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Slush Straws

Slush Straws shows demand growing +397.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look
Market size 8Growth 100Conversion 85Competition 90Returns 99Price range 0Avg price 17Brand share 96Review moat 91Quality gap 40
This niche Category average

Is Slush Straws profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slush Straws is a £30K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 67/100.

Slush Straws: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +397.4% over the last 90 days and 9.4% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr6K
Search volume / yr+397.4%54K
Conversion rate9.4%
Avg price£5.96

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers46 · 59
Top-5 product click share25%
Open market66%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement86%
New entrants (1y)26· 0 succeeded
Avg rating4.5★
Avg reviews182

Top Slush Straws products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£601£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

46 rising

Sellers

59

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

25%

Top 20: 67%

Open market

62%

  • Lickleys10%
  • Xyedyaup7%
  • KufaerBeam7%
  • morneve5%
  • KSVFTB5%
  • ALINK5%

Slush Straws demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume54KCVR9.4%Products59Brands46Top 5 Brands34%OOS Rate21.7%Rating4.5★Reviews182Avg BSR#356
5K3KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.0×

Top Slush Straws search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slushie straws25K/yr
  • slush straws17K/yr
  • slushy straws7K/yr
  • slush straws with scoop5K/yr

What reviews say buyers love and hate about Slush Straws

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall15%

They appear to be well made

Advertised Vs Actual Product12%

Just what I needed

Color10%

Bright colours

Value For Money10%

Decent price

Ease Of Cleaning7%

Easy to Clean

What buyers complain about

68% of reviews
Size-Overall14%

they are not big enough

Durability11%

is falling apart

Value For Money9%

Feel they are a little expensive as there are only 50

Thickness7%

They are narrow for really thick milkshakes too

Quality-Overall6%

Not the best

Slush Straws return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Quality-Overall
9%
3Advertised Vs Actual Product
7%
4Material Quality
4%
5Thin
4%

Common Slush Straws questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slush Straws 67/100 on Amazon United Kingdom — Worth a look. The niche generates £30K/yr across 59 tracked products. 0 of 26 products launched in the last 360 days are still selling. Search demand moved +397.4% over the last 90 days.
Search demand for Slush Straws on Amazon United Kingdom peaks in May–Jun–Jul, where the busiest month runs 11.0× the quietest.