Skip to content

Slate Coaster

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $96K a year here, so Slate Coaster is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£96K/yr71K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
49%top-5 click share · 17 brands · 38 sellers

Flapen Score

Slate Coaster against its category

The dotted line is the Home & Garden average. Past it, Slate Coaster is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slate Coaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Slate Coaster 71K times last year and spent an estimated £96K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
8.0%
Market size, estimated
£96Ka year
Peak month
December1.9× the quietest month
Top search term
slate coasters57K searches a year

02 · Price

A sale here is worth £16.83.

Listings sell for £16.83 on average, from £3.29 to £50.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £16.83 that is £2K to £4K a year per listing.

Average price
£16.83inside the $15 to $100 sweet spot
Price range
£3.29–£50.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #496 within Barware. It carries 129 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
5.7%
Average rank
#496in Barware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Slate Coaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

32%

  • Van Gogh17%
  • ASelected13%
  • WEWINK PLUS10%
  • GOH DODD10%
  • Argon Tableware9%
  • LATERN9%

Demand

Slate Coaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Slate Coaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slate coasters57K/yr
  • slate coaster8K/yr
  • slate coasters set of 63K/yr
  • slate coasters bulk3K/yr

Reviews and returns

What reviews say buyers love and hate about Slate Coaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.10

Long term quality not as expected

Low quality

Rubbish waste of money

Thickness20%−0.10

Inconsistent thickness, shame because the thicker ones are great

Only few of them are good thickness

A bit thinner than what I thought

Value For Money10%+0.70

buying the 72 just makes it a bit cheaper

Rubbish waste of money

Size-Overall10%−0.06

3 are not fit for anything

too small

a little too small

Measurement/Reading Accuracy7%+0.29

Inconsistent measuring units in AD: mm for thickness

Love

Quality-Overall38%−0.10

Good quality coasters for a great price

good quality slate coasters

Good quality

Value For Money19%+0.70

Good value

Great value

Good value for money

Advertised Vs Actual Product9%+1.18

Product was as advertised

As described

Exactly what I needed

Size-Overall8%−0.06

I love them fits perfectly

Perfect fit for our table

Got them for my dining room table fit perfectly

Ease Of Cleaning6%+0.84

Perfect easy to clean just wipe

look good and easy to clean

Perfect, great looking and easy wipe

Return

0.4% Return rate 32% Fixable by listing

Defective Material/Parts18%█▆▅▁▄▄
Size-Overall16%█▂█▅▄▄

3 are not fit for anything

too small

a little too small

Quality-Overall11%▁▅▆▁▁█

Long term quality not as expected

Low quality

Rubbish waste of money

Weight Heavy9%▁▃▁▁▅█

Heavy

Scratch Resistance7%▁▄█▁▁▁

FAQ

Common Slate Coaster questions

Answered from the same tracked data.