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Sketchbook

Sketchbook shows low returns (0.3%), but prices mostly outside the sweet spot ($1.99–$13.93) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 68Growth 19Conversion 71Competition 76Returns 99Price range 0Avg price 17Brand share 75Review moat 46Quality gap 24
This niche Category average

Is Sketchbook profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sketchbook is a £697K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Sketchbook: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.2% over the last 90 days and 6.6% of searches end in a purchase.

£697K

revenue / yr

Units sold / yr125K
Search volume / yr-12.2%1.8M
Conversion rate6.6%
Avg price£6.06

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers22 · 72
Top-5 product click share39%
Open market40%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement89%
New entrants (1y)13· 1 succeeded
Avg rating4.6★
Avg reviews1,902

Top Sketchbook products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

72

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

39%

Top 20: 77%

Open market

35%

  • WSICSE28%
  • KINSPORY14%
  • String & Space7%
  • Creavvee6%
  • SeaCea5%
  • G4GADGET5%

Sketchbook demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR6.6%Products44Brands22Top 5 Brands60%OOS Rate3.6%Rating4.6★Reviews1,902Avg BSR#57
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Sketchbook search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sketch book513K/yr
  • sketchbook247K/yr
  • drawing pad216K/yr
  • sketch pad128K/yr
  • drawing book89K/yr
  • art book94K/yr
  • a4 sketchbook81K/yr
  • drawing paper57K/yr
  • art books51K/yr
  • art paper36K/yr

What reviews say buyers love and hate about Sketchbook

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall28%

Amazing quality

Drawing Experience17%

Its nice for sketching

Value For Money14%

Good price

Size-Overall8%

The size is practical for everyday use

Advertised Vs Actual Product7%

As advertised

What buyers complain about

68% of reviews
Quality-Overall16%

Low quality product

Color9%

couldn't get a neat line between 2 different colours

Size-Overall8%

the size wasnt the best however thats partly on me

Thickness8%

Paper itself is fairly thin

Value For Money8%

Cheaper on the high street if you have time to shop

Sketchbook return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Quality-Overall
10%
3Color
5%
4Functionality-Overall
5%
5Defective Material/Parts
4%

Common Sketchbook questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sketchbook 55/100 on Amazon United Kingdom — Worth a look. The niche generates £697K/yr across 44 tracked products. 1 of 13 products launched in the last 360 days are still selling. Search demand moved -12.2% over the last 90 days.
Search demand for Sketchbook on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.3× the quietest.