Sink Mat
MaybeThe top 5 brands take only 50% of clicks. But prices span $3.37–$16.46, mostly outside the sweet spot, so Sink Mat is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £138K/yr386K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 40%top-5 click share · 30 brands · 74 sellers
Flapen Score
Sink Mat against its category
The dotted line is the Home & Garden average. Past it, Sink Mat is stronger. Inside it, weaker.
Market
The Sink Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sink Mat 386K times last year and spent an estimated £138K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.
- Searches, last 12 months
- 386K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £138Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- sink protector mat72K searches a year
02 · Price
A sale here is worth £8.61.
Listings sell for £8.61 on average, from £3.37 to £16.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.61 that is £2K to £4K a year per listing.
- Average price
- £8.61under the $15 to $100 sweet spot
- Price range
- £3.37–£16.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #50 within Racks & Holders. It carries 736 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 95%
- Out of stock, average day
- 9.5%
- Average rank
- #50in Racks & Holders
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 736per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Sink Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Joseph Joseph Sink Saver- 2 piece Adjustable Kitchen Sink Protector Mat with Non Slip feet Grey
- Price
- £10.21
- Rating
- 4.4/5
- Reviews
- 6,064
- Age
- 12y ago

Lakeland Cut To Size Sink Liner Large Clear 31.5cm x 41.5cm Prevents Slips & Scratches
- Price
- £8.70
- Rating
- 3.9/5
- Reviews
- 827
- Age
- 9y ago

Lakeland Cut to Size Sink Liner Large 31.5cm x 41.5cm Cuts to Size Protects Glassware & China
- Price
- £8.60
- Rating
- 4.4/5
- Reviews
- 476
- Age
- 9y ago

Kitchen Sink Mat - 2Pack Adjustable Sink Protector Mat for Kitchen Ceramic/Stainless Steel Sink - Fast Draining Sink Mats for Bottom of Kitchen Sink - Easy to Clean & DIY Cut
- Price
- £10.90
- Rating
- 4.3/5
- Reviews
- 1,646
- Age
- 4y ago

Brabantia Sink Mat Silicone Dark Grey One Size
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 321
- Age
- 5y ago
Trending
90-day click momentum
2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable
- Price
- £5.12
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 3mo ago

2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5mo ago

SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (13x11/33x28 cm)
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 2y ago

SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)
- Price
- £6.04
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 5mo ago
Newest
by launch date
2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable
- Price
- £5.12
- Rating
- 3.7/5
- Reviews
- 11
- Age
- 3mo ago

2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware
- Price
- £6.63
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)
- Price
- £9.61
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5mo ago

SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)
- Price
- £6.04
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 5mo ago

Nangua Silicone Sink Protector mat Kitchen Sink Protector mat Anti-Slip and Heat-Resistant Protector mat Suitable for The Bottom of The Sink and can Also Protect The Kitchen countertop (Grey)
- Price
- £10.09
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
74
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
40%
Top 20: 81%
Open market
45%
- lakeland18%
- Joseph Joseph11%
- Decostatue8%
- Addis6%
- ADERTOS6%
- Brabantia5%
Demand
Sink Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sink Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sink protector mat72K/yr
- sink mat57K/yr
- sink protector37K/yr
- sink mat protector32K/yr
- sink protectors for kitchen sink24K/yr
- belfast sink protector25K/yr
- kitchen sink mat19K/yr
- silicone sink protector mat10K/yr
- sink mats19K/yr
- sink mats for ceramic sinks15K/yr
Reviews and returns
What reviews say buyers love and hate about Sink Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Had to cut to size as slightly too big
Bit small
Didnt quite fit
It is discolouring slightly
Quickly discolours
Discoloured easily
very expensive for what it is
quite expensive for what it is though
certainly not worth the money
Poor quality
Rubbish
Poor product not like Lakelands normal quality
Doesn't seem to be sloped inherently
Did like that its was flat the water just pooled on it
To flat
Love
Really good quality mat
Excellent product
Good quality & perfect for my sink
Great fit
as expected fits fine
fits my sink perfectly
As described
Exactly what I needed
Exactly as shown in photo
it's an added thing to clean as it collects food
Its easy to wash
Easy to keep clean
Good value for money
Good value for money
Good value
Return
1.7% Return rate 83% Fixable by listing
Had to cut to size as slightly too big
Bit small
Didnt quite fit
It's not colourless
unfortunately, as its transparent, it absorbs the colour of anything thrown down the sink, was instantly stained and looked dirty, the stain would not come out with bleach so Ive had to buy black ones instead
Poor quality
Rubbish
Poor product not like Lakelands normal quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sink Mat questions
Answered from the same tracked data.









