Skull

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months

441K

Growth, 90 days vs prior 90

-14.2%

Conversion, latest week

1.9%

Market size, estimated

£127Ka year

Peak month

December4.2× the quietest month

Top search term

skull161K searches a year

Listings sell for £15.15 on average, from £3.36 to £112.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £15.15 that is £0 to £2K a year per listing.

Average price

£15.15inside the $15 to $100 sweet spot

Price range

£3.36–£112.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #800 within Decorative Accessories. It carries 508 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

96%

Out of stock, average day

13.7%

Average rank

#800in Decorative Accessories

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

508per listing

Listings tracked

90

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months