small baking tray
Skip itPrices mostly outside the sweet spot ($2.95–$14.00) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good634.67avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.36avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 64K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Price range
Bad£2.95–£14.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, small baking tray is a £37K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
small baking tray market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 74%
- Out of stock
- 3.1%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
56
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
38%
- lakeland15%
- MasterClass13%
- Samuel Groves10%
- Salter9%
- HaWare8%
- Circulon7%
Demand
Weekly Amazon search volume, last 25 weeks — -33.1% search growth over the last 90 days.Top small baking tray search terms
- small baking tray31K/yr
- small oven tray11K/yr
- small baking trays for oven non stick9K/yr
- small baking trays6K/yr
- mini baking tray4K/yr
- baking tray small4K/yr
Top small baking tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lakeland Mini Oven Tray Perfect for Air Fryers and Small Ovens Single Portion Non-Stick
lakeland£5.004.6★52 rev
Great British Bakeware 2 Pack 24cm Superior Double Coated Non Stick Small Oven Baking Tray Roasting Cooking Oven Safe to 220C PFOA BPA Free Cookware Baking Trays Shallow Made in England
Samuel Groves£7.494.2★3,136 rev
Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
Salter£5.424.0★30 rev
MasterClass Vitreous Enamel Baking Tray 24 x 18cm Black
MasterClass£8.264.5★1,988 rev
Prochef KB1012 Teflon Silicon Coated Small Oven Tray 25cm x 17cm Black (Packaging may vary)
Prochef£5.844.5★462 rev
Newest
by launch date
HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
HaWare£13.0924 rev
Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
Salter£5.4230 rev
LOPYXBR 7Pcs Small Baking Trays for Oven Non Stick 24 x 18 x 2 cm Black Oven Trays Non Stick Carbon Steel Cooking Tray for Ovens Heavy-Duty Small Roasting Tin for Baking Pastry Cake Chicken Wings
LOPYXBR£13.8015 rev
HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
HaWare£10.88164 rev
HaWare Nonstick Baking Tray Set of 2 Small Oven Cookie Sheet Pan for Baking/Cooking/Serving 26.5 X 20.5 X 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
HaWare£11.87164 rev
Trending
90-day click momentumHaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
HaWare£13.094.4★
Rholet Small Baking Trays for Oven Non Stick 21x16.2x1.7 cm Flat Baking Sheet Rectangular Quantum 2 Non-Stick Technology Swiss Roll Pancakes Cupcakes Cookies
RHOLET£6.554.7★
Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
Salter£5.424.0★
Circulon Ultimum Mini Oven Tray Non Stick - 17.3 x 14.4cm Baking Tray with Large Handle Durable Carbon Steel Freezer & Dishwasher Safe Bakeware Black
Circulon£5.664.2★
ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
ThingsPlus£9.814.4★
What buyers say about small baking tray
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality baking trays”
“Ideal size”
“Good for the price”
“As expected”
“These baking trays are very good”
“This is a great dish cleans really well”
“Excellent, good non stick trays for single items etc”
“Strong and sturdy”
“non stick surface is good”
“Two lovely new baking trays”
What buyers complain about
“Sizing incorrect”
“flaked coating leaving rusty patches”
“They are none stick”
“Lightweight tin trays no good at all one good quality tray would have been better than two very inferior ones”
“Too thin”
“Can't last after 3 months”
“Definitely wouldn't cook on them without kitchen foil because whatever coating was used is going to stick to the food rather than the tray”
“Not cheap”
“Not dishwasher suitable”
“that was my fault for not reading the measurements”
Top return reasons
Common questions
- Is small baking tray profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the small baking tray niche?
- 19 brands and 56 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in small baking tray?
- Top complaints mined from reviews: Size-Overall, Rusts/Corrodes, Adhesion/Stickiness. The return rate is 1.3%.
- What does it cost to enter the small baking tray niche?
- Listings span £2.95–£14.00; the average listing price is £8.36 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.