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Sink Mat

Maybe

The top 5 brands take only 50% of clicks. But prices span $3.37–$16.46, mostly outside the sweet spot, so Sink Mat is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£138K/yr386K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
40%top-5 click share · 30 brands · 74 sellers

Flapen Score

Sink Mat against its category

The dotted line is the Home & Garden average. Past it, Sink Mat is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sink Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sink Mat 386K times last year and spent an estimated £138K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
4.2%
Market size, estimated
£138Ka year
Peak month
November1.4× the quietest month
Top search term
sink protector mat72K searches a year

02 · Price

A sale here is worth £8.61.

Listings sell for £8.61 on average, from £3.37 to £16.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.

Average price
£8.61under the $15 to $100 sweet spot
Price range
£3.37–£16.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #50 within Racks & Holders. It carries 736 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
95%
Out of stock, average day
9.5%
Average rank
#50in Racks & Holders
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Sink Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

74

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

40%

Top 20: 81%

Open market

45%

  • lakeland18%
  • Joseph Joseph11%
  • Decostatue8%
  • Addis6%
  • ADERTOS6%
  • Brabantia5%

Demand

Sink Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sink Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sink protector mat72K/yr
  • sink mat57K/yr
  • sink protector37K/yr
  • sink mat protector32K/yr
  • sink protectors for kitchen sink24K/yr
  • belfast sink protector25K/yr
  • kitchen sink mat19K/yr
  • silicone sink protector mat10K/yr
  • sink mats19K/yr
  • sink mats for ceramic sinks15K/yr

Reviews and returns

What reviews say buyers love and hate about Sink Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.16

Had to cut to size as slightly too big

Bit small

Didnt quite fit

Color Fading/Discoloration12%−0.13

It is discolouring slightly

Quickly discolours

Discoloured easily

Value For Money5%−0.04

very expensive for what it is

quite expensive for what it is though

certainly not worth the money

Quality-Overall4%+1.73

Poor quality

Rubbish

Poor product not like Lakelands normal quality

Flatness3%−0.06

Doesn't seem to be sloped inherently

Did like that its was flat the water just pooled on it

To flat

Love

Quality-Overall19%+1.73

Really good quality mat

Excellent product

Good quality & perfect for my sink

Size-Overall12%−0.16

Great fit

as expected fits fine

fits my sink perfectly

Advertised Vs Actual Product10%+0.24

As described

Exactly what I needed

Exactly as shown in photo

Ease Of Cleaning8%+0.43

it's an added thing to clean as it collects food

Its easy to wash

Easy to keep clean

Value For Money7%−0.04

Good value for money

Good value for money

Good value

Return

1.7% Return rate 83% Fixable by listing

Size-Overall69%▇▇█▇▇▇

Had to cut to size as slightly too big

Bit small

Didnt quite fit

Color4%█▃▅▆▆▆

It's not colourless

unfortunately, as its transparent, it absorbs the colour of anything thrown down the sink, was instantly stained and looked dirty, the stain would not come out with bleach so Ive had to buy black ones instead

Quality-Overall4%█▃▂▄▂▂

Poor quality

Rubbish

Poor product not like Lakelands normal quality

Material Quality3%▂▅▄▂█▇
Strength2%▅▃▃▃█▅

FAQ

Common Sink Mat questions

Answered from the same tracked data.