Is small blender profitable to sell on Amazon United Kingdom?

The niche generates £125K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (45/100).

How competitive is the small blender niche?

14 brands and 291 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in small blender?

Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.8%.

When does demand for small blender peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the small blender niche?

Listings span £7.48–£43.46; the average listing price is £21.44 (sweet spot $15–$100). The average incumbent carries 6,260 reviews — the moat a new listing must climb.

small blender

Skip it

Soft demand (-15.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£21.44

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£7.48–£43.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£125K

£125K/yr · 147K searches

Review moat

Bad6,260.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, small blender is a £125K/yr Amazon United Kingdom market (147K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

small blender market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £86K–£107K; units × avg price
Conversion rate: 4.0%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 15.4%
Avg brand age: 32 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

291

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

15%

Ninja36%
Breville24%
NutriBullet14%
Russell Hobbs4%
Kenwood4%
Tommee Tippee3%
Open — no brand owns it (8 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top small blender search terms

small blender97K/yr -16.3%2.6% conv.
small blenders for kitchen24K/yr -21.1%2.9% conv.
blender small12K/yr -8.9%2.0% conv.
small mixer blender5K/yr +15.7%1.6% conv.
small blenders4K/yr -14.3%1.8% conv.
mini mixer blender4K/yr -25.4%1.3% conv.

All search terms

Top small blender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ninja Express Chop Mini Herb & Vegetable Chopper Black NJ1002UKBK

Ninja£24.454.6★12,914 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]

Breville£16.633.9★12,478 rev

nutribullet magic bullet Starter Kit - All-in-one Food Processor & Blender - 10 000 RPM Speed - 4 Piece Kit with High Torque Power Base Tall Cup & Flip Top Lid & Cross Blade - For Meal Prep

NutriBullet£21.584.3★3,508 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 1 Portable Blend Active Bottle (600ml) | Leak Proof Lid | Black & Gold [VBL251]

Breville£18.323.9★12,478 rev

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Ninja£31.114.4★4,438 rev

Newest

by launch date

Mini Portable Blender 380ml 2000mAh USB Rechargeable Personal Blender with 6 Blades Small Juicer Blender for Smoothies Home Office Travel Black

YONGHUO£8.366 rev

3mo ago

TOMUOO Personal Blender Smoothies Maker to go Powerful 8 Blades 22000 RPM 500ml To-Go Bottle with Travel Lid USB-C Charging Compact Rechargeable Mixer for Shakes Juices

TOMUOO£24.7322 rev

6mo ago

YASHE Mini Food Chopper 500W Electric Food Processor with 1.8L Stainless Steel Bowl Meat Grinder with 4 Bi-Level Blades 2 Speeds

YASHE£16.88720 rev

1y ago

Ninja Blast Portable Blender 530ml Leakproof Lid Black BC151UKBK

Ninja£33.834,438 rev

2y ago

Ninja Blast Portable Blender 530ml Leakproof Lid & Sip Spout BC151UKNV

Ninja£31.114,438 rev

2y ago

What buyers say about small blender

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending18%

“Powerful little blender”

Quality-Overall16%

“Good little tool”

Ease Of Use12%

“easy to operate”

Value For Money9%

“Good value for money”

Ease Of Cleaning6%

“Easy to wash”

Advertised Vs Actual Product4%

“it gets the job done”

Strength3%

“Strong Performance, Solid Build & Amazing Value for Money”

Efficiency2%

“Does the job very well”

Durability2%

“Durable”

Cooking Experience2%

“we love to cook”

What buyers complain about

Durability34%

“Breaks easily”

Quality-Overall10%

“Bad quality”

Mixing/Blending5%

“Now won't blend”

Functionality-Overall5%

“Did not work well”

Size-Overall4%

“Too Small”

Value For Money3%

“yes it was a bit more expensive”

Leak-Proof3%

“It leaks”

Strength3%

“Not as strong as it supposed to be”

Charging2%

“it wont even charge anymore”

Ease Of Use2%

“very hard to get it”

Top return reasons

Size-Overall21%

Functionality-Overall21%

Durability8%

Mixing/Blending7%

Smell4%

Leak-Proof3%

Quality-Overall3%

Product Condition3%

Charging3%

Advertised Vs Actual Product2%

Common questions

Is small blender profitable to sell on Amazon United Kingdom?: The niche generates £125K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (45/100).
How competitive is the small blender niche?: 14 brands and 291 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in small blender?: Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.8%.
When does demand for small blender peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the small blender niche?: Listings span £7.48–£43.46; the average listing price is £21.44 (sweet spot $15–$100). The average incumbent carries 6,260 reviews — the moat a new listing must climb.