Is sink mat profitable to sell on Amazon United Kingdom?

The niche generates £138K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the sink mat niche?

30 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in sink mat?

Top complaints mined from reviews: Size-Overall, Color Fading/Discoloration, Value For Money. The return rate is 1.7%.

When does demand for sink mat peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the sink mat niche?

Listings span £3.37–£16.46; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.

sink mat

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($3.37–$16.46) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good736.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay£138K

£138K/yr · 386K searches

Avg price

Bad£8.61

avg listing price — sweet spot $15–$100

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.37–£16.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, sink mat is a £138K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sink mat market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £129K–£172K; units × avg price
Conversion rate: 4.2%
Avg BSR: #50
Page quality: 0%
Prime: 95%
Sponsored: 88%
Out of stock: 9.5%
Avg brand age: 23 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 falling

Sellers

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

40%

Top 20: 81%

Open market

45%

lakeland18%
Joseph Joseph11%
Decostatue8%
Addis6%
ADERTOS6%
Brabantia5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top sink mat search terms

sink protector mat72K/yr -19.1%4.8% conv.
sink mat57K/yr -18.5%2.7% conv.
sink protector37K/yr -10.6%2.8% conv.
sink mat protector32K/yr -20.4%4.1% conv.
sink protectors for kitchen sink24K/yr -3.9%3.6% conv.
belfast sink protector25K/yr -15.8%3.4% conv.
kitchen sink mat19K/yr -16.5%1.7% conv.
silicone sink protector mat10K/yr -0.6%2.9% conv.
sink mats19K/yr -21.7%2.3% conv.
sink mats for ceramic sinks15K/yr -7.5%4.0% conv.

All search terms

Top sink mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joseph Joseph Sink Saver- 2 piece Adjustable Kitchen Sink Protector Mat with Non Slip feet Grey

Joseph Joseph£10.214.4★6,064 rev

Lakeland Cut To Size Sink Liner Large Clear 31.5cm x 41.5cm Prevents Slips & Scratches

lakeland£8.703.9★827 rev

Lakeland Cut to Size Sink Liner Large 31.5cm x 41.5cm Cuts to Size Protects Glassware & China

lakeland£8.604.4★476 rev

Kitchen Sink Mat - 2Pack Adjustable Sink Protector Mat for Kitchen Ceramic/Stainless Steel Sink - Fast Draining Sink Mats for Bottom of Kitchen Sink - Easy to Clean & DIY Cut

Decostatue£10.904.3★1,646 rev

Brabantia Sink Mat Silicone Dark Grey One Size

Brabantia£13.174.5★321 rev

Newest

by launch date

2Pcs Sink Protector Mats Clear Anti-Slip Kitchen Sink Liners Durable PVC Drainer Mat & Scratch Protector for Stainless Steel Porcelain and Ceramic Sinks Customizable

PaulStore£5.1211 rev

3mo ago

2 PCS Sink Protector Mat 40x30cm Cuttable Sink Protector Non-Slip Sinks Drainer Mat for Kitchen Stainless Steel Sinks for Dishes and Glassware

Plumaire£6.632 rev

4mo ago

Etevalon Sink Protector Mat 2 Pack PVC Sink Mat Protector for Stainless Steel/Ceramic Sink 11.8x15.7in Cuttable Kitchen Sink Protector with Quick Draining Design (Transparent)

Etevalon£9.614 rev

5mo ago

SAMSIER Silicone Sink Protectors for Kitchen Sink Multiple Sizes Mats Grids for Bottom of Farmhouse Stainless Steel Porcelain Sink (12x11.5/30.5x29 cm)

SAMSIER£6.0410 rev

5mo ago

Nangua Silicone Sink Protector mat Kitchen Sink Protector mat Anti-Slip and Heat-Resistant Protector mat Suitable for The Bottom of The Sink and can Also Protect The Kitchen countertop (Grey)

Nangua£10.0912 rev

7mo ago

What buyers say about sink mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Really good quality mat”

Size-Overall12%

“Great fit”

Advertised Vs Actual Product10%

“As described”

Ease Of Cleaning8%

“it's an added thing to clean as it collects food”

Value For Money7%

“Good value for money”

Ease Of Use5%

“Easy to use”

Drainage5%

“Great buy Drainage is spot on now Easy to clean”

Design-Overall3%

“Well designed and works”

Strength3%

“strong”

Grip2%

“Good coverage and non slip”

What buyers complain about

Size-Overall28%

“Had to cut to size as slightly too big”

Color Fading/Discoloration12%

“It is discolouring slightly”

Value For Money5%

“very expensive for what it is”

Quality-Overall4%

“Poor quality”

Flatness3%

“Doesn't seem to be sloped inherently”

Durability3%

“keeps coming apart”

Drainage3%

“my draining sink”

Water Resistance3%

“Float if bit water in sink”

Color2%

“It's not colourless”

Rusts/Corrodes2%

“Causes Corrosion”

Top return reasons

Size-Overall69%

Color4%

Quality-Overall4%

Material Quality3%

Strength2%

Drainage2%

Functionality-Overall2%

Compatibility-Overall2%

Color Fading/Discoloration1%

Water Resistance1%

Common questions

Is sink mat profitable to sell on Amazon United Kingdom?: The niche generates £138K/yr across 41 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the sink mat niche?: 30 brands and 74 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in sink mat?: Top complaints mined from reviews: Size-Overall, Color Fading/Discoloration, Value For Money. The return rate is 1.7%.
When does demand for sink mat peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the sink mat niche?: Listings span £3.37–£16.46; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.