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Small Blender

Fail

Demand is soft, at -15.8% this quarter, so Small Blender is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£125K/yr147K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
63%top-5 click share · 14 brands · 291 sellers

Flapen Score

Small Blender against its category

The dotted line is the Home & Garden average. Past it, Small Blender is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Blender 147K times last year and spent an estimated £125K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
4.0%
Market size, estimated
£125Ka year
Peak month
January1.5× the quietest month
Top search term
small blender97K searches a year

02 · Price

A sale here is worth £21.44.

Listings sell for £21.44 on average, from £7.48 to £43.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £21.44 that is £2K to £5K a year per listing.

Average price
£21.44inside the $15 to $100 sweet spot
Price range
£7.48–£43.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #17 within Small Kitchen Appliances. It carries 6,260 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#17in Small Kitchen Appliances
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,260per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Small Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

291

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

15%

  • Ninja36%
  • Breville24%
  • NutriBullet14%
  • Russell Hobbs4%
  • Kenwood4%
  • Tommee Tippee3%
  • Open — no brand owns it (8 brands, 15%)

Demand

Small Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Small Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small blender97K/yr
  • small blenders for kitchen24K/yr
  • blender small12K/yr
  • small mixer blender5K/yr
  • small blenders4K/yr
  • mini mixer blender4K/yr

Reviews and returns

What reviews say buyers love and hate about Small Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability34%−0.29

Breaks easily

Didnt last

Broke after first use

Quality-Overall10%+0.62

Bad quality

Rubbish quality

Poor quality, broke in a couple months

Mixing/Blending5%+0.72

Now won't blend

Doesnt blend anything properly

it has problems trying to blend it

Functionality-Overall5%−0.03

Did not work well

Didnt work well stopped working

Did not work

Size-Overall4%

Too Small

A bit bigger than expected

The cable is insanely short

Love

Mixing/Blending18%+0.72

Powerful little blender

Blends very well

Great Blender

Quality-Overall16%+0.62

Good little tool

Excellent product

Solid build quality

Ease Of Use12%+0.97

easy to operate

Ease of use

Makes life easier

Value For Money9%+0.50

Good value for money

Not expensive

Great buy

Ease Of Cleaning6%+0.52

Easy to wash

Nice blender very easy to clean

Really easy to clean

Return

2.8% Return rate 31% Fixable by listing

Size-Overall21%▆▇████

Too Small

A bit bigger than expected

The cable is insanely short

Functionality-Overall21%█▇███▇

Did not work well

Didnt work well stopped working

Did not work

Durability8%██▇▇▇▆

Breaks easily

Didnt last

Broke after first use

Mixing/Blending7%▇█▇▇▆▇

Now won't blend

Doesnt blend anything properly

it has problems trying to blend it

Smell4%█▆█▅▇▆

FAQ

Common Small Blender questions

Answered from the same tracked data.