Is sip and paint kit profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -83.0%. Flapen's verdict: Skip it (45/100).

How competitive is the sip and paint kit niche?

12 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in sip and paint kit?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.0%.

When does demand for sip and paint kit peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 12.4× the quietest.

What does it cost to enter the sip and paint kit niche?

Listings span £12.18–£27.70; the average listing price is £17.87 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.

sip and paint kit

Skip it

Soft demand (-83.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£17.87

avg listing price — sweet spot $15–$100

Price range

Great£12.18–£27.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good619.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£130K

£130K/yr · 110K searches

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-83.0%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, sip and paint kit is a £130K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

sip and paint kit market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £71K–£89K; units × avg price
Conversion rate: 6.6%
Avg BSR: #58
Page quality: 0%
Prime: 92%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 215 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

Diabolical29%
cridoz20%
Fayavoo12%
Nicpro7%
Generic6%
Shuttle Art6%

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -83.0% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 12.4×

Open Trend

Top sip and paint kit search terms

paint your partner date night kit69K/yr -86.4%4.3% conv.
couples painting kit date night22K/yr -78.5%6.2% conv.
couple painting kit date night7K/yr -67.6%4.0% conv.
paint each other date night kit6K/yr -69.3%7.8% conv.
date night painting kit for 2 adults6K/yr -76.8%7.0% conv.

All search terms

Top sip and paint kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Diabolical DP1414 Couples Canvas Kit - Couple Painting Canvas Set for Couples for Couple 1 Year for Boyfriend Date Night Games

Diabolical£14.154.3★45 rev

Date Night Painting Kit 62 Pcs Detail Paint Brushes Canvas Panels with Wood Easel 12 Colors Acrylic Paint Circular Canvas Art Aprons Sip and Paint Supplies for Adults Kids and Beginner

cridoz£20.374.5★119 rev

Sip and Paint Kit for Adults Couples Canvas Painting Set for Date Night Paint Your Partner Kit with 4 Canvases 2 Wooden Easels Paints Brushes Palettes and Poster for Party Family Activity

Fayavoo£20.383.1★2 rev

Nicpro Acrylic Paint Canvas Set 80PCS Art Painting Supplies Kit with 2 * 12 Colors Paint 6 Canvas 2 Table Easel 2 * 10 Brushes 2 Paper Pad 2 Palette for Artist Beginner Students

Nicpro£19.794.5★99 rev

Sip and Paint Party Kit for Adults - Set of 2 Canvas Painting Supplies for Date Night Couples Friends or Family - Includes Paints Brushes Easels Party Decoration - Fun DIY Home Activity

Generic£23.944.6★33 rev

Newest

by launch date

Paint Your Partner Date Night Kit Painting Challenge - Includes Canvases Easels Paints Brushes Award Certificate and Mood-Setting Table Tent - Date Night Activities to Create Lasting Memories

Glameno£20.911 rev

2mo ago

Générique Artistic Paint Sets - Creative Game Fun Challenge | Painting Set Ideal for Family Evenings With Friends and Couple

Générique£13.350 rev

6mo ago

Sip and Paint Kit for Adults Couples Canvas Painting Set for Date Night Paint Your Partner Kit with 4 Canvases 2 Wooden Easels Paints Brushes Palettes and Poster for Party Family Activity

Fayavoo£20.382 rev

7mo ago

Diabolical DP1414 Couples Canvas Kit - Couple Painting Canvas Set for Couples for Couple 1 Year for Boyfriend Date Night Games

Diabolical£14.1545 rev

11mo ago

Obidodi Mini Canvas and Easel Set 44 Pcs Painting Set Includes 4x4 Inches Canvas Wooden Mini Easel Acrylic Paint Brushes and Palette for Kids Sip and Paint Party for Adults Kids

Obidodi£12.7422 rev

1y ago

What buyers say about sip and paint kit

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Decent set and value for money”

Quality-Overall17%

“Good quality”

Paint Quality12%

“The thick paint slaps on nicely”

Advertised Vs Actual Product10%

“exceeded my expectations”

Fun/Entertainment Experience9%

“Fun little activity”

Color8%

“the colours are beautiful”

Engraving/Paint/Sublimation4%

“my partner had so much fun with this we painted each other made us laugh the kit gives you everything you need to do it would definitely recommend”

Ease Of Use3%

“Easy to use”

Adhesion/Stickiness2%

“The paper stick on great”

Drying Time2%

“Quickly dried and all the colours mixed well enough”

What buyers complain about

Size-Overall21%

“Was smaller than I thought”

Quality-Overall21%

“Disgusting how it passed quality check”

Color8%

“too hard to even open so I didnt get to use some of the colours which is unfortunate”

Paint Quality8%

“some of the paint seals were faulty”

Value For Money7%

“is not worth the money”

Ease Of Use4%

“too hard to even open so I didnt get to use some of the colours which is unfortunate”

Top return reasons

Size-Overall82%

Quality-Overall8%

Advertised Vs Actual Product4%

Paint Quality1%

Value For Money1%

Ease Of Use1%

Thickness1%

Product Condition1%

Common questions

Is sip and paint kit profitable to sell on Amazon United Kingdom?: The niche generates £130K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -83.0%. Flapen's verdict: Skip it (45/100).
How competitive is the sip and paint kit niche?: 12 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in sip and paint kit?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.0%.
When does demand for sip and paint kit peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 12.4× the quietest.
What does it cost to enter the sip and paint kit niche?: Listings span £12.18–£27.70; the average listing price is £17.87 (sweet spot $15–$100). The average incumbent carries 620 reviews — the moat a new listing must climb.