Single Mattress Protector
FailPrices span $5.18–$11.31, mostly outside the sweet spot, so Single Mattress Protector is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £748K/yr624K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 17 sellers
Flapen Score
Single Mattress Protector against its category
The dotted line is the Home & Garden average. Past it, Single Mattress Protector is stronger. Inside it, weaker.
Market
The Single Mattress Protector market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Single Mattress Protector 624K times last year and spent an estimated £748K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £748K a year.
- Searches, last 12 months
- 624K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £748Ka year
- Peak month
- September1.5× the quietest month
- Top search term
- single mattress protector172K searches a year
02 · Price
A sale here is worth £7.61.
Listings sell for £7.61 on average, from £5.18 to £11.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £7.61 that is £46K to £61K a year per listing.
- Average price
- £7.61under the $15 to $100 sweet spot
- Price range
- £5.18–£11.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £46K–£61K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #19 within Home Textiles. It carries 27,399 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 53%
- Out of stock, average day
- 2.7%
- Average rank
- #19in Home Textiles
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 27,399per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Single Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 11,349
- Age
- 4y ago

Silentnight Waterproof Mattress Protector Single - Quiet Rustle Free Waterproof Resistant Sheet Moisture Proof Mattress Pad Cover - Machine Washable and Hypoallergenic - Single
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 4,300
- Age
- 5y ago

ECOBIZ 100% Waterproof Mattress Protector Single Bed 90x190 Extra Deep 30CM Fitted Skirt Premium Cotton Terry Bed Wetting Protection Non-noisy Breathable Hypoallergenic Washable Sheet Cover
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 7,424
- Age
- 4y ago

Hafaa Single Mattress Protector 30cm Deep Ultra Soft Non-Slip Mattress Cover (91x190+30cm)
- Price
- £6.42
- Rating
- 4.4/5
- Reviews
- 1,164
- Age
- 3y ago

Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 4y ago
Trending
90-day click momentum
My home store Single Quilted Mattress Protector 30 cm Deep - 100% Microfiber Non Allergenic Breathable & Super Soft- Noiseless Fitted Skirt Mattress Protector (90 Cm×190 Cm)
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 2y ago

Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding
- Price
- £5.18
- Rating
- 4.6/5
- Reviews
- 108,982
- Age
- 4y ago

Waterproof Mattress Protector Single Bed Single Mattress Protector 4-Layer Quilted Mattress Cover with 35cm Extra Deep Skirt Ultra Soft 90x190cm
- Price
- £8.71
- Rating
- 4.6/5
- Reviews
- 1,376
- Age
- 7y ago

ECOBIZ 100% Waterproof Mattress Protector Single Bed 90x190 Extra Deep 30CM Fitted Skirt Premium Cotton Terry Bed Wetting Protection Non-noisy Breathable Hypoallergenic Washable Sheet Cover
- Price
- £8.14
- Rating
- 4.4/5
- Reviews
- 7,424
- Age
- 4y ago

BedLooms Single Mattress Protector - Pack of 2 Quilted Mattress Cover (91x190cm) Premium Microfiber Anti-Allergy Mattress Pad
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 2y ago
Newest
by launch date
Acrali Home Quilted Single Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (90x190+35cm)
- Price
- £8.20
- Rating
- 4.4/5
- Reviews
- 680
- Age
- 1y ago

Aspire Homeware Single Mattress Protector (2 Pack) 100% Waterproof Terry Towel Mattress Cover Dust & Mite Protection Water Proof Sheet
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 1y ago

Acrali Home 100% Waterproof Mattress Protector Single Bed Fitted Extra Deep 40cm Skirt Premium Terry Cotton Hypoallergenic Single Mattress Protector 90x190cm - Washable Nonslip Mattress Cover Sheet
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 1,725
- Age
- 2y ago

BedLooms Single Mattress Protector - Pack of 2 Quilted Mattress Cover (91x190cm) Premium Microfiber Anti-Allergy Mattress Pad
- Price
- £11.31
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 2y ago

My home store Single Quilted Mattress Protector 30 cm Deep - 100% Microfiber Non Allergenic Breathable & Super Soft- Noiseless Fitted Skirt Mattress Protector (90 Cm×190 Cm)
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 562
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- CAROLINE SHATUIK31%
- Utopia Bedding21%
- Silentnight13%
- ECOBIZ10%
- Hafaa7%
- ACRALI HOME4%
- Open — no brand owns it (6 brands, 14%)
Demand
Single Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.5×
Search terms
Top Single Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- single mattress protector172K/yr
- mattress protector single bed88K/yr
- single waterproof mattress protector65K/yr
- waterproof mattress protector single56K/yr
- single bed mattress protector44K/yr
- single mattress protector waterproof40K/yr
- single mattress cover32K/yr
- waterproof single mattress protector14K/yr
- mattress protector single18K/yr
- single bed waterproof mattress protector14K/yr
Reviews and returns
What reviews say buyers love and hate about Single Mattress Protector
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I dont feel it wil be water proof
Isnt waterproof
Not water proof
Wish there was some kind of regulation on product quality
Terrible product
Not great quality
DOES NOT FIT WELL TO MY MATTRESS
however the single size is marginally narrower than the mattress
Far too small
Very thin
Its just as thin as any sheet
It is not thick like the packaging implies which is why its got a 4 out of 5
Doesnt work
Not functional
Does not work
Love
Good quality and arrived in good time
Great quality product, nice and soft, not noisy at all
Amazing quality
Fits good
Fits snugly
fits bed really well
Good price
Excellent value
reasonably priced
just what we needed
As described
Does the job
Water proof
nice waterproof
Completely waterproof
Return
0.6% Return rate 53% Fixable by listing
DOES NOT FIT WELL TO MY MATTRESS
however the single size is marginally narrower than the mattress
Far too small
Wish there was some kind of regulation on product quality
Terrible product
Not great quality
I dont feel it wil be water proof
Isnt waterproof
Not water proof
Extremely thin
Thinner that you expect
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Single Mattress Protector questions
Answered from the same tracked data.









