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Sketchbook

Maybe

An estimated 0.3% of orders come back. But prices span $1.99–$13.93, mostly outside the sweet spot, so Sketchbook is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£697K/yr1.8M searches / yr
90-day growth
-12.2%search demand this quarter
Competition
39%top-5 click share · 22 brands · 72 sellers

Flapen Score

Sketchbook against its category

The dotted line is the Home & Garden average. Past it, Sketchbook is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sketchbook market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sketchbook 1.8M times last year and spent an estimated £697K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £697K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
6.6%
Market size, estimated
£697Ka year
Peak month
December2.3× the quietest month
Top search term
sketch book513K searches a year

02 · Price

A sale here is worth £6.06.

Listings sell for £6.06 on average, from £1.99 to £13.93. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £6.06 that is £9K to £12K a year per listing.

Average price
£6.06under the $15 to $100 sweet spot
Price range
£1.99–£13.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #57 within Art & Craft Supplies. It carries 1,902 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#57in Art & Craft Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,902per listing
Listings tracked
44

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sketchbook products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

72

Est. top-5 brand share

60%

Top 20: 99%

Est. top-5 click share

39%

Top 20: 77%

Open market

35%

  • WSICSE28%
  • KINSPORY14%
  • String & Space7%
  • Creavvee6%
  • SeaCea5%
  • G4GADGET5%

Demand

Sketchbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Sketchbook search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sketch book513K/yr
  • sketchbook247K/yr
  • drawing pad216K/yr
  • sketch pad128K/yr
  • drawing book89K/yr
  • art book94K/yr
  • a4 sketchbook81K/yr
  • drawing paper57K/yr
  • art books51K/yr
  • art paper36K/yr

Reviews and returns

What reviews say buyers love and hate about Sketchbook

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“Low quality product”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sketchbook questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data