Skip to content
61

slushy cup

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 97Conversion 63Competition 40Returns 98Price range 16Avg price 39Brand share 49Review moat 91Quality gap 79

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Incredible+167.9%

90-day search growth — must beat 0% to launch

Review moat

Great175.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.65

avg listing price — sweet spot $15–$100

Market size

Okay£118K

£118K/yr · 201K searches

Price range

Bad£6.84–£16.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, slushy cup is a £118K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

slushy cup market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
£133K–£160K
units × avg price
Conversion rate
5.5%
Avg BSR
#237
Page quality
0%
Prime
72%
Sponsored
67%
Out of stock
2.3%
Avg brand age
28 months
Avg seller age
176 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

20%

  • Chill Factor38%
  • Zuvo13%
  • Ayn Al Madina12%
  • masteymoh7%
  • CoKeeSun5%
  • VLUVLA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +167.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Top slushy cup search terms

  • slushie cup56K/yr
  • slush cups21K/yr
  • slushy cup26K/yr
  • slushie cups and straws12K/yr
  • slushie cups11K/yr
  • chill factor slushy cup13K/yr
  • slush cups and straws8K/yr
  • slushy maker cup10K/yr
  • slush puppy cups7K/yr
  • slush cup8K/yr
All search terms

Top slushy cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£12K20%£24K30%£35K40%£47K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about slushy cup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Value For Money14%

“good value for money”

Ease Of Use9%

“Easy to use”

Strength9%

“They are strong and dont leak”

Gifting Purpose7%

“for the money a nice little extra gift”

Fun/Entertainment Experience5%

“Good fun and nice cold slushy drinks”

Efficiency5%

“It works”

Ease Of Cleaning5%

“Easy to clean”

Advertised Vs Actual Product4%

“Perfect, as described”

Color4%

“My kids love the colours”

What buyers complain about

Size-Overall25%

“Additionally, the dome lids do not fit the cups”

Value For Money13%

“Not worth the money”

Ease Of Use11%

“Not easy to use”

Strength10%

“Lids a bit flimsy”

Functionality-Overall8%

“Now its less effective”

Quality-Overall5%

“Cheap and nasty and lids do not fit”

Thickness5%

“very thin so you can not push it”

Advertised Vs Actual Product5%

“Another reviewer wrote that these cups are false advertised because there werent holes shown on the lids”

Thin3%

“Too thin”

Durability3%

“short lived”

Top return reasons

Size-Overall57%
Functionality-Overall13%
Quality-Overall6%
Leak-Proof4%
Strength3%
Advertised Vs Actual Product3%
Value For Money2%
Color2%
Material Quality1%
Defective Material/Parts1%

Common questions

Is slushy cup profitable to sell on Amazon United Kingdom?
The niche generates £118K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +167.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the slushy cup niche?
14 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in slushy cup?
Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Use. The return rate is 0.5%.
When does demand for slushy cup peak?
Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the slushy cup niche?
Listings span £6.84–£16.59; the average listing price is £10.65 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.