered from the same tracked data.









