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Small Cards

Maybe

Returns run at only 0.6% of orders. But prices span $2.76–$9.69, mostly outside the sweet spot, so Small Cards is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£97K/yr275K searches / yr
90-day growth
-1.4%search demand this quarter
Competition
35%top-5 click share · 37 brands · 56 sellers

Flapen Score

Small Cards against its category

The dotted line is the Home & Garden average. Past it, Small Cards is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Cards 275K times last year and spent an estimated £97K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
6.9%
Market size, estimated
£97Ka year
Peak month
December2.0× the quietest month
Top search term
place cards67K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £2.76 to £9.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.13 that is £3K to £4K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£2.76–£9.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #65 within Party Supplies. It carries 160 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#65in Party Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Small Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

56

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

35%

Top 20: 74%

Open market

48%

  • XKQYX14%
  • Gunwon10%
  • COMOOKA10%
  • LICQIC9%
  • Winhuey5%
  • Bememo4%

Demand

Small Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Small Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • place cards67K/yr
  • name cards for table setting27K/yr
  • name cards20K/yr
  • place cards for table25K/yr
  • name place cards19K/yr
  • table name cards20K/yr
  • table place cards17K/yr
  • wedding place cards9K/yr
  • place name cards for table9K/yr
  • wedding place cards for table7K/yr

Reviews and returns

What reviews say buyers love and hate about Small Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.06

Too Small

Its not big enough for a dinner party

So small - not big enough for a place card

Value For Money13%+1.52

They are more expensive than other name cards

However slightly overpriced

Quality-Overall8%+2.18

Bad quality very small

Smudge Resistance8%−0.03

will smudge easily

Gel or more liquid based pens may be likely to run or smudge

Writing Experience7%−0.02

They are hard to sketch in pencil first if youre a calligrapher

Slightly shiny so needed to write with a permanent pen

Love

Quality-Overall28%+2.18

Nice quality cards

great quality with little sparkles in them

Excellent quality

Value For Money23%+1.52

Good value

Value for money

Excellent value

Advertised Vs Actual Product14%−0.03

Just what I needed

As described

exactly as shown

Design-Overall5%+0.57

Such a simple design

a universal design

The design is simple

Collectibles4%

Nice cards

Perfect wedding cards ideal for dressing my wedding tables

good quality cards

Return

0.6% Return rate 77% Fixable by listing

Size-Overall54%█▄▄▅▆▄

Too Small

Its not big enough for a dinner party

So small - not big enough for a place card

Color14%▁█▆▁▃▂
Compatibility-Overall6%▁▁▁▃▂█
Quality-Overall5%▁██▁▅▁

Bad quality very small

Writing Experience3%▁▁▁█▁▁

They are hard to sketch in pencil first if youre a calligrapher

Slightly shiny so needed to write with a permanent pen

FAQ

Common Small Cards questions

Answered from the same tracked data.