Sink Mat
Sink Mat shows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($3.37–$16.46) keeps it on the watch list.
Flapen Score
Is Sink Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sink Mat is a £138K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.
Sink Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -15.1% over the last 90 days and 4.2% of searches end in a purchase.
£138K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Sink Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Joseph Joseph Sink Saver- 2 piece Adjustable Kitchen Sink Protector Mat with Non Slip feet Grey
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 6,064
- Age
- 12y ago
Lakeland Cut To Size Sink Liner Large Clear 31.5cm x 41.5cm Prevents Slips & Scratches
- Price
- £8.70
- Rating
- 3.9/5
- Reviews
- 827
- Age
- 9y ago
Lakeland Cut to Size Sink Liner Large 31.5cm x 41.5cm Cuts to Size Protects Glassware & China
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 9y ago
Kitchen Sink Mat - 2Pack Adjustable Sink Protector Mat for Kitchen Ceramic/Stainless Steel Sink - Fast Draining Sink Mats for Bottom of Kitchen Sink - Easy to Clean & DIY Cut
- Price
- £10.90
- Rating
- 4.3/5
- Reviews
- 1,646
- Age
- 4y ago
Brabantia Sink Mat Silicone Dark Grey One Size
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 5y ago
Trending
90-day click momentum
2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable
- Price
- £5.12
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 3mo ago
2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5mo ago
SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (13x11/33x28 cm)
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago
SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)
- Price
- £6.04
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 5mo ago
Newest
by launch date2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable
- Price
- £5.12
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 3mo ago
2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago
Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5mo ago
SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)
- Price
- £6.04
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 5mo ago
Nangua Silicone Sink Protector mat Kitchen Sink Protector mat Anti-Slip and Heat-Resistant Protector mat Suitable for The Bottom of The Sink and can Also Protect The Kitchen countertop (Grey)
- Price
- £10.09
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 falling
Sellers
74
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
40%
Top 20: 81%
Open market
45%
- lakeland18%
- Joseph Joseph11%
- Decostatue8%
- Addis6%
- ADERTOS6%
- Brabantia5%
Sink Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Sink Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sink protector mat72K/yr
- sink mat57K/yr
- sink protector37K/yr
- sink mat protector32K/yr
- sink protectors for kitchen sink24K/yr
- belfast sink protector25K/yr
- kitchen sink mat19K/yr
- silicone sink protector mat10K/yr
- sink mats19K/yr
- sink mats for ceramic sinks15K/yr
What reviews say buyers love and hate about Sink Mat
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Really good quality mat”
“Great fit”
“As described”
“it's an added thing to clean as it collects food”
“Good value for money”
What buyers complain about
65% of reviews“Had to cut to size as slightly too big”
“It is discolouring slightly”
“very expensive for what it is”
“Poor quality”
“Doesn't seem to be sloped inherently”
Sink Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
83%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sink Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
