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Slow Cooker 10 Litre

Fail

Demand is soft, at -52.3% this quarter, so Slow Cooker 10 Litre is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£90K/yr39K searches / yr
90-day growth
-52.3%search demand this quarter
Competition
65%top-5 click share · 12 brands · 53 sellers

Flapen Score

Slow Cooker 10 Litre against its category

The dotted line is the Home & Garden average. Past it, Slow Cooker 10 Litre is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slow Cooker 10 Litre market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slow Cooker 10 Litre 39K times last year and spent an estimated £90K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-52.3%
Conversion, latest week
4.7%
Market size, estimated
£90Ka year
Peak month
November6.2× the quietest month
Top search term
8l slow cooker11K searches a year

02 · Price

A sale here is worth £48.45.

Listings sell for £48.45 on average, from £23.03 to £104.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £48.45 that is £0 to £5K a year per listing.

Average price
£48.45inside the $15 to $100 sweet spot
Price range
£23.03–£104.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #24 within Small Kitchen Appliances. It carries 1,301 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
53%
Out of stock, average day
15.7%
Average rank
#24in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,301per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Slow Cooker 10 Litre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

53

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • Laptronix28%
  • andrew james25%
  • Cooks Professional16%
  • Crock-Pot8%
  • HomeTronix6%
  • Ninja4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Slow Cooker 10 Litre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Slow Cooker 10 Litre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 8l slow cooker11K/yr
  • slow cooker 8 litre12K/yr
  • 8 litre slow cooker6K/yr
  • large slow cooker 8 litre4K/yr
  • 10 litre slow cooker5K/yr

Reviews and returns

What reviews say buyers love and hate about Slow Cooker 10 Litre

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.11

May not last

off broke within a couple of months

today have got it out to use it after only using it a handful of times snd only having it since August heard a crack after placing every thing in

Heating13%−0.09

Makes kitchen hot

Runs way too hot

Unit gets far too hot

Quality-Overall12%−0.05

Poor quality build

Poor quality

Poor quality compared to Tower

Cooking Experience8%+0.20

There is no way I can leave for hours to allow this to cook slowly. its only job

this is not a slow cooker it just cooks very hot even low

Slow cooker

Size-Overall6%+0.72

Kid dont fit correctly

The cable is very short so if you leave the cooker out it needs to be near a plug

Very large

Love

Value For Money17%+1.15

Good value for money

Good value for money

Good value

Ease Of Cleaning14%+1.11

they cleaned easly

easily cleaned

This ninja foodie possiblecooker 8-in-1 slow cooker is brilliant it can do what it says it can Ease of cleaning Cooking speed Energy efficient is excellent making stews for the winter coming up to Xmas yum yum i am new to this ninja product stuff it is Quality buy with confidence people thank you for my delivery parcel Amazon or DPD or Royal mail

Size-Overall12%+0.72

Good size

Great size for a large family at a very affordable price

Lovely and big

Cooking Experience11%+0.20

Have made some delicious meals which the family have enjoyed

Great cooker

Brilliant for batch cooking

Quality-Overall9%−0.05

The quality of the food it cooked was really good and tasted great

Fabulous product

A well made product

Return

2.8% Return rate 62% Fixable by listing

Size-Overall49%▆▇▆█▆▄

Kid dont fit correctly

The cable is very short so if you leave the cooker out it needs to be near a plug

Very large

Functionality-Overall8%▅▇█▇▄▅

shows no sign of life when it is on

you have no idea whether or not it's actually working

Heating8%▃▄█▄▆▄

Makes kitchen hot

Runs way too hot

Unit gets far too hot

Quality-Overall4%█▇█▃▂▁

Poor quality build

Poor quality

Poor quality compared to Tower

Cooking Experience3%▄▄▃▁▁█

There is no way I can leave for hours to allow this to cook slowly. its only job

this is not a slow cooker it just cooks very hot even low

Slow cooker

FAQ

Common Slow Cooker 10 Litre questions

Answered from the same tracked data.