Slow Cooker
MaybeShoppers spend $3.6M a year here. But demand is soft, at -44.7% this quarter, so Slow Cooker is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £3.6M/yr3.3M searches / yr
- 90-day growth
- -44.7%search demand this quarter
- Competition
- 38%top-5 click share · 10 brands · 305 sellers
Flapen Score
Slow Cooker against its category
The dotted line is the Home & Garden average. Past it, Slow Cooker is stronger. Inside it, weaker.
Market
The Slow Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Slow Cooker 3.3M times last year and spent an estimated £3.6M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.6M a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -44.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £3.6Ma year
- Peak month
- October5.2× the quietest month
- Top search term
- slow cooker1.9M searches a year
02 · Price
A sale here is worth £32.52.
Listings sell for £32.52 on average, from £12.43 to £111.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £32.52 that is £65K to £81K a year per listing.
- Average price
- £32.52inside the $15 to $100 sweet spot
- Price range
- £12.43–£111.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £65K–£81K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #12 within Small Kitchen Appliances. It carries 3,746 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 93%
- Out of stock, average day
- 1.7%
- Average rank
- #12in Small Kitchen Appliances
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,746per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Slow Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]](https://m.media-amazon.com/images/I/51Ya6+JAwdL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 6.5 L (8+ People) | Black [SCV655B]
- Price
- £25.45
- Rating
- 4.5/5
- Reviews
- 2,616
- Age
- 14y ago
![Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]](https://m.media-amazon.com/images/I/41-40FfAmkL.jpg)
Crock-Pot Slow Cooker | Removable Easy-Clean Ceramic Bowl | 1.8 L Small Slow Cooker (Serves 1-2 People) | Energy Efficient | Black [CSC080]
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 14,222
- Age
- 5y ago

Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012
- Price
- £19.84
- Rating
- 4.7/5
- Reviews
- 14,079
- Age
- 8y ago

Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
- Price
- £41.45
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 4y ago

Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Cream SF17021CN
- Price
- £17.50
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago
Trending
90-day click momentum
Swan 3.5 Litre Oval Stainless Steel Slow Cooker with 3 Cooking Settings 200W Silver SF17020N
- Price
- £18.59
- Rating
- 4.6/5
- Reviews
- 2,178
- Age
- 15y ago

Swan Retro Slow Cooker with 3 Temperature Settings Removable Dishwasher Safe Ceramic Pot and Glass Lid 3.5L Blue SF17021BLN
- Price
- £22.51
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago

Ninja Foodi PossibleCooker 8-in-1 Slow Cooker 8L Sea Salt Grey MC1001UK
- Price
- £91.62
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 3y ago

Swan Retro Slow Cooker with 3 Temperature Settings Keep Warm Function Removable Dishwasher Safe Pot Up to 4 Portions 3.5L 200W Retro Grey SF17021GRN
- Price
- £22.44
- Rating
- 4.6/5
- Reviews
- 4,094
- Age
- 9y ago

Tower Cavaletto 3.5 Litre Slow Cooker with 3 Heat Settings Cool Touch Handles Removable Dishwasher Safe Pot Up to 4 Portions Midnight Blue and Rose Gold T16042MNB
- Price
- £23.20
- Rating
- 4.6/5
- Reviews
- 4,219
- Age
- 5y ago
Newest
by launch date
Andrew James 6.5L Slow Cooker Sear-to-Simmer - Large Hob-Proof Aluminium Pot Shatter-Resistant & Easy-Clean Design 3 Heat Settings & Glass Lid Ideal for Family Meals Curries & Batch Cooking
- Price
- £31.12
- Rating
- 4.5/5
- Reviews
- 842
- Age
- 8mo ago

Morphy Richards Accents 6.5L Sear & Stew Slow Cooker Shatter Resistant Non Stick Aluminium Pot Single Pot Cooking 3 Heat Settings Hob Proof Glass Lid Easy Clean & View Blue 461023
- Price
- £36.58
- Rating
- 4.8/5
- Reviews
- 587
- Age
- 11mo ago

Ninja Foodi PossibleCooker 6L Slow Cooker & Rice Cooker MC1101UK
- Price
- £83.21
- Rating
- 4.7/5
- Reviews
- 1,753
- Age
- 1y ago

Tower Slow Cooker with 3 Heat Settings and Removable Dishwasher Safe Pot Up to 4 Portions 3.5 Litre Stainless Steel T16039Y
- Price
- £18.26
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 2y ago

Hamilton Beach 3.5L Comfort Cook Slow Cooker 160W Energy-Efficient Design Removable Oven-Safe Ceramic Bowl 3 Heat Settings Compact for 2-4 People Easy Clean Black - HBSC040B
- Price
- £20.64
- Rating
- 4.6/5
- Reviews
- 4,830
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
10 flat
Sellers
305
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
12%
- Crock-Pot29%
- Morphy Richards18%
- Swan16%
- Tower11%
- Russell Hobbs7%
- Ninja7%
- Open — no brand owns it (4 brands, 12%)
Demand
Slow Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Slow Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slow cooker1.9M/yr
- slow cookers171K/yr
- slow cookers 6.5 litres379K/yr
- crock pot105K/yr
- slow cookers 3.5+ litres21K/yr
- slow cookers 3.5 litres277K/yr
- slow cookers 6.5+ litres6K/yr
- crockpot slow cookers44K/yr
- crockpot47K/yr
- large slow cooker57K/yr
Reviews and returns
What reviews say buyers love and hate about Slow Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
May not last
Broken on first use
Runs way too hot
Does not heat at all
it gets hot
Very large
A bit small
Lid Does Not Fit
Seems to take an eternity to cook
Slow cooking time
It just doesnt cook properly
i was surprised at how cheap the quality was
Poor quality
Zero quality control
Love
Good value for money
Amazing value
Good Value
Really good build quality
The build quality is excellent
Decent quality
Perfect size for my family
Highly recommend for its size
Excellent size
Cooks perfectly
Cooks fast
Easy cook
Ease of use
Convenient it is
Very handy
Return
2.6% Return rate 66% Fixable by listing
Very large
A bit small
Lid Does Not Fit
Runs way too hot
Does not heat at all
it gets hot
Doesnt work well
Didn't work properly
Doesnt work
i was surprised at how cheap the quality was
Poor quality
Zero quality control
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Slow Cooker questions
Answered from the same tracked data.









