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Sink Caddy

Maybe

The top 5 products take only 35% of clicks. But demand is soft, at -17.4% this quarter, so Sink Caddy is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£350K/yr1.4M searches / yr
90-day growth
-17.4%search demand this quarter
Competition
35%top-5 click share · 38 brands · 56 sellers

Flapen Score

Sink Caddy against its category

The dotted line is the Home & Garden average. Past it, Sink Caddy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sink Caddy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sink Caddy 1.4M times last year and spent an estimated £350K. The top 5 brands take 54% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
2.7%
Market size, estimated
£350Ka year
Peak month
January1.5× the quietest month
Top search term
sink caddy284K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £2.62 to £19.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£2.62–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #92 within Kitchen Storage Accessories. It carries 2,763 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
6.3%
Average rank
#92in Kitchen Storage Accessories
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,763per listing
Listings tracked
59

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Sink Caddy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

56

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

35%

Top 20: 72%

Open market

40%

  • simplywire13%
  • Joseph Joseph11%
  • HapiRm11%
  • SONGMICS9%
  • TidyTrove9%
  • KEMDH6%

Demand

Sink Caddy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Sink Caddy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sink caddy284K/yr
  • sink tidy199K/yr
  • kitchen sink organiser183K/yr
  • kitchen sink caddy85K/yr
  • sponge holder100K/yr
  • sink organiser68K/yr
  • sponge holder for kitchen sink59K/yr
  • kitchen caddy66K/yr
  • kitchen sponge holder44K/yr
  • kitchen sink tidy41K/yr

Reviews and returns

What reviews say buyers love and hate about Sink Caddy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.04

Quite small

Not a good fit

a little bigger

Quality-Overall11%+0.23

Not as I expected low quality

bad quality

cheap quality

Strength8%−0.04

Quite fragile

Not sturdy enough

Very flimsy

Rusts/Corrodes7%−0.05

Metal so it rusts

over time it started to rust

But started to rust

Value For Money6%−0.02

a little over priced

looks more expensive than it is

A bit overpriced

Love

Quality-Overall16%+0.23

The quality is solid

Is well made product

Decent quality

Size-Overall13%−0.04

Easy to fit

Fits just right

Fits perfectly under my sink

Advertised Vs Actual Product10%+0.60

As Advertised

Better than expected

As described

Ease Of Use8%+0.82

Easy to use

Easy to clean

Easy to put together too

Ease Of Cleaning8%+0.65

Looks smart and is easy to clean under

Keeps everything clean and tidy

Easy to clean

Return

1.9% Return rate 76% Fixable by listing

Size-Overall62%█▇▇▇█▇

Quite small

Not a good fit

a little bigger

Quality-Overall5%█▅█▅▆▄

Not as I expected low quality

bad quality

cheap quality

Strength4%▄█▅▆▅▇

Quite fragile

Not sturdy enough

Very flimsy

Adhesion/Stickiness4%▄▂█▅▄▅

Despite leaving overnight on dry surface before using still not adhered and falls off

it does not stick very well

Not very sticky

Color3%▆█▆█▇▇

FAQ

Common Sink Caddy questions

Answered from the same tracked data.