How competitive is the Slow Release Fertilizer niche on Amazon United Kingdom?

7 brands and 81 sellers compete in Slow Release Fertilizer on Amazon United Kingdom. The top 5 Slow Release Fertilizer products take 76% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Slow Release Fertilizer?

Slow Release Fertilizer buyers on Amazon United Kingdom complain most about Size-Overall, Plant Growth, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Slow Release Fertilizer niche?

Slow Release Fertilizer sells for £8.66 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.95–£14.67. The average incumbent carries 850 reviews — the moat a new listing must climb.

Slow Release Fertilizer

prices mostly outside the sweet spot ($4.95–$14.67) — Slow Release Fertilizer doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Slow Release Fertilizer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slow Release Fertilizer is a £72K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 44/100.

Slow Release Fertilizer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +37.9% over the last 90 days and 12.6% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr13K

Search volume / yr+37.9%66K

Conversion rate12.6%

Avg price£8.66

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 81

Top-5 product click share76%

Open market4%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Slow Release Fertilizer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Miracle-Gro Continuous Release All Purpose Plant Food 900G White

Price: £5.00
Rating: 4.6/5
Reviews: 2,540
Age: 4y ago

Westland Boost Slow Release Plant Food 750g

Price: £4.95
Rating: 4.5/5
Reviews: 180
Age: 1y ago

Westland Boost Slow Release Plant Food 2kg

Price: £10.07
Rating: 4.4/5
Reviews: 154
Age: 1y ago

Miracle-Gro 17684 All Purpose Continuous Release Plant Food 1 kg Green Brown

Price: £8.40
Rating: 4.6/5
Reviews: 5,434
Age: 19y ago

Grow Chem Growmore Fertiliser (1KG Bucket) Multi-Purpose Plant Food Granules NPK 7-7-7 Nourishes Plants with Essential Nutrients Suitable for All Plant Types Garden Fertiliser

Price: £7.19
Rating: 4.5/5
Reviews: 737
Age: 4y ago

Newest

by launch date

Westland Growmore 4Kg

Price: £7.53
Rating: 4.5/5
Reviews: 37
Age: 8mo ago

Gro-Sure All Purpose Slow Release Plant Food Dual Action Granules for Long-Lasting Blooms Slow Release Nutrients Ideal for Flowers Fruits & Vegetables Feeds for 6 Months (1.1Kg Jar)

Price: £11.77
Rating: 4.6/5
Reviews: 77
Age: 1y ago

Westland Boost Slow Release Plant Food 750g

Price: £4.95
Rating: 4.5/5
Reviews: 180
Age: 1y ago

Westland Boost Slow Release Plant Food 2kg

Price: £10.07
Rating: 4.4/5
Reviews: 154
Age: 1y ago

Westland Growmore 8kg

Price: £13.16
Rating: 4.5/5
Reviews: 450
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Westland40%
Miracle-Gro39%
Grow Chem8%
Renaissance6%
Goulding3%
Topline2%
Open — no brand owns it (1 brand, 2%)

Slow Release Fertilizer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume66KCVR12.6%Products14Brands7Top 5 Brands96%OOS Rate4.7%Rating4.5★Reviews850Avg BSR#56

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 16.4×

Top Slow Release Fertilizer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

slow release fertiliser granules29K/yr +34.4%16.5% conv.
slow release plant food12K/yr +74.7%12.7% conv.
slow release fertilizer12K/yr -7.8%8.4% conv.
plant food granules6K/yr +125.5%13.2% conv.
slow release fertiliser4K/yr +3.2%10.3% conv.
plant food granules slow release3K/yr +86.7%15.9% conv.

What reviews say buyers love and hate about Slow Release Fertilizer

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Value For Money25%

“Worth the cost”

Plant Growth24%

“Healthy, greener growth all round”

Quality-Overall19%

“Excellent product”

Ease Of Use17%

“Easy to use”

Advertised Vs Actual Product7%

“does deliver what it promises”

What buyers complain about

88% of reviews

Size-Overall19%

“Bag was smaller than expected”

Plant Growth15%

“Even the plants I barely touched with it”

Value For Money14%

“so poor value”

Advertised Vs Actual Product11%

“Misleading Information”

Leak-Proof8%

“the contents spilled”

Slow Release Fertilizer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

32%

2Defective Material/Parts

18%

3Size-Overall

11%

4Advertised Vs Actual Product

10%

5Contamination

Common Slow Release Fertilizer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slow Release Fertilizer 44/100 on Amazon United Kingdom — Skip it. The niche generates £72K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +37.9% over the last 90 days.