small cards
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.76–$9.69) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great160.18avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£97K£97K/yr · 275K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£9.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small cards is a £97K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small cards market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- £128K–£154K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.7%
- Avg brand age
- 29 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
56
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
35%
Top 20: 74%
Open market
48%
- XKQYX14%
- Gunwon10%
- COMOOKA10%
- LICQIC9%
- Winhuey5%
- Bememo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top small cards search terms
- place cards67K/yr
- name cards for table setting27K/yr
- name cards20K/yr
- place cards for table25K/yr
- name place cards19K/yr
- table name cards20K/yr
- table place cards17K/yr
- wedding place cards9K/yr
- place name cards for table9K/yr
- wedding place cards for table7K/yr
Top small cards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25PCS Table Place Cards Wedding Name Cards Place Cardswith Double Gold Border forWeddings Greenery Table Seating CardsPaper Tented forTable Setting Wedding Birthday Dinner Party(White)
Gunwon£3.224.6★350 rev
100 Pcs Table Place Cards White Blank Tent Card Name Cards with Gold Foil Border Wedding Place Card for Weddings Banquets Events Table Setting Party Dinner Reception Seating
XKQYX£5.204.7★714 rev
LICQIC Wedding Place Cards Name Tags for Table Setting Personalised Name Place Cards for Banquets Dinner Parties 25 Pcs Blank
LICQIC£3.224.9★48 rev
100 Pcs Table Place Cards White Blank Tent Card Name Cards with Black hot Stamped Border Wedding Place Card for Weddings Banquets Events Table Setting Party Dinner Reception Seating
XKQYX£5.324.7★714 rev
50Pcs Table Place Cards Place Cards with Gold Foil Edge for Table Setting 2 x 3.5 White Blank Tent Card Rectangle Reception Seating Name Car-ds Perfect for Weddings Dinners Banquets Party
Winhuey£4.634.6★7 rev
Newest
by launch date
50pcs Eucalyptus Wedding Place Cards for Table Pre-Scored Greenery Name Cards for Table Setting Birthday Dinner Party Baby Shower
COMOOKA£4.864 rev
50pcs Flower Table Place Cards Wedding Name Place Cards for Table Setting Birthday Party Reception Christmas (Base Floral)
COMOOKA£4.271 rev
50pcs Flower Table Place Cards Wedding Name Place Cards for Table Setting Birthday Party Reception Christmas (Corner Floral)
COMOOKA£5.201 rev
50pcs Flower Wedding Place Cards for Table Pre-Scored Name Cards for Table Setting Wedding Birthday Party Decorations
COMOOKA£6.2014 rev
50Pcs Table Place Cards Place Cards with Gold Foil Edge for Table Setting 2 x 3.5 White Blank Tent Card Rectangle Reception Seating Name Car-ds Perfect for Weddings Dinners Banquets Party
Winhuey£4.637 rev
Trending
90-day click momentum50pcs Flower Table Place Cards Wedding Name Place Cards for Table Setting Birthday Party Reception Christmas (Base Floral)
COMOOKA£4.275.0★
50pcs Eucalyptus Wedding Place Cards for Table Pre-Scored Greenery Name Cards for Table Setting Birthday Dinner Party Baby Shower
COMOOKA£4.864.2★
50pcs Flower Table Place Cards Wedding Name Place Cards for Table Setting Birthday Party Reception Christmas (Corner Floral)
COMOOKA£5.205.0★
50pcs Flower Wedding Place Cards for Table Pre-Scored Name Cards for Table Setting Wedding Birthday Party Decorations
COMOOKA£6.204.5★
100 Pcs White Name Place Cards | Blank Folded Table Place Card for Party Wedding | Name Cards for Table Setting | 10x10cm
Craftask£6.794.8★
What buyers say about small cards
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality cards”
“Good value”
“Just what I needed”
“Such a simple design”
“Nice cards”
“These cards are small, neat and crisp”
“Easy to write on with a pen”
“ideal thickness for place cards”
“Good quality paper”
“Simple and perfect”
What buyers complain about
“Too Small”
“They are more expensive than other name cards”
“Bad quality very small”
“will smudge easily”
“They are hard to sketch in pencil first if youre a calligrapher”
“Bit difficult to fold nicely”
“Could maybe be a bit thicker and slightly bigger”
“no one actually commented on the silver line in the end which was disappointing”
“Although the description of this product states, can also be printed using a printer, it transpires that this does not include an inkjet”
“However, even allowing several hours of drying time, the ink still smudges”
Top return reasons
Common questions
- Is small cards profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 50 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the small cards niche?
- 37 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in small cards?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.6%.
- When does demand for small cards peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the small cards niche?
- Listings span £2.76–£9.69; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 160 reviews — the moat a new listing must climb.