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Slotted Spoon

Fail

Prices span $2.28–$10.80, mostly outside the sweet spot, so Slotted Spoon is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£41K/yr68K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
54%top-5 click share · 20 brands · 40 sellers

Flapen Score

Slotted Spoon against its category

The dotted line is the Home & Garden average. Past it, Slotted Spoon is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slotted Spoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slotted Spoon 68K times last year and spent an estimated £41K. The top 5 brands take 77% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
10.0%
Market size, estimated
£41Ka year
Top search term
slotted spoon45K searches a year

02 · Price

A sale here is worth £6.10.

Listings sell for £6.10 on average, from £2.28 to £10.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.10 that is £610 to £2K a year per listing.

Average price
£6.10under the $15 to $100 sweet spot
Price range
£2.28–£10.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£610–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #141 within Skimmers. It carries 289 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#141in Skimmers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
289per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Slotted Spoon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

19%

  • Berglander34%
  • Chef Aid19%
  • Creative Kitchen12%
  • CULINARE7%
  • OXO5%
  • Tala4%

Demand

Slotted Spoon search demand

Weekly searches over the year. Pick a range.

2K1KFeb '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Slotted Spoon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slotted spoon45K/yr
  • slotted spoons for cooking14K/yr
  • silicone slotted spoon5K/yr
  • draining spoon3K/yr

Reviews and returns

What reviews say buyers love and hate about Slotted Spoon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.18

Quite small

The spoons are tiny

Very big

Material Quality7%−0.09

Terrible quality, cheap thin plastic which easily cracks

These are awful quality made from the thinnest plastic possible

Thin plastic

Quality-Overall7%+1.82

the quality is poor

which I think considering the quality is expensive

Garbage

Strength4%−0.01

It's a bit flimsy for what I wanted

feels flimsy, look like a slotted spoon with a missing handle

Flimsy

Advertised Vs Actual Product4%−0.03

Doesn't match photos

it wasn't what it claimed to be

Not as described and pictured

Love

Quality-Overall22%+1.82

The overall build quality seems reasonable

strong kitchen tools is amazing for the quality

Brilliant quality

Value For Money12%+1.08

Excellent value for money

Good for the money

Worth the money

Strength12%−0.01

Strong handy spoons

They are sturdy

They seem well made with a robust construction

Ease Of Use7%+0.24

comfortable to hold

Very useful

easy to handle

Advertised Vs Actual Product6%−0.03

Much better than expected

Just what I needed

As described

Return

0.7% Return rate 79% Fixable by listing

Size-Overall68%█▆▅▅▅▆

Quite small

The spoons are tiny

Very big

Quality-Overall7%▁▂▁▅█▅

the quality is poor

which I think considering the quality is expensive

Garbage

Handle Quality4%▁▅▁▅█▅

the handles are set up with gaps were water can trickle into that cant be dried

the handle is not solid

Advertised Vs Actual Product4%▆▁█▁▁▃

Doesn't match photos

it wasn't what it claimed to be

Not as described and pictured

Material Quality3%▁▄█▁▁▁

Terrible quality, cheap thin plastic which easily cracks

These are awful quality made from the thinnest plastic possible

Thin plastic

FAQ

Common Slotted Spoon questions

Answered from the same tracked data.