Small Cutlery Tray
prices mostly outside the sweet spot ($3.21–$15.97) — Small Cutlery Tray doesn't clear our bar today.
Flapen Score
Is Small Cutlery Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Small Cutlery Tray is a £48K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Skip it — 35/100.
Small Cutlery Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.6% over the last 90 days and 5.5% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Small Cutlery Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 1y ago
Small Tier Cutlery Tray Classic in Silver | BPA Free Plastic Drawer Organizer with 4 Compartments | Durable Kitchen Storage for Spoons Forks Knives Kids Cutlery | Space Saving Design
- Price
- £6.72
- Rating
- 4.5/5
- Reviews
- 1,929
- Age
- 5y ago
Lifewit Cutlery Drawer Organiser 2 Tier Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Deep Drawer Organiser Box for Spoons Forks Knives Tableware Storage White&Grey 1 Pack
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 1y ago
G4GADGET 5 Compartment Cutlery Tray Drawer Organiser Random Colour Durable Plastic Non-Slip Utensil Holder for Kitchen Organisation
- Price
- £4.11
- Rating
- 4.3/5
- Reviews
- 142
- Age
- 1y ago
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 5 Compartments 23 x 32cm Black
- Price
- £8.49
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 2y ago
Trending
90-day click momentum
DIVCHI 5 Compartment Cutlery Tray Compact Storage Divider for Kitchen Drawers Plastic Cutlery Organiser Insert with Anti-Slip Base Utensil Holder for Knives Forks Spoons Durable Easy Clean Dark Grey
- Price
- £6.59
- Rating
- 4.3/5
- Reviews
- 620
- Age
- 5mo ago
Ketayle Small Tier Cutlery Tray Classic Pink - BPA-Free Plastic Food Safe Non-Slip Base Perfect for Drawer Organization 33x17.5x4.3 cm Durable and Easy to Clean
- Price
- £6.23
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 8mo ago
PLASTIFIC Large CUTLERY TRAY Utensils Spoon Fork Holder Flatware Organiser for Kitchen Organiser Strong Plastic Drawer Sliding Tidy (33 x 17.5 x 4.3 slim Turquoise)
- Price
- £5.91
- Rating
- 4.5/5
- Reviews
- 209
- Age
- 7y ago
Mulikrio Cutlery Tray Small Cutlery Drawers Organizer Inserts Kitchen Utensil Holder for Fork Spoon Knife Storage Organisation Small 6 Compartment
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 5 Compartments 24 x 34cm Black
- Price
- £10.02
- Rating
- 4.6/5
- Reviews
- 4,295
- Age
- 1y ago
Newest
by launch dateDIVCHI 5 Compartment Cutlery Tray Compact Storage Divider for Kitchen Drawers Plastic Cutlery Organiser Insert with Anti-Slip Base Utensil Holder for Knives Forks Spoons Durable Easy Clean Dark Grey
- Price
- £6.59
- Rating
- 4.3/5
- Reviews
- 620
- Age
- 5mo ago
Ketayle Small Tier Cutlery Tray Classic Pink - BPA-Free Plastic Food Safe Non-Slip Base Perfect for Drawer Organization 33x17.5x4.3 cm Durable and Easy to Clean
- Price
- £6.23
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 8mo ago
Mulikrio Cutlery Tray Small Cutlery Drawers Organizer Inserts Kitchen Utensil Holder for Fork Spoon Knife Storage Organisation Small 6 Compartment
- Price
- £7.68
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 10mo ago
Cutlery Tray Kitchen Drawer Cutlery Mini Drawer Organiser Small Utensil Organiser Trays for Kitchen Drawers with 4 Compartment Storage Box Holder for Utensil Spoons Forks Storage Insert (Black)
- Price
- £3.21
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 11mo ago
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
- Price
- £7.15
- Rating
- 4.6/5
- Reviews
- 27,423
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
25
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
13%
- Lifewit51%
- plastific17%
- G4GADGET6%
- madesmart5%
- Generico4%
- Conflech4%
- Open — no brand owns it (8 brands, 13%)
Small Cutlery Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.8×
Top Small Cutlery Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- small cutlery tray37K/yr
- cutlery drawer organiser small20K/yr
- small cutlery drawer organiser14K/yr
- narrow cutlery tray10K/yr
- cutlery tray small11K/yr
- caravan cutlery tray4K/yr
- narrow cutlery drawer organiser6K/yr
- cutlery drawer organiser narrow4K/yr
- slim cutlery tray3K/yr
- narrow utensil tray3K/yr
What reviews say buyers love and hate about Small Cutlery Tray
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“It was beautifully made”
“Good fit”
“Good price”
“Just what I needed”
“Sturdy”
What buyers complain about
71% of reviews“as it was way too big”
“Very poor quality”
“Nothing special and definitely too expensive for what it is”
“Flimsy rubbish”
“Unfortunately, the upper attachment isnt very effective because it ends up creating a dead space at the back of the drawer thats difficult to access”
Small Cutlery Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
89%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Small Cutlery Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
