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Small Double Divan Bed

Fail

Buyers convert on only 0.4% of searches, so Small Double Divan Bed is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£87K/yr141K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
42%top-5 click share · 11 brands · 22 sellers

Flapen Score

Small Double Divan Bed against its category

The dotted line is the Home & Garden average. Past it, Small Double Divan Bed is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Double Divan Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Double Divan Bed 141K times last year and spent an estimated £87K. The top 5 brands take 80% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
0.4%
Market size, estimated
£87Ka year
Top search term
small double divan bed with mattress30K searches a year

02 · Price

A sale here is worth £166.58.

Listings sell for £166.58 on average, from £75.27 to £299.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £166.58 that is £0 to £17K a year per listing.

Average price
£166.58above the $15 to $100 sweet spot
Price range
£75.27–£299.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #38 within Furniture. It carries 301 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
73%
Out of stock, average day
2.9%
Average rank
#38in Furniture
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
301per listing
Listings tracked
40

04 · Newcomers

Amazon counts 11 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
36 months

Products

Top Small Double Divan Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

15%

  • SANA SLEEP27%
  • Bed Centre19%
  • Joseph Ortho13%
  • COZY HUB LTD12%
  • Perfect Sleep9%
  • In2bed LTD5%
  • Open — no brand owns it (5 brands, 15%)

Search terms

Top Small Double Divan Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small double divan bed with mattress30K/yr
  • small double divan bed35K/yr
  • divan small double bed13K/yr
  • divan bed double with mattress6K/yr
  • small double divan10K/yr
  • small double bed divan9K/yr
  • divan7K/yr
  • 4ft divan bed8K/yr
  • double divan bed with mattress 2 drawers4K/yr
  • perfect sleep4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Double Divan Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%−0.33

Rubbish quality

Bad quality

Shocking quality

Value For Money8%+2.36

It was cheap for a reason

Not worth the price

Not worth the cost at all

Advertised Vs Actual Product7%−0.10

Looks are deceiving

False advertising

Not as described

Size-Overall6%−0.06

Small double bed

also the drawers do not fit properly

Not fit for purpose

Durability6%−0.12

the bed broke again

Breaks easy after usage

Falling apart when received

Love

Value For Money26%+2.36

Amazing value

fair price

Great value

Comfort-Overall22%+1.37

Its very comfortable

Its comfy and really does what its supposed to supporting your body looks good and is soft

Lovely comfy mattress

Quality-Overall14%−0.33

The bed is a good quality

Good quality bed

Amazing quality

Assembly/Installation13%+0.77

Easy to set up

Easy to assemble

Easy to put together

Strength5%

sturdy bed

sturdy

The drawers seem reasonably strong and useful

Return

3.3% Return rate 32% Fixable by listing

Defective Material/Parts20%▇▆▄▅▅█
Size-Overall18%▄▅▆▅█▆

Small double bed

also the drawers do not fit properly

Not fit for purpose

Quality-Overall16%▅▅█▄▆▅

Rubbish quality

Bad quality

Shocking quality

Advertised Vs Actual Product8%▇██▇▂▆

Looks are deceiving

False advertising

Not as described

Durability3%▁█▄▂▃▁

the bed broke again

Breaks easy after usage

Falling apart when received

FAQ

Common Small Double Divan Bed questions

Answered from the same tracked data.