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Sink Caddy

Sink Caddy shows a fragmented shelf (top 5 take 35% of clicks), but soft demand (-17.4% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 53Growth 16Conversion 34Competition 81Returns 76Price range 29Avg price 27Brand share 81Review moat 37Quality gap 63
This niche Category average

Is Sink Caddy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sink Caddy is a £350K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.

Sink Caddy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.4% over the last 90 days and 2.7% of searches end in a purchase.

£350K

revenue / yr

Units sold / yr40K
Search volume / yr-17.4%1.4M
Conversion rate2.7%
Avg price£9.23

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers38 · 56
Top-5 product click share35%
Open market46%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement78%
New entrants (1y)8· 2 succeeded
Avg rating4.4★
Avg reviews2,763

Top Sink Caddy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

56

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

35%

Top 20: 72%

Open market

40%

  • simplywire13%
  • Joseph Joseph11%
  • HapiRm11%
  • SONGMICS9%
  • TidyTrove9%
  • KEMDH6%

Sink Caddy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR2.7%Products59Brands38Top 5 Brands54%OOS Rate6.3%Rating4.4★Reviews2,763Avg BSR#92
35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Sink Caddy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sink caddy284K/yr
  • sink tidy199K/yr
  • kitchen sink organiser183K/yr
  • kitchen sink caddy85K/yr
  • sponge holder100K/yr
  • sink organiser68K/yr
  • sponge holder for kitchen sink59K/yr
  • kitchen caddy66K/yr
  • kitchen sponge holder44K/yr
  • kitchen sink tidy41K/yr

What reviews say buyers love and hate about Sink Caddy

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall16%

The quality is solid

Size-Overall13%

Easy to fit

Advertised Vs Actual Product10%

As Advertised

Ease Of Use8%

Easy to use

Ease Of Cleaning8%

Looks smart and is easy to clean under

What buyers complain about

68% of reviews
Size-Overall20%

Quite small

Quality-Overall11%

Not as I expected low quality

Strength8%

Quite fragile

Rusts/Corrodes7%

Metal so it rusts

Value For Money6%

a little over priced

Sink Caddy return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
62%
2Quality-Overall
5%
3Strength
4%
4Adhesion/Stickiness
4%
5Color
3%

Common Sink Caddy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sink Caddy 53/100 on Amazon United Kingdom — Worth a look. The niche generates £350K/yr across 59 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -17.4% over the last 90 days.
Search demand for Sink Caddy on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.