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Sip and Paint Kit

soft demand (-83.0% this quarter) — Sip and Paint Kit doesn't clear our bar today.

Flapen Score

45
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Market size 29Growth 0Conversion 72Competition 21Returns 95Price range 80Avg price 82Brand share 50Review moat 72Quality gap 45
This niche Category average

Is Sip and Paint Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sip and Paint Kit is a £130K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 45/100.

Sip and Paint Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -83.0% over the last 90 days and 6.6% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr5K
Search volume / yr-83.0%110K
Conversion rate6.6%
Avg price£17.87

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers12 · 14
Top-5 product click share75%
Open market25%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)4· 2 succeeded
Avg rating4.5★
Avg reviews620

Top Sip and Paint Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Diabolical29%
  • cridoz20%
  • Fayavoo12%
  • Nicpro7%
  • Generic6%
  • Shuttle Art6%

Sip and Paint Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume110KCVR6.6%Products13Brands12Top 5 Brands75%OOS Rate0.0%Rating4.5★Reviews620Avg BSR#58
23K18KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 12.4×

Top Sip and Paint Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint your partner date night kit69K/yr
  • couples painting kit date night22K/yr
  • couple painting kit date night7K/yr
  • paint each other date night kit6K/yr
  • date night painting kit for 2 adults6K/yr

What reviews say buyers love and hate about Sip and Paint Kit

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money23%

Decent set and value for money

Quality-Overall17%

Good quality

Paint Quality12%

The thick paint slaps on nicely

Advertised Vs Actual Product10%

exceeded my expectations

Fun/Entertainment Experience9%

Fun little activity

What buyers complain about

70% of reviews
Size-Overall21%

Was smaller than I thought

Quality-Overall21%

Disgusting how it passed quality check

Color8%

too hard to even open so I didnt get to use some of the colours which is unfortunate

Paint Quality8%

some of the paint seals were faulty

Value For Money7%

is not worth the money

Sip and Paint Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

86%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
82%
2Quality-Overall
8%
3Advertised Vs Actual Product
4%
4Paint Quality
1%
5Value For Money
1%

Common Sip and Paint Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sip and Paint Kit 45/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -83.0% over the last 90 days.
Search demand for Sip and Paint Kit on Amazon United Kingdom peaks in Feb–Nov–Dec, where the busiest month runs 12.4× the quietest.