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67

slush straws

Worth a look

Shows demand growing +397.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 8Growth 100Conversion 85Competition 90Returns 99Price range 0Avg price 17Brand share 96Review moat 91Quality gap 40

Growth

Incredible+397.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Review moat

Great181.53

avg incumbent reviews — the moat a new listing must climb

Competition

Great25%

top-5 click share — an open shelf

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.96

avg listing price — sweet spot $15–$100

Market size

Bad£30K

£30K/yr · 54K searches

Price range

Bad£3.14–£10.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, slush straws is a £30K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

slush straws market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
£30K–£36K
units × avg price
Conversion rate
9.4%
Avg BSR
#356
Page quality
0%
Prime
93%
Sponsored
86%
Out of stock
21.7%
Avg brand age
24 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

59

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

25%

Top 20: 67%

Open market

62%

  • Lickleys10%
  • Xyedyaup7%
  • KufaerBeam7%
  • morneve5%
  • KSVFTB5%
  • ALINK5%

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — +397.4% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.0×

Top slush straws search terms

  • slushie straws25K/yr
  • slush straws17K/yr
  • slushy straws7K/yr
  • slush straws with scoop5K/yr
All search terms

Top slush straws products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£6014%£1K6%£2K8%£2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about slush straws

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“They appear to be well made”

Advertised Vs Actual Product12%

“Just what I needed”

Color10%

“Bright colours”

Value For Money10%

“Decent price”

Ease Of Cleaning7%

“Easy to Clean”

Eco Friendliness7%

“Love that they are environmentally friendly”

Size-Overall6%

“Great size”

Strength5%

“Stay strong, even after an hour or so”

Thickness5%

“the thickness of the straws is adequate”

Durability5%

“feel durable enough to last a long time”

What buyers complain about

Size-Overall14%

“they are not big enough”

Durability11%

“is falling apart”

Value For Money9%

“Feel they are a little expensive as there are only 50”

Thickness7%

“They are narrow for really thick milkshakes too”

Quality-Overall6%

“Not the best”

Strength6%

“They are far too flimsy to live through more than 3 cleanings”

Material Quality5%

“Very cheap plastic and flimsy”

Advertised Vs Actual Product4%

“Misleading”

Dishwasher Safe3%

“Not dishwasher safe as advertised - they bend / warp”

Ease Of Use2%

“Very inconvenient for use”

Top return reasons

Size-Overall48%
Quality-Overall9%
Advertised Vs Actual Product7%
Material Quality4%
Thin4%
Value For Money4%
Strength4%
Add-Ons/Attachments3%
Functionality-Overall3%
Smell2%

Common questions

Is slush straws profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 59 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +397.4%. Flapen's verdict: Worth a look (67/100).
How competitive is the slush straws niche?
46 brands and 59 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in slush straws?
Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.3%.
When does demand for slush straws peak?
Demand peaks in May–Jun–Jul; the busiest month runs 11.0× the quietest.
What does it cost to enter the slush straws niche?
Listings span £3.14–£10.24; the average listing price is £5.96 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.