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Slotted Spoon

prices mostly outside the sweet spot ($2.28–$10.80) — Slotted Spoon doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 10Growth 11Conversion 87Competition 52Returns 97Price range 0Avg price 17Brand share 46Review moat 86Quality gap 52
This niche Category average

Is Slotted Spoon profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slotted Spoon is a £41K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.

Slotted Spoon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.6% over the last 90 days and 10.0% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr8K
Search volume / yr-27.6%68K
Conversion rate10.0%
Avg price£6.10

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers20 · 40
Top-5 product click share54%
Open market23%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement70%
New entrants (1y)11· 0 succeeded
Avg rating4.4★
Avg reviews289

Top Slotted Spoon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

40

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

19%

  • Berglander34%
  • Chef Aid19%
  • Creative Kitchen12%
  • CULINARE7%
  • OXO5%
  • Tala4%

Slotted Spoon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR10.0%Products27Brands20Top 5 Brands77%OOS Rate8.6%Rating4.4★Reviews289Avg BSR#141
2K1KFeb '26Mar '26Apr '26May '26May '26Jun '26

Top Slotted Spoon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slotted spoon45K/yr
  • slotted spoons for cooking14K/yr
  • silicone slotted spoon5K/yr
  • draining spoon3K/yr

What reviews say buyers love and hate about Slotted Spoon

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall22%

The overall build quality seems reasonable

Value For Money12%

Excellent value for money

Strength12%

Strong handy spoons

Ease Of Use7%

comfortable to hold

Advertised Vs Actual Product6%

Much better than expected

What buyers complain about

59% of reviews
Size-Overall24%

Quite small

Material Quality7%

Terrible quality, cheap thin plastic which easily cracks

Quality-Overall7%

the quality is poor

Strength4%

It's a bit flimsy for what I wanted

Advertised Vs Actual Product4%

Doesn't match photos

Slotted Spoon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Quality-Overall
7%
3Handle Quality
4%
4Advertised Vs Actual Product
4%
5Material Quality
3%

Common Slotted Spoon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slotted Spoon 44/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.
Slotted Spoon buyers on Amazon United Kingdom complain most about Size-Overall, Material Quality, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.