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Slow Cooker

Maybe

Shoppers spend $3.6M a year here. But demand is soft, at -44.7% this quarter, so Slow Cooker is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£3.6M/yr3.3M searches / yr
90-day growth
-44.7%search demand this quarter
Competition
38%top-5 click share · 10 brands · 305 sellers

Flapen Score

Slow Cooker against its category

The dotted line is the Home & Garden average. Past it, Slow Cooker is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slow Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slow Cooker 3.3M times last year and spent an estimated £3.6M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-44.7%
Conversion, latest week
3.4%
Market size, estimated
£3.6Ma year
Peak month
October5.2× the quietest month
Top search term
slow cooker1.9M searches a year

02 · Price

A sale here is worth £32.52.

Listings sell for £32.52 on average, from £12.43 to £111.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £32.52 that is £65K to £81K a year per listing.

Average price
£32.52inside the $15 to $100 sweet spot
Price range
£12.43–£111.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
2,000–2,500
Revenue per listing a year
£65K–£81K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #12 within Small Kitchen Appliances. It carries 3,746 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
93%
Out of stock, average day
1.7%
Average rank
#12in Small Kitchen Appliances
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,746per listing
Listings tracked
42

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Slow Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£108K£216K£324K£433K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

305

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

12%

  • Crock-Pot29%
  • Morphy Richards18%
  • Swan16%
  • Tower11%
  • Russell Hobbs7%
  • Ninja7%
  • Open — no brand owns it (4 brands, 12%)

Demand

Slow Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Slow Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slow cooker1.9M/yr
  • slow cookers171K/yr
  • slow cookers 6.5 litres379K/yr
  • crock pot105K/yr
  • slow cookers 3.5+ litres21K/yr
  • slow cookers 3.5 litres277K/yr
  • slow cookers 6.5+ litres6K/yr
  • crockpot slow cookers44K/yr
  • crockpot47K/yr
  • large slow cooker57K/yr

Reviews and returns

What reviews say buyers love and hate about Slow Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability11%−0.08

Broke on first use

May not last

Broken on first use

Heating11%−0.07

Runs way too hot

Does not heat at all

it gets hot

Size-Overall11%+0.90

Very large

A bit small

Lid Does Not Fit

Cooking Experience9%+0.20

Seems to take an eternity to cook

Slow cooking time

It just doesnt cook properly

Quality-Overall8%+0.43

i was surprised at how cheap the quality was

Poor quality

Zero quality control

Love

Value For Money14%+1.21

Good value for money

Amazing value

Good Value

Quality-Overall14%+0.43

Really good build quality

The build quality is excellent

Decent quality

Size-Overall13%+0.90

Perfect size for my family

Highly recommend for its size

Excellent size

Cooking Experience12%+0.20

Cooks perfectly

Cooks fast

Easy cook

Ease Of Use9%+0.54

Ease of use

Convenient it is

Very handy

Return

2.6% Return rate 66% Fixable by listing

Size-Overall53%▇▇█▇▇█

Very large

A bit small

Lid Does Not Fit

Heating8%█▆▆▅▇▄

Runs way too hot

Does not heat at all

it gets hot

Functionality-Overall7%▇█▇▆▆▇

Doesnt work well

Didn't work properly

Doesnt work

Quality-Overall3%▅█▆█▄▆

i was surprised at how cheap the quality was

Poor quality

Zero quality control

Product Condition3%▄█▃▅▂▆

FAQ

Common Slow Cooker questions

Answered from the same tracked data.