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Small Bowls

Maybe

The top 5 brands take only 38% of clicks. But demand is soft, at -15.9% this quarter, so Small Bowls is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£77K/yr320K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
27%top-5 click share · 48 brands · 116 sellers

Flapen Score

Small Bowls against its category

The dotted line is the Home & Garden average. Past it, Small Bowls is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bowls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Bowls 320K times last year and spent an estimated £77K. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
2.6%
Market size, estimated
£77Ka year
Peak month
December3.2× the quietest month
Top search term
dipping bowls54K searches a year

02 · Price

A sale here is worth £9.37.

Listings sell for £9.37 on average, from £3.03 to £19.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.37 that is £0 to £937 a year per listing.

Average price
£9.37under the $15 to $100 sweet spot
Price range
£3.03–£19.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£937
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #77 within Dishware & Serving Pieces. It carries 477 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#77in Dishware & Serving Pieces
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
477per listing
Listings tracked
63

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Small Bowls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

116

Top-5 brand share

38%

Top 20: 77%

Top-5 click share

27%

Top 20: 66%

Open market

57%

  • Kyraton13%
  • Yuecda9%
  • Zykphao6%
  • Berglander6%
  • TuYines6%
  • vancasso5%

Demand

Small Bowls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Small Bowls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dipping bowls54K/yr
  • small bowls45K/yr
  • dip bowls25K/yr
  • snack bowls26K/yr
  • small bowl22K/yr
  • nibble bowls21K/yr
  • small bowls for snacks13K/yr
  • snack bowl14K/yr
  • small ceramic bowl11K/yr
  • small dish11K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bowls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall49%−0.15

They are tiny

Small bowls

a little larger than I thought they would be

Ease Of Cleaning4%−0.02

dirty like they have been used

unable to remove it

Strength3%−0.01

fragile

Weak glass

Do their job - although they feel very brittle and delicate. cheap

Value For Money2%+1.11

Look much more expensive than they were

It is a little pricey

Durability2%+0.09

so I'm not sure how well they're going to hold up longer-term

Far too weak broke half of them within a couple of weeks

Love

Quality-Overall18%+0.92

Good quality and exactly as described

Lovely quality bowls

Good quality

Size-Overall14%−0.15

Perfect size

Handy size

not too small

Color11%+0.80

Good colour

Vibrant Colours

Beautiful colours

Value For Money10%+1.11

Good value for money

Good value

good value for money

Design-Overall5%+0.10

Lovely design

Stylish

The patterns are beautiful

Return

1.8% Return rate 87% Fixable by listing

Size-Overall80%█▇▇▇▇▇

They are tiny

Small bowls

a little larger than I thought they would be

Material Quality7%▂▄▆▆▅█

Plastic

Quality-Overall4%▃██▇▃▃

Cheap -

the quality is nowhere near what the product page implies

Color3%▁▅▃▃▅█
Advertised Vs Actual Product2%▅█▅▁▄▃

advertised wrong

albeit that was more luck than judgement as the description left us in some doubt as to the size of the bowls

FAQ

Common Small Bowls questions

Answered from the same tracked data.