sink caddy
Worth a lookShows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-17.4% this quarter) keeps it on the watch list.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£350K£350K/yr · 1.4M searches
Review moat
Okay2,762.86avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.62–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sink caddy is a £350K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
sink caddy market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £277K–£369K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 78%
- Out of stock
- 6.3%
- Avg brand age
- 30 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
56
Top-5 brand share
54%
Top 20: 89%
Top-5 click share
35%
Top 20: 72%
Open market
40%
- simplywire13%
- Joseph Joseph11%
- HapiRm11%
- SONGMICS9%
- TidyTrove9%
- KEMDH6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top sink caddy search terms
- sink caddy284K/yr
- sink tidy199K/yr
- kitchen sink organiser183K/yr
- kitchen sink caddy85K/yr
- sponge holder100K/yr
- sink organiser68K/yr
- sponge holder for kitchen sink59K/yr
- kitchen caddy66K/yr
- kitchen sponge holder44K/yr
- kitchen sink tidy41K/yr
Top sink caddy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HapiRm Kitchen Sink Caddy Black- Self-draining Sponge Holder with Brush Holder and Dishcloth Holder Stainless Steel Sink Tidy Organiser for Countertop Kitchen Storage & Organisation
HapiRm£9.594.4★1,445 rev
TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)
TidyTrove£8.254.5★130 rev
SONGMICS Kitchen Sink Caddy Tidy Sink Organiser with Sponge Holder Washing up Caddy for Brushes Cloths Soap Stainless Steel Space-Saving Rotatable Spout Ink Black and Silver KCS555BH01
SONGMICS£9.664.5★319 rev
simplywire - Sink Tidy/Caddy - Sage Green & White
simplywire£10.714.6★4,489 rev
KEMDH Kitchen Sink Caddy Organiser Sink Tidy with Removable Brush Holder Sponge & Soap Holder Stainless Steel Cleaning Utensil Caddy for Kitchen Black
KEMDH£8.074.4★177 rev
Newest
by launch date
Zovra Sink Caddy For Kitchen Stainless Steel Cleaning kitchen Sink Caddy Organiser Sink Tidy Organizer With Removable Sponge Holder Brush Holder Towel and hook (Black)
Zovra£8.226 rev
SONGMICS Kitchen Sink Caddy Tidy Sink Organiser with Sponge Holder Washing up Caddy for Brushes Cloths Soap Stainless Steel Space-Saving Rotatable Spout Ink Black and Silver KCS555BH01
SONGMICS£9.66319 rev
SONGMICS Kitchen Sink Caddy Tidy Sink Organiser with Sponge Holder Washing up Caddy for Brushes Cloths Soap Stainless Steel Space-Saving Rotatable Spout Slate Grey and Silver KCS555GN01
SONGMICS£9.87319 rev
Koolkasa Kitchen Sink Organiser with Self-Draining Tray and Dishcloth Hanger Metal Sink Tidy Caddy for Countertop Kitchen Storage & OrganisationBlack
Koolkasa£8.2439 rev
TidyTrove Kitchen Sink Caddy - Sink Tidy Organizer with Removable Sponge Holder Brush Holder Self-Draining Tray for Countertop Kitchen Storage Organisation (Black)
TidyTrove£8.25130 rev
Trending
90-day click momentumsimplywire - Sink Tidy/Caddy - Sage Green & White
simplywire£10.714.6★
TAILI Sponge Holder for Kitchen with Strong Suction Cup Rustproof Aluminum Sink Caddy for Sponges Kitchen Sink Organizer Dishcloth holder Removable - Black
TAILI£11.184.3★
Koolkasa Kitchen Sink Organiser with Self-Draining Tray and Dishcloth Hanger Metal Sink Tidy Caddy for Countertop Kitchen Storage & OrganisationBlack
Koolkasa£8.244.0★
TidyTrove 2 Pack Under Sink Storage - Kitchen Storage and Organisation 2 Tier Kitchen Under Sink Shelf Multi-Purpose Organisation for Bathroom Black
TidyTrove£14.464.6★
GLADFRESIT Sponge Holders 2PCS Stainless Steel Sponge Drain Rack Strong Bearing Capacity of The Drain Holder Easy to Install for Kitchen Sink Bathroom
GLADFRESIT£3.534.1★
What buyers say about sink caddy
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Easy to fit”
“As Advertised”
“Easy to use”
“Looks smart and is easy to clean under”
“Sturdy shelves does the job perfectly”
“Perfect size & capacity”
“Good value for money”
“Easy to put together”
“it well built for what it is”
What buyers complain about
“Quite small”
“Not as I expected low quality”
“Quite fragile”
“Metal so it rusts”
“a little over priced”
“I can't see it lasting very long”
“Despite leaving overnight on dry surface before using still not adhered and falls off”
“Flawed design. for no sensible reason”
“Not good- bar for cloth kept coming off”
“Very light and falls over”
Top return reasons
Common questions
- Is sink caddy profitable to sell on Amazon United Kingdom?
- The niche generates £350K/yr across 59 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sink caddy niche?
- 38 brands and 56 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in sink caddy?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.9%.
- When does demand for sink caddy peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the sink caddy niche?
- Listings span £2.62–£19.94; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 2,763 reviews — the moat a new listing must climb.