slate coaster
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great129.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.83avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Great£3.29–£50.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad£96K£96K/yr · 71K searches
According to Flapen's Amazon United Kingdom niche tracking, slate coaster is a £96K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
slate coaster market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £84K–£101K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #496
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 87%
- Out of stock
- 5.7%
- Avg brand age
- 34 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
38
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
32%
- Van Gogh17%
- ASelected13%
- WEWINK PLUS10%
- GOH DODD10%
- Argon Tableware9%
- LATERN9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top slate coaster search terms
- slate coasters57K/yr
- slate coaster8K/yr
- slate coasters set of 63K/yr
- slate coasters bulk3K/yr
Top slate coaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VanGogh Slate Square Coaster 10x10cm
Van Gogh£4.854.7★467 rev
ASelected 8 Pcs Slate Drink Coasters With Metal Holder 10 X 10 cm 4 Inch Black Stone Square Slate Coasters Bulk Cup Coaster Set For Engraving Craft Cup Bar Diy Kitchen Apartment Home Decor
ASelected£8.334.3★20 rev
HEIHAK 30 PCS Black Square Slate Coasters 4 Inch Slate Placemats with Bottom Fixing Pads Multipurpose Coasters for Bar Kitchen Hotel Restaurant
HEIHAK£19.904.7★20 rev
12PCS Slate Drink Coasters 10 cm / 4 Inch Black Square Stone Coasters Bulk Cup Coaster Set with Anti-Scratch Bottom for Bar Kitchen Home Apartment
Stormshopping£10.634.0★32 rev
WEWINK PLUS 12 Pieces Coasters for Drinks 4 Inch Black Slate Stone Coasters Bulk with Anti-Scratch Backing for Bar Gifts DIY Laser Engraving Kitchen Home Decor Square
WEWINK PLUS£12.374.7★308 rev
Newest
by launch date
Slate Coasters Set of 6 Square Black Drink Coasters with Holder Cup Coastersset DIY Engraving Coffee Table Drinks Coastersset 4 Inch Stone Coaster for Drinks Bar Home Kitchen Housewarming Gifts
FOSSENMAO£9.4114 rev
TrulyGiftedStoreUK British Garden Birds Natural Slate Coasters Set of 4
TrulyGiftedStoreUK£12.974 rev
MOUYAT 12 PCS Slate Coasters 4 Inch Square Black Coasters with Holder Stone Drink Coaster for Coffee Bar Kitchen Home Decor DIY
MOUYAT£9.981 rev
24 PCS Slate Drink Coasters Cymuber 4 Inch Black Coasters Stone Cup Coaster Bulk Set Laser Engraving Blanks Handmade Coasters for Halloween Christmas Home Decor Drink Bar Kitchen Gifts
Cymuber£16.74112 rev
72 Pieces Slate Drink Coasters GOH DODD 4 Inch Black Coasters Stone Coaster Set Laser Engraving Blanks with Anti-Scratch Bottom for Home Office Kitchen Bar Housewarming Gifts Wedding Party Square
GOH DODD£50.74471 rev
Trending
90-day click momentumSlate Coasters Set of 6 Square Black Drink Coasters with Holder Cup Coastersset DIY Engraving Coffee Table Drinks Coastersset 4 Inch Stone Coaster for Drinks Bar Home Kitchen Housewarming Gifts
FOSSENMAO£9.414.6★
TrulyGiftedStoreUK British Garden Birds Natural Slate Coasters Set of 4
TrulyGiftedStoreUK£12.975.0★
MOUYAT 12 PCS Slate Coasters 4 Inch Square Black Coasters with Holder Stone Drink Coaster for Coffee Bar Kitchen Home Decor DIY
MOUYAT£9.985.0★
24 PCS Slate Drink Coasters Cymuber 4 Inch Black Coasters Stone Cup Coaster Bulk Set Laser Engraving Blanks Handmade Coasters for Halloween Christmas Home Decor Drink Bar Kitchen Gifts
Cymuber£16.744.6★
Argon Tableware 12 Piece Rectangular Slate Placemats & Coasters Set - Black Natural Stone Dinnerware Plate Placemats Drink Mats for Kitchen Home Bar Restaurant Weddings Events
Argon Tableware£14.944.3★
What buyers say about slate coaster
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality coasters for a great price”
“Good value”
“Product was as advertised”
“I love them fits perfectly”
“Perfect easy to clean just wipe”
“Nice quality - would make a nice gift”
“Great for engraving and everyday use”
“a lovely natural slate material”
“making them ideal for custom designs”
“Nice and flat, suitable for laser engraving”
What buyers complain about
“Long term quality not as expected”
“Inconsistent thickness, shame because the thicker ones are great”
“buying the 72 just makes it a bit cheaper”
“3 are not fit for anything”
“Inconsistent measuring units in AD: mm for thickness”
“Heavy”
“The one problem is they are not sealed so they just sock up anything that get spilled on them”
“however small bits of slate fall off them when used/moved”
Top return reasons
Common questions
- Is slate coaster profitable to sell on Amazon United Kingdom?
- The niche generates £96K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the slate coaster niche?
- 17 brands and 38 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in slate coaster?
- Top complaints mined from reviews: Quality-Overall, Thickness, Value For Money. The return rate is 0.4%.
- When does demand for slate coaster peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the slate coaster niche?
- Listings span £3.29–£50.74; the average listing price is £16.83 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.