small cutlery tray
Skip itPrices mostly outside the sweet spot ($3.21–$15.97) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad7,449.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.90avg listing price — sweet spot $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 111K searches
Price range
Bad£3.21–£15.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small cutlery tray is a £48K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small cutlery tray market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 8.2%
- Avg brand age
- 40 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
25
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
13%
- Lifewit51%
- plastific17%
- G4GADGET6%
- madesmart5%
- Generico4%
- Conflech4%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -12.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top small cutlery tray search terms
- small cutlery tray37K/yr
- cutlery drawer organiser small20K/yr
- small cutlery drawer organiser14K/yr
- narrow cutlery tray10K/yr
- cutlery tray small11K/yr
- caravan cutlery tray4K/yr
- narrow cutlery drawer organiser6K/yr
- cutlery drawer organiser narrow4K/yr
- slim cutlery tray3K/yr
- narrow utensil tray3K/yr
Top small cutlery tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 4 Compartments 20 x 32cm Black
Lifewit£9.034.6★4,295 rev
Small Tier Cutlery Tray Classic in Silver | BPA Free Plastic Drawer Organizer with 4 Compartments | Durable Kitchen Storage for Spoons Forks Knives Kids Cutlery | Space Saving Design
plastific£6.724.5★1,929 rev
Lifewit Cutlery Drawer Organiser 2 Tier Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Deep Drawer Organiser Box for Spoons Forks Knives Tableware Storage White&Grey 1 Pack
Lifewit£9.064.6★462 rev
G4GADGET 5 Compartment Cutlery Tray Drawer Organiser Random Colour Durable Plastic Non-Slip Utensil Holder for Kitchen Organisation
G4GADGET£4.114.3★142 rev
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 5 Compartments 23 x 32cm Black
Lifewit£8.494.6★4,295 rev
Newest
by launch date
DIVCHI 5 Compartment Cutlery Tray Compact Storage Divider for Kitchen Drawers Plastic Cutlery Organiser Insert with Anti-Slip Base Utensil Holder for Knives Forks Spoons Durable Easy Clean Dark Grey
DIVCHI£6.59620 rev
Ketayle Small Tier Cutlery Tray Classic Pink - BPA-Free Plastic Food Safe Non-Slip Base Perfect for Drawer Organization 33x17.5x4.3 cm Durable and Easy to Clean
Ketayle£6.237 rev
Mulikrio Cutlery Tray Small Cutlery Drawers Organizer Inserts Kitchen Utensil Holder for Fork Spoon Knife Storage Organisation Small 6 Compartment
Mulikrio£7.6837 rev
Cutlery Tray Kitchen Drawer Cutlery Mini Drawer Organiser Small Utensil Organiser Trays for Kitchen Drawers with 4 Compartment Storage Box Holder for Utensil Spoons Forks Storage Insert (Black)
Generico£3.219 rev
Lifewit Extendable Cutlery Drawer Organiser Adjustable Cutlery Tray Plastic Adjustable Kitchen Storage Dividers for Utensil Spoons Forks Knives 7 Compartments 22-36 x 30cm Black
Lifewit£7.1527,423 rev
Trending
90-day click momentumDIVCHI 5 Compartment Cutlery Tray Compact Storage Divider for Kitchen Drawers Plastic Cutlery Organiser Insert with Anti-Slip Base Utensil Holder for Knives Forks Spoons Durable Easy Clean Dark Grey
DIVCHI£6.594.3★
Ketayle Small Tier Cutlery Tray Classic Pink - BPA-Free Plastic Food Safe Non-Slip Base Perfect for Drawer Organization 33x17.5x4.3 cm Durable and Easy to Clean
Ketayle£6.234.2★
PLASTIFIC Large CUTLERY TRAY Utensils Spoon Fork Holder Flatware Organiser for Kitchen Organiser Strong Plastic Drawer Sliding Tidy (33 x 17.5 x 4.3 slim Turquoise)
PlasticForte£5.914.5★
Mulikrio Cutlery Tray Small Cutlery Drawers Organizer Inserts Kitchen Utensil Holder for Fork Spoon Knife Storage Organisation Small 6 Compartment
Mulikrio£7.684.4★
Lifewit Cutlery Drawer Organiser Plastic Cutlery Tray for Kitchen Utensil Flatware Silverware Holder Divider for Spoons Forks Knives Tableware 5 Compartments 24 x 34cm Black
Lifewit£10.024.6★
What buyers say about small cutlery tray
What buyers praise and complain about, mined from review topics.What buyers love
“It was beautifully made”
“Good fit”
“Good price”
“Just what I needed”
“Sturdy”
“saving loads of space in our kitchen drawers”
“Easy to keep clean”
“easy to find”
“Great for small spaces”
“Really happy with this organiser — its made a big difference to how tidy my drawer looks”
What buyers complain about
“as it was way too big”
“Very poor quality”
“Nothing special and definitely too expensive for what it is”
“Flimsy rubbish”
“Unfortunately, the upper attachment isnt very effective because it ends up creating a dead space at the back of the drawer thats difficult to access”
“My fault, I should have paid attention to the measurements”
“Wish there were more colours”
“Turned up cracked”
“it isn't more space efficient compared to other types of tray”
“with materials getting ever thinner”
Top return reasons
Common questions
- Is small cutlery tray profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the small cutlery tray niche?
- 14 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in small cutlery tray?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.9%.
- When does demand for small cutlery tray peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the small cutlery tray niche?
- Listings span £3.21–£15.97; the average listing price is £7.90 (sweet spot $15–$100). The average incumbent carries 7,450 reviews — the moat a new listing must climb.