Slate Placemats
brand-locked demand (top 5 brands take 97% of clicks) — Slate Placemats doesn't clear our bar today.
Flapen Score
Is Slate Placemats profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Slate Placemats is a £61K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Slate Placemats: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.4% over the last 90 days and 5.5% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 16 products
Top Slate Placemats products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Argon Tableware 12 Piece Rectangular Slate Placemats & Coasters Set - Black Natural Stone Dinnerware Plate Placemats Drink Mats for Kitchen Home Bar Restaurant Weddings Events
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 10y ago
Argon Tableware Rectangle Slate Placemats - 30 x 20cm - Pack of 4 - Black Natural Stone Slate Dinner Mats Dinnerware Plate Placemats for Kitchen Home Bar Restaurant Weddings Events
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 5y ago
Natural Slate Placemats & Coasters - 12 pcs | Square Drink Coasters & Rectangle Food Place Mats | Fine Cut Tablemats | Contemporary Tableware | M&W
- Price
- £16.52
- Rating
- 4.3/5
- Reviews
- 3,929
- Age
- 8y ago
Argon Tableware Rectangle Slate Dinner Plate - 29 x 12cm - Pack of 6 - Natural Slate Rustic Raw Cut Serving Dish Cheese Board Savoury Mat with Soft Padded Feet
- Price
- £11.42
- Rating
- 4.5/5
- Reviews
- 617
- Age
- 8y ago
Natural Slate Placemats & Coasters - 8pcs | Square Drink Coasters & Rectangle Food Place Mats | Fine Cut Tablemats | Contemporary Tableware | M&W
- Price
- £14.87
- Rating
- 4.3/5
- Reviews
- 3,929
- Age
- 8y ago
Trending
90-day click momentum
CAPASTEC Reptiles Slate Rocks Basking Surface Reptile Basking Platform Enhances Climbing Activity 7.87x3.94 Black Gray
- Price
- £7.40
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 1y ago
Pimpernel Set of 6 Midnight Slate Placemats - Cork-Backed Table Mats Multi-Color Design with Heat Resistance & Stain Protection for Everyday Dining 30.5 x 23cm
- Price
- £12.49
- Rating
- 4.1/5
- Reviews
- 175
- Age
- 12y ago
Argon Tableware Rectangle Slate Dinner Plate - 29 x 12cm - Pack of 6 - Natural Slate Rustic Raw Cut Serving Dish Cheese Board Savoury Mat with Soft Padded Feet
- Price
- £11.42
- Rating
- 4.5/5
- Reviews
- 617
- Age
- 8y ago
Argon Tableware Rectangle Slate Placemats - 30 x 20cm - Pack of 6 - Black Natural Stone Slate Dinner Mats Dinnerware Plate Placemats for Kitchen Home Bar Restaurant Weddings Events
- Price
- £14.53
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 10y ago
Argon Tableware Rectangle Slate Placemats - 30 x 20cm - Pack of 12 - Black Natural Stone Slate Dinner Mats Dinnerware Plate Placemats for Kitchen Home Bar Restaurant Weddings Events
- Price
- £24.52
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 8y ago
Newest
by launch dateCAPASTEC Reptiles Slate Rocks Basking Surface Reptile Basking Platform Enhances Climbing Activity 7.87x3.94 Black Gray
- Price
- £7.40
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 1y ago
XCDMJ Tableware Slate Serving Platter Set of 2 Slate Place Mat Serving Trays - Medium Stone Table Mat Serving Platter Tiles - 20x20 cm
- Price
- £7.85
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 1y ago
Navaris Natural Slate Serving Plates - Set of 4 Slate Place Mat Serving Trays - Medium Rectangular Stone Table Mat Serving Platter Tiles - 30 x 20 cm
- Price
- £14.83
- Rating
- 4.2/5
- Reviews
- 250
- Age
- 3y ago
Argon Tableware Rectangle Slate Placemats - 30 x 20cm - Pack of 4 - Black Natural Stone Slate Dinner Mats Dinnerware Plate Placemats for Kitchen Home Bar Restaurant Weddings Events
- Price
- £12.08
- Rating
- 4.4/5
- Reviews
- 550
- Age
- 5y ago
Navaris Natural Slate Serving Plates - Set of 6 Slate Place Mat Serving Trays - Medium Rectangular Stone Table Mat Serving Platter Tiles - 30 x 20 cm
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 2,689
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
19
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
1%
- Argon Tableware58%
- Maison & White23%
- Navaris6%
- Pimpernel6%
- Creative Tops5%
- XCDMJ2%
- Open — no brand owns it (1 brand, 1%)
Slate Placemats demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top Slate Placemats search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- slate placemats61K/yr
- slate placemats and coasters7K/yr
- slate table mats5K/yr
What reviews say buyers love and hate about Slate Placemats
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“good quality table mats”
“Very good value for money quite small can only just fit a dinner plate on them no room for knife”
“Exactly what I needed”
“Amazing and just the right size”
“Beautiful and useful”
What buyers complain about
81% of reviews“Long term quality not as expected”
“They are quite thin for slate mats”
“bits flake off from time to time”
“Shall I just dispose of this as its no good for use”
“Didn't check the sizing before purchasing so it is smaller than expected for the square shape of my plates”
Slate Placemats return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Slate Placemats questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
