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Slate Coaster

Slate Coaster shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 24Growth 25Conversion 79Competition 60Returns 98Price range 75Avg price 80Brand share 75Review moat 94Quality gap 37
This niche Category average

Is Slate Coaster profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Slate Coaster is a £96K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Slate Coaster: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.2% over the last 90 days and 8.0% of searches end in a purchase.

£96K

revenue / yr

Units sold / yr6K
Search volume / yr+0.2%71K
Conversion rate8.0%
Avg price£16.83

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers17 · 38
Top-5 product click share49%
Open market40%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement87%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews129

Top Slate Coaster products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

38

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

32%

  • Van Gogh17%
  • ASelected13%
  • WEWINK PLUS10%
  • GOH DODD10%
  • Argon Tableware9%
  • LATERN9%

Slate Coaster demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR8.0%Products30Brands17Top 5 Brands60%OOS Rate5.7%Rating4.5★Reviews129Avg BSR#496
2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Slate Coaster search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • slate coasters57K/yr
  • slate coaster8K/yr
  • slate coasters set of 63K/yr
  • slate coasters bulk3K/yr

What reviews say buyers love and hate about Slate Coaster

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Quality-Overall38%

Good quality coasters for a great price

Value For Money19%

Good value

Advertised Vs Actual Product9%

Product was as advertised

Size-Overall8%

I love them fits perfectly

Ease Of Cleaning6%

Perfect easy to clean just wipe

What buyers complain about

90% of reviews
Quality-Overall30%

Long term quality not as expected

Thickness20%

Inconsistent thickness, shame because the thicker ones are great

Value For Money10%

buying the 72 just makes it a bit cheaper

Size-Overall10%

3 are not fit for anything

Measurement/Reading Accuracy7%

Inconsistent measuring units in AD: mm for thickness

Slate Coaster return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
18%
2Size-Overall
16%
3Quality-Overall
11%
4Weight Heavy
9%
5Scratch Resistance
7%

Common Slate Coaster questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Slate Coaster 58/100 on Amazon United Kingdom — Worth a look. The niche generates £96K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.
Search demand for Slate Coaster on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.