Is sketchbook profitable to sell on Amazon United Kingdom?

The niche generates £697K/yr across 44 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the sketchbook niche?

22 brands and 72 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in sketchbook?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 0.3%.

When does demand for sketchbook peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the sketchbook niche?

Listings span £1.99–£13.93; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 1,902 reviews — the moat a new listing must climb.

sketchbook

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($1.99–$13.93) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£697K

£697K/yr · 1.8M searches

Review moat

Okay1,902.02

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.06

avg listing price — sweet spot $15–$100

Price range

Bad£1.99–£13.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sketchbook is a £697K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

sketchbook market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: £606K–£758K; units × avg price
Conversion rate: 6.6%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 3.6%
Avg brand age: 40 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

39%

Top 20: 77%

Open market

35%

WSICSE28%
KINSPORY14%
String & Space7%
Creavvee6%
SeaCea5%
G4GADGET5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top sketchbook search terms

sketch book513K/yr -8.4%5.2% conv.
sketchbook247K/yr -9.4%2.5% conv.
drawing pad216K/yr -4.2%6.4% conv.
sketch pad128K/yr -20.4%7.4% conv.
drawing book89K/yr -12.7%2.9% conv.
art book94K/yr -12.2%2.8% conv.
a4 sketchbook81K/yr -18.1%8.4% conv.
drawing paper57K/yr -18.3%6.8% conv.
art books51K/yr -10.9%0.3% conv.
art paper36K/yr -15.1%3.6% conv.

All search terms

Top sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

A4 Sketch Book 60 Sheets Hardcover Spiral Bound Sketch Pad 160gsm Thick Paper Drawing Pad A4 Sketchbook for Sketching Drawing Pencil & Charcoal Ideal for Artists Art Projects Graduation Gifts

WSICSE£7.434.8★430 rev

KINSPORY Sketchbook A4 Sketch Pad - 21 x 29.7cm 100 Pages (50 Sheets) 100gsm Acid-Free Art Drawing Pad Spiral Bound Drawing Paper Painting Writing Sketching Pad for Kids Adult Teens Girls Boys

KINSPORY£4.504.7★1,278 rev

A4 Sketch Pad for Artists Drawing Paper Art Sketch Book - Perfect for Painting Drawing and Sketching 80 GSM White Paper 60 Sheets

Creavvee£3.434.6★285 rev

G4GADGET A4 Sketchbook for Kids with 80 White Premium Pages 2 Pack | Best Sketch Pad for Colouring Painting Sketching and More (Cover May Vary)

G4GADGET£5.544.6★2,647 rev

A4 Sketchbook 58 Sheets Sketchbook with 200GSM Thick Paper - Black Hardback Art Drawing Pad for Sketching 21 x 29.7 cm 116 Pages

WSICSE£8.824.5★231 rev

Newest

by launch date

WSICSE Sketch Book A4 Spiral Bound Sketchbook 4 Pack 8.3×11.7in Drawing Pad with Hardback 30 Sheets 100gsm Acid-Free Paper Dark Green Art Sketchbook for Artists Ideal for Drawing Art Book

WSICSE£9.8520 rev

5mo ago

Zenacolor Sketch Book A4 - Hardcover Spiral Bound & 200GSM Thick Paper Art Book - Drawing Pad for Artist: Sketching Portraits - 50 Sheets/100 Pages

Zenacolor£7.79277 rev

9mo ago

A4 Hardcover Spiral Sketchbook 160gsm Paper 40 Sheets Black

WSICSE£6.94139 rev

10mo ago

Artecho A4 Sketch Book 200gsm Hardcover Spiral Bound Sketch Pad 50 Sheets Acid Free Drawing Paper for Pencil Charcoal Pastel and Sketching

Artecho£6.7791 rev

11mo ago

A4 Sketchbook 60 Sheets 160gsm Paper Spiral Bound Green

WSICSE£5.86117 rev

1y ago

What buyers say about sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Amazing quality”

Drawing Experience17%

“Its nice for sketching”

Value For Money14%

“Good price”

Size-Overall8%

“The size is practical for everyday use”

Advertised Vs Actual Product7%

“As advertised”

Paper Quality3%

“Great pads of paper”

Gifting Purpose2%

“This is for a gift”

Thickness2%

“have a nice thick cardboard back”

Ease Of Use2%

“it's very easy to use”

Fun/Entertainment Experience1%

“Fun for kids”

What buyers complain about

Quality-Overall16%

“Low quality product”

Color9%

“couldn't get a neat line between 2 different colours”

Size-Overall8%

“the size wasnt the best however thats partly on me”

Thickness8%

“Paper itself is fairly thin”

Value For Money8%

“Cheaper on the high street if you have time to shop”

Advertised Vs Actual Product6%

“pictures are deceptive”

Paper Quality5%

“60 pages, not 80 as advertised”

Adhesion/Stickiness4%

“Not sticky enough”

Strength3%

“however it is a little flimsy”

Paint Quality3%

“suot watercolour painting better”

Top return reasons

Size-Overall46%

Quality-Overall10%

Color5%

Functionality-Overall5%

Defective Material/Parts4%

Value For Money4%

Advertised Vs Actual Product3%

Gifting Purpose3%