Small Baking Tray
FailPrices span $2.95–$14.00, mostly outside the sweet spot, so Small Baking Tray is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £37K/yr64K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 46%top-5 click share · 19 brands · 56 sellers
Flapen Score
Small Baking Tray against its category
The dotted line is the Home & Garden average. Past it, Small Baking Tray is stronger. Inside it, weaker.
Market
The Small Baking Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Small Baking Tray 64K times last year and spent an estimated £37K. The top 5 brands take 55% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £37Ka year
- Top search term
- small baking tray31K searches a year
02 · Price
A sale here is worth £8.36.
Listings sell for £8.36 on average, from £2.95 to £14.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.36 that is £836 to £2K a year per listing.
- Average price
- £8.36under the $15 to $100 sweet spot
- Price range
- £2.95–£14.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £836–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #73 within Bakeware. It carries 635 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 93%
- Out of stock, average day
- 3.1%
- Average rank
- #73in Bakeware
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 635per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Small Baking Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lakeland Mini Oven Tray Perfect for Air Fryers and Small Ovens Single Portion Non-Stick
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2y ago

Great British Bakeware 2 Pack 24cm Superior Double Coated Non Stick Small Oven Baking Tray Roasting Cooking Oven Safe to 220C PFOA BPA Free Cookware Baking Trays Shallow Made in England
- Price
- £7.49
- Rating
- 4.2/5
- Reviews
- 3,136
- Age
- 7y ago

Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago

MasterClass Vitreous Enamel Baking Tray 24 x 18cm Black
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 1,988
- Age
- 16y ago

Prochef KB1012 Teflon Silicon Coated Small Oven Tray 25cm x 17cm Black (Packaging may vary)
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 462
- Age
- 13y ago
Trending
estimated 90-day click momentum
HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago

Rholet Small Baking Trays for Oven Non Stick 21x16.2x1.7 cm Flat Baking Sheet Rectangular Quantum 2 Non-Stick Technology Swiss Roll Pancakes Cupcakes Cookies
- Price
- £6.55
- Rating
- 4.7/5
- Reviews
- 958
- Age
- 3y ago

Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago

Circulon Ultimum Mini Oven Tray Non Stick - 17.3 x 14.4cm Baking Tray with Large Handle Durable Carbon Steel Freezer & Dishwasher Safe Bakeware Black
- Price
- £5.66
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 3y ago

ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 1,044
- Age
- 3y ago
Newest
by launch date
HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago

Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago

LOPYXBR 7Pcs Small Baking Trays for Oven Non Stick 24 x 18 x 2 cm Black Oven Trays Non Stick Carbon Steel Cooking Tray for Ovens Heavy-Duty Small Roasting Tin for Baking Pastry Cake Chicken Wings
- Price
- £13.80
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1y ago

HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £10.88
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago

HaWare Nonstick Baking Tray Set of 2 Small Oven Cookie Sheet Pan for Baking/Cooking/Serving 26.5 X 20.5 X 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
56
Est. top-5 brand share
55%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 93%
Open market
38%
- lakeland15%
- MasterClass13%
- Samuel Groves10%
- Salter9%
- HaWare8%
- Circulon7%
Demand
Small Baking Tray search demand
Weekly searches over the year. Pick a range.
Search terms
Top Small Baking Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- small baking tray31K/yr
- small oven tray11K/yr
- small baking trays for oven non stick9K/yr
- small baking trays6K/yr
- mini baking tray4K/yr
- baking tray small4K/yr
Reviews and returns
What reviews say buyers love and hate about Small Baking Tray
We read the reviews and the return reasons for every product selling here.
“Sizing incorrect”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Small Baking Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









