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Sip and Paint Kit

Fail

Demand is soft, at -83.0% this quarter, so Sip and Paint Kit is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£130K/yr110K searches / yr
90-day growth
-83.0%search demand this quarter
Competition
75%top-5 click share · 12 brands · 14 sellers

Flapen Score

Sip and Paint Kit against its category

The dotted line is the Home & Garden average. Past it, Sip and Paint Kit is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sip and Paint Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sip and Paint Kit 110K times last year and spent an estimated £130K. The top 5 brands take 75% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -83.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-83.0%
Conversion, latest week
6.6%
Market size, estimated
£130Ka year
Peak month
February12.4× the quietest month
Top search term
paint your partner date night kit69K searches a year

02 · Price

A sale here is worth £17.87.

Listings sell for £17.87 on average, from £12.18 to £27.70. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £17.87 that is £4K to £9K a year per listing.

Average price
£17.87inside the $15 to $100 sweet spot
Price range
£12.18–£27.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Art & Craft Supplies. It carries 620 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#58in Art & Craft Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
620per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Sip and Paint Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

14

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Diabolical29%
  • cridoz20%
  • Fayavoo12%
  • Nicpro7%
  • Generic6%
  • Shuttle Art6%

Demand

Sip and Paint Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Sip and Paint Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint your partner date night kit69K/yr
  • couples painting kit date night22K/yr
  • couple painting kit date night7K/yr
  • paint each other date night kit6K/yr
  • date night painting kit for 2 adults6K/yr

Reviews and returns

What reviews say buyers love and hate about Sip and Paint Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.03

Was smaller than I thought

The canvas is quite small

Quality-Overall21%−0.23

Disgusting how it passed quality check

Really poor quality product

Color8%+0.40

too hard to even open so I didnt get to use some of the colours which is unfortunate

Just wish there was more white

Paint Quality8%−0.02

some of the paint seals were faulty

Faulty paint seals

Great quality, I don't know how to paint,

Value For Money7%+1.65

is not worth the money

Love

Value For Money23%+1.65

Decent set and value for money

Excellent value

Worth it

Quality-Overall17%−0.23

Good quality

Great product

Nice product

Paint Quality12%−0.02

The thick paint slaps on nicely

they are fine for painting on

fun item good quaility paints and brushes

Advertised Vs Actual Product10%+1.48

exceeded my expectations

Has everything you need

Just like the picture

Fun/Entertainment Experience9%+0.08

Fun little activity

Great fun

It was so much fun

Return

1.0% Return rate 86% Fixable by listing

Size-Overall82%▇▇▆█▇▇

Was smaller than I thought

The canvas is quite small

Quality-Overall8%█▂▄▃▄▆

Disgusting how it passed quality check

Really poor quality product

Advertised Vs Actual Product4%▁▇█▁▄▁
Paint Quality1%▁▁█▁▁▁

some of the paint seals were faulty

Faulty paint seals

Great quality, I don't know how to paint,

Value For Money1%▁█▁▁▁▁

is not worth the money

FAQ

Common Sip and Paint Kit questions

Answered from the same tracked data.