Slow Release Fertilizer
FailPrices span $4.95–$14.67, mostly outside the sweet spot, so Slow Release Fertilizer is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £72K/yr66K searches / yr
- 90-day growth
- +37.9%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 81 sellers
Flapen Score
Slow Release Fertilizer against its category
The dotted line is the Home & Garden average. Past it, Slow Release Fertilizer is stronger. Inside it, weaker.
Market
The Slow Release Fertilizer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slow Release Fertilizer 66K times last year and spent an estimated £72K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- +37.9%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £72Ka year
- Peak month
- May16.4× the quietest month
- Top search term
- slow release fertiliser granules29K searches a year
02 · Price
A sale here is worth £8.66.
Listings sell for £8.66 on average, from £4.95 to £14.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.66 that is £6K to £9K a year per listing.
- Average price
- £8.66under the $15 to $100 sweet spot
- Price range
- £4.95–£14.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #56 within Fertilisers & Plant Food. It carries 850 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 71%
- Out of stock, average day
- 4.7%
- Average rank
- #56in Fertilisers & Plant Food
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 850per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Slow Release Fertilizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Miracle-Gro Continuous Release All Purpose Plant Food 900G White
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,540
- Age
- 4y ago
Westland Boost Slow Release Plant Food 750g
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 1y ago
Westland Boost Slow Release Plant Food 2kg
- Price
- £10.07
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago
Miracle-Gro 17684 All Purpose Continuous Release Plant Food 1 kg Green Brown
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 5,434
- Age
- 19y ago
Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago
Trending
90-day click momentum
Westland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago
Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser
- Price
- £7.19
- Rating
- 4.5/5
- Reviews
- 737
- Age
- 4y ago
Miracle-Gro 17684 All Purpose Continuous Release Plant Food 1 kg Green Brown
- Price
- £8.40
- Rating
- 4.6/5
- Reviews
- 5,434
- Age
- 19y ago
Westland Boost Slow Release Plant Food 750g
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 1y ago
Miracle-Gro Premium Rose & Shrub Continuous Release Plant Food 900G
- Price
- £5.37
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 4y ago
Newest
by launch dateWestland Growmore 4Kg
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 8mo ago
Gro-Sure All Purpose Slow Release Plant Food Dual Action Granules for Long-Lasting Blooms Slow Release Nutrients Ideal for Flowers Fruits & Vegetables Feeds for 6 Months (1.1Kg Jar)
- Price
- £11.77
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Westland Boost Slow Release Plant Food 750g
- Price
- £4.95
- Rating
- 4.5/5
- Reviews
- 180
- Age
- 1y ago
Westland Boost Slow Release Plant Food 2kg
- Price
- £10.07
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 1y ago
Westland Growmore 8kg
- Price
- £13.16
- Rating
- 4.5/5
- Reviews
- 450
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
81
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Westland40%
- Miracle-Gro39%
- Grow Chem8%
- Renaissance6%
- Goulding3%
- Topline2%
- Open — no brand owns it (1 brand, 2%)
Demand
Slow Release Fertilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 16.4×
Search terms
Top Slow Release Fertilizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slow release fertiliser granules29K/yr
- slow release plant food12K/yr
- slow release fertilizer12K/yr
- plant food granules6K/yr
- slow release fertiliser4K/yr
- plant food granules slow release3K/yr
Reviews and returns
What reviews say buyers love and hate about Slow Release Fertilizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bag was smaller than expected
in reality its so small
It is a small bag
Even the plants I barely touched with it
Slow release plant food
Not as good as miracle grow
so poor value
its ridiculously expensive
Jot a bad price
Misleading Information
is that the photo representation is not accurate
so it's really misleading
the contents spilled
that could spill
it split in transit spilling contents when unboxed
Love
Worth the cost
Excellent Value
Good Value
Healthy, greener growth all round
they grow really well
helpful for my plants
Excellent product
nice quality plant food
A good quality feed for all flowers and plants
Easy to use
Its simple to apply
So easy to use and store
does deliver what it promises
Item as described
Does what it says
Return
0.1% Return rate 26% Fixable by listing
the contents spilled
that could spill
it split in transit spilling contents when unboxed
Bag was smaller than expected
in reality its so small
It is a small bag
Misleading Information
is that the photo representation is not accurate
so it's really misleading
Careful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slow Release Fertilizer questions
Answered from the same tracked data.