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Sketchbook

Maybe

Returns run at only 0.3% of orders. But prices span $1.99–$13.93, mostly outside the sweet spot, so Sketchbook is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£697K/yr1.8M searches / yr
90-day growth
-12.2%search demand this quarter
Competition
39%top-5 click share · 22 brands · 72 sellers

Flapen Score

Sketchbook against its category

The dotted line is the Home & Garden average. Past it, Sketchbook is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sketchbook 1.8M times last year and spent an estimated £697K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £697K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
6.6%
Market size, estimated
£697Ka year
Peak month
December2.3× the quietest month
Top search term
sketch book513K searches a year

02 · Price

A sale here is worth £6.06.

Listings sell for £6.06 on average, from £1.99 to £13.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £6.06 that is £9K to £12K a year per listing.

Average price
£6.06under the $15 to $100 sweet spot
Price range
£1.99–£13.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #57 within Art & Craft Supplies. It carries 1,902 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#57in Art & Craft Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,902per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sketchbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

72

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

39%

Top 20: 77%

Open market

35%

  • WSICSE28%
  • KINSPORY14%
  • String & Space7%
  • Creavvee6%
  • SeaCea5%
  • G4GADGET5%

Demand

Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Sketchbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sketch book513K/yr
  • sketchbook247K/yr
  • drawing pad216K/yr
  • sketch pad128K/yr
  • drawing book89K/yr
  • art book94K/yr
  • a4 sketchbook81K/yr
  • drawing paper57K/yr
  • art books51K/yr
  • art paper36K/yr

Reviews and returns

What reviews say buyers love and hate about Sketchbook

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%+1.50

Low quality product

Rubbish quality for the mine

Rubbish

Color9%−0.06

couldn't get a neat line between 2 different colours

its a very yellowy colour

Not pure white

Size-Overall8%−0.03

the size wasnt the best however thats partly on me

looked way bigger than this one

Very small

Thickness8%−0.02

Paper itself is fairly thin

Not thick enough

not the thickest paper

Value For Money8%+0.53

Cheaper on the high street if you have time to shop

Expensive for what it was

Overpriced

Love

Quality-Overall28%+1.50

Amazing quality

Good quality pad

Overall, a solid buy and definitely recommended

Drawing Experience17%+1.51

Its nice for sketching

Perfect for drawing

Really impressed with this 4 pack of drawing sketch pads

Value For Money14%+0.53

Good price

Good value for money

Excellent value

Size-Overall8%−0.03

The size is practical for everyday use

Compact size makes them ideal for taking out and about

Just the right size

Advertised Vs Actual Product7%+0.34

As advertised

As described

Exactly what I wanted

Return

0.3% Return rate 65% Fixable by listing

Size-Overall46%▆█▇▆▆▅

the size wasnt the best however thats partly on me

looked way bigger than this one

Very small

Quality-Overall10%▇██▅▄▆

Low quality product

Rubbish quality for the mine

Rubbish

Color5%▁▄▃█▁█

couldn't get a neat line between 2 different colours

its a very yellowy colour

Not pure white

Functionality-Overall5%▃▁▂█▃▆
Defective Material/Parts4%▃▁▄█▄▃

FAQ

Common Sketchbook questions

Answered from the same tracked data.