Small Baking Tray
prices mostly outside the sweet spot ($2.95–$14.00) — Small Baking Tray doesn't clear our bar today.
Flapen Score
Is Small Baking Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Small Baking Tray is a £37K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 47/100.
Small Baking Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -33.1% over the last 90 days and 7.0% of searches end in a purchase.
£37K
revenue / yr
Who owns the niche?
The top 5 brands hold 55% of demand, so 45% of the market is open.
45%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 27 products
Top Small Baking Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lakeland Mini Oven Tray Perfect for Air Fryers and Small Ovens Single Portion Non-Stick
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 2y ago
Great British Bakeware 2 Pack 24cm Superior Double Coated Non Stick Small Oven Baking Tray Roasting Cooking Oven Safe to 220C PFOA BPA Free Cookware Baking Trays Shallow Made in England
- Price
- £7.49
- Rating
- 4.2/5
- Reviews
- 3,136
- Age
- 7y ago
Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago
MasterClass Vitreous Enamel Baking Tray 24 x 18cm Black
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 1,988
- Age
- 16y ago
Prochef KB1012 Teflon Silicon Coated Small Oven Tray 25cm x 17cm Black (Packaging may vary)
- Price
- £5.84
- Rating
- 4.5/5
- Reviews
- 462
- Age
- 13y ago
Trending
90-day click momentum
HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Rholet Small Baking Trays for Oven Non Stick 21x16.2x1.7 cm Flat Baking Sheet Rectangular Quantum 2 Non-Stick Technology Swiss Roll Pancakes Cupcakes Cookies
- Price
- £6.55
- Rating
- 4.7/5
- Reviews
- 958
- Age
- 3y ago
Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago
Circulon Ultimum Mini Oven Tray Non Stick - 17.3 x 14.4cm Baking Tray with Large Handle Durable Carbon Steel Freezer & Dishwasher Safe Bakeware Black
- Price
- £5.66
- Rating
- 4.2/5
- Reviews
- 76
- Age
- 3y ago
ThingsPlus Set of 2 Baking Trays for Oven Non Stick Premium Carbon Steel Oven Trays Non Stick with Teflon Coating Durable & Easy-Clean NonStick Baking Tray Set for Cookies & Savories (32x22x2cm)
- Price
- £9.81
- Rating
- 4.4/5
- Reviews
- 1,044
- Age
- 3y ago
Newest
by launch dateHaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £13.09
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 7mo ago
Salter Essentials 2-Piece Baking Tray Set 23cm Non-Stick Oven Trays Dishwasher Safe Made in The UK Ideal for Chips Veg & Small Bakes Lightweight Carbon Steel Easy-Clean Surface Silver
- Price
- £5.42
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 11mo ago
LOPYXBR 7Pcs Small Baking Trays for Oven Non Stick 24 x 18 x 2 cm Black Oven Trays Non Stick Carbon Steel Cooking Tray for Ovens Heavy-Duty Small Roasting Tin for Baking Pastry Cake Chicken Wings
- Price
- £13.80
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 1y ago
HaWare Mini Oven Tray Set of 2 Nonstick Carbon Steel Cookie Baking Sheet Pan for Cooking/Baking/Serving - 23.7 x 17.7 x 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £10.88
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago
HaWare Nonstick Baking Tray Set of 2 Small Oven Cookie Sheet Pan for Baking/Cooking/Serving 26.5 X 20.5 X 2.5 cm Heavy-Duty & Non Toxic Rust Resistant & Easy Clean - Black
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
56
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
46%
Top 20: 93%
Open market
38%
- lakeland15%
- MasterClass13%
- Samuel Groves10%
- Salter9%
- HaWare8%
- Circulon7%
Small Baking Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Small Baking Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- small baking tray31K/yr
- small oven tray11K/yr
- small baking trays for oven non stick9K/yr
- small baking trays6K/yr
- mini baking tray4K/yr
- baking tray small4K/yr
What reviews say buyers love and hate about Small Baking Tray
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good quality baking trays”
“Ideal size”
“Good for the price”
“As expected”
“These baking trays are very good”
What buyers complain about
71% of reviews“Sizing incorrect”
“flaked coating leaving rusty patches”
“They are none stick”
“Lightweight tin trays no good at all one good quality tray would have been better than two very inferior ones”
“Too thin”
Small Baking Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
94%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Small Baking Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
