small bowls
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-15.9% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great476.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.37avg listing price — sweet spot $15–$100
Price range
Okay£3.03–£19.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£77K£77K/yr · 320K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, small bowls is a £77K/yr Amazon United Kingdom market (320K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small bowls market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 8.8%
- Avg brand age
- 32 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
116
Top-5 brand share
38%
Top 20: 77%
Top-5 click share
27%
Top 20: 66%
Open market
57%
- Kyraton13%
- Yuecda9%
- Zykphao6%
- Berglander6%
- TuYines6%
- vancasso5%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -15.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top small bowls search terms
- dipping bowls54K/yr
- small bowls45K/yr
- dip bowls25K/yr
- snack bowls26K/yr
- small bowl22K/yr
- nibble bowls21K/yr
- small bowls for snacks13K/yr
- snack bowl14K/yr
- small ceramic bowl11K/yr
- small dish11K/yr
Top small bowls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kyraton Dip Bowls Set 6pcs 180ml White Plastic Dipping Bowls Soy Sauce Plate for Side Dishes Reusable Condiment Server for Tomato Sauce Vinegar BBQ and Party Dinner Mini Appetizer Plates.
Kyraton£5.634.5★167 rev
Zykphao Ceramic Dipping Bowls Japanese Pottery Bowl with Gift Box Ceramic Soup Bowls Porcelain Serving Bowls for Rice Cereal DessertSoup Oatmeal Ice Cream Salad 300ml/10 Oz Set of 6
Zykphao£10.314.7★49 rev
Berglander Dip Bowls Set 6pcs 180ml Black Plastic Dipping Bowls Matte Stone Texture Soy Sauce Plates Mini Appetizer Bowls for Side Dishes Condiment Server for Tomato Sauce Ketchup BBQ Party
Berglander£5.834.6★101 rev
Yuecda 6Pcs Ceramic Dipping Bowls Elegant Japanese Style Sauce Dishes Perfect for Condiments Snacks and Sushi Parties
Yuecda£8.794.7★9 rev
Yuecda 6Pcs Ceramic Dipping Bowls Elegant Japanese Style Sauce Dishes Perfect for Condiments Snacks and Sushi Parties
Yuecda£6.004.8★8 rev
Newest
by launch dateBerglander Dip Bowls Set 6pcs 180ml Black Plastic Dipping Bowls Matte Stone Texture Soy Sauce Plates Mini Appetizer Bowls for Side Dishes Condiment Server for Tomato Sauce Ketchup BBQ Party
Berglander£5.83101 rev
Berglander Dip Bowls Set 12pcs 180ml Black Plastic Dipping Bowls Matte Stone Texture Soy Sauce Plates Mini Appetizer Bowls for Side Dishes Condiment Server for Tomato Sauce Ketchup BBQ Party
Berglander£7.30101 rev
Yuecda 6Pcs Ceramic Dipping Bowls Elegant Japanese Style Sauce Dishes Perfect for Condiments Snacks and Sushi Parties
Yuecda£8.799 rev
Yuecda 6Pcs Ceramic Dipping Bowls Elegant Japanese Style Sauce Dishes Perfect for Condiments Snacks and Sushi Parties
Yuecda£6.008 rev
Kyraton Dip Bowls Set 12pcs 180ml White Plastic Dipping Bowls Soy Sauce Plate for Side Dishes Reusable Condiment Server for Tomato Sauce Vinegar BBQ and Party Dinner Mini Appetizer Plates.
Kyraton£7.0587 rev
Trending
90-day click momentum
Alayphnic Ceramic Bowl Set Small Bowls Rice Bowl with Gift Box Bohemian Style Pottery Bowls for Rice Soup Dessert Ice Cream Snacks & Side Dishes Microwave & Dishwasher Safe 10oz/300ml Set of 6
Alayphnic£11.884.3★
Berglander Dip Bowls Set 6pcs 180ml Black Plastic Dipping Bowls Matte Stone Texture Soy Sauce Plates Mini Appetizer Bowls for Side Dishes Condiment Server for Tomato Sauce Ketchup BBQ Party
Berglander£5.834.6★
Berglander Dip Bowls Set 12pcs 180ml Black Plastic Dipping Bowls Matte Stone Texture Soy Sauce Plates Mini Appetizer Bowls for Side Dishes Condiment Server for Tomato Sauce Ketchup BBQ Party
Berglander£7.304.6★
Yuecda 6Pcs Ceramic Dipping Bowls Elegant Japanese Style Sauce Dishes Perfect for Condiments Snacks and Sushi Parties
Yuecda£6.004.8★
Vital Baby Nourish Perfectly Simple Bowls Stackable BPA-Free EarthSmart Biodegradable Microwave & Dishwasher Safe Everyday Feeding Bowls for Toddlers & Adults 6m+ 5 Pack
Vital Baby£3.034.8★
What buyers say about small bowls
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and exactly as described”
“Perfect size”
“Good colour”
“Good value for money”
“Lovely design”
“useful”
“Gift”
“Just as advertised pleased with my purchase”
“even great for the kids as they wont break”
“still going strong”
What buyers complain about
“They are tiny”
“dirty like they have been used”
“fragile”
“Look much more expensive than they were”
“so I'm not sure how well they're going to hold up longer-term”
“Plastic”
“advertised wrong”
“but it got a bit out of hand”
“Two out of the three items that i ordered arrived damaged”
“Cheap -”
Top return reasons
Common questions
- Is small bowls profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 63 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the small bowls niche?
- 48 brands and 116 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in small bowls?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Strength. The return rate is 1.8%.
- When does demand for small bowls peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the small bowls niche?
- Listings span £3.03–£19.49; the average listing price is £9.37 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.