Small Blender
FailDemand is soft, at -15.8% this quarter, so Small Blender is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £125K/yr147K searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 291 sellers
Flapen Score
Small Blender against its category
The dotted line is the Home & Garden average. Past it, Small Blender is stronger. Inside it, weaker.
Market
The Small Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Blender 147K times last year and spent an estimated £125K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £125Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- small blender97K searches a year
02 · Price
A sale here is worth £21.44.
Listings sell for £21.44 on average, from £7.48 to £43.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.44 that is £2K to £5K a year per listing.
- Average price
- £21.44inside the $15 to $100 sweet spot
- Price range
- £7.48–£43.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #17 within Small Kitchen Appliances. It carries 6,260 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #17in Small Kitchen Appliances
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,260per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Small Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ninja Express Chop Mini Herb & Vegetable Chopper Black NJ1002UKBK
- Price
- £24.45
- Rating
- 4.6/5
- Reviews
- 12,914
- Age
- 10y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]](https://m.media-amazon.com/images/I/51w25zJtbOL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago

nutribullet magic bullet Starter Kit - All-in-one Food Processor & Blender - 10 000 RPM Speed - 4 Piece Kit with High Torque Power Base Tall Cup & Flip Top Lid & Cross Blade - For Meal Prep
- Price
- £21.58
- Rating
- 4.3/5
- Reviews
- 3,508
- Age
- 5y ago
![Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]](https://m.media-amazon.com/images/I/41PbM+z41gL.jpg)
Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]
- Price
- £18.32
- Rating
- 3.9/5
- Reviews
- 12,478
- Age
- 4y ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
Trending
90-day click momentum
Mini Portable Blender 380ml 2000mAh USB Rechargeable Personal Blender with 6 Blades Small Juicer Blender for Smoothies Home Office Travel Black
- Price
- £8.36
- Rating
- 1.9/5
- Reviews
- 6
- Age
- 3mo ago

Ninja 700W Slim Blender & Smoothie Maker 2x 470ml Silver/Black QB3001UKS
- Price
- £40.77
- Rating
- 4.7/5
- Reviews
- 5,769
- Age
- 7y ago

YASHE Mini Food Chopper 500W Electric Food Processor with 1.8L Stainless Steel Bowl Meat Grinder with 4 Bi-Level Blades 2 Speeds
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 1y ago

TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
Newest
by launch date
Mini Portable Blender 380ml 2000mAh USB Rechargeable Personal Blender with 6 Blades Small Juicer Blender for Smoothies Home Office Travel Black
- Price
- £8.36
- Rating
- 1.9/5
- Reviews
- 6
- Age
- 3mo ago

TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices
- Price
- £24.73
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 6mo ago

YASHE Mini Food Chopper 500W Electric Food Processor with 1.8L Stainless Steel Bowl Meat Grinder with 4 Bi-Level Blades 2 Speeds
- Price
- £16.88
- Rating
- 4.5/5
- Reviews
- 720
- Age
- 1y ago

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK
- Price
- £33.83
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV
- Price
- £31.11
- Rating
- 4.4/5
- Reviews
- 4,438
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
291
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
15%
- Ninja36%
- Breville24%
- NutriBullet14%
- Russell Hobbs4%
- Kenwood4%
- Tommee Tippee3%
- Open — no brand owns it (8 brands, 15%)
Demand
Small Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Small Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- small blender97K/yr
- small blenders for kitchen24K/yr
- blender small12K/yr
- small mixer blender5K/yr
- small blenders4K/yr
- mini mixer blender4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Didnt last
Broke after first use
Bad quality
Rubbish quality
Poor quality, broke in a couple months
Now won't blend
Doesnt blend anything properly
it has problems trying to blend it
Did not work well
Didnt work well stopped working
Did not work
Too Small
A bit bigger than expected
The cable is insanely short
Love
Powerful little blender
Blends very well
Great Blender
Good little tool
Excellent product
Solid build quality
easy to operate
Ease of use
Makes life easier
Good value for money
Not expensive
Great buy
Easy to wash
Nice blender very easy to clean
Really easy to clean
Return
2.8% Return rate 31% Fixable by listing
Too Small
A bit bigger than expected
The cable is insanely short
Did not work well
Didnt work well stopped working
Did not work
Breaks easily
Didnt last
Broke after first use
Now won't blend
Doesnt blend anything properly
it has problems trying to blend it
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Blender questions
Answered from the same tracked data.









