Slow Cooker
Slow Cooker shows a $3.6M/yr market, but soft demand (-44.7% this quarter) keeps it on the watch list.
Flapen Score
Is Slow Cooker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Slow Cooker is a £3.6M/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Slow Cooker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -44.7% over the last 90 days and 3.4% of searches end in a purchase.
£3.6M
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 42 products
Top Slow Cooker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]](https://m.media-amazon.com/images/I/51Ya6+JAwdL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2,616
- Age
- 14y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 5y ago
Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012
- Price
- £19.84
- Rating
- 4.7/5
- Reviews
- 14,079
- Age
- 8y ago
Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
- Price
- £41.45
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 4y ago
Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Cream SF17021CN
- Price
- £17.50
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago
Trending
90-day click momentum
Swan 3.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 200W Silver SF17020N
- Price
- £18.59
- Rating
- 4.6/5
- Reviews
- 2,178
- Age
- 15y ago
Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN
- Price
- £22.51
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago
Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago
Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Grey SF17021GRN
- Price
- £22.44
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago
Tower Cavaletto 3.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Removable Dishwasher Safe Pot Up to 4 Portions Midnight Blue and Rose Gold T16042MNB
- Price
- £23.20
- Rating
- 4.6/5
- Reviews
- 4,219
- Age
- 5y ago
Newest
by launch date
Andrew James 6.5L Slow Cooker Sear-to-Simmer - Large Hob-Proof Aluminium Pot Shatter-Resistant & Easy-Clean Design 3 Heat Settings & Glass Lid Ideal for Family Meals Curries & Batch Cooking
- Price
- £31.12
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 8mo ago
Morphy Richards Accents 6.5L Sear & Stew Slow Cooker Shatter Resistant Non Stick Aluminium Pot Single Pot Cooking 3 Heat Settings Hob Proof Glass Lid Easy Clean & View Blue 461023
- Price
- £36.58
- Rating
- 4.8/5
- Reviews
- 587
- Age
- 11mo ago
Ninja Foodi PossibleCooker 6L Slow Cooker & Rice Cooker MC1101UK
- Price
- £83.21
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 1y ago
Tower Slow Cooker with 3 Heat Settings and Removable Dishwasher Safe Pot Up to 4 Portions 3.5 Litre Stainless Steel T16039Y
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago
Hamilton Beach 3.5L Comfort Cook Slow Cooker 160W Energy-Efficient Design Removable Oven-Safe Ceramic Bowl 3 Heat Settings Compact for 2-4 People Easy Clean Black - HBSC040B
- Price
- £20.64
- Rating
- 4.6/5
- Reviews
- 4,830
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
10 flat
Sellers
305
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
12%
- Crock-Pot29%
- Morphy Richards18%
- Swan16%
- Tower11%
- Russell Hobbs7%
- Ninja7%
- Open — no brand owns it (4 brands, 12%)
Slow Cooker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top Slow Cooker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- slow cooker1.9M/yr
- slow cookers171K/yr
- slow cookers 6.5 litres379K/yr
- crock pot105K/yr
- slow cookers 3.5+ litres21K/yr
- slow cookers 3.5 litres277K/yr
- slow cookers 6.5+ litres6K/yr
- crockpot slow cookers44K/yr
- crockpot47K/yr
- large slow cooker57K/yr
What reviews say buyers love and hate about Slow Cooker
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Good value for money”
“Really good build quality”
“Perfect size for my family”
“Cooks perfectly”
“Ease of use”
What buyers complain about
61% of reviews“Broke on first use”
“Runs way too hot”
“Very large”
“Seems to take an eternity to cook”
“i was surprised at how cheap the quality was”
Slow Cooker return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
66%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Slow Cooker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
