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Small Bin

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $46K a year here, so Small Bin is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£46K/yr125K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
30%top-5 click share · 31 brands · 96 sellers

Flapen Score

Small Bin against its category

The dotted line is the Home & Garden average. Past it, Small Bin is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Small Bin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Small Bin 125K times last year and spent an estimated £46K. The top 5 brands take 60% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
3.9%
Market size, estimated
£46Ka year
Peak month
September2.2× the quietest month
Top search term
small bin with lid50K searches a year

02 · Price

A sale here is worth £9.49.

Listings sell for £9.49 on average, from £2.81 to £21.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.49 that is £0 to £949 a year per listing.

Average price
£9.49under the $15 to $100 sweet spot
Price range
£2.81–£21.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£949
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #136 within Bathroom. It carries 2,638 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
61%
Out of stock, average day
6.6%
Average rank
#136in Bathroom
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,638per listing
Listings tracked
56

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Small Bin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

96

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

30%

Top 20: 67%

Open market

36%

  • Addis19%
  • TATAY16%
  • WHAPELQ13%
  • Best House Another Fine Product8%
  • Harbour Housewares4%
  • ZOOM4%

Demand

Small Bin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Small Bin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small bin with lid50K/yr
  • small swing bin15K/yr
  • 5l bin14K/yr
  • small dustbin11K/yr
  • small waste bin with lid9K/yr
  • small plastic bin with lid7K/yr
  • small swing bin for bathroom7K/yr
  • small bins with lids6K/yr
  • 5 litre bin5K/yr

Reviews and returns

What reviews say buyers love and hate about Small Bin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.30

Lid not fitted

Not fit for purpose

Smaller than expected

Strength7%−0.06

Tiny and flimsy

had to pay postage for this which I was very annoyed about as it's not robust enough at all

Fragile

Quality-Overall7%+0.97

Disgustingly cheap manufacturing

Horrible quality

Rubbish

Color7%−0.01

I had the wrong colour delivered

This is not black

was given the incorrect colour

Value For Money6%+0.21

Over priced

Too expensive for just an average bin

And the price doesn't match the product

Love

Size-Overall18%−0.30

Perfect Size

Nice and small

easy fits in small space

Quality-Overall16%+0.97

Excellent product

A nice good quality bin

Good quality and perfect size for the bathroom

Value For Money11%+0.21

Good for the money

reasonable price

Good value for money

Advertised Vs Actual Product9%+0.89

As shown

As described

exactly what I needed

Strength6%−0.06

Fabulous bins sturdy and nice looking

Nice sturdy small bin

It's sturdy

Return

1.0% Return rate 79% Fixable by listing

Size-Overall67%███▇██

Lid not fitted

Not fit for purpose

Smaller than expected

Bin Capacity5%█▆▇▇▆▅

It is a simple plastic bin, very basic

Small bin

Very small bin

Color5%▄▇▇▇▄█

I had the wrong colour delivered

This is not black

was given the incorrect colour

Quality-Overall4%▆▅█▆█▄

Disgustingly cheap manufacturing

Horrible quality

Rubbish

Defective Material/Parts4%█▄▇█▆▅

FAQ

Common Small Bin questions

Answered from the same tracked data.