single mattress protector
Skip itPrices mostly outside the sweet spot ($5.18–$11.31) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Good£748K£748K/yr · 624K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Review moat
Bad27,398.53avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.18–£11.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, single mattress protector is a £748K/yr Amazon United Kingdom market (624K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
single mattress protector market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £761K–£951K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 89%
- Out of stock
- 2.7%
- Avg brand age
- 51 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
14%
- CAROLINE SHATUIK31%
- Utopia Bedding21%
- Silentnight13%
- ECOBIZ10%
- Hafaa7%
- ACRALI HOME4%
- Open — no brand owns it (6 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.5×
Top single mattress protector search terms
- single mattress protector172K/yr
- mattress protector single bed88K/yr
- single waterproof mattress protector65K/yr
- waterproof mattress protector single56K/yr
- single bed mattress protector44K/yr
- single mattress protector waterproof40K/yr
- single mattress cover32K/yr
- waterproof single mattress protector14K/yr
- mattress protector single18K/yr
- single bed waterproof mattress protector14K/yr
Top single mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caroline Shatuik Waterproof Mattress Protector Single 30cm Extra Deep Stretch Skirt Non-Noisy Terry Top Single Mattress Cover Single Bed(90 x 190cm)
CAROLINE SHATUIK£6.834.5★11,349 rev
Silentnight Waterproof Mattress Protector Single - Quiet Rustle Free Waterproof Resistant Sheet Moisture Proof Mattress Pad Cover - Machine Washable and Hypoallergenic - Single
Silentnight£9.124.6★4,300 rev
ECOBIZ 100% Waterproof Mattress Protector Single Bed 90x190 Extra Deep 30CM Fitted Skirt Premium Cotton Terry Bed Wetting Protection Non-noisy Breathable Hypoallergenic Washable Sheet Cover
ECOBIZ£8.144.4★7,424 rev
Hafaa Single Mattress Protector 30cm Deep Ultra Soft Non-Slip Mattress Cover (91x190+30cm)
Hafaa£6.424.4★1,164 rev
Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding
Utopia Bedding£5.184.6★108,982 rev
Newest
by launch date
Acrali Home Quilted Single Mattress Protector UltraSoft 3-Layer Design with Deep Fitted Skirt Breathable & Anti-Allergy Machine Washable Bed Cover (90x190+35cm)
ACRALI HOME£8.20680 rev
Aspire Homeware Single Mattress Protector (2 Pack) 100% Waterproof Terry Towel Mattress Cover Dust & Mite Protection Water Proof Sheet
Aspire Homeware£10.87312 rev
Acrali Home 100% Waterproof Mattress Protector Single Bed Fitted Extra Deep 40cm Skirt Premium Terry Cotton Hypoallergenic Single Mattress Protector 90x190cm - Washable Nonslip Mattress Cover Sheet
ACRALI HOME£8.041,725 rev
BedLooms Single Mattress Protector - Pack of 2 Quilted Mattress Cover (91x190cm) Premium Microfiber Anti-Allergy Mattress Pad
BedLooms£11.31165 rev
My home store Single Quilted Mattress Protector 30 cm Deep - 100% Microfiber Non Allergenic Breathable & Super Soft- Noiseless Fitted Skirt Mattress Protector (90 Cm×190 Cm)
My home store£7.84562 rev
Trending
90-day click momentumMy home store Single Quilted Mattress Protector 30 cm Deep - 100% Microfiber Non Allergenic Breathable & Super Soft- Noiseless Fitted Skirt Mattress Protector (90 Cm×190 Cm)
My home store£7.844.5★
Waterproof Mattress Protector Single Bed 90 x 190 cm Fits Up to 30 cm Deep Mattresses Premium Terry Single Mattress Protector All Around Elastic Single Mattress Cover by Utopia Bedding
Utopia Bedding£5.184.6★
Waterproof Mattress Protector Single Bed Single Mattress Protector 4-Layer Quilted Mattress Cover with 35cm Extra Deep Skirt Ultra Soft 90x190cm
SPRINGSPIRIT£8.714.6★
ECOBIZ 100% Waterproof Mattress Protector Single Bed 90x190 Extra Deep 30CM Fitted Skirt Premium Cotton Terry Bed Wetting Protection Non-noisy Breathable Hypoallergenic Washable Sheet Cover
ECOBIZ£8.144.4★
BedLooms Single Mattress Protector - Pack of 2 Quilted Mattress Cover (91x190cm) Premium Microfiber Anti-Allergy Mattress Pad
BedLooms£11.314.4★
What buyers say about single mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived in good time”
“Fits good”
“Good price”
“just what we needed”
“Water proof”
“Very comfortable”
“Very soft, comfortable, easy to wash ✅✅✅ lovely for an adult bed”
“Mattress protector”
“So much better than elastic band corners”
“Easy to use”
What buyers complain about
“I dont feel it wil be water proof”
“Wish there was some kind of regulation on product quality”
“DOES NOT FIT WELL TO MY MATTRESS”
“Very thin”
“Doesnt work”
“I was sceptical about the item because it was so cheap”
“Not as described”
“Extremely thin”
“His mattress was completely dry”
“a really unpleasant synthetic fragrance”
Top return reasons
Common questions
- Is single mattress protector profitable to sell on Amazon United Kingdom?
- The niche generates £748K/yr across 19 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the single mattress protector niche?
- 12 brands and 17 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in single mattress protector?
- Top complaints mined from reviews: Water Resistance, Quality-Overall, Size-Overall. The return rate is 0.6%.
- When does demand for single mattress protector peak?
- Demand peaks in Sep; the busiest month runs 1.5× the quietest.
- What does it cost to enter the single mattress protector niche?
- Listings span £5.18–£11.31; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 27,399 reviews — the moat a new listing must climb.