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Single Mattress Protector

Fail

Prices span $5.18–$11.31, mostly outside the sweet spot, so Single Mattress Protector is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£748K/yr624K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 17 sellers

Flapen Score

Single Mattress Protector against its category

The dotted line is the Home & Garden average. Past it, Single Mattress Protector is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Single Mattress Protector market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Single Mattress Protector 624K times last year and spent an estimated £748K. The top 5 brands take 82% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £748K a year.

Searches, last 12 months
624K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
15.7%
Market size, estimated
£748Ka year
Peak month
September1.5× the quietest month
Top search term
single mattress protector172K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £5.18 to £11.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £7.61 that is £46K to £61K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£5.18–£11.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£46K–£61K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #19 within Home Textiles. It carries 27,399 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
53%
Out of stock, average day
2.7%
Average rank
#19in Home Textiles
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
27,399per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Single Mattress Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£75K£150K£224K£299K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • CAROLINE SHATUIK31%
  • Utopia Bedding21%
  • Silentnight13%
  • ECOBIZ10%
  • Hafaa7%
  • ACRALI HOME4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Single Mattress Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.5×

Search terms

Top Single Mattress Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • single mattress protector172K/yr
  • mattress protector single bed88K/yr
  • single waterproof mattress protector65K/yr
  • waterproof mattress protector single56K/yr
  • single bed mattress protector44K/yr
  • single mattress protector waterproof40K/yr
  • single mattress cover32K/yr
  • waterproof single mattress protector14K/yr
  • mattress protector single18K/yr
  • single bed waterproof mattress protector14K/yr

Reviews and returns

What reviews say buyers love and hate about Single Mattress Protector

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance28%−0.21

I dont feel it wil be water proof

Isnt waterproof

Not water proof

Quality-Overall13%+0.45

Wish there was some kind of regulation on product quality

Terrible product

Not great quality

Size-Overall8%+0.58

DOES NOT FIT WELL TO MY MATTRESS

however the single size is marginally narrower than the mattress

Far too small

Thickness6%−0.04

Very thin

Its just as thin as any sheet

It is not thick like the packaging implies which is why its got a 4 out of 5

Functionality-Overall4%−0.04

Doesnt work

Not functional

Does not work

Love

Quality-Overall20%+0.45

Good quality and arrived in good time

Great quality product, nice and soft, not noisy at all

Amazing quality

Size-Overall17%+0.58

Fits good

Fits snugly

fits bed really well

Value For Money13%+0.80

Good price

Excellent value

reasonably priced

Advertised Vs Actual Product7%+0.48

just what we needed

As described

Does the job

Water Resistance6%−0.21

Water proof

nice waterproof

Completely waterproof

Return

0.6% Return rate 53% Fixable by listing

Size-Overall43%██▇▇▇▇

DOES NOT FIT WELL TO MY MATTRESS

however the single size is marginally narrower than the mattress

Far too small

Material Quality9%▇█▅██▇
Quality-Overall9%▇▇▅█▆█

Wish there was some kind of regulation on product quality

Terrible product

Not great quality

Water Resistance9%▃▇▆▆▅█

I dont feel it wil be water proof

Isnt waterproof

Not water proof

Thin4%▃▃█▅▃█

Extremely thin

Thinner that you expect

FAQ

Common Single Mattress Protector questions

Answered from the same tracked data.