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Slice and Dice Cutter with Lid

Fail

Demand is soft, at -88.0% this quarter, so Slice and Dice Cutter with Lid is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£9K/yr23K searches / yr
90-day growth
-88.0%search demand this quarter
Competition
57%top-5 click share · 15 brands · 27 sellers

Flapen Score

Slice and Dice Cutter with Lid against its category

The dotted line is the Home & Garden average. Past it, Slice and Dice Cutter with Lid is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slice and Dice Cutter with Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slice and Dice Cutter with Lid 23K times last year and spent an estimated £9K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -88.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-88.0%
Conversion, latest week
2.8%
Market size, estimated
£9Ka year
Peak month
February42.0× the quietest month
Top search term
slice and dice cutter with lid12K searches a year

02 · Price

A sale here is worth £14.45.

Listings sell for £14.45 on average, from £8.88 to £24.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £14.45 that is £0 to £1K a year per listing.

Average price
£14.45under the $15 to $100 sweet spot
Price range
£8.88–£24.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #38 within Peeling, Grating & Slicing Tools. It carries 6,522 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#38in Peeling, Grating & Slicing Tools
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,522per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Slice and Dice Cutter with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£457£915£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • fullstar40%
  • Dewpeton15%
  • Salter8%
  • RAINBEAN6%
  • Swetfela4%
  • LIIGOU3%

Demand

Slice and Dice Cutter with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 42.0×

Search terms

Top Slice and Dice Cutter with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slice and dice cutter with lid12K/yr
  • slice and dice9K/yr
  • slice n dice2K/yr

Reviews and returns

What reviews say buyers love and hate about Slice and Dice Cutter with Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning13%

Not particularly easy to clean

difficult to clean

But difficult to clean blades

Strength8%−0.08

Not very strong

A bit flimsy

Flimsy

Quality-Overall8%+0.70

performance it is not the best value at the £16 price point

cheap

Poor quality

Ease Of Use7%+2.38

Not easy to use

they were difficult to remove

requires some effort

Durability6%−0.08

Not very helpful and breaks easily

Broke after 2 months

Not durable

Love

Ease Of Use20%+2.38

Easy to use

Super handy

Makes life easier

Quality-Overall14%+0.70

Brilliant quality

This kitchen tool feels well made

Really good quality chopper

Ease Of Cleaning10%

easy to clean

Cleaning is straightforward

saves time cleaning up

Sharpness9%−0.02

Really sharp

Sharp, adaptable and easy to clean

Blades are sharp

Value For Money5%−0.03

Good product for the price

Good value for money

Good value for money

Return

1.6% Return rate 37% Fixable by listing

Size-Overall27%▆▆▆▆█▆

Not fit for purpose

The lid doesn't fit securely which means you can't use with any confidence

Small size

Functionality-Overall12%█▅▄▄▃▄

Doesn't work

doesnt seem to work well

TOTALLY INEFFECTIVE GADGET/advise NOT TO BUY

Sharpness10%▅▄█▆▃▄

Blade quality is questionable

Blades are not sharp

Very dangerus, very sharpe dont use mine

Quality-Overall9%▃▆█▆▅▄

performance it is not the best value at the £16 price point

cheap

Poor quality

Ease Of Use6%▆▅▆▇▇█

Not easy to use

they were difficult to remove

requires some effort

FAQ

Common Slice and Dice Cutter with Lid questions

Answered from the same tracked data.